FAQ: 2020 BUREAU OF ECONOMIC ANALYSIS REPORT ON OUTDOOR RECREATION RELEASED

Outdoor Recreation Is an Economic Force; Accounts for Over 2 Percent of U.S. Gross Domestic Product

November 20, 2020

How is the Bureau of Economic Analysis (BEA) study different from the OIA economic study?
The featured BEA measures include gross output, a measure of outdoor recreation goods and services produced by domestic industries; and value added, a measure of the contribution of outdoor recreation industries to gross domestic product (the primary measure of economic activity in the nation). OIA’s study measures consumer spending on all gear-related expenses and associated travel for outdoor recreation, including spending on imported products.

How does the $842B nominal gross output ($788B real gross output*) contribution line up with the OIA’s $887 billion consumer spending on outdoor recreation?
Both are true, they just measure different economic contributors. The BEA satellite account measures gross output while OIA’s study measures consumer spending on all gear-related expenses and associated travel for outdoor recreation.

It is important to note; the BEA estimate only includes the wholesale and retail mark-ups applied to imported products while the OIA’s figures report all consumer spending.

* Current-dollar estimates are valued in the prices of the period when the transactions occurred—that is, at “market value.” Also referred to as “nominal estimates” or as “current-price estimates.” Chained-dollar (Real) estimates are calculated by taking the current-dollar level of a series in the base period and multiplying it by the change in the chained-type quantity index number for the series since the base period. Chained dollar estimates correctly show growth rates for a series but are not additive in periods other than the base period.

What is the methodology of the OIA Outdoor Recreation Economy Report?
BEA’s analysis for the time period 2012-2019 was just released on November 10. We have not had an opportunity to review the methodology at this point, but what we do know is that our economic report is based on consumer spending, while the BEA’s numbers are focused on measuring gross output and value added.

Essentially, our economic report – which is basic economic input-output modeling – starts with the consumer and works down to the manufacturing/imports point. The BEA goes the opposite direction, starting with production in manufacturing and other industries and works up to the consumer. This approach uses different data sets and methods which accounts for differences, too.

What is the difference between gross output and value added (or GDP)?
Gross output (GO) is the measure of total economic activity in the production of goods and services. It is a much broader measure of the economy than gross domestic product (GDP), which measures final output (finished goods and services).

OIA Policy Alert: LWCF Delay at the Department of the Interior

Washington, D.C. – Today, OIA Executive Director Lise Aangeenbrug made the following statement after the Department of the Interior (DOI) failed to provide a list to Congress detailing which Land and Water Conservation Fund (LWCF) projects should be funded under the Great American Outdoors Act (GAOA):

“We are deeply concerned by the agency’s failure to meet this straightforward statutory requirement. This delay stifles new outdoor projects from getting off the ground and keeps LWCF funding from flowing to communities that desperately need this money. When the Great American Outdoors Act was enacted earlier this year, it was met with great fanfare from the outdoor industry, members of Congress from both parties and the administration. For agency officials to drag their feet on implementing the most significant conservation law in a generation is not only perplexing, it demands an explanation.”

GAOA provides $900 million in permanent annual funding for the Land and Water Conservation Fund and addresses the nearly $20 billion deferred maintenance backlog on federal public lands. 

Policy Alert: Outdoor Industry Applauds Introduction of the ‘Ocean Based Climate Solutions Act’

BOULDER, Colo. – Outdoor Industry Association (OIA) commends Congressman Raul Grijalva (D-Ariz.) for introducing the “Ocean Based Climate Solutions Act” today. The bill would authorize federal funding for the National Oceanic and Atmospheric Administration to invest in ocean-based solutions to greenhouse gas emissions and conservation of coastal communities, as well as outline a national policy to protect 30 percent of the ocean by 2030.

“This landmark proposal leverages the power of conservation to combat climate change and positions our coastal communities to be an integral part of the solution,” said Executive Director of OIA, Lise Aangeenbrug. “Further, it focuses on establishing social and economic criteria to ensure our public lands and waters remain accessible, where appropriate, to all Americans and the businesses that rely on them. It is essential to have the right balance between conservation and providing Americans the access they need to thrive outside and participate in our robust outdoor recreation economy. We are pleased to see Rep. Grijalva’s legislation achieves this important balance.”

OIA’s 2020 Policy Platform, released in October 2020, supports the swift scale-up of natural climate solutions as a strategy for both climate mitigation and climate resilience across a variety of lands, waters, and habitat types – including the forests, rivers, lakes, streams, oceans, and coastal areas.

The bill awaits consideration by the House Committee on Natural Resources.

2020 Membership Dues Deferral

We recognize that the Coronavirus pandemic has put many companies, small and large, in a very difficult financial position. Our priority is supporting you through this challenging time. That is why we created the COVID-19 Resource Hub and why we have decided to defer OIA membership payments.

