Thank You For Celebrating National Thrive Outside Day

Thanks to our community partners and participants, Thrive Outside Day events were a success nationwide! Communities in Atlanta, Grand Rapids, Maine, Oklahoma City, Philadelphia, San Diego, St. Louis and Twin Cities celebrated the transformative benefits of the outdoors through activities ranging from outdoor programming and skill development sessions to social media takeovers. See highlights from each event below.

 

ATLANTA: November 13th

Hosted in partnership with the city of Atlanta, Thrive Outside Day was hosted at Cliff Park and coincided with the local Outdoor Rec Festival. Over 200 people were in attendance!

Learn more about Thrive Outside Atlanta

 

 

GRAND RAPIDS: October 11 and 16th
Grand Rapids celebrated its new Gear Share Library with a ribbon-cutting ceremony and a day of outdoor activities and outdoor skill development using gear-share equipment from the library.
Learn more about Thrive Outside Grand Rapids

 

 

 

MAINE: October 9th
The Nature Based Education Consortium celebrated Thrive Outside Day virtually! They invited Mainers to share stories and pictures of the diverse ways they like to #ThriveOutside. See what they had to say and learn more about Thrive Outside Maine here.

 

 

 

OKLAHOMA CITY: October 2nd

Oklahoma City celebrated its Thrive Outside Day with kayaking activities, a Thrive Outside Kayak League race, nature-based activities and outdoor skill-development sessions.

Partners for the event and programming included RIVERSPORT Foundation, Boys and Girls Club of Oklahoma County, Boy Scouts Last Frontier Council, OK State Parks, Scissortail Park and Threshold Climbing.  Learn more about Thrive Outside Oklahoma City

 

PHILADELPHIA: October 16th

Thrive Outside Greater Philadelphia partner Tookany/Tacony-Frankford Watershed Partnership hosted National Thrive Outside Day 2021. Neighbors from the area gathered for a We Walk stroll on the Circuit Trail in Tacony Creek Park, a beautiful green space that follows the Tacony Creek on its way to the Delaware River. Participants bird-watched, looked for animal tracks, and learned about the trees that provide food and shelter for wildlife. After the walk, participants gathered over a healthy breakfast and enjoyed special outdoor giveaways.

Learn more about Thrive Outside Philadelphia

 

SAN DIEGO: October 9-10th
Hosted at Imperial Beach in partnership with US Fish and Wildlife, Thrive Outside Day in San Diego coincided with Walk for the Wild. Local youth participated in paddleboarding and leadership development events.

Learn more about Thrive Outside San Diego

 

 

ST. LOUIS: October 2nd
Hosted in partnership with Jack and Jill of America, the St. Louis Thrive Outside community embarked on a half-day canoe trip, culminating at the St. Louis riverfront in front of Gateway Arch National Park, where participants were greeted by local elected leaders.

Learn more about Thrive Outside St. Louis

 

 

TWIN CITIES: October 9th

Wilderness Inquiry, The Loppet Foundation and REI gathered to celebrate Thrive Outside Day on October 9th at Theodore Wirth Park – The Trailhead. Parkgoers were able to learn more about the Thrive Outside Initiative, and share their thoughts on the benefits of time spent in nature and how to best address the barriers that prevent equitable access to outdoor spaces and experiences.

Learn more about Thrive Outside Twin Cities

Greetings from the White House — Letter from OIA Executive Director Lise Aangeenbrug

Outdoor Industry Association Executive Director Lise Aangeenbrug and Outdoor Recreation Roundtable Executive Director Jessica Turner

On Monday, I joined President Joe Biden and a group of bipartisan lawmakers and business leaders at the signing of the Infrastructure Investment and Jobs Act. I’m proud to say that OIA has been a key player every step along the way, ensuring that meaningful climate provisions and other projects important to our industry were included in this new law. We should be encouraged by its many provisions to mitigate the impacts of climate change, including wildfires, droughts and floods; to expand access to and improve our nation’s parks and trails; and to enhance our nature-based infrastructure.

