(Boulder, CO: February 4, 2025) Today, Outdoor Industry Association (OIA) President Kent Ebersole released the following statement in response to recent trade policy developments:

“Tariffs on outdoor products threaten to raise costs for businesses and consumers alike, creating new economic pressures for an industry that fuels $1.2 trillion in consumer spending and supports 5 million jobs. For businesses of all sizes, these rising costs could slow job growth, stifle innovation, and potentially force some to close their doors,” said Kent Ebersole, OIA President. “Outdoor recreation is a crucial force in the U.S. economy, and OIA remains committed to working with our members and policymakers to champion a balanced trade agenda that supports industry growth and success.”

To support the outdoor industry, OIA is providing members with timely alerts and resources on new U.S. tariff actions. Members can access these updates in the OIA Member Portal. 

Cotopaxi, L.L.Bean, New Balance, Patagonia, REI Co-op, W.L. Gore & Associates, Global Efficiency Intelligence, and OIA Collaborate to Drive Industry-Wide Emissions Reductions 

BOULDER, CO [Wednesday, January 29, 2025] — Cotopaxi, L.L. Bean, New Balance, Patagonia, REI Co-op, W.L. Gore & Associates, Global Efficiency Intelligence, and Outdoor Industry Association (OIA) proudly introduce the Textile Heating Electrification Tool, an innovative open-source resource designed to help textile mills reduce emissions by transitioning to efficient, electrified heating technologies. Developed as part of OIA’s Clean Heat Impact CoLab, this initiative underscores the outdoor industry’s commitment to decarbonizing the textile industry and driving progress toward bold climate goals. 

The Textile Heating Electrification Tool equips decision-makers with essential data and insights to replace fossil fuel-based heating systems with electric solutions. This innovation addresses the pressing need for decarbonization in the textile and apparel industry, which accounts for approximately 2% of global greenhouse gas (GHG) emissions and faces growing demand due to population increases and consumer trends. 

Key features of the Textile Heating Electrification Tool include:  

• Data management system 

• Modeling and simulation module 

• Implementation checklist 

• Manufacturer and supplier finder 

The Clean Heat CoLab builds on the findings of the 2023 Electrification of Heating in the Textile Industry study, which highlighted the potential for electric heating technologies to reduce emissions and costs for textile mills. Extending those insights, the CoLab transformed research into actionable solutions. Through beta testing with nominated facilities, the tool was refined to meet the needs of textile manufacturers worldwide. 

“At REI, we believe advancing climate solutions requires broad cooperation. While we have an ambitious goal to halve our emissions by 2030, we can’t meet it without the help of our brand and manufacturing partners,” said Andrew Dempsey, Director of Climate at REI. “Electric heat technologies are a crucial component to decarbonizing textile manufacturing. This tool provides REI and our value chain partners valuable information and analysis to accelerate decision-making about decarbonization investments.” 

Developed under OIA’s Clean Heat CoLab, the tool reflects a collaborative, pre-competitive approach to solving complex climate challenges. OIA Impact CoLabs accelerate industry progress by enabling brands and suppliers to work together, meeting company sustainability goals more efficiently and cost-effectively. Learn more about Impact CoLabs here. 

“Since 2021, Patagonia has partnered with Outdoor Industry Association, through its Clean Heat CoLab, on providing the industry with solutions to decarbonize heating emissions from textile mills,” said Kim Drenner, Head of Environmental Impact at Patagonia. “Over the years, this work has brought together several brands and suppliers funding research and now the development of a tool that supports suppliers in identifying electrified technology to replace fossil fuel-based heat systems in their facilities. This work would not be possible if it wasn’t for the collaborative environment that OIA fosters.” 

The tool is now freely available here. To ensure widespread adoption, Global Efficiency Intelligence will create comprehensive training materials, including user guides, tutorial videos, and FAQs, in five languages. Additionally, online training workshops will give suppliers an opportunity to interact with the tool and ask questions. Register here for the upcoming information session on February 13. 

