TRADE POLICY 101: DEMYSTIFYING SUPPLY CHAIN AND CUSTOMS COMPLIANCE

 

Live Date: Tuesday, May 21, 2024

Supply chain management and customs compliance policy can be dauntingDesigned specifically for those new to trade policy, this final session in OIA’s Capitol Summit Series provides you with the insights and tools to successfully navigate the world of international trade, including supply chain logistics, customs regulations, and trade policy. You’ll gain a comprehensive understanding of key concepts including import/export procedures, tariff classifications, trade agreements, and regulatory compliance. Our panel of seasoned experts and industry reps share real-world experiences, best practices, and actionable tips to help you better understand your supply chain operations and ensure compliance with customs requirements.

EVERY VOICE COUNTS: WHAT IT TAKES TO BUILD OUTDOOR ACCESS FOR ALL

 

Live Date: May 14, 2024

Move equity in the outdoors forward and learn actionable ways to align your business strategy to inclusive growth. In this edition of OIA’s Capitol Summit Serieswe dive into the challenges and solutions surrounding equitable outdoor recreation access, from policy solutions to grassroots advocacy and action. Hear from leaders in the outdoor industry and community advocates to learn what outdoor equity looks like from grassroots to grasstopsWhether you’re interested in federal advocacy or motivated to act locally, you’ll leave this session with tools to come together and catalyze meaningful change.

The Essentials of Advocacy: Navigating Your Path to Impact

Webinar date: May 7, 2024

Watch our webinar recording and learn how to advocate for the long-term health of the outdoors, outdoor participants, and your company’s bottom line. Industry policy experts share in-depth exploration of the policy landscape, why it’s relevant to your business, and how you can drive change at scale. From conservation and public lands management to sustainability initiatives and equitable access, we explore the key policy areas that impact our industry. Watch our webinar to feel empowered and ready to raise your voice.  

 

Webinar: Consumer Products Legal Trends: PFAS, Greenwashing, and Class Actions

Join OIA to access the webinar:

OIA members register here:

Members-Only Webinar: Wednesday, October 11, 2023 at 1:00 p.m. (MT)

Please join OIA and Ballard Spahr for this partner webinar. Especially in the outdoor industries, many companies have tried to improve their environmental stance and, understandably, make those efforts public.  The recent wave of litigation relating to PFAS (aka “forever chemicals”) has taken aim at common marketing claims—such as labeling products as “sustainable,” “organic,” or “natural”—when trace amounts of PFAs are allegedly found.  Federal and state regulations targeting PFAS in both the environment and consumer products have further complicated the legal landscape. Luckily, there are practical steps that companies can take to mitigate these risks while still recognizing the benefits of their environmental advancements. This webinar will discuss the unique compliance and legal challenges facing the outdoor industry related to PFAS and greenwashing claims, as well as basic steps companies can take.

Webinar: Going Green, For Real: What the FTC’s Green Guides Mean for Your Brand

Members-only Webinar

Live Date: July 25, 2023 at 10 am MT

Consumer interest in supporting environmentally conscientious products continues to influence purchasing decisions and, with it, brands’ product development and marketing strategies. The Federal Trade Commission’s (FTC) Green Guides provide information to brands and retailers on avoiding unfair or deceptive environmental-related marketing claims. As the number of claims has been increasing on more types of products, concerns about consumer fraud have also grown.

The FTC issued record million-dollar penalties against some major retailers for deceptive environmental claims in 2022 and began an overall public review process of the Green Guides late last year.  The claims  being assessed include those that related to: Carbon Offsets and Climate Change, Compostable, Degradable, Ozone Safe / Ozone Friendly, Recyclable, Recycled Content, Energy Use / Energy Efficiency, Organic, Sustainable and Regenerative. As part of its ongoing review, FTC held a workshop on “recyclable” claims on May 23.

Experts Allie Sauers, associate, international trade at Sorini, Samet & Associates, Akshay Sinha, senior advisor, global policy development and Asia-Pacific affairs at Sorini, Samet & Associates, and Maria Celis, Of Counsel at Neville Peterson LLP and General Counsel at JO Cosmetics will provide background on the current Green Guides, the FTC’s objectives in the review underway and scope for public comment, and the likelihood of revisions and rulemaking.  The webinar will also look at developments at the State level and related developments in the European Union. Attendees will leave this session with a better understanding of the current Green Guides landscape and how it could impact their brand strategy.

 
Together we are a force for collective action. Join us.

The View from Capitol Summit: What Happened and Where We’re Venturing Next

OIA Capitol Summit

We used our outside voices, and our industry was heard loud and clear.  

Live from the Hill, we want to extend our greatest thanks to all our sponsors, business leaders, elected officials, and fellow outdoor enthusiasts for joining us in our nation’s capital for our annual Capitol Summit! 

