(October 24, 2024) – Twelve leading outdoor brands, spanning categories such as backpacks, apparel, and footwear, have united to support The Conservation Alliance (TCA) through the #WeKeepItWild campaign. From October 24-30, 5% of all online sales from participating brands will be donated to TCA to help protect North America’s wild places. The participating brands include Backpacker’s Pantry, La Sportiva, Oboz Footwear, Gregory Packs, Nomadix, Shar Snacks, Gu Energy Labs, Adventure KEEN, BOCO Gear, Royal Robbins, Superfeet and Astronaut Foods.
During the campaign, consumers can purchase from their favorite outdoor brands while contributing to TCA’s mission of funding and advocating for the protection of wild spaces across the continent. Since 1989, TCA has helped protect 124 million acres of land. Just in the last four years, they’ve played a key role in protecting key landscapes like Alaska’s Tongass Forest, the Boundary Waters Canoe Area Wilderness in Minnesota, and National Monuments across the U.S.
“The #WeKeepItWild campaign unites brands with a shared passion for preserving the outdoors,” said Paul Hendricks, Executive Director of TCA. “Thanks to the support of our members, we can fund grassroots organizations that are actively protecting public lands and waters. We’re deeply thankful to the brands participating in this year’s campaign and encourage shoppers to support them, knowing their purchases will help protect the wild places we all cherish.”
Participating brands are committed to giving back to the outdoor community and supporting the preservation of the wild places we enjoy. The funds raised through this campaign will directly support efforts to protect public lands and waters across North America.
Join the #WeKeepItWild campaign by shopping with these brands from October 24-30, 2024. For more information about The Conservation Alliance, visit conservationalliance.com.
About The Conservation Alliance
The Conservation Alliance is a coalition of over 270 like-minded member companies who pool resources to fund and advocate for the protection of North America’s cherished wild places and outdoor spaces. Through the collective power of their membership – companies from a range of industries – from the outdoor industry to brewers, bankers, sportsmen, and renewable energy – take bold steps to conserve wild public lands and waters. Since 1989, they’ve awarded over $33.1 million in grants and helped protect over 124 million acres and 4,964 river miles, remove or halt 41 dams, purchase 22 climbing areas & designate five marine reserves. For complete information about The Conservation Alliance, visit conservationalliance.com.
Media Contact:
Becca Katz
360-441-5620
becca@verdepr.com