“A tool that shortens the discovery and due diligence process for implementing electric manufacturing equipment can significantly accelerate decarbonization in the textile supply chain. We are really pleased with the outcome of this collaboration with leading outdoor industry brands,” said Markus Wieser, Climate Team Leader at W.L. Gore & Associates. 

“We’re proud to have led the development of the Textile Heating Electrification Tool to help textile and apparel companies decarbonize their operations and supply chain. By providing clear, data-driven pathways to electrification, this tool offers a powerful blueprint for cutting carbon emissions at scale,” said Dr. Ali Hasanbeigi, CEO and Research Director at Global Efficiency Intelligence. 

“We are thrilled with the launch of the Textile Heating Electrification Tool, a vital step in our collective effort to decarbonize the textile industry. This tool combines expertise from across the outdoor industry to provide textile mills with actionable insights to transition to cleaner, more sustainable heating technologies,” said Julie Brown, Director of Sustainable Business Innovation at Outdoor Industry Association.  

About Outdoor Industry Association 

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org. 

BOULDER, Colo.  (December 19, 2024) – Outdoor Industry Association (OIA) applauds the bipartisan reauthorization of the Economic Development Administration (EDA). The EDA, a federal agency focused on promoting economic growth and job creation in communities across the country, plays a crucial role in supporting the outdoor recreation economy.  For the first time, the just-passed reauthorization bill designates recreation as a priority for EDA funding, giving it special consideration when awarding infrastructure grants through the Public Works Program. Outdoor recreation is a vital driver of the U.S. economy, contributing 2.3% of GDP and generating $1.2 trillion in gross economic output in 2023. 

“OIA and its members are thrilled to see Congress elevate recreation as an infrastructure priority through the EDA for the first time. This funding will not only help Main Streets across the country better connect with recreation assets but also enable communities to build infrastructure that enhances residents’ quality of life,” said Kent Ebersole, President of Outdoor Industry Association. “We thank Senators Bennet and Schumer for championing this win-win approach—helping grow local businesses while improving people’s access to the outdoors. This is exactly the kind of forward-thinking support rural America needs right now.” 

The EDA will help the outdoor industry thrive by funding projects that expand recreation infrastructure, improve access to public lands, and support rural communities that depend on outdoor tourism. Previously, the EDA has invested in trail development and park restoration projects that attract visitors, create jobs, and enhance local economies. 

We extend our gratitude to Senate Committee on Environment and Public Works Chair Thomas Carper (D-DE) and Ranking Member Shelley Moore Capito (R-WV), as well as House Committee on Transportation and Infrastructure Chair Sam Graves (R-MO) and Ranking Member Rick Larsen (D-WA), for their leadership. OIA looks forward to continuing its work with Congress to advance policies that protect public access, improve and expand recreation infrastructure, create jobs, and drive sustainability and innovation. 

About Outdoor Industry Association 

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org. 

FOR IMMEDIATE RELEASE
Thursday, December 19, 2024

BOULDER, Colo. —  In a major step toward expanding outdoor recreation opportunities across the country, the U.S. Senate has passed the Expanding Public Lands Outdoor Recreation Experiences Act (EXPLORE) Act. This initiative, led by Senator Joe Manchin (I-W.Va.), represents a significant milestone in efforts to enhance access to public lands. Following its earlier approval in the House of Representatives, the bill now moves closer to becoming law.

Introduced by House Committee on Natural Resources Chairman Bruce Westerman (R-AR) and Ranking Member Raúl Grijalva (D-AZ), the EXPLORE Act is a bipartisan package of recreation bills designed to modernize, preserve, and increase access to the public lands and waterways while supporting the 175.8 million Americans that participate in outdoor recreation. It also aims to address barriers to access for veterans, people with disabilities, and underserved populations, streamline permitting processes for guides and outfitters, and support the more than five million employees who help drive the outdoor industry forward.

