2019 OIA Board of Directors Nominees

Eric Artz

REI, Interim President and CEO

What relevant business or industry experience would you bring to the OIA Board to help achieve and promote OIA’s work?

I’ve had the pleasure of working on both the wholesale and retail side of the industry. As a result—and based upon the challenges we face as an industry—I believe we are stronger as a united industry on the things we (and our customers) all care deeply about: clean air and water, access and care for public lands, getting youth more engaged in the outdoors, being a model for inclusion and diversity. Whether we be retailers, wholesalers, big, small, long tenured, start-ups; we are better together, and we need to stay together.

Background:
Eric Artz is interim president and chief executive officer for REI, the largest outdoor consumer co-op in the United States. Artz joined REI in March 2012 as chief financial officer and was promoted to chief operating officer and executive vice president in August 2014. He’s an avid cyclist who also enjoys fishing, skiing and hiking with his family.

From 2010-2012, Artz was chief financial officer at Urban Outfitters, Inc., and prior to that, he had a 17-year career with VF Corporation—a global apparel and footwear company of more than 30 brands—in roles including chief financial officer and executive-level oversight of divisional, corporate and international operations.

Eric is vice chair of the Outdoor Industry Association Board and serves on the OIA’s audit and finance committee. He is also an officer of the board for the Mountains to Sound Greenway Trust and serves as a director of United Natural Foods, Inc.

Artz graduated from Albright College with a Bachelor of Science degree.

Frazier Blair

The Orvis Company, VP General Merchandise Manager

What relevant business or industry experience would you bring to the OIA Board to help achieve and promote OIA’s work?

My love of the outdoors has informed my entire life – as a consumer, an athlete, and a professional. I began my career managing retail stores in the ski industry, from there my role evolved to buying, then to inventory management, sourcing, and now merchandising and planning at Orvis. I was an original member of the Orvis 50/50 On the Water initiative and continue to lead the effort to drive gender parity in the sport of fly fishing. As OIA continues to develop its approach to participation, I can bring perspective on the fly fishing industry. I am motivated to help people and families get outside and enjoy the outdoors.

At Orvis, I work directly with the Perkins family and the leadership team who believe that if we are to benefit from the use of our natural resources, we must be willing to act to preserve them. To that end, Orvis commits 5% of pretax profits to protecting nature. Its advocacy in 2019 supports Save Bristol Bay, Everglades Foundation, and Petfinder Foundation. Over the past 30 years, Orvis has raised and donated more than $22 million to organizations and projects dedicated to the preservation of fish and wildlife habitat.

As a leader of product teams at Orvis, I translate Orvis’ commitment to conservation to my leadership of sustainability efforts within the supply chain. Consumer and industry insights tell us that our customers care about sustainability practices in the commercialization of our products, and Orvis’ core values align. I am committed to being part of the team that is learning, improving, and driving meaningful change throughout the supply chain.

Background:
Frazier Blair grew up in Fayston, Vermont, where her lifelong passion and curiosity for the outdoors was born. Pursuit of the outdoors and like-minded peers and role models drove her early career decisions and continue to capture her imagination today. As a result, the outdoors has long been her home and the industry that supports it the natural place for her professional efforts. Frazier can be found cycling, skiing, running, and hiking whenever possible.

For the last 14 years, Frazier has been combining her love of the outdoors with her passion for leadership in her work with Orvis, an outdoor lifestyle brand rooted in fly fishing and wing shooting that is inspired by nature, driven by curiosity, and fulfilled by adventure. She began her work as Control Buyer and now serves as the Vice President General Merchandise Manager. In this role she is responsible for the Merchandising and Planning teams, driving assortments and product storytelling to deliver sales, profit, and inventory plans across all Orvis product categories. For the past 6 years she has served on the executive committee with special focus on helping to drive organizational change by prioritizing values driven leadership, culture, people, and teams.

Frazier is on the board at The Green Mountain Valley School, an exceptional alpine and nordic ski racing academy with a strong college preparatory academic program. She attended GMVS and went on to race in division 1 alpine skiing at the collegiate level. On the board, she leads the Strategic Planning Task Force and sits on the Finance Committee.

Cam Brensinger

NEMO Equipment, Inc., Founder and CEO

What relevant business or industry experience would you bring to the OIA Board to help achieve and promote OIA’s work?

In the 17 years since I started NEMO, I’ve been committed to building a product-driven, high-end specialty brand that inspires participation, supports the people and places that make outdoor adventure possible, and strives to lead the way in sustainable practices. Though NEMO remains a small and majority family-owned business, we have claimed an important position in the market through consistent product innovation, steadfast commitment to specialty distribution and unwavering integrity, all of which have helped us win Vendor Partner of the Year awards from both REI and GOA. I’ve enjoyed an active participation with OIA for over a decade now, initially donating time to the Capitol Summit and other events, later joining the OIA Trade Advisory Council and most recently serving as the Second Vice Chair of the OIA Board and Chair of the Sustainable Business Innovation Committee. I also serve on several academic and state advisory committees, including one working to establish an office of outdoor recreation for the state of New Hampshire. I love our industry, our brands, our sports, and our public lands and I am proud and honored to commit my time and experience to protecting their future.

Background:

Cam Brensinger founded NEMO Equipment in 2002 and serves as its CEO and lead innovator. He studied writing, physics and studio art and developed a passion for rock and ice climbing and mountaineering while attending Middlebury College before attending the Rhode Island School of Design to follow his passion for industrial design. While at RISD, Cam had the privilege of also working at MIT as part of a team to design spacesuit technology for human exploration of Mars. That project inspired many of NEMO’s early products and gave Cam insight into cutting-edge engineering.

