Outdoor Retailer Winter Online Summit Day Education Session Recap

2021 Summit Days education featured in-depth discussions on inclusive marketing, the outdoor recreation economy, climate action, trade and expanding outdoor participation, as well as the catalyst that moves all these issues forward: our shared commitment to advocacy.

In case you missed a session, or want to dive deeper, we rounded up the key insights and takeaways from each Summit Day. Read more below and if you haven’t already, watch the sessions on-demand. They’ll be available in the Outdoor Retailer platform until March 19.

THRIVING PEOPLE AND PLANET: HOW PUBLIC POLICY CAN BUILD AN OUTDOORS FOR ALL

Leaders from all sectors of the outdoor community, including Secretary-Designate of Interior Deb Haaland, discussed how public policy can increase outdoor participation in diverse communities and how increasing participation, in turn, supports outdoor policy and benefits such as youth development, environmental stewardship, overall health and wellness and more.  Key topic areas that surfaced:

  • As highlighted by Haaland, the outdoor industry has many opportunities to expand equitable access to the outdoors, particularly with BIPOC communities, through advocating for legislation, administrative action and other public sector measures.
  • The Thrive Outside programs in San Diego and Oklahoma City have very different approaches to youth outdoor engagement, but both have been successful in advancing their advocacy and policy efforts.
  • State offices of outdoor recreation play a critical role in the work to increase outdoor participation and pass policies to ensure and grow thriving outdoor communities.

WATCH NOW

THRIVING PEOPLE AND THRIVING PLANET: THE 30 BY 30 INITIATIVE IS AN OPPORTUNITY TO CREATE A SHARED OUTDOOR FUTURE

Outdoor recreation advocates, sportsmen and sportswomen, tribal leaders and equity experts convened to explore how we can work together to support public and private land conservation traditions in the U.S., address climate change, honor the sovereignty of tribal nations and ensure equitable access for current and future generations. Takeaways included:

  • Our economy, our businesses, and our communities are dependent on the health and well-being of public lands and waters and natural spaces across America.
  • As outdoor industry businesses, intact and conserved outdoor spaces are fundamental to our existence. Investing in America’s natural infrastructure — can help the U.S. economy recover from the current economic crisis.
  • Our success will depend on our honoring tribal nations who have stewarded lands and waters since time immemorial, on supporting private landowners committed to conservation on their property, on collaborating with outdoor recreation interests and historically underserved communities, and on heeding scientists

WATCH NOW

THRIVING PEOPLE, THRIVING PLANET AND THRIVING BUSINESSES: BIDEN, CONGRESS AND THE OUTDOOR RECREATION ECONOMY

Representatives of the outdoor industry and Congress came together to highlight the exciting opportunities we have to advance priorities for the outdoor recreation economy under a new Congress and administration. From combating climate change to promoting diversity and equity in the outdoors to preserving our public lands and waters and supporting a stable and predictable federal trade policy, the outdoor industry is in a unique position to work with friends and allies in support of our policy agenda. Highlights included:

  • Outdoor companies will help the U.S. be a leader on climate. With this Congress and administration, every bill will be a climate bill. Every agency will be a climate agency.
  • Investment in green infrastructure is critical to preserving our public lands and spurring economic recovery. Green infrastructure is critical infrastructure.
  • In the face of uncertainty due to trade wars and a global pandemic, outdoor companies have been resilient and, with a balanced trade agenda, are set up for growth and success.

WATCH NOW

THRIVING PEOPLE AND THRIVING BUSINESS: OUTDOOR COMPANIES LEADING WITH INCLUSIVE AND REPRESENTATIVE MARKETING

Outdoor brands, advocates, athletes and marketing leaders joined together to discuss the work they are doing to rethink their marketing strategies, build authentic relationships and incorporate strong representation in their advertising. This candid and transparent conversation dug into the pivotal moments from each participant’s journey and the lessons learned and best practices they’ve developed along the way. Key insights included:

  • Change starts within. There can be no external change at a brand or company without internal change – marketing and advertising must reflect an authentic shift in company culture.
  • Take the time for a “transformational pause.” The work ahead takes time. Ensure your team takes the time to reset and shift priorities to truly do it.
  • Acknowledge and represent all marginalized populations. What does true representation look like for your brand? Partnerships can only advance and accelerate your work.