“We are thrilled to see Congress pass the EXPLORE Act which will ensure each American has the opportunity to enjoy the outdoors in their own community, grow the recreation economy, and advance mental and physical health benefits for all,” said Kent Ebersole, president of Outdoor Industry Association. “The outdoor recreation economy continues to soar to new levels, accounting for $1.2 trillion in consumer spending and demonstrating participant growth for the eighth consecutive year. This is an important inflection point. We must modernize, preserve, and increase access to the public lands and waterways – regardless of where someone lives or works – and support more than five million employees who help drive our industry forward.”

The EXPLORE Act’s passage is the cumulation of the momentum started by Senate companion bill, S.873, America’s Outdoor Recreation Act (AORA), which passed the Senate Energy and Natural Resources Committee in May 2023. Together, AORA and EXPLORE represent the strong bicameral and bipartisan collaboration across chambers to advance policies supporting outdoor recreation.

“We extend our gratitude to Senate Energy and Natural Resources Chair Joe Manchin (I-WV) and Ranking Member John Barrasso (R-WY), as well as House Natural Resources Committee Chair Bruce Westerman (R-AR) and Ranking Member Raúl Grijalva (D-AZ) for their leadership on this bill,” Ebersole added.

“Today marks a pivotal moment for our nation’s outdoor legacy and path toward equitable access to nature and outdoor recreation. With the Senate’s passage of the EXPLORE Act, we are not only opening trails, we’re opening doors to endless adventures and opportunities for all Americans,” said Lesford Duncan, MPH, Executive Director, Outdoor Foundation. “This bipartisan achievement reflects our collective commitment to preserving our natural wonders and ensuring every individual has the chance to connect with the great outdoors. The Outdoor Foundation celebrates this milestone as we continue to champion an outdoors for all where we all thrive outside.”

With today’s passage in the Senate, the EXPLORE Act will soon become law poised to deliver enhanced outdoor recreation opportunities, improved public land access, and economic growth in rural communities. As the legislation heads to President Biden’s desk for final approval, bipartisan collaboration and stakeholder engagement remain critical to realizing its transformative potential for individuals, businesses, and the environment.

About Outdoor Industry Association 

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org. 

(AUSTIN, TEXAS) – Switchback at The Running Event (TRE), the showcase collection of outdoor businesses at TRE, wrapped up its fall event amidst the high energy and heavy retailer traffic of a record-setting gathering.

Successfully blending anchor brands and emerging leaders, Switchback at TRE delivered strong results for attendees and a boost of momentum as the outdoor industry began its countdown toward the debut standalone Switchback gathering, taking place June 16-18, 2025, in Nashville, Tennessee.

“The level of awareness and conversation around Switchback Spring on the TRE show floor was exciting and inspiring,” said Christina Henderson, Switchback event director. “Many brands and retailers are looking forward to a gathering that will be good for their business, great for discovery and new relationships, and also provide a space for the broader outdoor industry to gather and learn.”

As a standalone event, Switchback Spring will be centered around foundational outdoor experiences including hike, camp, trail and outdoor lifestyle, presenting  a mix of soft goods, hard goods, accessories, and organizations. The event structure will share similarities with TRE’s proven formula, including a variety of educational programming and opportunities for connection and celebration, and limiting booth sizes to encourage focus.

Switchback Spring also recently announced Outdoor Industry Association as its Official Event Partner, amplifying the gathering’s appeal and reach to members and supporters of the outdoor sector’s premier trade group.

“We’ll be at Switchback Spring. As an industry, we’ve come full circle. There’s a fresh appetite to get back together and back to trade shows, as it’s an important part of who we are. Switchback will also be key for our business, an authenticator as we re-establish ourselves as a functional performance brand in the outdoors,” said Lee Cox, VP/GM of Deckers Emerging Brands, who was attending Switchback with Teva Footwear.

“I’m excited for the opportunity to connect with retailers and friends in the industry at Switchback in June 2025. Everyone misses a gathering, and this TRE-format event in partnership with OIA should be really special. There’s a buzz here in discovering different brands and connecting with prospective retailers, and I’m looking forward to being a part of bringing that energy to the outdoor industry. And it’s only year one – I hope that we can continue to come together year after year and make it better for everyone,” said Josh Tedeschi, Arcteryx senior manager, US specialty sales.

