US-UK Free Trade Agreement: To advocate, tell us your priorities.

United States and United Kingdom Continue Negotiations on a Free Trade Agreement

The United States and United Kingdom are currently negotiating a free trade agreement, and we need your help in identifying the key priorities for the outdoor industry.

On May 5, 2020, the two sides launched the first round of negotiations and followed up with a second round on June 15. While the timing of an agreement remains unclear, there have been reports that the U.S. and U.K. may push to conclude an agreement before the November U.S. election.

OIA will track the negotiations closely and advocate on behalf of the outdoor industry’s priorities. You can help OIA identify the priorities for the industry by contacting me and by answering the following questions:

  • What products or inputs do you currently source from the U.K.? Please share a copy of the U.S. Harmonized Tariff Schedule (USHTS) codes for those products.
  • Are these products only available from the U.K.? If not, why do you choose to source from the U.K.?
  • Has this trade increased or decreased over the past 1, 3, 5, and 10 years?
  • What is the total value (in U.S. dollars) of your 2019 imports from and exports to the U.K.? (Please differentiate between imports and exports.)
  • For domestic manufacturers, what products do you currently export to the U.K. from the United States? Please provide the Schedule B USHTS codes.
  • What non-tariff barriers and/or regulatory challenges do you face in in the U.K. market?
  • How would the elimination of tariff and non-tariff barriers between the United States and the U.K. impact your business?

Please send your responses to me (rharper@outdoorindstry.org) by July 31, 2020. In the meantime, please do not hesitate to reach out with any questions or to learn more about how you can participate in this process.

Call to Action: OIA Needs Your Support

The health of OIA is tied to the health of our industry. We are all experiencing incredible business impacts due to COVID-19. No business is unaffected. And that includes our industry trade association.

For years, royalties from the Outdoor Retailer shows made up a large portion of OIA’s revenue, allowing for the breadth of essential OIA activities, ranging from defending public lands and battling tariffs to providing tools to navigate the threat of climate change. OIA does the work that businesses depend on, but cannot easily tackle alone. Now, we are facing a cancelled summer show and an uncertain funding future. It is time for all businesses to stand up and support OIA directly.

OIA must make every dollar count and maximize its value for members. Since March, when the pandemic took hold, salaries and expenses have been cut by more than 40 percent. Even with these cuts, OIA quickly pivoted to become a vital source of resources, webinars, education and advocacy action to support the industry during a crisis. The analytics and attendance numbers on all these efforts are record-setting.

Thirty years ago, outdoor business leaders formed the association to fight back a tax that threatened the viability of our young industry. It was the beginning of coming together to face a big obstacle. Some of the many wins since then have included:

  • Creating the Outdoor Recreation Economy Report, launched in 2012, that measured our enormous economic impact (more than 2% of GDP) and transformed our relationships in D.C.
  • Leading the introduction and passage of the REC Act, which directed the Bureau of Economic Analysis to measure the impact of outdoor recreation on the U.S. economy, Outdoor recreation is now taken seriously in politics.
  • Leading the movement to oppose and defeat the proposed Backpack Tax which would have levied an additional burden on top of our already disproportionately tariffed specialty goods.
  • In 2019 alone, OIA efforts through tariff bills and exclusions saved the industry $120 million in taxes.
  • Advocating for the protection of millions of acres of public lands and increased investment in outdoor recreation at the federal and state-level. Despite helping collect more than a million signatures, Bears Ears and Escalante suffered unprecedented reductions, but without OIA efforts the damage would likely have been much deeper and broader across our nation’s 117 monuments.
  • Increasing outdoor participation and building long-term community engagement through the Outdoor Foundation and Thrive Outside Communities initiative. Today, there are four flagship communities: San Diego, Oklahoma City, Atlanta and Grand Rapids, engaging thousands of young people.
  • In five years, facilitating the growth and development of 160 of our industry’s emerging leaders through the Skip Yowell Future Leadership Academy, a six-month, immersive education and mentorship program.
  • Creating the Climate Action Corps, one of the boldest industry collaborative efforts fight climate change by making measurable and meaningful carbon reductions by 2030. More than 60 businesses have already joined to ensure their collective business sustainability.