WATCH NOW

Thrive Outside Profile Series: Kristen Ragain

Q&A: Kristen Ragain, manager of philanthropy and community partnerships for REI Co-op

REI Co-op has donated $1 million to the Thrive Outside initiative in hopes of helping kids in urban centers around the U.S. have repeating outdoor experiences in slices of nature close to home. As manager of REI Co-op’s philanthropy and community partnerships programs, Kristen Ragain works to support programming that ensures that every person can benefit from time outdoors. We asked her why it’s so important to support this, and how she thinks the average American’s outdoor experience could change once life begins to return to normal.

Why is it important to REI to support Thrive Outside?
As one of the leaders in the outdoor industry, we knew it was important for REI to support this effort from the very beginning. The average American spends 95 percent of their life inside and this contributes to so many different challenges our society faces. At the co-op, we want to help reverse this trend. Connecting youth and families to the outdoors is one critical way to help do that. The 2019 Outdoor Participation Report shows people are connecting to the outdoors less and less [Editor’s note: Americans took one billion fewer outdoor outings in 2018 compared to 2008] so we appreciated that Thrive Outside supported the idea of repeating and reinforcing outdoor experiences. Having a progression plan in place and a sense of reinforcement allows for a community to grow and connect. It will be really exciting for all of us in the outdoor industry, and others, to start seeing the results of Thrive Outside so we can all learn from it and use that information for our philanthropic and community engagement work.

What are your hopes for what some of those outcomes may be?
My hope is that participants in the program see the outdoors as a daily/regular part of their lives and spend time in close to home nature which can improve overall health and wellbeing.

During the Covid-19 crisis we are seeing that more people than ever before are seeking refuge,solace and wellbeing in close-to-home nature. Hiking and biking on local trails and parks, paddling, and walks in natural areas have been supportive and healing for many. the Outdoor Foundation, with Thrive Outside, and also the broader industry, has a huge opportunity here to come through COVID and help people reimagine that daily connection to the outdoors and how important it is for our health and wellbeing both as individuals and as a collective community and society.

Do you think we might see a bigger shift toward those close-to-home spaces?
I think we’re going to be seeing people looking to recreate in nearby outdoor places, especially in the next 18 months or so. Maybe someone who was really into backcountry trips is now taking up local trail running, or maybe someone who used to do a lot of indoor yoga and fitness is now doing those things outdoors. I think across the board there are going to be more people spending time in local parks, trails, and waterways. It’s an interesting time for the organizations that are stewarding these places, because they’re seeing an increase in participation and usage, and obviously a decrease in funding. Outdoor places need to be maintained and experiences for connecting youth outdoors need to be cultivated and supported. Hopefully, this is an opportunity to raise awareness that we can’t take these things for granted and we need to increase support for the organizations that are doing what they can to create equitable access to the outdoors for all people.

What do you think, an equitable outdoors looks like?
It is important to work towards the Trust for Public Lands’s goal that everyone should be within a 10-minute walk to a great place to get outside. But, many also know that just because access to the outdoors is available, not everyone feels safe in the outdoors or a sense of belonging in nature. This is a significant barrier. So, equitable access to the outdoors needs to be about ensuring access and working towards a reality where everyone can feel safe being themselves and find their place in the outdoors.

What drives your passion for this work?
As a child, I grew up in the Pacific Northwest, assuming that everyone was able to experience the outdoors as my family did through hiking, camping, climbing, biking, etc. As I grew up, I realized this was not the case and was inspired to work for environmental nonprofits and, now, REI, which works to connect all people to the outdoors. The outdoors is good for us. What could our planet be like if nearby access to nature and the outdoors was a basic human right for all? This idea, this question, is what gets me out of bed every day ready to support, advocate and work for equitable access to the outdoors no matter one’s race, orientation or economics.