Just as importantly, this bill will provide long overdue improvements to America’s core infrastructure – roads, bridges, ports and airports – which will help our $689 billion industry and 4.3 million employees deliver our products to consumers and connect people with parks and green spaces.

But our work is not done yet. As Congress continues to work on budget reconciliation, OIA is committed to working with lawmakers and the Biden administration to ensure that additional climate priorities – like funding for the Civilian Climate Corps, climate resiliency projects, outdoor restoration projects and the Department of Interior – are properly supported in the Build Back Better Act.

OIA’s advocacy and policy work would not be possible without the support of our members. Thank you for your continued engagement, and please do not hesitate to reach out about our policy priorities

Together We Are a Force,

Lise Aangeenbrug
OIA Executive Director

Audio Outdoorist: 2021 International Shipping Crisis

This is the second in our series about international trade and trade policy. In this episode, our director of government affairs Rich Harper and three members of our Trade Advisory Council, discuss the recent precipitous rise in shipping costs, which, on top of punitive tariffs, trade wars and the global pandemic, have made it difficult for our member companies to remain nimble and competitive. Recently, OIA sent a letter to the White House, calling on this administration to invite all stakeholders to the table to identify immediate solutions to the crisis and to enforce all existing regulations. In addition, we’re calling for support on legislation recently introduced in Congress to help alleviate the issues. To learn more about OIA’s advocacy work, to sign up for our trade alerts and to get involved in legislation to help outdoor companies address this crisis, reach out to Rich Harper, OIA Government Affairs Director.

29 Outdoor Companies Send Letter of Support for Climate Provisions in Reconciliation Legislation

BOULDER, Colo. – Outdoor Industry Association (OIA) and 29 member companies today sent a letter of support to congressional leadership for significant climate provisions in the proposed budget reconciliation legislation, including funding for a Civilian Climate Corps, the Growing Climate Solutions Act, and Every Kid Outdoors.

 

“The reconciliation bill being debated offers a historic chance to pass legislation significant enough to tackle these climate issues head on and make progress on many of the policies key to the outdoor industry’s continued success. These priorities include programs to promote natural climate solutions and resilience, increase access to parks and outdoor spaces for underserved communities, and accelerate the transition to renewable energy,” the letter states. “This is a moment when individual, business, and federal government action matters – and we are proud to take this stand.”

 

The letter encourages Congress to use the budget reconciliation process to advance significant climate legislation to prevent the worst effects of climate change and set America up to lead in the 21st century economy. Investments in infrastructure and climate solutions today will help ensure a continued strong economy and create outdoor industry jobs in the long-term. The letter also notes that a majority of Americans believe businesses, corporations, and the federal government are doing too little to reduce the effects of climate change, and now is the time to embrace climate action and show the American people that we hear them.

 

The specific climate provisions highlighted in the letter and supported by these companies include:

 

  • The creation and funding for a Civilian Climate Corps to bring jobs to local communities and advance implementation of the Great American Outdoors Act;

 

  • The Growing Climate Solutions Act, which will promote natural climate solutions and resilience within agriculture;

 

  • The Clean Electricity Performance Program and funding for electric vehicles and electric bicycle infrastructure, along with funding for workforce transition programs to support the transition to renewable energy; and

 

  • The Urban Parks/Outdoor Recreation Legacy Parks Program and Every Kid Outdoors to increase access to outdoor spaces in traditionally underserved communities.

 

The letter is signed by 22 Designs, BioLite, Burton, Carhartt, Eddie Bauer, evo, Hydro Flask, K2 Sports, Klean Kanteen, L.L. Bean, MiiR, NEMO Equipment, New Balance, Nite Ize, Oberalp North America, Osprey, Outdoor Afro, Orvis, PacWesty, Patagonia, PeopleForBikes, Public Lands, REI, Ruffwear, Simms Fishing Products, Snow Peak, Specialized Bicycle Components, SRAM, and Toad&Co.