OIA played a major role in shaping our industry. But there is more to do. OIA’s mission is more relevant than ever: thriving businesses, thriving people and a thriving planet. Thriving is in short supply right now. As we come out the other side of this pandemic, we need the unifying power, collective voice and the broad perspective of our trade association.

It is a hard time to make an ask, but in the face of losing almost half of OIA’s revenue in Outdoor Retailer royalties, our trade association needs your direct support. You saved significant travel and exhibiting costs associated with the show cancellation, so please consider committing a small portion of those savings to OIA. We make this request with humility and deep respect for your own challenges right now. The North Face, Smartwool, Hydro Flask, Patagonia, Eagle Creek and W.L. Gore have all pledged money.

We ask that you please join in making a donation to OIA that replaces the royalty fee that you would have paid through your tradeshow exhibiting costs. If you have questions about your royalty payment and what it would have been this year, please reach out to membership@outdoorindustry.org. We are here to serve you. Thank you for your consideration.

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Audio Outdoorist: Campfire Conversation: Climate Action After a Pandemic

Can companies in the outdoor industry afford to lean into climate action in the midst and immediate aftermath of a pandemic? For the next hour, you’ll get to listen in as they chat candidly about their respective companies’ approaches to climate and sustainability work. Throughout their conversation, you’ll hear four recurrent themes: risk, resiliency, equity and recovery.

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BIG NEWS: Senate passes the Great American Outdoors Act

GREAT AMERICAN OUTDOORS ACT PASSES SENATE 73-25. ON TO THE HOUSE.

Today, we’re reaching out with good news. The Great American Outdoors Act, the legislation to provide full and permanent funding for the Land and Water Conservation Fund and provide funding to begin tackling the deferred maintenance backlog on federal public lands, PASSED 73-25 with overwhelming bipartisan support.

As we take steps toward economic recovery from COVID-19, federal investment in our public lands and waterways is critical to boost local economies, create thousands of jobs and protect and improve our national parks.

As our advocacy efforts transition to the House of Representatives, OIA would like to thank the senators who sponsored, co-sponsored and championed the Great American Outdoors Act, and we also encourage you to thank your senators for their support.

While this vote was an important hurdle to overcome, it does not have the president’s signature yet, so stay tuned. We will reach out again soon with an ask for your engagement with your House delegation.

Thank you for your support, outreach and efforts so far. That GAOA passed the Senate with the majority is a testament to the bipartisan nature of our work and a demonstration of the impact of our industry’s collective voice.

Thrive Outside Profile Series: Ray Rivera

Since he was a kid growing up in Albuquerque, New Mexico, the outdoors have been a passion for Ray Rivera. Through a government career involving a stint at the Department of the Interior and the White House Council on Environmental Quality under the Obama Administration, Rivera has long tied together his two passions: public policy and expanding access to and diversity within outdoor recreation.

Now, on the board for the Outdoor Foundation, Rivera is working on the Thrive Outside Community Initiative, which provides multi-year capacity building grants to diverse communities in order to create or strengthen partnerships between existing local organizations such as schools, Boys and Girls Clubs, YMCAs and nonprofit conservation and outdoor organizations that create repeat and reinforcing positive outdoor experiences for kids and families. We asked for his thoughts on the program’s goals, the importance of diversifying the next generations of outdoorists, and what drives his passion for the project.

 

What is Thrive Outside trying to achieve?

Thrive Outside is about collective impact. If we’re going to solve the problem of diversifying outdoor recreation, including socioeconomic and age diversity, it’s going to have to come from these communities and these organizations that already have members who are more diverse in many different ways.

