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Written by Alaska Outdoor Alliance (AOA) Executive Director Lee Hart
Nearly 80 outdoor industry stakeholders and allies traveled by plane and ferry and across the Canadian border to take part in Alaska Outdoor Alliance’s 7th Annual Confluence: Summit on the Outdoor Recreation Economy, held in Haines last month.
Key state and federal leaders participating in the event before and after their brief remarks included Sen. Lisa Murkowski; Raina Thiele, senior advisor to Interior Secretary Deb Haaland for Alaska Affairs & Strategic Priorities; and Julia Hnilicka, USDA Rural Development state director.
This year’s theme, regenerative economies, attracted leaders in outdoor; tourism; economic development; and local, state, territorial, tribal and federal land managers, as well as counterparts from the Yukon. A subgroup of attendees pledged to continue collaborating on transboundary economic development priorities. Another subgroup has already met to form the foundation of a statewide active transportation coalition.
“From the Arctic to the Tongass, there are incredible efforts literally transforming local economies and ways of connecting with the outdoors that are being guided by Indigenous wisdom and values,” said AOA Executive Director Lee Hart. “Confluence facilitated candid, passionate conversations among participants that led to a list of action steps aimed at co-creating a more regenerative future.”
Unique to many industry gatherings, Confluence was co-presented by the Chilkoot Indian Association, which hosted a salmon bake, after which participants shared stories highlighting centuries-old relationships with land, water, fish, wildlife, and ancestors. On the last stormy day of the event, the nearby Chilkat Indian Village gifted a special, personalized tour of their Jilkaat Kwaan Heritage Center, a network helping to address the pressing issue of where to put precious clan treasures and the villagers’ desire to rebuild and restore their cultural heritage.
Thanks to our community leaders, partners, and participants, our 2022 Thrive Outside Day events were an overwhelming success! Read below to learn how Thrive Outside Communities across the country celebrated our collective work to address equity barriers and ensure the outdoor experience for all.
ATLANTA:
Thrive Outside Day in Atlanta was hosted on November 12 at Rodney Sr. Cook Park in partnership with The Alliance for The Activation of Cook Park. With various outdoor activities to participate in, from mountain biking to a park scavenger hunt, Atlanta really got to see and feel what Thrive Outside is about. Learn more about Thrive Outside Atlanta.
“This was such a beautiful event, it reminds me of field day when I was a kid” — Old Fourth Ward community member
“It is so refreshing to see Black faces advocating for outdoor play and education for our youth.” — Old Fourth Ward community member
“Thank you for allowing us to learn more about your organization through this event. We can’t wait to partner with you all.” — Amphibian Foundation
CHICAGO:
The Nature Conservancy sponsored Organic Oneness’ (OO) Be the Healing: Reparations Conference to celebrate Thrive Outside Day in Chicago. The conference explored innovative approaches to reparations including restoration, repair, and healing at the individual, community, and institutional levels, inclusive of policy changes. Over the course of three days, Dr. Joy DeGruy and Dr. Bahia addressed the historical harm and trauma of racism and colonization through an inspirational and solution-oriented global lens. Chicago community leaders led community tours addressing various ways reparations are being carried out within the ecosystem of their neighborhoods. By addressing racism, trauma, and healing as a collective, Chicago will be more successful in decreasing risk factors and increasing protective factors within education, employment, general health, family structures, and community networks. Learn more about Thrive Outside Chicago.
DETROIT:
Thrive Outside Detroit welcomed the Wilderness Inquiry Canoemobile to town October 10-12 to celebrate Thrive Outside Day. Youth and their families participated in a paddle on local waters with Wilderness Inquiry staff as well as a range of fun and educational land-based activities. Local partners such as Belle Isle Nature Center, Detroit Public Schools Community District (DPSCD), Friends of the Detroit River, Detroit Outdoors, Friends of the Rouge River, and US Forest Service Urban Connections all pitched in to help students experience Belle Isle, the Detroit River International Wildlife Refuge, and DPSCD’s own Camp Burt Shurly. Learn more about Thrive Outside Detroit.