THRIVE OUTSIDE PROFILE SERIES: David Buteyn

David Buteyn

Teacher, John Rex Middle School, Oklahoma City

Where the Oklahoma River runs through downtown Oklahoma City, there’s an incredible opportunity for kids to get outside and learn how to paddle. Thanks in part to a Thrive Outside grant from the Outdoor Foundation, RIVERSPORT Foundation (formerly the Oklahoma City Boathouse Foundation) partners with local schools to offer outdoor programming that is often the highlight of students’ days.

David Buteyn, a history teacher at John Rex Middle School, frequently bikes with his students to the riverfront for paddlesports and makes sure his students take full advantage of the Boathouse District. He’s seen first-hand how much of a positive impact regular outdoor time has on his students. We asked what makes this time so influential.

Tell us a little bit about the outdoor electives you run at John Rex Middle School.

We have an elective program every day except for Wednesday. I typically do the physical education ones, like biking and boating. At the beginning of the year, we run a boating elective where I’ll take about 10 to 15 students and we bike together to the Boathouse District, which is an Olympic training site with a lot of resources for the kids. We’ll paddle around for 30 to 40 minutes, then bike back to school.

Getting the opportunity to kayak on the river is really, really cool. We also have after school programs a lot of kids participate in right after dismissal, where the kayak coach will take them down to the water and they’ll do things like weight lifting, training, cardio, and, of course, paddling. They get involved in regattas and races. We don’t have a lot of the traditional sports other middle schools have, so our hope is to give kids the opportunity to get involved in something that helps them stay in shape, get outside, and get interested in kayaking and the outdoors. One of our long-term goals is also to help students use these skills to qualify for college scholarships.

Does this outdoor time have a positive impact on your students’ academics?

We require our students to be caught up on their schoolwork in order to participate in electives, otherwise they have to go to study hall. That means they’d be catching up during that last hour of the day instead of going to their elective. They get to choose at the beginning of the year what their electives are, so no kid wants to be stuck in study hall. These are things they enjoy and want to participate in. So that has been a really good incentive for these kids to stay up in their schoolwork. We don’t want that to hang over their heads, but at the same time, it’s important to get their work done. This is the thing that keeps them honest and accountable.

How else have you seen these outdoors programs influence your students?

This program definitely has a positive influence on their mood. We have some students who come from rough backgrounds, like any teacher would. It’s night and day—we’ll go on a bike ride and I’ll ride up next to a kid, and they’ll have a smile on their face, the wind in their hair, and all of a sudden they’re having a good time. We’re outside of school, and they become different people at that point. It’s really cool to have those types of experiences and conversations with kids when we’re out in the world and they’re having a good time and they’re with their friends. Not every teacher can have that sort of openness with their students, and I’m really thankful that I’m a person the kids can come to, whether it’s inside the school walls or outside.

How has your own outdoor experience growing up influenced you?

Getting outside has always been a passion of mine. I have a twin brother and we’re very active people. We played sports in the street and I started snowboard lessons when I was in kindergarten. I’ve been shredding ever since. I played rugby in college, so I knew when I started teaching that I wanted to incorporate sports or physical education in some way to what I was doing. Because I grew up being comfortable on a bike and a kayak, it was a natural fit for me to lead this program when the opportunity came up for me. It can be stressful to lead students on bikes through the city, but for me it was a perfect fit so I could take my passion for the outdoors and show them how much fun we could have.

How do you hope that these outdoor experiences will influence your students later in life?

Especially at their age, these kids are just so natural with technology. They’re so immersed in their phones and their computers. They’re looking at their Chromebooks a lot of the day at school, too, so I think it’s really cool to be able to take them away from the apps and the screens, especially during the school day. As they go into high school and college and become adults, I would hope that they would develop a passion similar to mine—wanting to go break a sweat, wanting to be outside and run around and have some fun. You’re never too old to have some fun outside.

Help Victims of Hurricanes Eta and Iota

On November 3, Hurricane Eta made landfall off the coast of Nicaragua as a category 4 hurricane, before slowly moving across much of Central America. The constant heavy rains and 140+ mph winds caused catastrophic, life-threatening flash floods, mudslides, and devastating infrastructural damage.