Instead of creating new programs—unless that’s what a community wants—we’re focusing on connecting groups that have already been doing the work, so we can multiply their impact. There may be, for example, a kayaking group five miles downstream from a group doing science exploration on the banks of the river, and before they weren’t talking to each other. But now, they’re collaborating and leveraging each other’s expertise, getting each other’s participants to cross-pollinate and get into different aspects of the outdoor world.

 

What’s your dream for the impact Thrive Outside can have?

We’re working with all these communities and then kind of pulling the quantitative and qualitative resources to keep finding what’s working, what’s not, what the best practices are, and what’s making a difference.

We want to help kids have frequent, repeat experiences—not just experience the outdoors one time. Sometimes people get to go to the Tetons for a week and it changes their life, but in terms of creating lifelong conservatists and outdoor enthusiasts, that usually comes from repeatable and varied experiences.

 

What was your outdoor experience like growing up?

I grew up in Albuquerque, New Mexico, where we were very fortunate to have public lands all around us. I also grew up fairly low-income. My dad’s side of the family is from New Mexico, and he met my mom when he was stationed in South Korea when he was in the Army. Growing up, we would go camping here or there, but we didn’t spend a ton of time in the outdoors. It was actually my uncle and aunt, who didn’t have kids, who took my brother and I out for moonlight hikes and taught us how to mountain bike. As I got into politics, public policy, and government, I quickly started to realize that we have to do a lot of work to protect these places we love so much. They don’t just take care of themselves. It takes resources, people, and commitment.

 

How do the outdoors influence your life today?

Politics and government are places where people have a lot of passion, but it’s also very frenetic. It’s a career where you’re carrying two cell phones and checking four email addresses and the news cycle and the spin cycle of the day. Since high school, it’s been part of my life to live this fast-paced, frenetic advocacy, grassroots-organizing lifestyle. Maybe you’re knocking on doors all day, so you get a little bit of fresh air, but you’re not really in nature. Outdoor recreation is the counterpoint to that and allows me to live a balanced lifestyle, so that when I have time away from organizing for something that was so passionate and all-consuming, I can get outdoors and mountain bike or do some skiing and hiking.

 

What are your hopes for future generations of outdoorists? What does the ideal outdoor world look like for them?

Aside from inclusivity, we need to demystify the outdoors and increase the number of outdoor activities that you can access within close range, especially in urban areas. There are so many ways to be involved in the outdoors, and we have to send that message. The outdoors is for people barbecuing at Sloans Lake in Denver and for people who want to hang off a cliff over a canyon. I think we have to do a better job of messaging that.

The outdoors also needs our protection, love, and commitment to perpetuate it for the next generation. As people get involved with the outdoors, they also need to learn how to impact public policy to protect the outdoors. The outdoors are an avenue for you to get involved with public policy in a way that feels very personal to you. We all feel the difference when we can spend many magical moments in the outdoors, and we know what it means to our life.

OIA Elects One Returning and Four First-Term Board Members

We would like to thank all the member companies who participated in the 2020 election. We are happy to announce and introduce the one returning director as well as the four new incoming directors, who will officially begin their three-year terms at the upcoming board meeting on June 22:

  • SCOTT BUELTER, CEO – Ascent360
  • TRINA FORNERETTE, Brand Manager – Waypoint Outdoor
  • ALISON HILL, CEO – LifeStraw
  • JENNIFER MCLAREN, President & CEO – Smartwool
  • KEVIN WINKEL, Founder & GM – Wayward Collective

FULL BIOS BELOW

We appreciate the continued service of the existing directors and look forward to bringing on four new directors representing the outdoor industry. It’s more important than ever that OIA represent the breadth of brands, retailers and consumers who love the outdoors.

The OIA board of directors provides guidance for the organization’s overall strategic direction, establishes policies and positions, monitors the association’ financial health, programs and overall performance and prepares the industry and association for the future, ensuring OIA’s success as an organization and for its members. The five directors in the class of 2020 bring the experience, perspectives, skill and diversity the board is seeking, while meeting the criterion of a personal passion for and commitment to outdoor recreation.