“They can have this powerful experience and then want to come back to this park with their family,” Dempsey says. “They might be the one that says, ‘Hey, let’s go down that trail. I actually know what’s down there. Let’s go see this beaver lodge that’s down there because I did that when I was here last October.’ So they can become the leaders for their friends and their family when they come to this park because they’ve got this relationship with this park.” — Garrett Dempsey, program director of Detroit Outdoors
“There is so much research that supports not only that kids being outside and enjoying nature allows them to bridge connections to what they’re learning in the classroom, but also just from a personal development perspective—for them to have an opportunity to go out of their comfort zone. It’s so formative in their development.” — Monica DeGarmo, teacher at the Academy of the Americas
GRAND RAPIDS:
Thrive Outside Days kicked off on September 24 with an open house at the gear library. Three additional events were hosted in October focusing on building community, especially in the neighborhood around the gear library. Activities included camping workshops, music, gear library tours, kayaking demos, bonfires, and walking local trails. Learn more about Thrive Outside Grand Rapids.
MAINE:
The ECO-BIPOC Thrive Outside Day Maine event was hosted on November 19 at Bradbury Mountain alongside The Third Place. Attendees shared joy, built connections, and hiked together. In addition, the Thrive Outside Maine community sent free State Parks passes to over 235 BIPOC individuals and organizational leaders in Maine, to acknowledge the barrier of cost and the community commitment it takes to overcome it when it comes to access to outdoor spaces in Maine. Through their partnership with Outdoor Foundation as well as The Third Place, Bureau of Parks & Lands, Maine Initiatives, Leonard C. and Mildred F. Ferguson Foundation, and The Nature Conservancy, Thrive Outside Maine is taking action to support access to nature for people of color in Maine, in addition to working on broader systems-change efforts. Learn more about Thrive Outside Maine.
“Nature is critically important to my worldview, my relationship with natural ecologies, and how I live my life. Being in Nature has allowed me to surmount intense obstacles in my life, from growing up in poverty, to stress relief from coping with constant racism and othering to the benefits of being active and maintaining better health. The reality for many Indigenous people in Maine is that a significant number of us still live close to the poverty line or below it. While I understand that park fees are necessary to fund maintenance, if we don’t have programs like yours to support access, we are excluding those who may need it most because they don’t have the resources to vacation in beautiful places, or to travel just for enjoyment. I remember growing up, the only state parks I went to were for school trips. We didn’t have vacations, and if we went to visit Nature it was on the river or at a local lake or pond that was free to access. I never went skiing, kayaking, or sailing. I went to a kid’s camp once, because it was subsidized by a church. And of course, I was required to follow church rules, even though I was Indigenous. We should not have to be indoctrinated into a religion just to get a chance to go to summer camp.” — Mihku Paul
“Being away from home and family is quite hard. Nature connects me to experiences that I had when around the family or activities we used to do. The beach, the trees, the birds…” — Manuel Cruz
“I am at peace and tranquility when walking in nature.” — Hana Tallan
OKLAHOMA CITY:
Thrive Outside OKC celebrated Thrive Outside Day all month long in conjunction with RIVERSPORT’s Outdoor October initiative. Events included the Oklahoma Regatta Festival, Biketober, Dogtober, and the Red Coyote Half Marathon. Partner organizations included USRowing, Yukon BMX, Country Roads Animal Rescue, and Red Coyote Running & Fitness. Activities included rowing races, kayak races, family bike rides, BMX races, SUP with your pup, and a half-marathon. Learn more about Thrive Outside Oklahoma City
PHILADELPHIA:
Thrive Outside Day Philadelphia was hosted by The Schuylkill River Greenways, Berks Nature, and the Alliance for Watershed Education (AWE) on Saturday, September 24. The event included a bike ride on the Circuit Trails’ Schuylkill River Trail and an outdoor education event at the turn-around location, Berks Nature’s The Nature Place environmental center in Reading, PA. Learn more about Thrive Outside Philadelphia.
SAN DIEGO:
Thrive Outside San Diego hosted a series of Thrive Outside Day events throughout the month of October. Event activities included hikes, mountain biking, yoga, gardening, camping, and more. Thrive Outside San Diego’s steering committee member, the County of San Diego Parks and Recreation, also launched the Experience the Outdoors campaign, which is designed to address equity barriers so that everyone can experience the outdoors. Learn more about Thrive Outside San Diego.