“As an industry it is critical that we come together to advance our business and values,” said Susan Viscon, Chief Merchandising Officer and Path Ahead Ventures Executive Director at REI Co-op. “TRE has been a successful formula that allows for education, trade, and gatherings. We’re looking forward to seeing how this approach can work in the outdoor space.”

As a whole, TRE drew a record-setting 336 vendors to a show floor that grew by more than 15% over the previous year. More than 1,800 retailers, endurance event management professionals, and other industry members attended TRE, while over 220 media professionals were in attendance. In total, 4,872 individuals filled the Austin Convention Center for the 2024 event, which is a 20% increase in attendance compared to the 2023 edition.

Switchback at TRE featured a lengthy list of legacy names in the outdoor industry – including Patagonia, Scarpa, Deuter, KEEN, Oboz, Outdoor Research, Prana, Teva, Lowa, and Arc’Teryx – as well as dozens of brands coming to walk the event as they make plans for June. Switchback at TRE also drew a broad range of content creators, influencers, non-profit organizations, and an editorial press corps that enjoyed the high quality atmosphere.

“It’s been a long time since I’ve been to a real trade show. Seeing all the energy and friendships here was fantastic, and definitely has me looking forward to June,” said Sam Moulton of Outside.

“Looking ahead to Nashville, I think I share the same hope and optimism as many folks I spoke with at the show: that the magic formula TRE has used to rise into the ‘it’ event on the calendar will foster a new spring/summer gathering that builds stronger community and gives voice to the stories that really matter. I am, in a word, stoked,” said Adam Ruggiero of Gear Junkie.

“My biggest takeaway from TRE 2024 was the energy. You could feel it both outside and inside the convention center as people were literally running to get into a show about running. I’m excited to see how the community that has been cultivated at this event expands to Switchback next June,” said Colin True of The Rock Fight podcast network.

In Nashville, Switchback Spring will support outdoor industry needs through the same four pillars of TRE:  learning, discovery, connection, and celebration. In addition to two days of an open exhibit hall, the gathering will provide a robust schedule of forward-looking conference programming and peer learning that will be applicable and valuable to multiple business levels and roles.

Switchback Spring will be hosted within a dedicated portion of the Gaylord Opryland Resort & Convention Center, a spacious venue with 12 restaurants and an attached premium hotel. With all attendees staying and meeting in a single location, the focused environment will enable both private planned meetings as well as organic meetups and run-ins.

For more information about Switchback, please visit https://www.switchbackevent.com/switchback-spring/

ABOUT SWITCHBACK

Switchback is the twice-a-year business and education gathering for the outdoor industry owned and operated by Diversified Communications, a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities, and digital and print publications. Scheduled at optimal times for discovery and buying conversations, Switchback is held each fall in conjunction with The Running Event and each spring as a standalone event. Blending an accessible format with a schedule of education, peer connection opportunities, and business meetings, Switchback is a dedicated gathering place for all sectors of the outdoor industry community. Upcoming dates for the event include Switchback Spring (Nashville, TN; June 16-18, 2025) and Switchback at TRE (Dec. 2-4, 2025; San Antonio, TX). To learn more about Switchback, please contact Michael Collin (michael@palemorning.com) or visit www.SwitchbackEvent.com.

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BOULDER, Colo.  (November 22, 2024) – Today, Outdoor Industry Association (OIA) President Kent Ebersole released the following statement celebrating the introduction of the “America the Beautiful Act” by U.S. Senators Steve Daines (R-MT), Angus King (I-Maine), Kevin Cramer (R-N.D.) and Mark Warner (D-Va.). The bipartisan bill would reauthorize the National Parks and Public Land Legacy Restoration Fund (LRF) and increase funding for public land management.

