AMHERST, Mass. (October 23, 2024) – OrthoLite®, the global leader of branded, high-performance, comfort footwear solutions, announces the hire of Raj Santhana as the new Vice President of Operational Excellence. As part of OrthoLite’s global operations management team, Santhana will be responsible for OrthoLite manufacturing excellence and innovation as well
Outdoor Businesses Call on Biden Administration to Designate Sáttítla National Monument
October 22, 2024 – Today, 53 outdoor recreation businesses call on the Biden Administration to designate Sáttítla in Northern California as a national monument. From the outdoor industry to brewers, banks, and sportsmen, these businesses represent industries that rely heavily on the protection of the outdoors for their bottom line.
Overland Expo East, Premier Overlanding Consumer Event, Attracts Over 14,500 Enthusiasts
ARRINGTON, Va. (October 18, 2024) – Overland Expo East, the final of the four part series of premier U.S. consumer overlanding events, ended on a high note attracting over 14,500 attendees and approximately 250 exhibitors reinforcing the growing popularity of overlanding due to consumer friendly and advanced technologies. Highlights included:
REI Co-op announces lineup of new store openings in 2025 and an early peek at 2026
SEATTLE – Specialty outdoor retailer REI Co-op today announced its lineup of 2025 store openings as part of the company’s efforts to support the active lifestyles of its membership and outdoor communities. Stores will open in six communities next spring and summer, including the California cities of Carlsbad, Chico and Elk
Turtle Fur Unveils Rebrand With Step Outside Your Shell Platform
Morrisville, Vt. (Oct 17, 2024) – Outdoor headwear and accessories brand Turtle Fur, has launched a bold new brand platform, positioning itself as a symbol of protection and inspiration for every adventure. Calling on its community to “Step Outside Your Shell,” Turtle Fur celebrates its roots of moxie, grit, curiosity,
Public Voting for the 2024 Defender Service Awards Is Underway
(Boulder, CO) — Public voting for the fourth annual Defender Service Awards presented by CHASE, is now open and continues through October 17. Defender, the original British adventure brand, is proudly recognized across the globe for inspiring humanitarian action, conservation, and adventure. The Defender Service Awards recognize U.S., Puerto Rican,
LifeStraw Expands Its Home Collection with the New Colorful, Compact Studio Water Filter Dispenser and Family-Size, High-Capacity Countertop Water Filter Dispenser
BALTIMORE (October 16, 2024) — LifeStraw, a public health B Corp and Climate Neutral Certified Brand on a mission to provide equitable access to safe drinking water, announces the launch of two new LifeStraw Home products: LifeStraw Home Studio Water Filter Dispenser (10-cup) and the LifeStraw Home High-Capacity Water Filter
Nite Ize Reinvents the Ratchet Strap with Four Fully Loaded Systems
BOULDER, Colo. – October 15, 2024– Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the groundbreaking CamJam™ Ratchet Strap collection. Available at niteize.com now, the ratchet strap systems and accessories reimagine the classic commodity product with an unparalleled, user-friendly approach, delivering the first major innovation to the
SENIQ, Apparel Designed for Women By Women, Debuts 2024 Ski System with Nuanced, Purposeful Silhouettes With Fresh, Modern Design Available Oct. 15
COLUMBUS, Ohio – (October 15 2024) – SENIQ, the outdoor apparel brand built for women by women, today introduced its 2024 Ski Collection, arriving at retail October 15. It embraces a fresh design approach using bold color blocks blended with flattering, feminine style lines and female specific performance features. The collection
Eastern Sierra Conservation Corps (ESCC) Completes Successful 2024 Trail Work Season
[Bishop, CA] October 15, 2024 – Eastern Sierra Conservation Corps (ESCC) is proud to announce the completion of its 2024 trail work season, marked by significant contributions to trail maintenance and wilderness restoration across California’s national forests and state parks. From May 28 to September 20, ESCC’s dedicated crews worked