“There’s something so special about starting your day, stretching, and finding balance in a park. The fresh air, the birds singing, even the buzzing of the bees. It just puts your body at ease, and I can’t wait to come back!” — Marie, workshop attendee
“I volunteer to do trail maintenance in the other part of the preserve, but it’s always nice to stop here, say ‘hi’ to the rangers, and see what they put out on their table. It’s hands-on, but I learn a lot just by listening in.” — Jose, youth volunteer
“It was great to entertain so many excited kids and to see parents reliving their youth. It’s an educational experience that’s also a ton of fun.” — Kyle Icke, Supervising Park Ranger
SEATTLE:
Thrive Outside Day Seattle was celebrated on October 28. More than 30 outdoor recreation organizations, including Washington State Parks, the Service Board, and Braided Seeds, convened to discuss current issues and access barriers to the outdoors, and highlight the great work already happening in this space. This convening was held in preparation for the launch of the Outdoor Recreation Action Team in early 2023, which will build and strengthen the network of diverse organizations focused on outdoor access and equity. Learn more about Thrive Outside Seattle.
ST. LOUIS:
River City Outdoors celebrated Thrive Outside Day St. Louis in collaboration with Thomas Dunn Learning Center, the Marquette Recreation Center of the City of St. Louis, Connections to Succes, and The Youth Violence Prevention Council. The block party event took place in Dutchtown, which has some of the highest rates of violent crime in St. Louis and is in the footprint of Cure Violence, a violence prevention program that has been introduced to the city in hopes to calm the neighborhood. Streets were shut down to traffic and the fire Department was also there engaging the community. Non-profit agencies engaged the community and shared about the services they provide. Children and their families enjoyed face painting, a bounce house, games, dancing, and arts and crafts projects that they could take home with them. The highlight of the evening was a group of local street performers who danced and did some amazing fire-throwing tricks. Learn more about Thrive Outside St. Louis.
“This is what community looks like.” — Event participant
“Let’s do this every year.” — Event participant
TWIN CITIES:
Twelve local outdoor organizations hosted Twin Cities Thrive Outside Day on October 8 at Boom Island, located right on the Mississippi River in downtown Minneapolis. The event celebrated the transformative benefits of the outdoors while engaging Minnesotans to build community and ensure that everyone has equitable access to outdoor spaces and experiences. Participants enjoyed canoeing, urban birding, mountain biking, hiking with plant identification, youth Zumba, fishing, fire building, and equipment demonstrations. Learn more about Thrive Outside Twin Cities.
“I was able to talk to attendees about recreational opportunities on federal lands and the programs available for getting youth and those with permanent disabilities in parks and forests.” — Partner agency
“It was great to connect with the other organizations at the event. I thought the networking was excellent. Looking forward to hopeful collaboration in the future.” — Partner agency
“Oodles and oodles of fun. We went out on the water, and it was fabulously calm and the trees looked fabulous” — Event participant
WASHINGTON, D.C.:
On Saturday, October 29, members of the Anacostia Park and Community Collaborative and Washington, D.C. Thrive Outside coalition partnered to engage Ward 7 and 8 youth and families in a day-long celebration of family, nature, and the harvest season. This event was co-planned with community input and included a pumpkin and turkey giveaway, Trunk or Treat, and live music featuring Bela Dona, an all-girl, local favorite Go-Go band. Other activities included fishing, boating, skating, and seasonal craft-making. The overall goal of the day was to activate stressed DC residents in safe, meaningful outdoor engagement in Anacostia Park. Learn more about Thrive Outside D.C.
“This is an awesome way to end the season with the community.” — Event participant
“I am so happy I came down here, I did not even know this park was here” — Event participant
For outdoor brands, measuring the impact of everything from technical gear and hardgoods to performance apparel can be challenging. Higg is proud to announce their partnerships with the Outdoor Industry Association (OIA) and the European Outdoor Group (EOG). These collaborations offer the industry the opportunity to align on standards of measurement, reporting, and production. With many brands already engaging with all three entities, the harmonization will enable outdoor businesses to consistently measure, benchmark, and progress using a standard measurement system.
The relationships among Higg, OIA, and EOG provide the outdoor industry the opportunity to prioritize the tools and solutions it needs most. We’re optimistic that this repository of reliable primary data and leading industry measurement and analytics tools can help spearhead more sustainable production. In addition, we look forward to expanding product and material categories with insights from industry leaders. Facilities using Higg can continue to provide valuable data to the brands they work with, while forging stronger business partnerships.