In his seventeen years of guiding NEMO through the challenges of being a startup, and later in managing the company’s fast growth in a rapidly changing marketplace, Cam has developed a broad management skillset and has proven his strategic savviness, with NEMO managing to steadily claim market share. In 2016, Cam was named one of the 40 Under 40 most influential business people in New Hampshire.

Cam currently lives with his wife, two children and malamute in Stratham, NH. He’s a passionate outdoorsman and sportsman, with extensive experience mountaineering, rock and ice climbing, mountain biking, overlanding, hunting and surfing. He’s enjoying being a proper specialty customer and complete noob again as he takes up fly fishing and enjoys visiting some of the iconic fly shops around the country, where he’s been reminded of why brick and mortar will survive the digital age—and even how it can thrive.

Shawn Gorman

L.L.Bean, Inc., Executive Chairman

What relevant business or industry experience would you bring to the OIA Board to help achieve and promote OIA’s work?

As executive chairman of L.L.Bean, I would bring extensive relevant experience to the OIA Board. At L.L.Bean, I have close to 30 years of experience in marketing, international, e-commerce, co-branded credit card services, brand management and business-to-business. I also have served on the L.L.Bean Board of Directors and its sub-committees for over 20 years, implementing business strategy and evolving our governance structure to ensure that L.L.Bean remains a family-owned business for generations to come.

I’m proud to continue the legacy of my great-grandfather, Leon Leonwood Bean, and refined by my uncle Leon Gorman, who served as president for 30 years. L.L.Bean has long been committed to customer service, sustainability, local manufacturing, and charitable giving – all rooted in our love of the outdoors. Through our Outdoor Access Fund, and other charitable giving, L.L.Bean has given millions of dollars to support conservation and outdoor access. For decades we have been engaged with conservation nonprofits to act in the best interests of public access and environmental protection.

Many of OIA’s initiatives align directly with L.L.Bean’s corporate priorities, including OIA’s Sustainability Working Group, the Outdoor Foundation and the Made in America Working Group. I would bring to the OIA Board of Directors the values inherent in a 107-year-old outdoor recreation retailer and a personal knowledge of the best practices that have made L.L.Bean an industry leader.

Background:
Shawn Gorman serves as executive chairman of L.L.Bean, a family-owned, Freeport-Maine outdoor retailer that was founded by his great-grandfather, Leon Leonwood (“L.L.”) Bean in 1912.  Prior to becoming executive chairman, Shawn served in the business for more than 20 years. He began as an advertising analyst in corporate marketing in 1991 and moved into his first of several leadership roles in 1993. He later served as manager of international customer operations and also spent four years in L.L.Bean’s e-commerce division as manager of marketing and customer management. In 2002, Shawn joined partnership marketing, with responsibility for leading L.L.Bean’s co-branded marketing programs.    

From 2008 to 2011, Shawn served as vice president of card services and direct to business (now known as L.L.Bean for Business), overseeing the launch of the company’s first business-to-business website. His final operations role was as senior vice president of brand communications, where he is credited with integrating L.L. Bean’s brand strategies across its mail, web and retail channels to ensure consistency and customer focus.    

Shawn grew up in Exeter, NH, and earned a Bachelor of Arts in English from UNH in 1989. He has also completed executive programs at the Wharton School of Business and the Kellogg School of Management. Like his great-grandfather, Shawn is an avid outdoorsman and enjoys spending time outside with friends and family. He and his wife, Cari, live in Falmouth, ME, and have three college-aged children. 

He is the chairman of the John T. Gorman Foundation Board of Directors, serves on the boards of the Gulf of Maine Research Institute and UNH and is a member of the Brooks School Board of Trustees.

Layne M. Rigney

Osprey Packs, Chief Executive Officer

What relevant business or industry experience would you bring to the OIA Board to help achieve and promote OIA’s work?

I believe my experience within the industry, specializing in multi-channel merchandising, is of benefit to the OIA Board as we seek to continually refine our support to our constituents as an industry association.  I’ve worked in retail, and with brands big and small, and have “felt” the pressure of growth and change constantly throughout my career and I believe that experience is more relevant now than at any other time in our industry’s history.  I would like to apply that knowledge, and my passion for the industry, to the OIA’s continued efforts on behalf of our members.

Background:
Layne M. Rigney is an effective and strategic executive leader with proven experience in global product, sales and business growth as demonstrated by his success leading teams for world class consumer products brands like Osprey, CamelBak, PowerBar/Nestlé USA, and RockShox Inc.

Prior to joining Osprey Packs in 2016, Rigney served as President of CamelBak the $180M global hydration brand. Rigney led the executive team responsible for Sales, Marketing, Product Development, Finance, Operations, and Human Resources. Under his leadership, the sales team successfully increased distribution in highly disparate distribution channels including specialty, online, mass and military outlets. He was instrumental in guiding product and marketing teams to develop differentiated product offerings and marketing strategies to increase revenue worldwide. He is a firm believer in organizational alignment, the empowerment of teams, and accountability.

Before joining CamelBak in 2005, Rigney led Franklin Resource Group as Vice President and General Manager of the retail training, merchandising, and execution consulting firm. Recognized for his experience in sales restructuring and growth, Rigney was hired by the founder of PowerBar to reorganize its underperforming Sporting Goods Division. In his first year, Rigney reversed a three-year decline and increased revenues by 22%. Rigney began his career with RockShox in 1992, where he held various positions of increasing responsibility with the creator of modern suspension systems for bicycles.

An industry thought-leader, Rigney serves on the board of Camber Outdoors and the Outdoor Industry Association.

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