RENO, Nev. (Aug. 20, 2024) — Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, recently elected a new slate of officers and welcomed three new board members. The board — which reflects the geographic and market diversity served by its retailers — contributes
[Forest City, Iowa, August 20, 2024] – Winnebago, the flagship brand of outdoor lifestyle product manufacturer Winnebago Industries (NYSE: WGO), is thrilled to announce the launch of its latest campaign, “Home Is Where You Take It” under their current brand platform Go Where You Feel. Winnebago has long enabled adventure-seekers
BOULDER – August 15, 2024 – Nite Ize®, a leading manufacturer of solution-based products, today announced its NiteMeow™ Rechargeable LED Safety Necklace was named Best Collar of the Year for the Sixth annual Pet Innovation Awards. This recognition is awarded by The Independent Innovation Awards Program, the industry’s premier platform
LOVELAND, COLO. (August 15, 2024) – Overland Expo, the premier overlanding event series in the world, today announced Overland Expo Mountain West, the third of four 2024 U.S. events, takes place August 23-25 in Loveland, Colorado at the Ranch. Over 19,000 overlanding enthusiasts will see over 300 brands including the
CARRBORO, N.C. (Aug. 15, 2024) – Fleet Feet announced today that it has been named to the 2024 Inc. 5000 list of the fastest-growing private companies in America. The list ranks companies based on three years of annual revenue growth and is considered America’s entrepreneurial benchmark. Fleet Feet is No.
August 15, 2024 (Poulsbo, WA) — Grundéns, producer of the world’s leading fishing outerwear, apparel, and footwear, introduces its Fall/Winter 2024 collection, now available at retail partners and Grundens.com. The new lineup features an expanded range of the brand’s Neptune and Transmit waterproof outerwear for commercial and sport fishing, respectively,
Beaverton, OR – August 14, 2024 – Six Moon Designs, a pioneer in ultralight outdoor gear, announces the launch of the revolutionary ADC Travel Pack for adventure trekking and travel. Featuring the company’s trail-proven backpack suspension system integrated into a suitcase-style travel pack, the ADC Travel Pack is lightweight, comfortable
Bentonville, Ark., (August 13, 2024) – Gran Fondo Hincapie has been creating cycling experiences for over 12 years and this year, launched its latest event taking place in Bentonville, Ark., Sept. 6 – 8. The multi-day cycling celebration will offer scenic rides, live music, and a family festival with free
FORT WORTH, Texas (Aug. 13) — Iconic workwear brand Dickies, known for its durable, high-quality clothing, has partnered with Backbone for public relations, affiliate marketing, and influencer management services. Backbone will help promote Dickies’ workwear, emphasizing its heritage and reinforcing its reputation as the top choice for trade professionals across
Reno, NV. (Aug. 13, 2024) – After meeting with more than 50 brands and scouring new products from 2024 and 2025, GearJunkie awarded Therm-a-Rest’s new Boost 650™ sleeping bag with its coveted Best in Show Outdoor Market Alliance award. Therm-a-Rest is redefining backpacking comfort with its new sleeping bag, launching
SEATTLE (August 13, 2024) — Since 2002, Astral has led the outdoor industry in designing the highest performing equipment and footwear with the priority of protecting soil and water resources through its production process. Today, Astral announced its upcoming collection of footwear for Fall 2024. The new collection will feature
San Clemente, Calif. – August 8, 2024 – Nomadix, a social purpose corporation and makers of The Only Towel You Need®, made from post-consumer recycled materials, is celebrating its 10 years of business by launching a capsule collection featuring the work of Sight Study, an art and design outfit based
FLAGSTAFF, Ariz. (August 6, 2024) – Kahtoola, in partnership with Flagstaff Mountain Film Festival (FMFF), announces the local premiere of its inspirational documentary “Designed by Disaster” at the festival’s Fall Showcase at the Prochnow Auditorium in Flagstaff, Ariz. on Saturday Sept. 7, 2024 at 7 p.m. MST. The event features
BISHOP, Calif. (August 5, 2024) – The Eastern Sierra Conservation Corps (ESCC) proudly announces the accomplishments of its dedicated crews during the first half of the 2024 season, with significant contributions to the maintenance and preservation of the Klamath and Eldorado National Forests. Klamath National Forest Site Name: Elk Creek
Salt Lake City, Utah [Aug. 5, 2024] – For nearly 50 years, Gregory Mountain Products has been building innovative, experience-enhancing products that carry you and your gear through a lifetime of adventure. Gregory’s fall 2024 launch continues the brand’s legacy with updates and new styles in well-loved collections, and a
BOULDER, Colo. (July 30, 2024) – deuter, a global leader in backpacks and outdoor equipment, announces a strategic partnership with HydraPak®, the global leader in high-performance hydration solutions. Starting in Spring 2025, deuter will integrate customized hydration reservoirs and soft flasks designed exclusively by HydraPak into a range of its
NEW ORLEANS (July 30, 2024) – With approximately 2.33 billion people worldwide now engaged in online shopping and just over 97 million Americans using Buy Online Pickup In Store (BOPIS) in 2024, Locally marks a decade of success in bridging the online to offline shopping experience. Locally reshaped the global retail landscape with
Red Lodge, Mont. (July 30, 2024) – Crazy Creek Products, a leading manufacturer of outdoor seating for 37 years, announces Verde Brand Communications as its new agency of record. Verde Brand Communications, an integrated communications agency specializing in the outdoor and active lifestyle markets, will lead Crazy Creek’s public relations
New report offers key finance and business operations benchmarks that enable brands to make more informed decisions that drive growth and profitability BOULDER, CO (July 30, 2024) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today released its 2024 Outdoor Brand Benchmarking
LOVELAND, COLO. – July 29, 2024 – Overland Expo Mountain West, the third event of the world’s largest overlanding event series, will take place Aug. 23-25 at Loveland’s Ranch Events Complex, tapping into the surging trend of overlanding, defined as self-reliant adventure travel where the journey is the key experience.