Just like the outdoor industry, sustainability measurement continues to evolve. Materials are more advanced and technical. Enthusiasts increasingly look for brands that match their environmental and social values. With Higg, smaller brands have a unified view of their supply chain and can take responsibility for their entire impact – from carbon emissions to working conditions, materials to products, and stores. With resources through OIA, EOG, and Higg, they have the expert guidance and support to make decisions based on their unique needs and product lifecycle.
For example, EOG’s grant program is furthering brands’ ability to measure and take action, providing businesses that want to make a difference free access to Higg platform. Equip Outdoor Technologies, Halti, INTERSPORT IIC, and ORTOVOX are among the companies that have already participated in the program to expand their sustainability initiatives.
“The Higg grant scheme from EOG represented a great opportunity for us at ORTOVOX to try out the Higg Index in a structured and informative approach within the wide range of its possibilities. It allowed us step by step to start working with the tool with the professional support of the Higg team. This was a stepping stone for us!” — Andreas Wolf, CSR Manager
Through OIA’s Climate Action Corps, outdoor brands are banding together and committing to be the first climate positive industry by 2030. Being climate positive means reducing your greenhouse gas emissions in line with a science-based target (SBT) that addresses all scopes, removing even more GHG from the atmosphere than you emit, and for broader systemic change. Brands in the coalition have ambitious goals, and with the right tools, they can get there.
As a founding member of the Climate Action Corps, NEMO Equipment is paving the way for broad industry progress using Higg tools.
“NEMO utilizes the Higg MSI and Product Tool during our design process. Next, we’re working to integrate Higg data in our PLM system, and integrate FEM and FSLM in our Quality Program. Along with providing great tools, Higg has a team of experts who make training and sharing best practices a priority.” — Theresa McKenney, Director of Sustainability
Today, over 150 brands and retailers from OIA and EOG’s combined member base are utilizing Higg tools and data to help them with their sustainability goals and initiatives in the outdoor industry.
Together, we are excited to further empower the outdoor industry in their impact goals, and we look forward to seeing these partnerships grow.
Ready to learn how this partnership can help you reach your goals?
Hello from Washington, D.C.,Across the country, we have seen increased activity concerning the use of perfluoroalkyl and polyfluoroalkyl (PFAS) in consumer products. Traditionally, PFAS have been used throughout the outdoor industry as the compounds are resistant to extreme elements like heat and water. Recent science has allowed us to better understand the negative human and environmental impacts that PFAS have, leading to the increased attention on PFAS phaseout across all sectors, including outdoor, juvenile products, food packaging, and more.A law passed in Maine in 2021, An Act To Stop Perfluoroalkyl and Polyfluoroalkyl Substances Pollution, is considered to be one of the most sweeping in the country. Although the State of Maine’s Department of Environmental Protection (DEP) is still moving through rulemaking and guidance for the public to better understand the law and its requirements, there are hard trigger dates for compliance that OIA manufacturers should know about.The most important date to note is January 1, 2023, when businesses throughout the state AND businesses that sell goods into the state will be expected to notify the DEP of any products for sale in the state that contain intentionally added PFAS. If a business is not in compliance with this deadline, it may face financial costs. DEP is allowing manufacturers in Maine and businesses that sell goods into the state to request an extension on this trigger date, pushing the reporting requirement back six months. OIA and our on-the-ground partner, Maine Outdoor Brands, have drafted an extension letter for our members.If you would like an extension for your company, please fill out this short form by this Friday at 5 p.m. (ET). Even if you are unsure if anything you sell contains PFAS, we encourage you to join the extension request to ensure you are in compliance, have products tested if necessary, and give DEP more time to provide guidance.This law may have measurable impacts on your business, and we want to work together to ensure that you are as prepared as possible to comply and eventually phase out intentionally added PFAS. For over a decade, our industry has been investing time and resources to develop safe, durable, innovative, and economical alternatives to PFAS, and we plan to all work together to ensure that the transition is economical, equitable, and safe.
Together we are a force.Rebecca GillisGovernment Affairs ManagerOUTDOOR INDUSTRY ASSOCIATION (OIA)