As the outdoor industry’s catalyst for meaningful change, we’re passionately committed to doing the work to advocate for the economy, inclusion, participation, and the health of the planet. Over the past few days, OIA galvanized the community around our advocacy priorities – and we’re just getting started. 

Read on for a recap of what went down at Capitol Summit, and a guide to opportunities for further advocacy. 

Sustaining Outdoor Traditions and Public Land Stewardship for Economic Growth is Possible 

Secretary of the Interior Deb Haaland 

Secretary of the Interior Deb Haaland invigorated attendees with her inspiring and encouraging keynote presentation about the implementation of the recently passed Bipartisan Infrastructure Law and Great American Outdoors Act. A member of the Pueblo of Laguna and the first Native American to serve in a cabinet secretary position, Haaland shared her perspective on the critical importance of the outdoor industry – not only to thriving communities, but also to a thriving economy. 

Secretary of the Interior Deb Haaland

“That’s what the Outdoor Industry Association is all about. It’s about sustaining outdoor traditions that help our communities to thrive – hunting, fishing, climbing, hiking, and everything in between – while working together to protect incredible places for future generations.  

And your dedicated efforts don’t just help steward public lands and waters for the enjoyment of all, they also have a significant and undeniable impact on our nation’s economy! 

Jobs in outdoor recreation ensure families can put food on the table, create diverse revenue streams for communities, and bring new opportunities to lesser-known outdoor spaces.” 

— Secretary of the Interior Deb Haaland 

Eric Raymond, Director of Social Impact and Advocacy at The North Face, introduced the Secretary to Capitol Summit attendees, sharing “Secretary Haaland is a true inspiration, a tireless advocate for our planet, and for people from all walks of life. She is a fierce and passionate advocate for environmental justice, climate action, outdoor recreation, and conservation. And she does this all in service of future generations. We could not be more grateful for Secretary Haaland’s leadership and for her enduring support of the outdoor industry and our shared values.”  

Collective Voices and Actions on Common Ground Issues   

USDA Under Secretary for Rural Development Xochitl Torres-Small educated attendees on the critical importance of rural development and agriculture to the health of the outdoor economy, while outdoor business and advocacy leaders from Conservation Alliance, Outdoor Alliance, REI Co-Op, Nuestra Tierra Conservation Project, Colorado Outdoor Recreation Industry Office, Maine Outdoor Brands, VF Corporation, KEEN Footwear, NEMO Equipment, and Vista Outdoor explored how to take action on equity, trade, and climate policy at varying governmental levels. 

We also had the chance to share our OIA team’s expertise. OIA’s President, Kent Ebersole; Director of Government Affairs, Rich Harper; State and Local Government Affairs Manager, Rebecca Gillis; Policy Fellow, Hannah Wintucky; COO Dr. Arlene Charles; and Outdoor Foundation’s Executive Director Stephanie Maez led discussions on the outdoor industry’s top policy priorities, including:  

Recreation and conservation policies like the America’s Outdoor Recreation Act (AORA) and Farm Bill. 

Balanced trade policy that enables innovation and sustainable evolution like the Generalized System of Preferences (GSP) and miscellaneous tariff bills (MTBs). 

Additional legislative opportunities to increase equitable access to and participation in the outdoors.  

Every member of Congress and their staff has a favorite place in the outdoors and a favorite outdoor activity. You may not agree on every issue, but you can always start a conversation and that can lead to some common ground. And in a divided Congress, with a contested presidential election coming up, the ability to begin a conversation is more important than ever. Your voice will elevate and enhance our advocacy here in Washington, D.C. throughout the year – and we will support you and your business as you continue your engagement on these issues in your local communities and states,” said Rich Harper, Director of Government Affairs, OIA.  

 

OIA GA team

 

Narrowing the Nature Gap  

Our OIA and Outdoor Foundation team partnered with Friends of Anacostia Park to host a community gathering centered on outdoor equity, access, and inclusion. Attendees built relationships with local community leaders, discussed challenges like the Nature Gap, and learned collective impact strategies for breaking down barriers to outdoor access, as exemplified by the work of organizations like Outdoor Foundation and Friends of Anacostia Park. 

 

Thrive Outside Community Gathering

 

And the Outdoor Industry Award Goes to… 

During our Friend of the Outdoor Industry Award reception, Representative Nanette Barragán, Senator Joe Manchin, and Representative Adrian Smith were recognized for enduring commitment to the outdoor industry, public lands, and international trade and climate policies that promote the growth and success of outdoor businesses.  