“Record numbers of Americans are visiting our public lands each year, and we have a duty to the next generation of outdoor enthusiasts to ensure we leave these places better than we found them,” said Kent Ebersole, President of Outdoor Industry Association. “OIA and its members applaud this bipartisan effort by Senators King, Daines, Cramer, and Warner to reauthorize the National Parks and Public Land Legacy Restoration Fund and take care of the infrastructure backlog across our public lands. There is no better return on investment than protecting these places that Americans have treasured for generations.”

FOR IMMEDIATE RELEASE
Wednesday, November 20, 2024

 

BOULDER, Colo. — The Bureau of Economic Analysis (BEA) today released its latest economic data measuring the outdoor recreation economy for the U.S., totaling $1.2 trillion. This new data confirms the industry’s critical role in fostering economic growth, innovation, and job creation. 

“Outdoor recreation is more than just a pastime enjoyed by over 57% of Americans; it’s a cornerstone of our nation’s economy,” said Kent Ebersole, President of Outdoor Industry Association (OIA). “OIA led the charge in urging the BEA to track this data, which continues to reveal the profound economic and societal value of human-powered outdoor pursuits. These activities fuel local economies, drive innovation, and create healthier, more connected communities. As the voice of the outdoor industry, OIA and its members are committed to advancing policies and investments that sustain this growth while protecting – and growing access to – the benefits of the outdoors for everyone.”  

Why These Numbers Matter 

• The outdoor industry supports 5 million jobs across the country and accounts for 2.3% of GDP, a testament to its importance in both rural and urban communities. 

• With a record 175.8 million Americans enjoying the outdoors each year, outdoor recreation continues to engage a diverse and growing audience. 

• The economic might of the outdoor industry calls for collective action to advance industry priorities for the good of business, people, and planet.  

 This data reinforces the need for strategic investments in the outdoor industry. OIA is advancing a collaborative, bipartisan approach to strengthen the outdoor recreation economy and drive meaningful impact through the following priorities:  

• Advance a Balanced Trade Agenda: OIA is committed to advancing tariff reform, supporting U.S. manufacturing, and leveling the playing field for outdoor businesses. OIA will continue to advocate for the renewal of programs including the Generalized System of Preferences (GSP) to reduce costs, create jobs, and fuel innovation in outdoor products.  

• Promote Conservation and Expand Access to the Outdoors for All: OIA supports policies that invest in outdoor recreation infrastructure and public lands, along with policies that ensure access to outdoor spaces for all nationwide.  

• Champion Climate and Sustainability Policies: To protect recreation spaces and promote sustainable innovation, OIA endorses climate policies that safeguard sensitive habitats, enhance public lands, and support clean infrastructure.  

OIA invites the industry to join President Kent Ebersole and its government affairs team on December 5 at 1 PM MT for a webinar to dive deeper into the BEA data and discuss the 119th Congress and industry policy priorities for 2025. Participants will gain insights and strategies to effectively engage policymakers and drive impactful policies shaping the future of trade, recreation, and sustainability. Register here.  

 

About Outdoor Industry Association 

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org. 

 

 

BOULDER, Colo.  (November 19, 2024) – Today, Outdoor Industry Association (OIA) President Kent Ebersole released the following statement regarding the Senate Energy and Natural Resources Committee’s markup of public land and forestry bills:

“The Outdoor Industry Association applauds the Senate Energy and Natural Resources Committee’s work to advance over 70 public land and forestry bills,” said Kent Ebersole, OIA President. “Today’s markup demonstrates that protecting America’s public lands remains a bipartisan issue that can rise above partisan divides. We look forward to working with our champions in Congress to further these efforts, which are the foundation of the trillion-dollar outdoor economy.”

 

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.

 [BOULDER CO, November 5, 2024] – As a member-led collective and a catalyst for meaningful change in the outdoor industry, Outdoor Industry Association (OIA) is committed to ensuring that the outdoor recreation economy—supporting 7.6 million American jobs and contributing $1.1 trillion in consumer spending—continues to thrive in partnership with the newly elected administration and Congress.  

