August 15, 2024 (Poulsbo, WA) — Grundéns, producer of the world’s leading fishing outerwear, apparel, and footwear, introduces its Fall/Winter 2024 collection, now available at retail partners and Grundens.com. The new lineup features an expanded range of the brand’s Neptune and Transmit waterproof outerwear for commercial and sport fishing, respectively, alongside the award-winning Portal GORE-TEX Wading Jacket and Bedrock Wading Boots, ideal for fly fishing and wading. Additionally, the collection will unveil new versatile fishing apparel and all-purpose footwear.
“Grundéns Fall/Winter 2024 collection really showcases the brand’s product innovation through thoughtful design and consumer’s needs,” says Bryan Trullinger, Grundéns VP of Marketing. At the end of the day, we want our products to continue to hold up to the demands of both commercial and sport fishermen, those who work and play in the harshest elements mother nature can throw at them.”
Sport Fishing:
The Transmit X Jacket and Bib were designed with the open-water bass and lake angler in mind. From the early morning runs across the lake at high speed, to the wind-driven downpours, the Transmit X features a 100% nylon 15k/10k waterproof breathable performance outer for both the Jacket and the Bib. Digging further, the Transmit X Jacket boasts shingled neoprene cuffs for dunk-able fish landing performance, two fleece-lined handwarmer pockets with zippered closures, a placket center front zipper offering protection from the elements, internally routed cord adjustments on the hood for custom fit and reflective logos, and visibility striping for low light visibility. MSRP $199.99
The Transmit X Bib is finished with a full-zip center-front, angled thigh pocket for fast action access to soft plastics and fleece-lined handwarmer pockets. Grundéns suspenders and elastic tool belt will keep the bib in place and comfortable while the easy on-off zippers at the hem allow for quick access to your boot removal and entry. MSRP $199.99
Grundéns most packable waterproof rain shell, the Charter Jacket is intended to be deployed from a pack or center console hatch. Built to perform in a wind driven rain and boat spray environment with the construction being a stretch 3L bi-component shell, offering breathability without sacrificing waterproofing or durability. MSRP $299.99
Commercial Fishing:
The Neptune Armored Anorak and Bib are the latest upgrade to the beloved and best-selling family of Neptune waterproof outerwear. Performance adds rugged reinforcement offering burly overlay panels in high-wear zones combined with our classic Neptune material for high–mobility and stretch performance. The Jacket and Bib have 100% waterproof construction featuring PU-coated stretch polyester with reinforced Armor TPU overlays in critical wear zones. The Anorak Jacket has waterproof neoprene cuffs designed to integrate with gloves to eliminate water entry, a fully gusseted, water-draining neck zipper entry with additional venting position snap, and a Cordura nylon reinforced bottom hem. MSRP $159.99
The Neptune Armored Bib has interior knee pad pockets with 5mm articulated neoprene knee guards, nylon reinforced cuff hems to increase durability, an internal chest storage pocket, and a removable and placeable suspender system. MSRP $179.99
Born for the commercial fisherman that demands rugged & tough, yet breathable waterproof protection, the Dreadnought Jacket was built to combat the extreme elements of the marine environment. The Dreadnought Jacket is an ultra-durable nylon ripstop fabric with a water-repelling Teflon shield DWR coating to boast impressive breathability and waterproof performance. Heavy-duty lower sleeve reinforcements offer the abrasion resistance needed when working the deck and pulling pots while integrated neoprene cuffs provide a seamless union with gloves to prevent water from entering the sleeves. Complete with an adjustable hood, interior rain gutter, integrated body ventilation zippers, and saltwater safe/corrosion resistant zippers and hardware. MSRP $109.99
Wading/Fly Fishing:
The award-winning Portal GORE-TEX Wading Jacket is designed to be the smartest wading jacket on the water by integrating over waders while performing in cold weather or deep wading scenarios. Feature dense, the Portal Jacket has pass-through handwarmer pockets to allow easy access to wader storage, shingled neoprene sleeve cuffs, a welded tippet pocket complete with laser cut holes to easily access tippet at a moment’s notice, and water-resistant fly box compatible chest storage pockets. MSRP $599.99