Representative Barragán (D-CA)

Rep. Barragán is dedicated to protecting our public lands and waters and investing in initiatives to expand access to the outdoors for all Americans – regardless of zip code. A tremendous champion for equitable access and opportunity, she is a lead sponsor of the ‘Outdoors for All Act,’ which is designed to provide much-needed funding for urban green spaces. 

“I am honored to receive the Friend of Industry award from the Outdoor Industry Association. OIA’s work to support outdoor access and park equity for communities of color and low-income communities is critical for the health and well-being of our communities, and the environment. I look forward to our continued efforts to pass the Outdoors for All Act, fight climate change, and close the nature equity gap in Latino communities and communities of color,” said Rep. Barragán. 

Senator Manchin (D-WV)

Senator Manchin played an instrumental role in the passage of the Inflation Reduction Act’s $369 billion in new funding for climate solutions and infrastructure. Additionally, his sponsorship of the America’s Outdoor Recreation Act – the most comprehensive outdoor recreation package since the Kennedy administration – is instrumental for the future of our industry and access to our public lands and waterways for the record number of outdoor participants. 

It is an honor to accept this award from the Outdoor Industry Association,” Senator Manchin said. “OIA has a strong history of advocating for America’s public lands and our beautiful outdoor spaces. As an avid outdoorsmen and son of Wild and Wonderful West Virginia, some of my proudest moments in Congress have been working to protect and conserve the American traditions of hunting, fishing, hiking and more. I look forward to continuing to work with OIA to ensure that future generations are able to enjoy and fall in love with the great outdoors as we all have, said Senator Manchin.

Representative Smith (R-NE)

Rep. Smith is a long-time champion of the outdoor economy and OIA’s balanced trade agenda. He led the effort to add travel goods to the Generalized System of Preferences (GSP), resulting in $300 million in duty savings annually for outdoor companies and a $5 billion shift of trade out of China.  

“I’m honored to receive this award. A strong outdoor industry needs sound trade policy to level the playing field and compete fairly in the global marketplace. We must continue to aggressively pursue American interests to the benefit of businesses, manufacturers, and consumers alike,” said Rep. Smith. 

 

Advocacy Next Steps 

Together with our fellow outdoor industry business leaders, collaborators, and Congressional supporters, we made tremendous progress on our unwavering effort to advocate for the outdoor economy, outdoor participation, and our planet.  

But our work doesn’t end here, and neither do your opportunities to get involved and be a part of the movement. 

Here’s how you can continue to use your outside voice to be an advocate wherever you are – from The Hill in D.C. to the hills in your hometown: 

Download our Advocacy Handbook: Gain insight into how OIA builds and mobilizes advocacy networks on the intersectional issues that impact our industry, and how you and your company can get involved. 

Register for our Virtual Advocacy Session on May 11, 2023: Our Government Affairs team will unveil its 2023 policy agenda, and share how you and your company can engage policy makers and support the long-term health of the outdoors, outdoor participants, and company bottom lines.  

Sign up for OIA’s policy alerts, which share timely updates on key outdoor legislation and how you can take action. 

Reach out to our Government Affairs team! Learn about OIA’s member-only networking, education, and convening opportunities that align with your outdoor company’s growth strategy; explore the option of joining one of OIA’s advisory councils; and start brainstorming how your businesses can understand and apply lobbying and advocacy actions. 

Follow us on social to stay up-to-date on policy updates and new ways to get involved. 

Instagram
Twitter
LinkedIn 

More than ever, with urgency and swift action, OIA is committed to its work as a catalyst for meaningful and positive change for the outdoor industry, its people, and its planet. We’re using our outside voice to advocate for balanced trade policy; sustainable business solutions; and expanded, safe access to the outdoors for this generation and many more to come. Join us. 

 

Webinar: Collective Action on Outdoor Access, Conservation, and Trade: Unveiling OIA’s 2023 Policy Agenda

Watch on-demand!

Live Date: May 11, 2023 at 12 pm MT

On behalf of, and in partnership with our members, OIA builds and mobilizes advocacy networks on intersectional issues of equitable access, trade, climate, and conservation policies for incentives and funding at the federal and state level to create jobs, invest in recreation infrastructure, save money, expand outdoor access for all, and protect our environment.  
 
After a successful fly-in in Washington, D.C. in April, join OIA’s government affairs team as we formally launch our 2023 federal and state and local policy agenda. In this session, we’ll cover recent wins for the outdoor industry and our goals and advocacy campaigns for 2023. We’ll share how you and your company can engage policy makers to tell your stories, ask for resources, represent our industry’s values, for the long-term health of both the outdoors, outdoor participants, and company bottom lines.
 

Together we are a force for collective action. Join us.