Devastatingly, on November 17, the area was struck once again by Hurricane Iota, a second category 4 storm, causing further catastrophic damage to many of the same areas still reeling from the storm weeks prior. Hundreds of thousands of people have lost everything they own, and hundreds are feared dead.

As one example, the community of Puerto Cabezas, Nicaragua, home to more than 60,000 people, 95% of the buildings lost their rooves and many were completely decimated. Community members and relief workers alike are sleeping in tents and under makeshift tarps. Hundreds of thousands are without food, water or other essential supplies, as reported by one of LifeStraw’s non-profit partners.

To aid in relief efforts, LifeStraw has teamed up with a number of nonprofits, including Food for the Poor, Global Citizen USA, ANF Nicaragua, Feed the Hungry Nicaragua, and Global Response Management. LifeStraw will be sending water filtration supplies to these organizations to assist in disease prevention.

Emergency relief efforts are ongoing, and it will take months, if not years, to rebuild many of the communities affected by these two hurricanes. The outdoor industry has a lot if can offer to support these efforts. The following items have been identified by our partners as critical needs:

  • Tarps and tents
  • Sleeping bags
  • Sleeping mats and cots
  • Mosquito nets
  • Mosquito repellant and mosquito afterbite
  • Solar lanterns
  • Flashlights and batteries
  • MREs (with expiration beyond May 2021)
  • Disaster cleanup gear: shovels, rain boots, raincoats, work gloves, masks, buckets
  • First aid items
  • Life preservers
  • Hoses
  • Stoves (kerosene and LPG)

If interested in donating, please contact LifeStraw’s Social Impact Manager, Tara MacDowell, at TLM@lifestraw.com, who is coordinating relief shipments and distribution. If you would like to support LifeStraw’s relief efforts, we have also created a non-profit, Safe Water Fund to support additional supplies and donations of water filtration: https://charity.gofundme.com/o/en/campaign/hurricane-eta-emergency-relief

FAQ: 2020 BUREAU OF ECONOMIC ANALYSIS REPORT ON OUTDOOR RECREATION RELEASED

Outdoor Recreation Is an Economic Force; Accounts for Over 2 Percent of U.S. Gross Domestic Product

November 20, 2020

How is the Bureau of Economic Analysis (BEA) study different from the OIA economic study?
The featured BEA measures include gross output, a measure of outdoor recreation goods and services produced by domestic industries; and value added, a measure of the contribution of outdoor recreation industries to gross domestic product (the primary measure of economic activity in the nation). OIA’s study measures consumer spending on all gear-related expenses and associated travel for outdoor recreation, including spending on imported products.

How does the $842B nominal gross output ($788B real gross output*) contribution line up with the OIA’s $887 billion consumer spending on outdoor recreation?
Both are true, they just measure different economic contributors. The BEA satellite account measures gross output while OIA’s study measures consumer spending on all gear-related expenses and associated travel for outdoor recreation.

It is important to note; the BEA estimate only includes the wholesale and retail mark-ups applied to imported products while the OIA’s figures report all consumer spending.

* Current-dollar estimates are valued in the prices of the period when the transactions occurred—that is, at “market value.” Also referred to as “nominal estimates” or as “current-price estimates.” Chained-dollar (Real) estimates are calculated by taking the current-dollar level of a series in the base period and multiplying it by the change in the chained-type quantity index number for the series since the base period. Chained dollar estimates correctly show growth rates for a series but are not additive in periods other than the base period.

What is the methodology of the OIA Outdoor Recreation Economy Report?
BEA’s analysis for the time period 2012-2019 was just released on November 10. We have not had an opportunity to review the methodology at this point, but what we do know is that our economic report is based on consumer spending, while the BEA’s numbers are focused on measuring gross output and value added.

Essentially, our economic report – which is basic economic input-output modeling – starts with the consumer and works down to the manufacturing/imports point. The BEA goes the opposite direction, starting with production in manufacturing and other industries and works up to the consumer. This approach uses different data sets and methods which accounts for differences, too.

What is the difference between gross output and value added (or GDP)?
Gross output (GO) is the measure of total economic activity in the production of goods and services. It is a much broader measure of the economy than gross domestic product (GDP), which measures final output (finished goods and services).