OIA stands ready to work with the Trump Administration and Congress to advance policies that drive growth, protect public lands, and increase access to outdoor spaces for all communities. We thank the Biden Administration and outgoing Congress for their partnership over the last four years.  

Together with our members, OIA will mobilize its advocacy networks to champion policies that promote sustainable manufacturing and support a balanced trade agenda that safeguards U.S. jobs and fuels innovation. 

Through a collaborative and bipartisan approach, OIA will: 

• Advance a Balanced Trade Agenda: OIA is committed to advancing tariff reform, supporting U.S. manufacturing, and leveling the playing field for outdoor businesses. OIA will continue to advocate for the renewal of programs including the Generalized System of Preferences (GSP) to reduce costs, create jobs, and fuel innovation in outdoor products. 

• Promote Conservation and Access and Expand Access to the Outdoors for All: OIA supports policies that invest in outdoor recreation infrastructure and public lands, along with policies that ensure access to outdoor spaces nationwide. 

• Champion Climate and Sustainability Policies: To protect recreation spaces and promote sustainable innovation, OIA endorses climate policies that safeguard sensitive habitats, enhance public lands, and support clean infrastructure. 

Upcoming Webinar on Post-Election Landscape
OIA invites the industry to join President Kent Ebersole and its government affairs team on December 5 for a webinar discussing the 119th Congress and industry policy priorities for 2025. Participants will gain insights and strategies to effectively engage policymakers and drive impactful policies shaping the future of trade, recreation, and sustainability. Register here. 

 

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.

 

Outdoor sector’s premier trade group joins forces with twice-a-year gathering to build a comprehensive foundation for industry growth, connection, and learning

Read the letter from OIA President Kent Ebersole.

NASHVILLE, TENNESSEE & BOULDER, COLORADO – Switchback and Outdoor Industry Association (OIA) today announced a strategic partnership to strengthen the impact, effectiveness, and attendance of the twice-annual outdoor sector gathering.

As a key tool in supporting industry connections and growth, the year-round partnership will debut at the inaugural Switchback Spring in Nashville, Tennessee (June 16-18, 2025). It will also include support of Switchback’s late fall event, held in conjunction with The Running Event.

For both events, Switchback and OIA will work together to welcome specialty retailers, brands, organizations, and media with a vested interest in foundational outdoor experiences – time on the trail, at the campsite, and as part of the year-round outdoor lifestyle.

“This new partnership with Switchback underscores OIA’s commitment to driving the future business growth and overall health of the outdoor industry. We’re excited to join the Switchback team and collaborate on an event that will bring the industry together, which is critical for fostering innovation, driving business, strengthening industry culture, and ensuring long-term sustainability,” said Alison Hill, OIA Board Chair and CEO of Lifestraw.

“The number one request I hear from both long-time veterans of our industry and the rising next generation is ‘give us a great place to gather.’ The Switchback team has a proven track record of success, and we’re excited to collaborate with them on growing an event that can deliver multiple benefits to a wide range of outdoor industry members,” said Kent Ebersole, OIA President.

As a partner, OIA will collaborate with Switchback at both the strategic and tactical level, enhancing the event with key learnings from leading outdoor industry data, legacy knowledge of essential and emerging issues, and deep connections throughout the outdoor industry community. At Switchback events, OIA will contribute to and recommend educational sessions and speakers, host special events, and support industry initiatives. OIA members will also receive discounted exhibitor rates at Switchback events beginning in 2025, in addition to the broad range of benefits already included in their annual memberships.

“OIA and Switchback are completely aligned on the importance of building a valuable and welcoming environment for the entire outdoor industry community and doing it with the support of quality industry partners. OIA has an inspirational commitment to this industry and the people who comprise it, and their deep working relationships with both brands and retailers is unparalleled,” said Christina Henderson, Switchback event director.

Switchback originally launched in fall of 2022 as a specialty outdoor showcase at The Running Event (TRE), North America’s premier run and outdoor specialty retail conference and trade show. Earlier this summer, the event organizers announced the addition of Switchback Spring, a new standalone gathering to be held each June during a key time in the spring/summer buying calendar.