 

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Scott Buelter

Ascent360, CEO

What relevant business or industry experience would you bring to the OIA Board to help achieve and promote OIA’s work?

As the leader of a software company that serves the outdoor community, Scott brings a unique mix of skills to the OIA board. His deep love of the outdoors brought him and his family to Colorado over 15 years ago. Since then, he has worked with the outdoor community to help small outdoor companies become successful. His passion for the environment and his interest in spending time outside – skiing, hiking and running – have helped Scott see that there is a balance the industry must strike between the consumer, the environment and business. Scott has broad experience in many industries, including manufacturing, software, retail and travel – all which OIA supports. This perspective helps him align with the sometimes conflicting goals of the industry.

Background:

Scott Buelter is a seasoned executive with broad experience, both inside and outside of the outdoor industry. Currently the CEO of Ascent360, a venture capital-backed software company, Scott works closely with outdoor brands, resorts, retailers and event management companies, such as Smartwool, Thule, Ragnar Relay and Alterra Mountain Company. In this role, Scott leads a team that helps outdoor companies better understand their end consumers and effectively communicate with them.

Over the past 15 years, Scott has been gaining a unique perspective of the outdoor industry by understanding the data that supports the industry – retail sales data, consumer habits and ecommerce / web behavior. With Scott’s breadth of knowledge in both the outdoor industry and technology, he provides cutting-edge, data-driven marketing to an industry that has not traditionally utilized those capabilities. Prior to his work at Ascent360, Scott ran the CRM practice for the Leisure Trends Group and worked with many outdoor companies across the globe. Scott has also been responsible for the digital marketing and data analysis at Merkle and Experian, after helping another software company grow from a startup through IPO. Outside of the outdoor industry, Scott has experience working with global brands including Nike, Disney, Royal Caribbean, Loews Hotels, American Express, Samsung and many others. Scott holds his MBA from the University of California at Irvine and has studied at the University of San Diego and the London School of Economics, as well as IES in both Berlin and Vienna.

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Trina Fornerette

Waypoint Outdoor, brand manager

What relevant business or industry experience would you bring to the OIA Board to help achieve and promote OIA’s work?

I have 10+ years in the Outdoor Industry at a management level setting strategies, leading teams and working cross divisionally and externally to achieve the goals. I’m solutions driven with a willingness to have tough conversations to look for resolve. With my passion of the evolution of the outdoor industry, I led the transformation of the Apparel Division at REI, influencing internal partners and external brands to align to the strategy and partner through the execution of it.

Background:

In April 2019, Trina joined the Waypoint Outdoor Agency as the Brand Manager of Smartwool. In this role, she’s responsible for partnering with the Smartwool brand on the assortment direction and positioning in the marketplace to achieve sales goals for Key and Specialty accounts. Her responsibilities also include driving the partnership of key accounts, such as REI, and representing their business needs to the Smartwool brand and leading/developing a high-performing sales rep team to deliver on sales targets. As part of the leadership team for Waypoint, she oversees P&L and makes business decisions in partnership with co-brand managers and the CEO to maximize profitability for the agency, as well as oversee day to day office needs to ensure efficient operations.

Prior to Waypoint, she was with REI for 9 years. There, she was a category merchandise manager of footwear and most recently the senior category merchandise manager of womenswear. During her tenure, she was responsible for developing department buy strategies and leading cross- divisional partners and external brand partnerships to achieve financial goals. More notably, as the senior category merchandise manager of womenswear, she led, influenced, and collaborated the transformation of the apparel strategy. This included launching plus sizes, launching the partnership with the Athleta brand, leading an evolved/transformed private brands assortment architecture, implementing a quarterly and transitional buy strategy, leading the creation of a merchandising playground to help inform the buy and create the visual experience, and leading the execution of the broader apparel strategy with the visual and marketing teams.

