STOCKHOLM, Sweden (Oct. 9, 2024) — Ahead of the new ski season, POC, manufacturer of industry leading helmets, eyewear, protection and apparel, and Marco Odermatt, one of the best alpine ski racers in the world today, are proud to introduce a new signature-edition helmet, designed exclusively by Odermatt and POC, and developed for Odermatt to use during his non-competition days in the season.
The new helmet, Obex Pure Odermatt edition, represents a step away from the intensity of a race day and instead focuses on the days and moments in between competition — the days where the joy of skiing is simple and at its purest, enjoying the mountain, carving around the resort and exploring the backcountry.
“I started ski racing as I love to ski, pure and simple. And when I am not training for races, I still want to ski as it is inspiring and energizing,” Odermatt said. “Not needing an FIS race helmet for this type of skiing, I sat down with POC to create and design my ideal helmet for the days I am not racing against the clock, and the Obex Pure evokes all the freedom and joy that a day of skiing gives me.”
The Obex Pure joins existing Marco Odermatt signature collection pieces, which include the Skull Dura race helmet, Zonula and Fovea Clarity goggles as well as the Junior collection.
“The way Marco approaches skiing, his focus, his technique, his energy and his enthusiasm, are inspirational,” said Amber Stackhouse, Director of global sports marketing at POC. “Coupled with his astonishing consistency, it’s easy to understand his incredible string of results. But his love of skiing goes well beyond racing gates and it’s a feeling and reflection we wanted to capture in the Obex Pure Odermatt edition, which features his signature lion design.”
POC has been working closely with Marco for many years, and last year announced his first signature series goggle to sit alongside his race edition helmet and Junior race collection, all of which feature his own lion design.
“It’s easy to spot the lion on the helmet and it is a constant in the signature series,” Odermatt said. “It’s important to me because it has been a huge inspiration since I was a small kid as it is a symbol of power and agility. With the Obex Pure edition I hope that I can inspire and motivate even more skiers, regardless of race background, and encourage them to draw on the same power and agility that I have over the years.”
The Obex Pure Odermatt edition will retail for $170 in the U.S.
About POC
POC, a leading manufacturer of helmets, eyewear, protection and apparel, has been awarded more than 70 international safety, design, and innovation awards. Founded in 2004 in Sweden, POC’s mission is to protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one. For more information, visit https://poc.com.
About Marco Odermatt
Marco Odermatt wasn’t just born to ski, he is skiing. At just 27 years old, Marco Odermatt is
already a legend in alpine skiing. His results speak for themselves. In his short career, he has earned over seventy World Cup podiums across three disciplines and has won the World Cup Overall the last three seasons. After the latest season, he has added four more Crystal Globes to his collection (now has nine in total), winning the cup in all three disciplines he competes in (DH, GS and SG). He is the reigning Giant Slalom and Downhill World Champion, as well as an Olympic Gold medalist. He also holds the world record for points collected in a season (2042 during the 22/23 season).
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