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LEKI USA Appoints Scott Park as National Sales Manager

January 16, 2025

Media Contact

Cathy Herbstler, Cherb PR cathy@cherbpr.com / 206.390.0531

BUFFALO, NY (January 16, 2025) – LEKI, a leader in innovative skiing, trekking, and trail running poles, announces the appointment of Scott Park as national sales manager. Park will oversee all sales operations for LEKI’s summer and winter collections in the U.S., working closely with General Manager Chris O’Donoghue and Marketing Director Sven Brunso.

“We’re really excited to have Scott join the team, as his industry experience, knowledge, and sales network will be of paramount importance as we continue to navigate the changing landscape of the retail space in the outdoor industry,” said Sven Brunso, marketing director for LEKI, USA. “This business is more turbulent than ever, and the addition of a seasoned pro to the team will help us continue to build momentum.”

Park brings two decades of experience in the outdoor industry, having held key sales positions at Deuter USA where he most recently served as sales manager for the last 11 years. In that role, he managed the national sales budget and implemented aggressive sales targets for the U.S. market with a focused approach for national retail accounts, specialty brick-and-mortar, and e-commerce. In his free time, Park enjoys backcountry skiing, traveling, rock climbing, and backpacking.

“Throughout my career in the outdoor industry, LEKI has always been known as an industry leader in both product and service. I am excited and honored to be a part of the LEKI family and look forward to contributing to their continued success,” said Park.

For LEKI USA sales inquiries, Park can be reached at spark@leki.com.

ABOUT LEKI USA

Founded in 1948, LEKI is the leading manufacturer of Skiing, Trekking, and Trail Running poles and gloves that are German-engineered and mostly produced in the company’s Czech Republic factory. This in conjunction with extensive research and independent testing, makes the best

products featuring quality, value, and technology. LEKI equips over 1,000 of the world’s best athletes and brand ambassadors in the disciplines of alpine skiing, cross-country skiing, biathlon, trail running, ski mountaineering, mountain guiding, and alpine climbing. Headquartered in Buffalo, NY, LEKI USA, Inc. is the sole distributor of LEKI brand products in the United States. For more information, visit lekiusa.com.

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