Prior to REI, she was with Eddie Bauer for 12 years in varying buying roles and launched her career at Nordstrom, there for nine years.

In her free time, she enjoys hiking, traveling, spotting trends and spending time with family.

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Alison Hill

LifeStraw, CEO

What relevant business or industry experience would you bring to the OIA Board to help achieve and promote OIA’s work?

As the leader of a humanitarian company, I bring a unique perspective on social impact business models that can provide impact at scale and the financial acumen to leverage social impact as a revenue driver in a retail business. As a female brand leader in technology innovation and product design for the outdoor industry, I bring an under-represented perspective to help the industry design for their female consumers.

Background:

Alison Hill is the CEO of LifeStraw, a global company providing safe water through technological innovation and product design. For the last 10 years, Alison has built the LifeStraw brand through retail, humanitarian water programs and emergency preparedness and response.

Under Alison’s leadership, the LifeStraw business has grown more than 80% in the last five years in the outdoor sports retail markets, and in 2019, the company entered the household market. The growth of Lifestraw’s retail business drove the success of one of the largest private investments providing kids with safe drinking water. As of 2019 this program has provided over three million kids with safe drinking water for a year through its giveback initiative.

Alison began her career in Zambia, focused on the HIV/AIDS epidemic, aiming to gain experience in infectious disease. After four years leading a staff of 100, caring for more than 600 patients at any given time, she concluded that she could make a greater impact by influencing public health. She returned to the U.S. and got a master’s in public health and an MBA from John’s Hopkins University.

In 2009, Alison joined Vestergaard, LifeStraw’s previous parent company, focusing on innovative financing for health programs. She spearheaded the first program ever to link carbon finance to safe drinking water – providing water filtration to 4.5 million people in Kenya. In 2012, Alison was named managing director of Vestergaard’s LifeStraw business. She drove LifeStraw’s entry into retail but kept the brand true to the company’s humanitarian DNA. In 2020, she was officially named CEO.

At 40, Alison has emerged as one of a handful of women business leaders successfully managing an international brand that brings together retail, social good and public health, and she has infused the company with female leaders and diversity at all levels of LifeStraw.

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Jennifer McLaren

Smartwool, president & CEO

What relevant business or industry experience would you bring to the OIA Board to help achieve and promote OIA’s work?

I have spent the majority of my career in financial leadership positions responsible for strategic planning, financial planning and driving execution to achieve strategic and financial goals. I have a passion for doing good (for the world) and doing well(financially). This philosophy was instilled in me early in my career at Timberland where we focused on using our business platform to make a positive impact in the world through community service, corporate social responsibility efforts and environmental protection platforms. This passion has helped me to evolve Smartwool to use our business platform for good (focusing on providing access to the outside for everyone and protecting our natural environment) that is in turn good for business. My financial and strategic leadership also helps the brand to stay focused on sustainable business growth initiatives. I believe my skillset is an important match for the OIA Board as we continue to focus on the strategic pillars of OIA, helping to ensure the industry continues to evolve and thrive with the ever-changing consumer and marketplace landscape.

Background:

Jen McLaren is the current president and general manager of Smartwool, located in Steamboat Springs, Colorado. Jen is responsible for the oversight and strategic direction of the Smartwool global brand. She has been with Smartwool for more than eight years as a member of the senior leadership team and chief financial officer. Prior to Smartwool, she served as North America CFO, Timberland®. She joined the Timberland brand in 2003 in the global financial planning and analysis organization. Jen holds a B.S. in business administration from the University of New Hampshire’s Whittemore School of Business and Economics. She began her career in public accounting at Arthur Andersen and then moved into various finance roles in start-ups and SoftBank Capital. Jen is a dedicated outdoor enthusiast and believes that businesses have an obligation to make the world a better place. She is active in the Outdoor Industry Association, Camber, The Nature Conservancy and SOS Outreach nonprofit organizations.