Modernized for today’s fly angler, the Vector Wading Jacket combines classic styling with strategic pocketing systems to store everything necessary for a successful day on the river. Offering a high pocket waterline for deep wading scenarios, this angler-minded jacket offers impeccable 20K / 15K waterproof/breathable performance while boasting fishing-focused details such as large fly box storage pockets with drainage ports and a waterproof, dunk-able sleeve sleeve/cuff shingle system so your arms don’t get wet when dunked in-river. MSRP $349.99
The Bedrock Wading Boots deliver superior in-river experience and comfort for all-day wearability. Created with durability in mind, a water-friendly synthetic upper combined with scratched-rubber overlays in high-wear zones keeps wear, tear, and material breakdown to a minimum. The molded EVA midsole provides all-day support while two outsole options, rubber and felt, deliver varying capabilities. The natural gum rubber outsole is cleat/stud compatible and provides traction in mud, wet grass and light gravel situations, while the felt outsole is stud compatible and excels in rocky riverbed applications. MSRP $ 199.99
Versatile Fishing Usage:
Body heat should be treated like a limited resource, and we built the Bulkhead Jacket to ensure you hang onto every degree possible. Worn alone, the Bulkhead offers a technical, burly defense against cold and wet conditions. The Bulkhead Jacket exterior is a 3L woven softshell jacket with windproof lamination, and features brushed fleece handwarmer pockets, and adjustable hood and cuffs. MSRP $129.99
Due to the popularity of the Grundéns Kryall Hoodie, the brand is introducing its counterpart, the Kryall Pant. The Kryall Pant is a tough, wind and water-resistant layer designed to be versatile for wearability under a pair of Grundéns bibs, or as a standalone weather resistant pant. Designed with abrasion-resistant stretch woven fleece and water and stain-repelling treatment, the pant is ready to provide comfort and mobility. Completing the features of the pant are brushed fleece lined hand pockets, a drop-in rear pocket and secure zippered thigh storage pocket. MSRP $119.99
Built with versatility in mind, and designed as an extension of your on-the-water tool, the Cutter Jacket prioritizes being your go-to outerwear layer for lightweight, waterproof protection from the elements. Built with a stretch Polyester shell fabric that is a 10K/5K waterproof/breathable rating for use in light rain, choppy seas, and variable winds, the Cutter Jacket will work as an awesome packable or stowaway option for the traveling angler or to store on board your vessel for use when needed. MSRP $64.99
All-Purpose Footwear:
Building our family of Cloud Cover Ankle Boots, the Cloud Cover Leather Boot is a waterproof, full-grain leather Chelsea pull-on boot, injected with Grundéns DNA and delivers the everyday simplicity, versatility, and utility inherent to Grundéns footwear. MSRP $139.99
The Dockyard Pull-On Boot takes the natural, thermo-regulating, moisture/stain-resistant properties of wool combined with the rugged durability of WP full-grain leather for a style spawned from the Dockyard. With a siped, gum rubber outsole for any wear-occasion, this easy-to-pull-on boot blends materials trusted by fishermen; built on a proven platform for a decidedly Grundéns take on casual footwear. MSRP $129.99
The entire lineup of apparel and footwear is available now at specialty retailers across the country and at www.Grundéns.com. Samples for media are available by contacting Max Krapff at max.krapff@backbone.media.
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About Grundéns:
It began nearly 100 years ago on the west coast of Sweden, in the small fishing village of Grundsund when Carl A. Grundén began producing waterproof oil skins to protect North Sea fishermen from the hostile weather that often accompanied their jobs. Today, some things have changed but Grundéns commitment to supplying and supporting commercial fishermen, sport fishing enthusiasts and bass anglers remains. The brand offers the most versatile lineup of award-winning fishing outerwear, sun protection, footwear, and accessories available. Guided by “We Are Fishing,” the brand operates globally from Poulsbo, Washington and Boras, Sweden. Learn more at grundens.com
Media Contact:
Max Krapff
Backbone Media
