Webinar: Trade Policy Town Hall

Watch OIA’s Trade Policy Town Hall as our trade experts help outdoor businesses understand and respond to the latest tariff updates. 

The recent announcement of substantial global tariffs will have real and immediate impacts on outdoor businesses, from rising costs and supply chain disruptions to uncertainty in planning and operations. At OIA, we’re focused on what matters most: protecting your business and sustaining the outdoor industry’s economic strength.

Tariff policies that increase costs on outdoor products threaten the $1.2 trillion outdoor recreation economy, the more than 5 million American jobs it supports, and the 175.8 million Americans who love the outdoors and rely on access to affordable, high-quality outdoor gear.

What You Can Do:

As we navigate what’s next, we’ll continue to tirelessly advocate for fair, balanced trade policies that put the outdoor industry first. 

Watch the Webinar:

Tuesday, April 8, 2025

Leading with Our Values to Drive Advocacy and Impact for the Outdoor Industry

A letter from OIA President Kent Ebersole

Dear OIA Members, 

The outdoor industry is at a pivotal moment. As a core part of a $1.2 trillion industry that supports 5 million American jobs, OIA is committed to standing strong on the issues that matter most to you—conservation, recreation, trade, and sustainability. We understand the challenges our industry and your business face. Whether it’s the uncertainty of tariff policies, threats to public lands, or the rollback of critical environmental protections, this political climate requires bold advocacy and strategic engagement. 

Our policy agenda and advocacy efforts focus on our members’ priorities and industry values, driving business success and industry resilience: 

  • Conservation: Advocating for policies that protect public lands and waters, ensuring our treasured landscapes remain accessible and preserved.  
  • Recreation: Promoting investments in recreation infrastructure to support equitable access to outdoor experiences. 
  • Trade: Pushing for stable, predictable trade policies that enhance competitiveness and reduce unnecessary tariffs. 
  • Sustainability: Advancing impactful policies that promote responsible manufacturing and environmental stewardship. 
  • State Policy: Influencing policies that drive growth and opportunity for outdoor businesses and communities nationwide. 

As a member-driven organization, OIA is taking the path of greatest impact—one that keeps us at the table, drives constructive dialogue with lawmakers, and ensures your voices are heard where it matters most. No matter who occupies the White House or which party holds power in Congress, our focus remains clear: delivering meaningful progress for our industry and protecting the places and policies that enable outdoor businesses and communities to thrive. 

In 2025, we will take bold, proactive steps to support our members and advance the outdoor industry’s interests through targeted advocacy, resource development, and meaningful engagement opportunities: 

  • Catalyze Advocacy Efforts: Advocate at OIA Capitol Summit, connect members with policymakers through direct advocacy opportunities, and expand state-level influence by relaunching our state policy program. 
  • Equip Members with Resources: Provide policy tools, data-driven insights, and a new platform to take advocacy action, share breaking updates, and discuss critical policy issues with members. 
  • Build Industry Connection and Collaboration: Bring members together through  task forces, working groups, and monthly Trade and Recreation Advisory Council meetings to address industry priorities.  

We will maintain open lines of communication with Congress and the administration, advocating fiercely on your behalf. We won’t compromise our values. Instead, we will use our influence to strategically drive outcomes that benefit the outdoor industry, the environment, and the communities we serve. 

For more than 35 years, our industry has met moments of change with strength and unity. We’ve led the way in securing landmark victories, including the permanent reauthorization of the Land and Water Conservation Fund (LWCF) and the passage of the EXPLORE Act, achieving real, lasting wins for the industry. As we look ahead, we remain unwavering in our commitment to public policy and advocacy, knowing that our collective voice is more important than ever. 

With your partnership, we will champion smart policy, defend our industry’s interests, and continue to catalyze meaningful change for the outdoors and all who enjoy it. Explore our policy agenda and join us on March 12 at 1 pm MT for a members-only webinar to connect with fellow leaders, dive into the issues, and discover how your voice can help lead the charge. 

 

Together we are a force, 

Kent Ebersole 

President
Outdoor Industry Association 

 

8 Ways the EXPLORE Act Positively Impacts the Outdoor Industry

The signing of the EXPLORE Act into law by President Biden on January 4, 2025 marks a monumental leap forward for public lands, outdoor recreation, and local communities nationwide. This landmark legislation reinforces America’s commitment to ensuring that everyone—regardless of ability or background—can experience the wonder of our nation’s outdoor spaces.

Here are eight reasons why the outdoor industry is celebrating the EXPLORE Act becoming law: 

1. Increased Access for Veterans, Persons with Disabilities, and Youth 

EXPLORE introduces tailored programs to enhance outdoor access for military veterans, individuals with disabilities, and youth. Initiatives such as accessible trail development, assistive technologies, and programs like the extension of the Every Kid Outdoors Act ensure opportunities for exploration and recreation for everyone. These efforts acknowledge the healing power of nature, the importance of fostering a love for the outdoors in younger generations, and the need to make the benefits of being outdoors universally available. 