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Kevin Winkel

Wayward Collective, founder & GM

What relevant business or industry experience would you bring to the OIA Board to help achieve and promote OIA’s work?

As an OIA Board member, I am excited to bring my passion, experience and commitment to the following:

  • Building opportunities for people across all communities through education, access and protection of our natural playgrounds
  • Developing long-term, sustainable guides relative to OIA goals to inspire, support and grow participation, conservation and membership
  • Collaborating across retail, brand and manufacturing industries and lifestyles to build synergies for win-win-win opportunities
  • Connecting with explorers across generations and communities with a shared mindset and removing barriers for participation and advocacy
  • Challenging our businesses to adapt and thrive in today’s ever-changing landscape
  • Challenging the status quo of retail and driving new perspectives of how to engage communities, drive inspired action and connect the ingredients to inspire participation
  • Strong financial balance and goal setting of model forecasting and analytics
  • Generational psychographic research of current Millennials, Gen X and Gen Z and beyond

It would be my goal to learn and contribute in any way possible to support the growth of our industry through awareness, policy and good business practices that will aid in the continued growth of a great organization. I believe my experience can bring an additional perspective to an already great group of people to support OIA goals and grow opportunities for explorers of all ages and backgrounds.

Background:

Kevin Winkel is the Founder of Wayward, a lifestyle retail brand with stores in the greater Seattle and Chicago areas. Wayward has been focused on supporting the adventure and creative communities to enrich and enhance participation and growth through exploration since its launch in 2017. Prior to this, Kevin has held global roles for brands like Burton and K2 Sports as well as leading brand, culture, marketing and loyalty initiatives for the North American retailer Zumiez.

Born and raised in Northwestern Montana, Kevin grew up living on a llama farm surrounded by the beauty of Glacier Park and Flathead lake. In his earlier years, Kevin had a strong eye for photography and has spent years traveling the world and living in places such as Bellingham, WA; Lake Tahoe; Los Angeles; Burlington, VT; and Bend, OR.

Kevin is a graduate of Cal Poly and has served on the SOS Outreach NW Advisory Council as well as a previous participant and supporter of NOLS. Today Kevin lives in Seattle, WA, with his wife Lindsay and two kids, Ruby and Cole.

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COVID-19 Webinar: Managing Supply Chains in an Uncertain Trade Environment: New Sourcing Opportunities for Outdoor Products

When: Tuesday, June 23, 11:00 a.m. (MT)
Speakers: Rich Harper, Manager of International Trade, Outdoor Industry Association
Ron Sorini, Principal, Sorini Samet and Associates
Andrew Samet, Principal, Sorini Samet & Associates
Emily Vedaa, Global Trade Manager, Columbia Sportswear

Over the past several months, outdoor companies have faced multiple disruptions to their supply chains, whether they be punitive tariffs, the COVID-19 outbreak or uncertainty around global trade policy. As they mitigate the impact of these challenges to protect their bottom lines and maintain high standards for their products, many businesses are actively seeking alternative sourcing options. Join us for an important discussion on some of the key sourcing trends for outdoor products and how U.S. and global trade policy could impact those decisions. In this discussion, you will learn about the following:

    • The impact of punitive tariffs and COVID-19 on some of the top sourcing options for outdoor products
    • New sourcing opportunities for outdoor companies, including the Generalized System of Preferences (GSP) program and free trade agreement partners
    • How U.S. and European Union trade policy could impact your business and sourcing decisions

We have work to do. We are committed.

The recent police killing of George Floyd and countless instances of racism and racial violence against Black people are alarming and horrific. We know these events are not isolated and are part of a long history of systemic racism and injustice in our country and in the outdoors. People thriving outside is a core value for our industry and we know that racism, funding, and policies have often prevented equitable access and enjoyment of the outdoors. As the outdoor industry, we must immediately take action and increase our commitment to achieve racial justice, diversity, equity and inclusion in the outdoors, in our workplaces and across the country.

