SEATTLE (April 9, 2024) – evo, the outdoor retail and experiences company, today announced newly designed mountain bike essentials, community events, and new evoTrip experiences, including an official partnership with the original pioneer in adventure bike travel, Big Mountain Bike Adventures.
NEW MTB evo 2024 Gear (IMAGES for editorial use)
evo continues to expand and improve its mountain bike gear offerings for both men and women.
- The new evo Lookout Jersey (Men’s | Women’s) provides peak performance on rides both big and small. Offered in both long-sleeve and short-sleeve styles, its featherlight fabric provides a comfortable, breezy feel while maintaining the durability, and sun protection you need to navigate tight trees and techy drops with confidence.
- All new evo Lightweight Bike Gloves (available in both unisex and Women’s sizing) are light on the hand but heavy on the tech with minimal weight and optimal breathability. The lightweight gloves feature an AX® Suede palm for superior grip and feel, a breathable design, and touchscreen compatibility.
- All new design evo’s Enduro Bike Gloves were built to endure and perform on even the most white-knuckle rides. The updated design features touchscreen compatibility, EVA padded AX® Suede palm, and 3-finger knuckle guards.
- The evo Enduro Hip Pack offers a comfortable and breathable spacer mesh back panel/hip belt, plus organizational pocketing for tools, snacks, and hydration.
evoTrip (IMAGES for editorial use)
Founded in 2009 based on evo’s core value of “invitation,” evoTrip prides itself on bringing together like-minded travelers to nearly 80+ exciting and breathtaking outdoor destinations without having to worry about stress-inducing trip logistics. New for 2024, evo is launching a collection of epic, unique-to-evo bike experiences, in partnership with best-in-class MTB operators and brands marking a significant step forward in the journey of becoming the global leader in action sports travel to iconic mountain bike destinations around the world.
- Aosta Valley, Italy (Sept. 21-28)
In partnership with Big Mountain Bike Adventures, this new trip will take serious mountain bikers to the north-west corner of Italy where they can expect more than 3,000 miles of singletrack near some of the biggest peaks in Europe – Mont Blanc, Grand Combin, Gran Paradiso, and the Matterhorn. Not to mention, exceptional cuisine, superb espresso, and outstanding vino; it’s Italy after all.
- Telemark, Norway (July 24-29, Aug. 28-Sept. 2, Sept. 4-9)
evoTrip and Norrøna Adventure will take riders on a 6-day trip full of biking and relaxation in beautiful surroundings right in the heart of Telemark. This trip is perfect for intermediate and above riders who love combining mountain biking, delicious locally-produced food, and spa relaxation in the wilderness.
- Salt Lake City, Utah (May 31-June 2, June 7-9, Sept. 6-9, Sept. 13-15)
evoTrip has expanded its Salt Lake City camp offerings with both all-gender camps and women’s-only camps. These new bike skills camps are designed for having a blast while safely progressing at the individual level. evoTrip’s experienced guide partners at Momentum Mountain Biking ensure a 5:1 instructor-to-rider ratio and pare down smaller groups based on ability.
Returning for its second year this September, evoTrip x Juliana will help women riders take it to the next level with the support of Juliana, evo and Momentum Cycling. Guests will get to ride the newest bikes from Juliana, stay at evo Hotel, and have logistics to and from the mountain taken care off.
evo Community Mountain Bike Events
In support of evo’s dedication to the local communities in which they operate, evo will be hosting “Trailgate” Parties and Trailhead Takeovers in Seattle, Denver, and Salt Lake City this summer. To celebrate International Women’s Bike Day on May 4, evo will be hosting trailhead events in Seattle, Portland, Salt Lake City, Denver, and Whistler, complete with free women’s mountain bike rentals and group rides. All event dates and more information can be found at evo.com/events.
For more information on evo, evoTrip, and new MTB products visit evo.com. A selection of high-res images can be found here.
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Media Contact:
Austyn Dineen, austyn.dineen@backbone.media
Jessie Vandenhouten, jessie.vandenhouten@backbone.media
About evo
evo is an outdoor retail and experiences company whose purpose is to make life better by building community and igniting the adventurous spirit that lives within us all. evo is focused on providing unique experiences across its network of stores, evo.com, Rhythm Japan, two All Together Skateparks, lodging, and travel businesses, which are centered on sport, culture, the outdoors, and human connection.
A pillar of evo is its community impact, bringing financial and volunteer support to non-profit organizations dedicated to getting underserved kids outdoors.
There are 11 stores in the U.S. and Canada. In January 2022, Rhythm Japan the leading retail, rental, and experience company with seven stores located in Japan’s mountain resorts became part of evo.
In partnership with a group of complementary businesses, evo opened a 100,000-square-foot campus in Salt Lake City, Utah in 2022. Campus Salt Lake includes an evo store, All Together Skatepark, Salt Lake Bouldering Project, Level 9 Sports, and evo’s first evo Hotel.
evo offers lodging at The Journeyman Lodge in Whistler, and evo Hotel in Salt Lake and runs an indoor skatepark, called All Together Skatepark, in Salt Lake and Seattle. In 2022 evo announced the opening of evo Hotel Tahoe City, which will open Winter 2024/2025.
To learn more about evo, please visit evo.com. Editorial assets are available here.