Both Switchback at TRE and Switchback Spring are intentionally focused on foundational outdoor experiences, are hosted in central locations that are welcoming to all parts of the country, and are scheduled in the optimal timeframe for valuable buying conversations. Both events also welcome the attendance of multiple categories of outdoor industry members, including specialty retailers, brand leaders, traditional and new media, content creators, influencers, and organizations.

In addition to a robust exhibition space, Switchback’s event format is based on four pillars – learning, discovery, connection, and celebration – and each gathering provides a strong schedule of forward-looking conference programming and peer learning that is applicable and valuable to multiple business levels and positions.

Switchback’s format incorporates all facets of the show within a single dedicated space, including brand exhibition space, group meals, educational sessions, networking events, and attendee housing. The event will enable both private planned meetings as well as serendipitous run-ins with new industry connections and longtime friends.

Upcoming dates and locations for Switchback include Austin, Texas (Switchback at TRE, November 19-21, 2024); and Nashville, Tennessee (Switchback Spring, June 16-18, 2025).

To learn more visit www.SwitchbackEvent.com.

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ABOUT OUTDOOR INDUSTRY ASSOCIATION
Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.

OIA Media Contact:
Chris Denny, Denny Ink.
chris@dennyink.com.

ABOUT SWITCHBACK
Switchback is the twice-a-year business and education gathering for the outdoor industry owned and operated by Diversified Communications, a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities, and digital and print publications. Scheduled at optimal times for discovery and buying conversations, Switchback is held each fall in conjunction with The Running Event and each spring as a standalone event. Blending an accessible format with a schedule of education, peer connection opportunities, and business meetings, Switchback is a dedicated gathering place for all sectors of the outdoor industry community. Upcoming dates for the event include Switchback at TRE (Nov. 19-21, 2024; Austin, TX), and Switchback Spring (Nashville, TN; June 16-18, 2025). To learn more about Switchback, please contact Michael Collin (michael@palemorning.com) or visit www.SwitchbackEvent.com.

 

Letter from OIA President Kent Ebersole:

 

Dear OIA Members and Industry Partners, 

OIA is proud to stand at the heart of the outdoor industry, delivering resources and opportunities that drive our businesses and communities forward. Industry gatherings are essential to our shared success, and we are committed to leading the way. 

We have been actively engaged in broad discussions with many stakeholders about the future of industry gatherings. As a member-led collective, these conversations have been invaluable in shaping our vision for OIA’s role in convening the industry, and I want to take this opportunity to share our path forward.  

Our commitment to serve as a catalyst for connection:  

OIA Events: We will lead the industry with cornerstone events that create opportunities for collaboration, community, and action. Our sold-out inaugural sustainability Catalyst Conference this November provides the industry with an opportunity to innovate solutions for people, product, and the planet. We are in the planning phase for next spring’s Capitol Summit in Washington, D.C ., to use our outside voices to save outdoor companies money, fuel innovation, invest in recreation, expand outdoor access for all, and protect our environment. 

Strategic Partnerships: With great enthusiasm, yesterday we announced our new partnership with Switchback to grow an event that can deliver multiple benefits to a wide range of outdoor industry members. OIA will also partner with other organizations where the industry and our members gather to deliver content that drives growth and opportunities for engagement through education sessions, existing OIA programs, and new initiatives. 

 OIA’s mission remains clear: We’re a passionate group of business leaders, sustainability experts, policymakers, and outdoor enthusiasts committed to business growth and innovation while protecting—and growing access to—the benefits of the outdoors for everyone. Our team is excited about the opportunities ahead and is dedicated to leading our industry with the vision, resources, and commitment you have come to expect from us.  

Join the Conversation: From the timing of events to the content they deliver, we aim to shape gatherings that bring value to all members and reflect the voices and needs of our entire community. We value your insights and encourage you to share your thoughts on our future direction. Click here to provide your feedback and help shape the future of our industry. 

 

Together we are a force, 

Kent Ebersole 
President, Outdoor Industry Association