THRIVING PEOPLE AND THRIVING BUSINESS: OUTDOOR COMPANIES LEADING WITH INCLUSIVE AND REPRESENTATIVE MARKETING

March 15, 2021

Moderator: Miho Aida, NatureBridge

Presenters: Janice Tennant, Merrell; Mirna Valerio, Merrell Brand Advocate; Allison Miles, Ruffwear; Vasu Sojitra, The North Face Athlete

Description: Diversity and inclusion should not be performative buzzwords. Hear from brands that are doing the work to rethink their marketing strategies, build authentic relationships and incorporate strong representation in their advertising. These industry voices will explore best practices in diversity and inclusive marketing, give insights into steps their companies are taking and discuss the future of marketing within the outdoor industry.

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