Current OIA members will have 120 days (expanded from the usual 30-day grace period) to pay their renewal invoice. You will continue to retain your full membership status and all of your OIA membership benefits for up to 4 months after your anniversary date.

In addition, we are waiving all initiation fees for new and renewing members.

If you have questions or would like more information, please reach out to our membership team at membership@outdoorindustry.org.

We are here for you. Together We Are A Force.

Outdoor Foundation and Winnebago Industries Foundation Support Communities to Thrive Outside

Outdoor Foundation and Winnebago Industries Foundation Support Communities to Thrive Outside

EDEN PRAIRIE, MINNESOTA, October 6, 2020 – More kids and communities will build meaningful connections to nature through the Winnebago Industries Foundation’s partnership support to Thrive Outside, an Outdoor Foundation collective impact initiative. During the month of October, Winnebago Industries will celebrate outdoor equity partners and inspire employees, family and friends to do good deeds and GO outdoors during its GO for Good Challenge.

“Thrive Outside is designed to create healthy individuals, communities and economies by making the outdoors a habit,” said Stephanie Maez, Outdoor Foundation managing director. “Centering community leadership and voice, Thrive Outside communities ensure that all people feel a connection with nature and realize the health and mental health benefits the outdoors provide.”

Launched in 2019, Thrive Outside provides multi-year capacity building grants to diverse communities to create or strengthen partnerships between existing local organizations such as schools, Boys and Girls Clubs, YMCAs and nonprofit conservation and outdoor organizations that engage kids and families in repeat and reinforcing positive outdoor experiences. Atlanta, San Diego, Oklahoma City and Grand Rapids, Mich. are the first Thrive Outside communities, with an additional four communities activating in 2021.

“Winnebago Industries and the Winnebago Industries Foundation strive to connect people with transformative outdoor experiences. We also are strong believers in the power of people working together to strengthen the communities they call home,” said Michael Happe, Winnebago Industries President and CEO. “As our team members kickoff a month of giving and outdoor wellness, we are thrilled to announce this partnership with the Outdoor Foundation, outdoor industry colleagues and communities across the country.”

To participate in the WGO for Good Challenge simply do a good deed, engage in an outdoor adventure, and inspire your friends and family on social media with #GOforGood.

About Winnebago Industries and Winnebago Industries Foundation

Winnebago Industries, Inc. is a leading North American manufacturer of outdoor lifestyle products under the Winnebago, Grand Design, Newmar and Chris-Craft brands, which are used primarily in leisure travel and outdoor recreation activities. The Company builds quality motorhomes, travel trailers, fifth wheel products and boats. Winnebago Industries has multiple facilities in Iowa, Indiana, Minnesota and Florida. The Company’s common stock is listed on the New York Stock Exchange and traded under the symbol WGO.

The Winnebago Industries Foundation seeks to inspire new generations of outdoor enthusiasts, mobilize resources to reach people in need, and support employee volunteers to build strong communities where we work, live and explore. We focus our community investment in three impact areas: outdoors, access, and community. Learn more at https://winnebagoind.com/community.

About the Outdoor Foundation

The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, is a national 501(C)(3) nonprofit organization dedicated to getting people outside for their health, the health of communities and the health of the outdoor industry. Through community investment and groundbreaking research, the Outdoor Foundation works with many partners to get more people outside more often. Visit outdoorfoundation.org for more information.

Winnebago Industries Contact: Sam Jefson – Public Relations Specialist – 641-585-6803 – sjefson@wgo.net

Outdoor Foundation Contact: Andriana Rogers – Marketing Communications Manager – 720-629-3542 – arogers@outdoorindustry.org
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THRIVE OUTSIDE PROFILE SERIES: Alicia Evans

Alicia Evans

Senior Director of Community Programs, Chattahoochee Nature Center, Atlanta

Alicia Evans has been with the Chattahoochee Nature Center (CNC) in the metro Atlanta area since 2007. She grew up in Atlanta and has always loved nature and the outdoors, but it wasn’t until she learned that “environmental education” was something she could study in college that she realized she could turn it into a career.

Evans, senior director of community programs at CNC, is passionate about sharing nature with children – to show them the possibilities the outdoors holds for them, as both a wonderful place to pass the time and as a potential career. We asked her about CNC’s work with the Thrive Outside program and why it’s vital to understand and meet basic safety needs for families as they’re introduced to the outdoors.

Tell us a little bit about what the Nature Center is doing as part of the Thrive Outside program.