As the association for the outdoor industry, we have a voice—and a corresponding responsibility to do more. We don’t have all of the answers and have listening and learning to do, but we must do better and start now.

We need to admit that we are part of the problem. We must listen to, learn from and amplify the voices of our Black community leaders, friends and activists. We must take meaningful action. Statements of solidarity are important, but action is paramount.

To start, OIA commits to do the following:

  • LISTEN: At the executive level and on our board of directors, we can and will do better listening and learning. Together with Snowsports Industries America and Camber Outdoors, we are working together on how we will convene organizations that represent diverse backgrounds and organizations focused on diversity, equity and inclusion to listen and learn what more the outdoor industry can do. We will start this month and will have more to share on this very soon. We will report on our goals, action and progress and highlight outcomes at the January 2021 Outdoor + Snow Show.
  • ADVOCATE:  We will use our voices as individuals and as companies to call out racism in the outdoors, in our workplaces and in our lives. We have and will continue to advocate for policies and programs that do more to make the outdoors a safe, welcoming and equitable choice for everyone.
  • HIRE: We commit to do better in hiring and recruiting people of color as employees in our companies as well as on our board of directors.
  • DONATE:  We are supporting the NAACP with a donation, and encourage our member companies to join us and give money to organizations that advance anti-racism.
  • PROMOTE:  We will use our platform and reach to amplify Black outdoor organizations and voices. We will continue to support the work of the Outdoor Foundation’s Thrive Outside Communities, which you can read about here.

We are committed to this work. We stand in solidarity with the Black community. Together We Are a Force is a statement that includes not just our outdoor industry members but also speaks to the power of us as individuals across all races, genders, ethnicities and backgrounds to come together.

Audio Outdoorist: Campfire Conversation: How Specialty Retailers Are Reopening, Repositioning or Reinventing After Pandemic

Three specialty retail shop owners across the country and an expert in consumer trends and retail strategy gather around the fire to discuss the immediate aftermath of the COVID “shutdown,” the steps they’re taking to reopen or reposition their businesses, the safety precautions they’re using and how they’re recouping their losses. From day-to-day operations adjustments (adjusted hours, curbside pickup, delivery) to staffing changes; creative inventory strategy to quick-start e-commerce solutions, they’ve responded on the fly and without a roadmap.

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COVID-19 Webinar: Special Session for OIA: Coming Out of Crisis

When: Tuesday, June 2, 11:00 a.m. (MT)
Speaker: Shawn Rhodes, Shoshin Consulting

As COVID-19 and its after effects rock our communities, profitability and business plans, the outdoor industry finds itself in unprecedented times. Shawn Rhodes has made it his life’s work to study teams who found ways to survive – and even thrive – in the most challenging and dangerous environments on the planet. We’ve asked him to specifically address dealing with the aftermath of this current crisis for our members. In a special virtual session, Shawn will walk us through the following:

  • Recapturing lost profitability in our businesses
  • Planning for an uncertain workforce composition while not sacrificing performance
  • Creating contingency and continuity plans so we can weather the current (and future) storms of COVID-19

 

Download the Presentation Slides ▸

 

About the Speaker:
Shawn Rhodes leveraged his former life as a war correspondent to become an international expert in how the best teams pivot when change enters their plans. He’s a Tampa-based TEDx speaker, a former National Park Ranger and his work studying teams in more than two dozen countries – some the most dangerous places on the planet where he relied on the products of our members to survive and thrive – has been published in news outlets around the world including TIME, CNN, NBC, Forbes, the Wall Street Journal and INC. His clients have included Deloitte, ConAgra, Coca-Cola and dozens of similar businesses. Shawn is also a nationally-syndicated columnist with the Business Journals and author of the new book “Pivot Point: Turn On A Dime Without Sacrificing Results.”