May 22, 2013
Outdoor Product Sales Post Slight Gains in April
Outdoor Product sales grew in fiscal April by 1.2 percent to $673.6 million, slower than the year-to-date trend, according to the latest monthly sales report from OIA VantagePoint™. Growth was primarily driven by Outdoor Hardgoods, while Footwear and Apparel sales slowed due to inconsistent spring weather. The National Accounts Internet and Discount/Mass trade channels continued to provide the strongest growth.
Sales of Outdoor Hardgoods increased 5.8 percent to $339.1 million for the four-week period ended May 4, 2013. This was a slight improvement over last month’s trend but still below the double-digit growth seen in January and February. Most Hardgoods categories increased over the comparable month last year, with the exception of some key camping and climbing/mountaineering equipment, which saw declines as winter held on longer than usual in many parts of the country.
Following a strong March, Outdoor Footwear sales slid back to negative territory, down 3.0 percent to $192.0 million. While most Footwear categories — namely Functional Outdoor Footwear, Running Footwear, and Sandals — were down, Comfort Casual Footwear posted positive growth.
Outdoor Apparel sales declined by 3.2 percent to $142.6 million. After double-digit growth in the first three months of 2013, Apparel sales suffered as seasonal weather finally arrived in much of the United States. Sales slowed in cold-weather categories (such as Outerwear, Headwear and Handwear). Warm-weather categories struggled to improve on inconsistent weather trends throughout the month and thanks to tough comparisons to last year’s strong sales, when spring and summer arrived early.
The National Accounts Internet and Discount/Mass channels continued to gain share of Outdoor Product sales in fiscal April. National Accounts Internet accounted for 9.5 percent of all Outdoor Product sales (up from 7.2 percent in April 2012) while Discount/Mass stores accounted for 5.1 percent of sales (up from 2.7 percent in April 2012).
Full results for the month are published in the OIA VantagePoint monthly trend report, available free of charge to Outdoor Industry Association® (OIA) members. For more information, visit outdoorindustry.org/vantagepoint.