The Skip Yowell Future Leadership Academy

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An immersive leadership experience for the next generation of outdoor industry ambassadors and game-changers.

The Future Leadership Academy is a six-month program to prepare, unite and amplify the voice of future outdoor industry leaders. The academy will help prepare 32 outstanding and committed individuals to assume industry leadership positions in the years ahead. These individuals will receive personal and professional development opportunities that include education about important outdoor industry issues, leadership training and mentoring from industry veterans.

Application Deadline: Applications are now closed and will reopen in late summer 2019.

Benefits to Academy Participants

  • Amazing community and connection with industry sages and emerging leaders
  • Learn about the industry via cross-functional perspective
  • Develop important leadership and character attributes
  • Build a more robust resume
  • Have a unique and exclusive career-building experience

Education Tracks

Individual Focused Learning
  • Self-assessment and interpretation
  • Excellent leadership training from inside and outside the outdoor industry
  • Leadership and effective communication training
  • Development of core values and mindfulness

Outdoor Industry Focused Learning

1. Community leadership

  • Board service
  • Civic engagement
  • Volunteerism

2. Supply chain responsibility: people, planet and product

  • Supply chain management overview
  • Innovation: systems and product design
  • Higg Index

3. Advocacy and Policy

  • Recreation and conservation laws and advocacy 101
  • Recreation in the future
  • Business and legacy of recreation
  • Trade policy implications

4. Market and consumer insights research

  • Today and tomorrow’s outdoor consumer
  • Research tactics to solve business problems
  • Practical applications to strengthen business strategy

Gathering Schedule


As part of the program, industry sages will serve as cohort Guides to the candidates. They will mentor, teach and provide support in various ways over the six-month period.  Guides involved in the program will be announced in January.

Cost of the Skip Yowell Future Leadership Academy

The program cost is $2,995. Payments plans are available.  This includes:

  • Outdoor Retailer Snow Show 2019 overnight orientation (food and lodging included)
  • A four-day ‘Camp’ offsite retreat (food, lodging and travel to/from DIA included, travel to Denver is not included)
  • Personality assessments and in-person learning
  • Online learning, webinars with industry leaders and robust curriculum
  • The Futurist Project

*Travel costs to be covered by participants. Time off for the participants can either be covered by the company or PTO, to be arranged between employer and employee.

Application Deadline: Applications are now closed and will reopen in late summer 2019.

Additional questions? Read the FAQ.

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