Atlanta is such a diverse community, so depending on where you go, access to and awareness of the outdoors and environment aren’t equal. Grants like this allow us to start with awareness and to help children learn that it’s fun to be outside and there are so many things to explore. It’s a great, healthy way to stay active and show them the outdoor opportunities Atlanta has to offer. Our center is right on the Chattahoochee River, which is the major waterway for the city. So in our programming—we host programs on-site and deliver outreach programming to meet them where they are, at youth centers and organizations like the Boys and Girls Club and YMCA – we teach kids how it’s all connected – about the watershed, and its effects all of us and even how we can impact the water we drink at home. We help them understand that they have an opportunity to make a positive impact on the environment as a whole, from the water quality to the birds they hear to the plants they see. The funding from Thrive Outside has really helped us reach these communities, be able to take down barriers in them that exist for access and to bring the outdoors to them.

What drives your passion for this work?

When I graduated from the Warnell School of Forestry at the University of Georgia, I thought that I was going to do research as a traveling wildlife biologist. But I realized that I love my home, Atlanta. I came to CNC as a camp counselor initially, taking eighth and ninth graders out on trips, and then I started as a naturalist, teaching environmental education programs.

What’s fun about teaching people about nature is watching them have that “aha moment” we all love to talk about as environmental educators – the moment where it clicks, when you realize you may have discovered that you want to learn more about the outdoors, about nature. My aha moment was when I was a child, and my grandmother taught me what a chickadee was when we were looking at birds out the kitchen window. My aha about teaching others about nature was when I guided canoe trips in the Boundary Waters with Girl Scouts, gaining a deep appreciation of nature and wanting to share that with people. I understood why we should care about nature, I understood that everything is intertwined and I wanted to challenge myself to translate that message to others.

How have you seen the outdoors impact kids you’ve worked with?

In 2008, I had an opportunity to be a canoe guide on Paddle Georgia, a 100-plus-mile canoeing trip with the Georgia River Network. The Nature Center was tapped to guide a group of underserved students, and it was so hard but so rewarding. Some of the kids didn’t know how to swim – most had never been in a canoe. We worked with them over the week to build their personal strength, teamwork and self-confidence to be comfortable outdoors, skillfully paddle their own canoe and be proud of their accomplishments — all while being able to show them beautiful places across the state. Seeing time with nature change these kids – to give them confidence and an appreciation for the natural world – it’s powerful. It makes me emotional to think about it. It’s why I returned to lead this trip for these kids each year for 10 summers.

It’s fun to see the kids transform from feeling like “I’m not getting in a river” and maybe feeling a little anxious to feeling comfortable being outside, having fun and being so proud they beg to have their picture taken when they’re the one paddling the canoe. It’s amazing – almost a metamorphosis. It speaks to the value of nature and the success of programs like this. When you take away the electronics and all the other distractions and allow a child to focus on themselves and help them grow as a person, I think that’s a real “aha moment,” and it’s where my passion for this type of work comes from.

What are your hopes for what will come out of the Thrive Outside program?

The Thrive Outside program is a three-year program. Having one-time outdoor experiences is important, but this structure allows us to interact with children more deeply, on multiple occasions and to be a part of their growth over time. We allow them to become more comfortable in an outdoor setting, with snakes and bugs, or even hiking on a trail or paddling a canoe. I think it really helps broaden their perspectives and show them that everything has a purpose and that nature can be fun! Every leaf on the ground is important, and if you turn over a rock, you learn that that’s something’s habitat. We want to help them gain a sense of place and to start them on a journey that begins with an awareness of nature and sends them toward being a steward of the earth.

Reaching the kids is super valuable, but we also need to approach this journey from a family level. Often, adults need engagement with and introductions to the outdoors, too, in order to keep that thread alive. I would hope that this program enables the children to encourage their families to join them on the journey and that we can reach adults and help them foster an interest in the outdoors for themselves and their families.

What’s your dream for future generations of children?

My hope, first and foremost, is that there are more opportunities for green space in urban environments and that we prioritize that need for the people who live there. An organization like ours might be in a position to inspire someone to recognize that there’s nature everywhere and then go out and create green space for those in their community. Whether it’s a small plot or a big meadow, it doesn’t matter. We’re noticing it now with the pandemic—people are staying home, and all of a sudden, they’re like, “Oh my goodness. The air is clear, and there are birds singing. Where did all this nature come from?” I’m hopeful that this brings a reminder to everyone that you can’t escape nature; in fact, you need it. And you need to take care of it so that it takes care of you.

