Webinar: BEHIND THE NUMBERS: WHAT 2020’S RECORD OUTDOOR PARTICIPATION MEANS FOR THE FUTURE OF THE OUTDOORS
When: Tuesday, June 22
Speakers: Stephanie Maez, Outdoor Foundation Melanie Borger, RIVERSPORT OKC and Thrive Outside Oklahoma City
In 2020 the world witnessed incredible upheaval, and Americans across the country took to the outdoors in search of respite from COVID-19. Our 2021 Participation Report reveals that 7.1 million more Americans participated in outdoor recreation in 2020 than in the year prior, the highest participation rate ever recorded. These one-year gains, however, did not fundamentally alter the long-term challenges faced by the outdoor industry. Nearly half of the U.S. population did not share in the proven, positive health outcomes of the outdoors, and lack of diversity, declining intensity, fewer outings, and stagnant female participation continue to hinder outdoor participation growth.
However, there exists incredible opportunity. The outdoor industry and its partners are positioned to champion new ways to engage outdoor participants and invest in making the outdoors accessible and welcoming to all Americans. Collective action through philanthropy, programming, marketing and policy can move the needle. Together, we can help bring individuals and entire communities outside, and inspire them to build life-long relationships with the outdoors.
Join managing director of the Outdoor Foundation Stephanie Maez and Melanie Borger of the Thrive Outside OKC Community to learn how this report and outdoor participation research can be used to influence programming and policy to grow and retain new outdoor participants. Get a deep dive into key findings from the 2021 report, discover new opportunities for growth, and learn more about our shared vision for the future of the outdoors.