OIA BOARD
EXECUTIVE COMMITTEE
![Alison_Hill Alison_Hill](https://outdoorindustry.org/wp-content/uploads/elementor/thumbs/Alison_Hill-q1kw1it2bk15muoi76p5yvl8vawhaaf1ntryhp3bhq.jpg)
ALISON HILL
LifeStraw, CEO
OIA Board Chair,
Membership Committee Member
![](https://outdoorindustry.org/wp-content/uploads/2022/03/Jennifer_McLaren-250x250-1.webp)
JENNIFER MCLAREN
Altra Brand President & GM of VF NORA Key Accounts
1st Vice Chair,
OIA Board Treasurer,
Audit & Finance Committee Chair
![](https://outdoorindustry.org/wp-content/uploads/2022/06/FrazierBlair-300-1.jpg)
FRAZIER BLAIR
The Orvis Company, VP of Strategic Planning
2nd Vice Chair,
OIA Board Secretary,
Nominating & Governance Committee Chair
![](https://outdoorindustry.org/wp-content/uploads/2015/03/Sarah-Matt-sq.jpg)
SARAH MATT
Toad&Co, VP of Sales & Marketing
Membership Committee Chair
![](https://outdoorindustry.org/wp-content/uploads/2022/03/jonathan_cedar_2-250x250-1.webp)
JONATHAN CEDAR
BioLite, CEO
Strategic Initiatives Committee Chair
![Phyllis Grove headshot 2020 Phyllis Grove headshot 2020](https://outdoorindustry.org/wp-content/uploads/elementor/thumbs/Phyllis-Grove-headshot-2020-e1666972733534-1-q1jkgd4k6wujc54yu5wt0oq8cou79sat4hed9f7i0e.jpeg)
PHYLLIS GROVE
Industry Consultant
Immediate Past Chair,
Strategic Initiatives Committee Member
DIRECTORS
![Keith Carrato PICTURE Keith Carrato PICTURE](https://outdoorindustry.org/wp-content/uploads/elementor/thumbs/Keith-Carrato-PICTURE-scaled-e1692227252142-qb0oind67e61rbycsnwbcrfy55j20gbpsmv26becj2.jpeg)
Keith Carrato
Gerber Gear, Vice President/General Manager
Audit & Finance Committee Member
![](https://outdoorindustry.org/wp-content/uploads/2023/10/Jahmicah-Dawes-PICTURE-option-2.jpeg)
Jahmicah Dawes
Slim Pickins Outfitters, Owner and Founder
Membership Committee Member
![](https://outdoorindustry.org/wp-content/uploads/2022/06/SaraEllis-300-1.jpg)
SARA ELLIS
W. L. Gore & Associates, Inc., Global Product Specialist
Audit & Finance Committee Member
![](https://outdoorindustry.org/wp-content/uploads/2015/03/Shawn-Gorman-sq_small_1.jpg)
SHAWN GORMAN
L.L.Bean, Inc., Executive Chairman
Audit & Finance Committee Member
![](https://outdoorindustry.org/wp-content/uploads/2024/02/DamienHeadshot-e1707255915301.jpg)
DAMIEN HUANG
Cotopaxi, CEO
Strategic Initiatives Committee Member
![](https://outdoorindustry.org/wp-content/uploads/2024/02/Bruce-Old-vertical.jpg)
BRUCE OLD
Patagonia, VP of Global Wholesale Sales
Membership Committee Member
![](https://outdoorindustry.org/wp-content/uploads/2022/10/keith-reis-238x300-1-1.jpeg)
Keith Reis
Sanitas Sales Group, Founder, President
Nominating & Governance Committee Member
![](https://outdoorindustry.org/wp-content/uploads/2023/03/Diana-Seung-PICTURE-scaled-e1692309468817-1024x1024.jpg)
Diana Seung
tentree, President
Nominating & Governance Committee Member
![](https://outdoorindustry.org/wp-content/uploads/2023/03/Troy-Sicotte-PICTURE-option-1.jpg)
Troy Sicotte
Mountain Hardwear, President and Global General Manager
Strategic Initiatives Committee Member
![](https://outdoorindustry.org/wp-content/uploads/2015/03/Janice-Tennant-sq.jpg)
JANICE TENNANT
Merrell, Chief Marketing Officer
Strategic Initiatives Committee Member
![](https://outdoorindustry.org/wp-content/uploads/2023/10/Susan-Viscon-2022.png)
SUSAN VISCON
REI, VP & Executive Director, Path Ahead Ventures
Nominating & Governance Committee Member
![](https://outdoorindustry.org/wp-content/uploads/2022/03/kevin_Winkel-250x250-1.webp)
KEVIN WINKEL
Good Times Supply, Co-Founder
Membership Committee Member