 

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About the Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry. OIA unites and serves 1,200 manufacturer, supplier, sales representative and retailer members through its focus on trade and recreation policy, sustainable business innovation and outdoor participation. For more information, visit outdoorindustry.org.

National Thrive Outside Day is October 9

We all deserve to thrive outside. But research shows that serious equity barriers such as safety, walkability, transportation, cost and cultural inclusion, along with a rise in screen and indoor time, are leading us to become the world’s first indoor species, with devastating consequences for youth and their families.

To reverse the declining trend of outdoor engagement, we launched the Thrive Outside Initiative in 2019, which works at the grassroots level to empower communities to make outdoor recreation an accessible lifestyle for all. The Initiative awards multi-year, capacity-building grants to diverse communities to build and strengthen networks focused on providing children and families with repeat and reinforcing experiences in the outdoors. This national network is empowering communities to thrive outside in Atlanta, Grand Rapids, Maine, Oklahoma City, Philadelphia, San Diego, St. Louis, and the Twin Cities region. And over the coming years, we plan to grow the number of regions we’re investing in to 16.

The outdoors have been proven to provide myriad benefits to individuals and communities, including mental and physical health, youth development, environmental stewardship, community development and social justice. And now more than ever, access to the outdoors is critical. Our world is witnessing incredible upheaval, and Americans across the country are taking to the outdoors in search of respite from COVID-19. The Outdoor Foundation 2021 Participation Trends Report recorded that 7.1 million more Americans participated in outdoor recreation in 2020 than in the year prior, the highest participation rate ever recorded.

National Thrive Outside Day is about celebrating the transformative benefits of the outdoors, and ensuring that everyone has equitable access to outdoor spaces and experiences. Because we all thrive outside. Check out the Thrive Outside Day events happening in our eight Thrive Outside Communities below:

ATLANTA: November 13th
Hosted in partnership with the city of Atlanta, and located at Cliff Park, Thrive Outside Day in Atlanta will be coinciding with the local Outdoor Rec Festival. Learn more about Thrive Outside Atlanta

GRAND RAPIDS: October 11 and 16th
Grand Rapids with be celebrating its new Gear Share Library with a ribbon-cutting ceremony on October 11th. On Oct. 16th, the community will gather together for a day of outdoor activities and outdoor skill development using gear-share equipment from the library. Learn more about Thrive Outside Grand Rapids

MAINE: October 9th
Tune into the Nature Based Education Consortium’s social media channels to see all the varied ways people are experiencing the outdoors in Maine. Together, we can shift the narrative. Learn more about Thrive Outside Maine

OKLAHOMA CITY: October 2nd
Coinciding with Oklahoma Regatta Festival, Oklahoma City will be celebrating its Thrive Outside Day with kayaking and a Thrive Outside Kayak League race, along with nature-based activities and skill-development sessions. Learn more about Thrive Outside Oklahoma City

PHILADELPHIA: October 16th
Hosted in Tacony Park in partnership with REI and other local partners, the Philly community with gather for tree planting and clean water education-based activities to celebrate Thrive Outside Day. Learn more about Thrive Outside Philadelphia

SAN DIEGO: October 9-10th
Hosted at Imperial Beach in partnership with US Fish and Wildlife, Thrive Outside Day in San Diego coincides with Walk for the Wild. Local youth will have the opportunity to participate in paddleboarding and leadership development events. Learn more about Thrive Outside San Diego

ST. LOUIS: October 2nd
Hosted in partnership with Jack and Jill of America, the St. Louis Thrive Outside community will embark on a half-day canoe trip, culminating at the St. Louis riverfront in front of Gateway Arch National Park, where participants will be greeted by local elected leaders. Learn more about Thrive Outside St. Louis

TWIN CITIES: October 9th
Hosted in partnership with The Loppet Foundation and REI at Theodore Wirth Park – The Trailhead, Thrive Outside Day in the Twin Cities region will connect with park goers about the Thrive Outside Initiative’s mission and work. The first 50 people to visit the Thrive Outside tent will receive an REI Nalgene® bottle. Learn more about Thrive Outside Twin Cities

White Paper: Outdoor Sports Insurance Highlights the Necessity of Network Security

For years, Network Security Insurance (commonly referred to as Cyber Liability Coverage) was widely regarded as a boutique coverage needed only by large corporations who store and process large volumes of consumer credit card information. In the later part of the last decade, however, this perception proved inaccurate when cyber-attacks on small to midsize businesses and retailers increased nearly 600%. Cyber extortion targeting small businesses now reigns supreme.

