Webinar: How to Collect and Leverage Consumer Insights

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Live date: Thursday, September 29, 2022

Learn key pillars to collect consumer insights through analytics that track your customers’ actions. According to Microsoft, organizations that leverage customer behavior to generate insights outperform their peers by 85% in sales growth. OIA partner Authentic Labs will show you simple ways to gain consumer insights using analytics, CTAs, and digital tools. Using consumer insights, you can better serve your customer needs, develop brand loyalty, increase sales, and improve your overall brand experience.

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Webinar: Structuring a Solid Credit Policy

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Live date: Tuesday, September 27, 2022

The last 30 months have dramatically changed the landscape of the B2B world. The Great Resignation, inflation, and skyrocketing fuel costs have all increased the price of goods, slimmed profit margins, and left little flexibility for financial losses.

  • Is your credit application structured to protect your company from bad debt write-off?
  • Does your new customer approval process warn you about companies who may not be worthy of a new or increased credit line?

Join Altus Receivables Management in partnership with the Outdoor Industry Association in an educational webinar to discuss. Let’s get your credit policy ready for the new economy and what may lie ahead!

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Webinar: Creating a More Diverse and Inclusive Workplace

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Live Date: Thursday, August 18, 2022, 1:00 PM MDT

Description: Join Lewis Roca and OIA for a discussion about ways to create and foster a more diverse, equitable, and inclusive workplace. The presentation will cover the benefits of an inclusive workplace, implicit and unconscious bias, bystander intervention, and best practices for giving all employees a seat and a voice at the workplace table.

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Webinar: eMTB Policy 101

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Live date: Tuesday, August 9, 2022

OIA, PeopleForBikes, the Pennsylvania Department of Conservation & Natural Resources, and the Washington Department of Fish & Wildlife to learn more about the basics of state and local eMTB policy trends and implementation happening across the U.S.  Guest speakers include:

  • Rachel Fussell, eMTB Policy & Program Manager, PeopleForBikes
  • Ashley Seaward, Deputy Director of State & Local Policy, PeopleForBikes Coalition
  • Nicole Faraguna, Director, Office of Planning & Policy, Pennsylvania Department of Conservation & Natural Resources
  • Heide Andersen, Recreation Planner, Washington Department of Fish & Wildlife

Webinar: Reduce Credit Card Processing Fees Without Switching Processors

Watch on-demand! Merchant Cost Consulting is excited to be a partner with the Outdoor Industry Association and hopes to help members get a better understanding of their merchant fees. Credit card merchant fees are a necessary evil when it comes to accepting payments for businesses. As more consumers shift to carrying plastic in their pockets, it’s necessary to understand just how much these credit card merchant fees can add up and affect your bottom line. In this webinar, you will:

  • Learn the average cost you should pay to accept credit cards
  • Identify hidden processing mark-up fees your payment provider or software doesn’t want you to know
  • How Merchant Cost Consulting can help to make sure you are priced at the most competitive pricing in the industry

All of these will help boost the profitability of your business by lowering your overhead costs and keeping payment processing fees as low as you can. Keep more money in your pocket!