Boulder, CO – September 11, 2024 – onWater Fish, the leading mobile mapping app for recreational anglers, unveils the ambitious C.A.T.C.H Project (Community of Anglers Tracking for Conservation & Habitat), a groundbreaking initiative combining AI-powered tools like the first-ever and patented fish length estimation from a photo and community science

Portland, OR – September 11, 2024  – Snow Peak, a Japanese camping brand with 65 years of history,  is thrilled to announce the acquisition of a majority shareholding in Swift Fly Fishing, making it a proud subsidiary of the Snow Peak family. This strategic acquisition aligns with Snow Peak’s mission

COLUMBUS, Ohio – (September 10, 2024) – SENIQ, the outdoor apparel brand built for women by women, is unveiling its refreshed Fall 2024 collection designed for modern outdoor women favoring style, functionality, and versatility. This collection of tops, bottoms and outerwear, infused with new colors, provides more choices for active

LOVELAND, Colo. (September 10, 2024) – Overland Expo Mountain West, the third in the series of premier U.S. consumer expos, continued its momentum attracting over 18,000 attendees. The show highlighted the rapid rise in adventure travel, showcasing emerging trends such as tech-savvy, feature-rich vehicles and motorcycles; accessories incorporating the comforts

Bentonville, Ark. (Sept. 10, 2024) – Gran Fondo Hincapie has created spectacular cycling experiences for over 12 years, and its newest event took place in Bentonville, Ark. this past weekend. Sunny 75-degree temperatures welcomed more than 1,300 riders aged five to 78, residing from 35 states and two countries to

September 9, 2024 – Hudson, WI – Striker Brands, the renowned manufacturer of industry-leading fishing apparel, proudly announces the addition of the new Shield Float Vest. This versatile and lightweight piece can be worn as an outer layer or insulating mid-layer and gives consumers increased peace of mind and comfort

SAN FRANCISCO (Sept. 9, 2024) – JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, events and strategic partnerships, welcomes Thermos L.L.C. as its newest partner. Thermos® Brand, a leading provider of insulated food and beverage containers, started in 1904 when a feat of science became

September 9, 2024 – Hudson, WI – Striker Brands, producers of industry-leading fishing apparel, proudly announces its partnership with Darby Communications, an Asheville, NC-based PR and marketing agency specializing in the outdoors, active lifestyle, fishing, and hunting markets. Effective immediately, Darby Communications will serve as Striker’s agency of record, working

COSTA MESA, Calif. (September 5, 2024) — 5.11 Tactical, the global innovator of Purpose- Built GearTM, today announced the promotion of Bryan Jones to Chief Financial Officer, effective October 7, 2024. On that date, the current CFO, Jim McGinty, will phase into retirement while remaining involved in the company for

New York, New York – September 5, 2024 |  Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment, proudly announces the grand opening of its largest brand retail location to date at 580 Broadway in New York City. On September 6, 2024, the brand will celebrate

Washington, D.C. (Sept. 5, 2024) — As Outdoor Alliance celebrates a decade of conservation powered by outdoor recreation, more than 75 of its supporters will gather in Washington D.C. next week, Sept. 10-12, to advocate to lawmakers for the next big legislative wins supporting public lands and waters. Along with

SAN FRANCISCO (Sept. 5, 2024) – Rooted in adventure since 1968, Royal Robbins leans on a proud and storied 55-year heritage in Sweater Craft with the introduction of its new Fall 2024 collection. Royal Robbins new Rockcraft and Arch Rock sweaters are made with 100% merino wool and are available

SALT LAKE CITY – Black Diamond Equipment®, a global leader in climbing, skiing, and mountain sports apparel and equipment, is proud to introduce its Fall/Winter 2024-5 product collection. This season’s collection includes the versatile Hydra Ice Tool, the hard-charging Impulse Ti Ski line, adaptable insulation for every activity, and the rock-solid

MIAMI,  Sept. 4, 2024 — Peluva, a minimalist footwear brand on a mission to change the way the world walks, expands its line of performance footwear with the new Strand ATR. The Strand ATR is Peluva’s first trail shoe. It combines its innovative five-toed design with durable materials to bring

[Bishop, CA] September 4, 2024 – Eastern Sierra Conservation Corps (ESCC), a developmental leadership organization committed to building a stronger and more inclusive outdoor community, is proud to share the recent accomplishments of its dedicated crews in their ongoing efforts to restore and preserve the natural beauty of Limekiln State

Red Lodge, Mont. (Sept. 4 2024) – Crazy Creek Products, renowned for its lightweight, innovative outdoor chairs, is set to launch its latest breakthrough: the Crazy Creek Pack Table, a compact and versatile table designed for outdoor enthusiasts. Made entirely in Montana, the Pack Table represents a commitment to local

{Dover, NH—Sept. 3, 2024} — NEMO’s fully recyclable Endless Promise® down sleeping bag collection has won the Green GOOD DESIGN® award for sustainability in product design. NEMO debuted its Endless Promise Collection in 2023 with the Forte™ Endless Promise® synthetic Spoon® shape sleeping bag, and the recent inclusion of their

Wake Forest, N.C. (September 3, 2024) – In partnership with The Running Event, Jogology® announces its inaugural award for the 2024 Future Leader of the Year, which celebrates an individual who has been a driving force in the run specialty industry – championing innovation and leadership. The Future Leader Award

WILLISTON, Vermont (Sept 3, 2024)—With 160 years of innovation under its belt, Mammut rolls out its fall 2024 ski collection with a focus on sustainability, style and performance. Since its founding, Mammut has been a global leader in mountain safety and sustainability with its innovative designs, and high standard in

SEOUL, South Korea (Sept. 3, 2024) — Youngone Corporation, world-class manufacturer of performance and fashion apparel, announces the opening of the Youngone Canada Liaison office, located in Vancouver, BC, on August 28, 2024. This strategic expansion underscores the company’s commitment to enhancing its presence in the region and will serve