The good news is, Outdoor Sports Insurance has access to a wide array of insurance markets that write cyber policies specifically for the small business owner. These policies are both comprehensive in protection and breach response services, and affordable in premium.

Wrapped together with policies that cover the risks associated with hiking, camping, paddling or any outdoor activity, Outdoor Sports Insurance knows the market and has the products to fit any OIA member.

By definition, a “cyber attack”, or “security breach”, refers to unauthorized access to the IT infrastructure of a company by a third party (hacker) with the intent to corrupt, steal, or destroy data. The types of attacks hackers employ to achieve these ends runs a wide spectrum; Denial of Service (DoS), Phishing attacks, Password attacks and cross-site scripting attacks are just a few of the more common means by which hackers wreak havoc on a company’s network (and subsequently the daily operation of the business itself).

The most common attack, and by far the most damaging in terms of financial impact to victims, is the ransomware attack, commonly referred to as, “cyber extortion.” When a company has been hit with a ransomware attack, malicious software infiltrates a portion, or all, of the company’s IT mainframe. As malware increases in sophistication and complexity, so, too, do the extortion demands made upon the targeted companies. Between 2019 and 2020 alone, the number of companies that reported paying a ransomware extortion demand increased more than 300%.

According to a NetDiligence 2020 Cyber Claims study, the total cost of a network breach ranges anywhere from $1,000, to more than $120 million. The average cost to businesses with less than 200 employees is estimated to be $200K – $750K. Between 2018 and 2020, it is estimated that 45% of cyber-attacks targeted businesses with less than 200 employees. Less than 25% of those businesses carried the proper network security coverage, and even fewer had a formal incident response plan in place. Of the businesses impacted that did not carry the proper protection, more than 60% were out of business within 6 months.

Outdoor Sports Insurance works across multiple carriers to make sure all OIA businesses can find the right policy with the appropriate coverage at an affordable premium. In addition to the coverage itself, Outdoor Sports Insurance supplements the policies with risk management services and third party resources curated to ensure policy holders are equipped with the tools to mitigate the threat of an attack, and expedite the response time should an attack occur.

Included in the coverage portfolio, policy holders have access to a 24/7 cyber response hotline, educational tools to help network users identify threats and phishing campaigns, recommendations for protective software implementations, and best practices for user protocol of a business’s IT property and systems.

OIA has assembled best-in-class services provider partners to offer OIA special preferred pricing on goods and services in marketing, sales, sustainability, supply chain, finance, operations, research, rep associations, and trade shows. Outdoor Sports Insurance is one of those provider partners. Learn more about the OSI partner benefit for OIA members here. In order to receive the discounted pricing offered, you must mention and confirm your OIA membership to the service provider.

Rob Martin and Tori Hoeschler from Outdoor Sports Insurance recently sat down with Rick Saez from The Outdoor Biz Podcast to chat skiing, outdoor adventure, and risk management. Learn about how Outdoor Sports Insurance, protects businesses from inherent risks to areas of exposure that are less obvious, including how small and mid-sized businesses are increasingly becoming targets of cyberattacks. Also hear about how proper waivers and training can save a shop, and how Outdoor Sports Insurance can help you with all of it.

To learn more about cybersecurity offerings from Outdoor Sports Insurance, please contact the team at outdoorsportsins.com, or email OSI@horizonagency.com. And check out this Outdoor Biz podcast featuring Rob Martin and Tori Hoeschler from OSI