SEATTLE, Wash. (July 15, 2024) — PackTowl®, a leading innovator in outdoor and travel towels, is thrilled to announce the launch of its spring 2025 Personal Towel: Artist Series, the brand’s best-selling, ultra-versatile, and eco-conscious adventure towel. The Artist Series collection will feature three new captivating prints: Desert Aire, Flow, and Orca. In addition, the company is proud to welcome contemporary artist Gianna Andrews to its esteemed roster of creatives.
The latest additions to the Packtowl Artist Series showcase the brand’s commitment to merging functionality with artistic expression, providing outdoor enthusiasts with gear that not only performs but also inspires. Each design is carefully crafted to reflect and celebrate the beauty of the natural world.
“Each print in the Artist Series is an original work by a professional artist that can only be found on a PackTowl Personal Towel,” said Karen Lamerick, Senior Marketing Director at Cascade Designs. “The prints look amazing and highlight PackTowl’s peerless quality amongst the competition.”
Desert Aire, designed by Andrews, evokes the vibrancy of arid landscapes. Flow, by Kristina Wayte Bakke, captures the dynamic essence of outdoor exploration. Orca, by Shogo Ota, draws inspiration from the ocean’s majestic apex predators.
These new prints add to the current lineup of Artist Series collection prints, including Balance, designed by Emily Kelley, Mystic Moose, designed by Ota, and Daydream designed by Wayte Bakke.
PackTowl Personal Towels are sustainably made of 50% recycled fabric, capable of absorbing 4x its weight in water and drying 70% faster than comparable cotton towels while taking up a fraction of the space. These Body-sized PackTowls also feature Polygiene®, an eco-friendly silver-ion odor control that keeps towels fresher for longer.
The new PackTowl Personal Towel Artist Series prints (MSRP: $34.95 USD) will be available starting January 2025. For more information about PackTowl and its full collection of lightweight adventure towels, please visit www.packtowl.com.
About PackTowl®
PackTowl is the original manufacturer of exceptional quick-drying, super-absorbent and highly-packable technical towels. Using its microfiber expertise to develop high-performance fabrics, PackTowl has evolved the simple idea of a towel into a go-anywhere companion.
Features like eco-friendly, odor-control protection and convenient hang loops keep adventurers reaching for PackTowls while soaking up life. For more information, visit packtowl.com.
About Cascade Designs, Inc.®
For over 50 years, Cascade Designs, Inc. and its brands, Therm-a-Rest®, Mountain Safety Research® (MSR), Platypus®, SealLine®, and PackTowl®, have led the outdoor industry in designing innovative, useful, and long-lasting equipment, manufacturing the majority of its products in its Reno, Nev., U.S.A. and Cork, Ireland facilities, and with offices in Seattle, Wash. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove from MSR®, Cascade Designs has developed leading products that explorers, travelers, adventurers, outdoor enthusiasts, and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. For more information, please visit www.cascadedesigns.com