We also need to make sure that the outdoors feels safe for everyone. I remember when I was teaching outreach programming in an underserved area in Atlanta where community access and awareness of outdoor recreation are limited. We were at the Outdoor Activity Center in West Atlanta, about to head into the forest on a hike, and there was a child who — you could just tell by looking at him — was nervous. I asked him if he was excited to go hiking, and, I’ll never forget this. He said, “Miss Alicia, I just don’t want to go in there. That’s where the bad people are.” It was a different kind of “aha moment,” one where I realized the privilege I have that allows me to think of going hiking and get excited about it, rather than fear for my general safety. I think about that experience a lot. I regularly remind myself that being outdoors and what it means for me may not mean the same to others. When I am taking others outdoors, there may be fears—both spoken and unspoken—context and previous experiences unknown to me. You’re never going to reach somebody with your message unless their basic needs—safety, food, etc. — are cared for.

A good naturalist, a good interpreter, works to translate something previously misunderstood or unfamiliar—nature, in this case—and helps guide the learner—this young boy—to begin to understand and to have an appreciation of what was previously unknown. It is my hope that Chattahoochee Nature Center can successfully interpret nature for those who join us in our programming and make it fun, better understood, safe and potentially life-changing.

Remembering Mark Satkiewicz

Last week, our industry lost another leader far too soon when Mark Satkiewicz, former OIA board member and former executive for Smartwool, TOMS shoes and Nike, died of a cardiac incident while riding his bike in his hometown of Steamboat Springs, Colorado. Most recently, Mark had co-founded and run the SBT GRVL race, which quickly became one of Colorado’s most popular gravel bike events. Perhaps best-known as the organizer of the annual Smartwool bike ride from Steamboat to Outdoor Retailer, Mark left his mark on the blacktop and the boardroom. A member of the Outdoor Industry Association board of directors from 2013–2017, Mark also had a reputation as a champion of inclusion and collaboration.

We reached out to Mark’s close counterparts on the board and throughout the industry for their personal reflections.

“Mark played a big role in the current focus of OIA and specifically the creativity and idea that became the industry’s call to action through “Together we are a Force.” He deeply believed in the power of working together and building great teams whether at individual brands or across the industry as a whole. He was also at the front pulling along the power of the collective. I am also deeply grateful for the notes of support he sent me during the difficult days of the trade show turmoil. I kept them all.” —Amy Roberts, former Executive Director, OIA; Senior Director of Communications and Corporate Responsibility, The North Face


“I considered Mark one of my mentors….always available to listen and offer perspective. I joined the OIA board around the same time as Mark and attempted to emulate how he showed up in the years that followed. He was a great brand builder, industry leader and community enthusiast. In honor of Mark, I am hoping we can all ride our bikes from Steamboat to Denver next Summer.” —Nora Stowell, OIA Board Chair, W.L. Gore


“Mark loved the outdoor industry and was passionate advocate as part of the Executive Committee on the OIA Board. It was a true to pleasure to work with him during his many contributions. He was also tremendously dedicated to his family explaining to Amy and I his decision to leave Smartwool and his role on the OIA Board to be able to provide an important opportunity for his family in California. He will be dearly missed.” —Gordon Seabury, CEO, Toad&Co; past OIA Board Chair


“Mark always provided balance and a level head, and was a pleasure to know and serve on the board with. He always gave sound counsel and was a thoughtful, terrific human. He will be missed by all who had the good fortune of knowing him.” —Jen Mull Neuhaus, Former CEO, Backwoods; Outdoor Foundation Board member; past OIA Board member


“It deeply saddens all of us that Mark’s life was cut so short. He was bigger than life as a business partner, an athlete and a committed activists for all that matters. During his time with us, Mark personified the phrase “a life well lived”. He embodied all that we aspired to be as human beings. Godspeed Mark Satkiewicz.” —Will Manzer, Former CEO, Eastern Mountain Sports; Former OIA Board Chair


“Mark was one of the people I call ‘unintentional mentors.’ As a small business owner, it was invaluable for me to glean little pearls of wisdom from him during OIA board meetings, after-meeting dinners, and hallway conversations. I remember asking him for advice in structuring management reviews, and he sent me the template he had developed at Smartwool.

More importantly, his kind and generous nature, his affability, and his passion for the outdoors was an inspiration to myself, as I am sure it was for a thousand other people. The world was and will continue to be better because he was in it, and will be greatly diminished by his absence. —Darren Bush, Owner, Rutabega Paddlesports; former OIA Board member


“This is such sad news. I didn’t know Mark well, as I met him during my time on the OIA Board. As a member of the board and a leader among the outdoor industry, I found Mark to be open- minded, innovative and a creative thinker. He was always pushing the elements of the industry for the future and spearheading ways to bring more participants and diversity to the incredible activities of the outdoors. He will be missed and leaves us to continue the journey.” —John Lacy, CEO, Burton, former OIA Board member 

Donations can be made to the Mark Satkiewicz Memorial Fund, which will provide gear and resources to Steamboat Springs youth who may not otherwise be able to participate.

You can read obituaries about Mark at Bicycling.com, SGB Online and SNEWS.