Taipei, Taiwan (Nov. 14, 2023) – Wellpower, Inc., a global leader in innovation and advanced material technology solutions, today introduced GEOCELL, a high performance, 100% plant based, natural rubber ideally used in water sports, fitness accessories and footwear. Developed over the last four years by Wellpower’s scientists and engineers, GEOCELL is a planet-friendly solution completely preserving product performance and quality. GEOCELL will debut at retail in partnership with Trainer’s Choice, a leading sports medicine company in Canada.
GEOCELL natural rubber is made with recycled laminate fabrics and water-based adhesives, making it a truly natural and sustainable material. The rubber is sourced from The Programme for the Endorsement of Forest Certification (PEFC) certified plantations and tested to medical grade standards. The benefits include a material that is hypoallergenic, durable, comfortable, and flexible.
GEOCELL’s manufacturing and harvesting process follows the strictest guidelines and has earned the following certifications:
- PEFC, is a leading global alliance of national forest certification systems dedicated to promoting sustainable forest management globally.
- The Forest Stewardship Council (FSC) sets standards for responsible forest management.
“Wellpower is redefining what sustainability really means in the rubber category that has historically been environmentally unfriendly,” said Johnny Sheu, president and CEO of Wellpower. “Being able to source the natural rubber and then convert it into a high performing material, we can transform the way brands invent new products, all while ensuring sustainable materials from start to finish. We are pleased that Trainer’s Choice will join our mission to use a sustainable option.”
GEOCELL is produced at Wellpower’s state of the art facilities under a lengthy list of performance based testing including tear strength, density, heat compression, and aging, among other conditions. It is machine washable making it a resilient component of choice for apparel and accessories.
Wellpower is actively looking for partners in the U.S. interested in GEOCELL. For more information, please email Josh Field at josh@wellpowerusa.com. For more information on Wellpower, email info@wellpowerholding.com.
About Wellpower, Inc.
Wellpower Commerce Holdings is a publicly traded company and a leading manufacturer specializing in the sports industry.