Arc’teryx Announces 2025 Global Academy Series with Backcountry Academy at Mammoth Lakes
[North Vancouver, BC] October 15, 2024 — Today Arc’teryx announced the winter locations of its 2025 Global Academy Series with events across the US (California) and Europe (Austria), offering guests world-class education, community-building experiences, and a deeper connection to the mountains. The Arc’teryx Backcountry Academy, previously held in Jackson Hole
Mammut unveils the Barryvox® S2, raising the bar in avalanche safety
WILLISTON, Vermont (Oct. 15, 2024) — Founded in 1862, Mammut has built a reputation for innovation and safety in mountain gear. From climbing gear to skiing equipment, Mammut is at the forefront of safety technology, designing products that empower adventurers to explore the mountains with confidence. The new Barryvox® S2
Astral announces the appointment of Christian Mason as Head of B2B Sales
SEATTLE (October 15, 2024) — Astral, the industry-leading creator of high-performance footwear and apparel for wilderness athletes, announces the appointment of Christian Mason as Head of B2B Sales. In this new role, Mason will provide strategic leadership to support the company’s ambitious objectives over the coming years. Christian Mason’s appointment
Florida-Based Sawyer Products Helps Thousands with Supplies after Hurricanes Milton and Helene, Revolutionizing Disaster Relief Efforts
Safety Harbor, FL – October 15, 2024 – Sawyer, a pioneer in water filtration and outdoor protection, is transforming disaster relief in real-time by supplying and donating over 20,000 water filters, nearly 1,000 32 oz jugs of sunscreen, and more than 5,300 bottles of Picaridin insect repellent to those affected
FeatherSnap Announces Expansion into Brick-and-Mortar Retail
Decorah, IA – October 14, 2024 – FeatherSnap, a brand created to revolutionize birdwatching, proudly announces its expansion into brick-and-mortar retailers nationwide. Beginning this month, FeatherSnap’s state-of-the-art Wi-Fi enabled smart bird feeders will be available at several retailers across the U.S., including Bass Pro Shops, SCHEELS, and more. This represents
Striker Brands Expands Open Water Fishing Apparel Lineup
October 11, 2024 – Hudson, WI – Striker Brands, a leading name in innovative fishing gear, is proud to introduce the Tournament Pant and Barricade Hoody. These new additions are designed to provide anglers with unmatched comfort and protection during long days on the water, no matter the conditions. “Striker
Maven Extends Its Line of CRS Riflescopes With The CRS.3
LANDER, Wyo. (Oct. 10, 2024) – Maven Outdoor Equipment Company, a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices, has expanded its award-winning line of CRS riflescopes known for their exceptional value with the new CRS.3. The CRS.3 is the latest entry to Maven’s CRS riflescope series.
Moultrie Expands Edge 2 Series with First Lite Edition
BIRMINGHAM, Ala. (October 10, 2024) — Moultrie, the leading innovator in trail camera and feeder technology, has teamed up with First Lite to offer the popular Edge 2 series cell cameras in Specter™ Camo. This partnership merges the bold essence of Moultrie and MeatEater (owners of First Lite) into a
Active Footwear Gets a Refresh
[Seattle, WA, October 10, 2024]— Continuing its mission of keeping outdoor gear and apparel in use longer, Nikwax, the international leader in PFAS-free technical cleaners and waterproofing products, has released Footwear Refresh. The latest product in its Refresh line, Footwear Refresh is a high-powered deodorizing cleaner designed to freshen and
Astral Releases 15th Limited Edition PFD in Collaboration with whitewater legend Dave Fusilli
Oct. 10, 2024– Seattle, Wash. – Astral is proud to introduce its latest GreenJacket LE™ in collaboration with whitewater legend Dave Fusilli. This limited edition jacket is about enjoying the river with everyone, rolling deep, and being supportive of each other’s dreams, similar to a wolf pack. Featuring motifs of