Confluence Summit in Alaska Highlights Equity and Active Transportation 

Written by Alaska Outdoor Alliance (AOA) Executive Director Lee Hart

Nearly 80 outdoor industry stakeholders and allies traveled by plane and ferry and across the Canadian border to take part in Alaska Outdoor Alliance’s 7th Annual Confluence: Summit on the Outdoor Recreation Economy, held in Haines last month. 

Key state and federal leaders participating in the event before and after their brief remarks included Sen. Lisa Murkowski; Raina Thiele, senior advisor to Interior Secretary Deb Haaland for Alaska Affairs & Strategic Priorities; and Julia Hnilicka, USDA Rural Development state director. 

This year’s theme, regenerative economies, attracted leaders in outdoor; tourism; economic development; and local, state, territorial, tribal and federal land managers, as well as counterparts from the Yukon. A subgroup of attendees pledged to continue collaborating on transboundary economic development priorities. Another subgroup has already met to form the foundation of a statewide active transportation coalition.  

“From the Arctic to the Tongass, there are incredible efforts literally transforming local economies and ways of connecting with the outdoors that are being guided by Indigenous wisdom and values,” said AOA Executive Director Lee Hart. “Confluence facilitated candid, passionate conversations among participants that led to a list of action steps aimed at co-creating a more regenerative future.” 

Unique to many industry gatherings, Confluence was co-presented by the Chilkoot Indian Association, which hosted a salmon bake, after which participants shared stories highlighting centuries-old relationships with land, water, fish, wildlife, and ancestors. On the last stormy day of the event, the nearby Chilkat Indian Village gifted a special, personalized tour of their Jilkaat Kwaan Heritage Center, a network helping to address the pressing issue of where to put precious clan treasures and the villagers’ desire to rebuild and restore their cultural heritage. 

Higg, OIA, and EOG Are Equipping the Outdoor Industry to Be More Sustainable

For outdoor brands, measuring the impact of everything from technical gear and hardgoods to performance apparel can be challenging. Higg is proud to announce their partnerships with the Outdoor Industry Association (OIA) and the European Outdoor Group (EOG). These collaborations offer the industry the opportunity to align on standards of measurement, reporting, and production. With many brands already engaging with all three entities, the harmonization will enable outdoor businesses to consistently measure, benchmark, and progress using a standard measurement system.

The relationships among Higg, OIA, and EOG provide the outdoor industry the opportunity to prioritize the tools and solutions it needs most. We’re optimistic that this repository of reliable primary data and leading industry measurement and analytics tools can help spearhead more sustainable production. In addition, we look forward to expanding product and material categories with insights from industry leaders. Facilities using Higg can continue to provide valuable data to the brands they work with, while forging stronger business partnerships.

Just like the outdoor industry, sustainability measurement continues to evolve. Materials are more advanced and technical. Enthusiasts increasingly look for brands that match their environmental and social values. With Higg, smaller brands have a unified view of their supply chain and can take responsibility for their entire impact – from carbon emissions to working conditions, materials to products, and stores. With resources through OIA, EOG, and Higg, they have the expert guidance and support to make decisions based on their unique needs and product lifecycle.

For example, EOG’s grant program is furthering brands’ ability to measure and take action, providing businesses that want to make a difference free access to Higg platform. Equip Outdoor Technologies, Halti, INTERSPORT IIC, and ORTOVOX are among the companies that have already participated in the program to expand their sustainability initiatives.

“The Higg grant scheme from EOG represented a great opportunity for us at ORTOVOX to try out the Higg Index in a structured and informative approach within the wide range of its possibilities. It allowed us step by step to start working with the tool with the professional support of the Higg team. This was a stepping stone for us!” — Andreas Wolf, CSR Manager

Through OIA’s Climate Action Corps, outdoor brands are banding together and committing to be the first climate positive industry by 2030. Being climate positive means reducing your greenhouse gas emissions in line with a science-based target (SBT) that addresses all scopes, removing even more GHG from the atmosphere than you emit, and for broader systemic change. Brands in the coalition have ambitious goals, and with the right tools, they can get there.

As a founding member of the Climate Action Corps, NEMO Equipment is paving the way for broad industry progress using Higg tools.

“NEMO utilizes the Higg MSI and Product Tool during our design process. Next, we’re working to integrate Higg data in our PLM system, and integrate FEM and FSLM in our Quality Program. Along with providing great tools, Higg has a team of experts who make training and sharing best practices a priority.” — Theresa McKenney, Director of Sustainability

Today, over 150 brands and retailers from OIA and EOG’s combined member base are utilizing Higg tools and data to help them with their sustainability goals and initiatives in the outdoor industry.

Together, we are excited to further empower the outdoor industry in their impact goals, and we look forward to seeing these partnerships grow.

Ready to learn how this partnership can help you reach your goals?