BOULDER, CO (September 23, 2024) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today proudly announces that Jaclyn Levy has joined the team as its new Senior Director of Advocacy and Government Affairs. A seasoned public policy leader, Levy brings a unique

CEDAR CITY, Utah (Sept 20, 2024) – Outdoor Vitals, the Utah-based performance outdoor brand, announced the release of their newest version of the StormLoft® ultralight down sleeping quilt for backpacking. This release will be on Sept 23, 2024. The StormLoft® Down Topquilt is the next installment of the top-selling quilt

Coeur d’Alene, Idaho, Sept. 19, 2024 — Selkirk Sport, the leading pickleball paddle and accessories manufacturer, has selected Backbone to lead its public relations efforts. As Selkirk’s agency of record, Backbone will reinforce Selkirk’s position as the premier brand in the rapidly growing sport of pickleball, and drive awareness and

White House Announces Significant Changes to De Minimis Rules Amid Heightened U.S.-China Tensions Washington, D.C., September 18, 2024 – Last week, the White House announced its intention to make sweeping changes to Section 321 de minimis entry procedures through the federal regulatory rulemaking process. The changes, designed to curtail the

SOUTHPORT, Conn. –  (September 17, 2024) – Dermatone, a leading skin and sun care brand since 1981, today introduced the Anti-Chafe Body Stick, joining its product line of sun protection and skincare. The natural, antibacterial and fragrance-free balm protects skin from rubbing, irritation and friction during a variety of outdoor

FRISCO, Texas (Sept. 13, 2024) – Wiley X, a global leader in premium protective eyewear, proudly announced today the launch of the Remember Everyone Deployed (R.E.D) collaboration in partnership with Boot Campaign and Nine Line Apparel. This partnership introduces a limited-edition R.E.D Friday shirt designed to honor our nation’s military

Holland, MI (Sept. 12, 2024) – Heel™, a subsidiary of the Fleetwood Group, announces its partnership with Verde Brand Communications to lead public relations for the Heel Virtual Dog Leash™, including brand communications, social media, and affiliate marketing to grow brand awareness in the outdoor and active lifestyle markets. Whether

FERNDALE, Wash. (Sept. 12, 2024) — Superfeet, the global leader in performance insoles, is proud to announce a strategic partnership with LineDrive, a solutions-based sales agency that specializes in matching large-scale businesses with innovative workplace safety tools. This collaboration aims to revolutionize employee comfort and safety in the manufacturing and

OSLO, Norway (Sept. 12, 2024) — Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, today announced a new partnership with Protect Our Winters (POW), a leading nonprofit advocacy group that helps passionate outdoor people protect the places and experiences they love from climate change. To celebrate

Wake Forest, N.C. (Sept. 12, 2024) – Jogology expands its collection of performance running socks to include a new quarter length option for athletes. Celebrating its first anniversary this month, Jogology’s brand ethos is to grow the running community in meaningful ways – to unite runners around the world and

Boulder, CO – September 11, 2024 – onWater Fish, the leading mobile mapping app for recreational anglers, unveils the ambitious C.A.T.C.H Project (Community of Anglers Tracking for Conservation & Habitat), a groundbreaking initiative combining AI-powered tools like the first-ever and patented fish length estimation from a photo and community science

Portland, OR – September 11, 2024  – Snow Peak, a Japanese camping brand with 65 years of history,  is thrilled to announce the acquisition of a majority shareholding in Swift Fly Fishing, making it a proud subsidiary of the Snow Peak family. This strategic acquisition aligns with Snow Peak’s mission

COLUMBUS, Ohio – (September 10, 2024) – SENIQ, the outdoor apparel brand built for women by women, is unveiling its refreshed Fall 2024 collection designed for modern outdoor women favoring style, functionality, and versatility. This collection of tops, bottoms and outerwear, infused with new colors, provides more choices for active

LOVELAND, Colo. (September 10, 2024) – Overland Expo Mountain West, the third in the series of premier U.S. consumer expos, continued its momentum attracting over 18,000 attendees. The show highlighted the rapid rise in adventure travel, showcasing emerging trends such as tech-savvy, feature-rich vehicles and motorcycles; accessories incorporating the comforts

Bentonville, Ark. (Sept. 10, 2024) – Gran Fondo Hincapie has created spectacular cycling experiences for over 12 years, and its newest event took place in Bentonville, Ark. this past weekend. Sunny 75-degree temperatures welcomed more than 1,300 riders aged five to 78, residing from 35 states and two countries to

September 9, 2024 – Hudson, WI – Striker Brands, the renowned manufacturer of industry-leading fishing apparel, proudly announces the addition of the new Shield Float Vest. This versatile and lightweight piece can be worn as an outer layer or insulating mid-layer and gives consumers increased peace of mind and comfort

SAN FRANCISCO (Sept. 9, 2024) – JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, events and strategic partnerships, welcomes Thermos L.L.C. as its newest partner. Thermos® Brand, a leading provider of insulated food and beverage containers, started in 1904 when a feat of science became

September 9, 2024 – Hudson, WI – Striker Brands, producers of industry-leading fishing apparel, proudly announces its partnership with Darby Communications, an Asheville, NC-based PR and marketing agency specializing in the outdoors, active lifestyle, fishing, and hunting markets. Effective immediately, Darby Communications will serve as Striker’s agency of record, working

COSTA MESA, Calif. (September 5, 2024) — 5.11 Tactical, the global innovator of Purpose- Built GearTM, today announced the promotion of Bryan Jones to Chief Financial Officer, effective October 7, 2024. On that date, the current CFO, Jim McGinty, will phase into retirement while remaining involved in the company for

New York, New York – September 5, 2024 |  Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment, proudly announces the grand opening of its largest brand retail location to date at 580 Broadway in New York City. On September 6, 2024, the brand will celebrate