Lorna Caputo

Lorna Caputo is OIA’s former market insights manager and content contributor. In that role, she supported the growth of the industry by educating OIA members about key industry and retail trends as well as the behaviors of today’s outdoor consumers. She has written trend articles that cover everything from unique product innovations to supply chain practices that improve a business’s bottom line. Lorna has more than 10 years of experience in conducting research on industry trends, consumer insights, competitive intelligence and best practices in marketing for various manufacturers and retailers.

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