2. Simplified Permitting for Outdoor Activities 

‘Red tape’ has long hindered the growth of outdoor recreation and made it hard for guides to do their jobs and take people into the outdoors. By reforming the permitting process, the EXPLORE Act makes it easier for businesses, guides, and organizations to operate across federal lands. Streamlined multi-jurisdictional permits foster seamless access for outfitters and adventurers alike. 

3. Outdoor Recreation Legacy Partnership (ORLP) Funding 

The ORLP program receives a critical boost, paving the way for the revitalization of urban parks and outdoor recreation facilities. This funding ensures that underserved urban areas benefit from the same opportunities for outdoor engagement as rural communities. 

4. Federal Interagency Council on Outdoor Recreation (FICOR) Support 

With a renewed focus on coordination between federal agencies, EXPLORE strengthens FICOR, fostering collaborative efforts to enhance visitor experiences, improve recreation infrastructure, and optimize the management of public lands. FICOR is a coalition of federal agencies, including the Departments of Agriculture, Commerce, Defense, and the Interior, that work together to enhance outdoor recreation opportunities and access on public lands and waters. This coordination drives efficiency and ensures sustainable enjoyment of natural spaces. 

5. Preservation of America’s Rock-Climbing Areas 

EXPLORE formally recognizes rock climbing as a vital recreational activity and establishes guidelines to protect climbing areas, including the maintenance of fixed anchors. These provisions safeguard climbing opportunities while ensuring compliance with wilderness preservation laws. 

6. Support for Gateway Communities 

EXPLORE invests in gateway communities—towns adjacent to public lands—by addressing housing shortages, infrastructure needs, and economic development. These communities often serve as the front door to America’s outdoor spaces, and this support strengthens their ability to accommodate visitors sustainably. 

7. Empowering Sustainable Visitation Through Data 

A Real-Time Data Pilot Program ensures visitors can access accurate, up-to-date information about park crowding and conditions. By diverting visitors to lesser-known sites, the program alleviates overcrowding at popular destinations and promotes sustainable recreation practices. 

8. Funding for Recreation Infrastructure Maintenance 

From campsite restoration to new trails, EXPLORE directs significant funding toward addressing the maintenance backlog on federal lands. This ensures long-term sustainability and improved access for future generations. 

The EXPLORE Act represents a significant milestone in the effort to create a more inclusive and sustainable future for outdoor recreation. By addressing barriers to access, empowering local communities, and investing in infrastructure and conservation, EXPLORE ensures that public lands and waters remain a source of inspiration and opportunity for everyone. Outdoor spaces play a vital role in our lives, and this legislation paves the way for future generations to create meaningful connections with and take responsibility for our public lands and waters. 

Your outdoor business can help advocate for policies like EXPLORE that protect the future of outdoor spaces and our industry. Engage with OIA Advocacy today.

4 Key Post-Election Policy Implications for the Outdoor Industry

The 2024 election resulted in a dynamic political landscape with significant policy implications for outdoor industry businesses, particularly in overseas manufacturing and exporting. During our industry-wide webinar this December, OIA convened policy experts, government affairs representatives, and attendees to share insights and answer questions about tariffs, trade policies, and broader regulatory challenges under the new administration. Read on for key takeaways from the session and answers to some of the industry’s most pressing questions. 

Key Takeaways 

  • The outdoor recreation industry contributes $1.2 trillion to U.S. GDP and supports over 5 million jobs, underscoring its importance as an economic driver. 
  • Early and consistent engagement with the new administration and 119th Congress is critical to ensure the industry’s voice is heard on issues like trade, public land management, and sustainability. 
  • Businesses should prepare for potential new tariffs on China, Vietnam, and Mexico, emphasizing the need for supply chain diversification and proactive communication with policymakers and consumers. 
  • Circularity, product durability, and recyclable materials are becoming regulatory priorities, offering both challenges and opportunities for companies to innovate. 
  • Leveraging robust economic and sustainability data is essential for advancing policy goals and demonstrating the industry’s contributions. 

Tariffs and Trade Policy

How soon could the administration implement tariffs on outdoor products? 

The administration is expected to act quickly on tariffs, with announcements potentially coming as early as Inauguration Day. Tariffs targeting countries with significant trade deficits, such as China, Vietnam, and Mexico, are anticipated. Businesses should be prepared for swift changes. 

Should manufacturers move operations out of China? 

While moving operations out of China may help mitigate risks, it’s important to avoid over-reliance on a single alternative, such as Vietnam, which may also face tariffs. Companies are encouraged to adopt a diversified multi-country sourcing strategy and consider onshoring and nearshoring opportunities to reduce dependency on high-risk regions. 

Mitigating Tariff Impacts

What can companies do to mitigate the impacts of increased tariffs? 

Diversifying supply chains is critical. Businesses should explore sourcing alternatives, including domestic production. Additionally, clear communication with consumers about the impacts of tariffs—such as breaking down costs on receipts—can raise awareness and drive advocacy. 

Will there be reforms to the 321 Program? 

Changes to the de minimis program under Section 321 are likely, with restrictions expected on categories like apparel and footwear. Companies should monitor legislative developments to adapt their strategies accordingly.

Advocacy and Engagement

How can companies advocate for their policy priorities and when should they engage with the new administration? 

Early engagement is essential. Advocacy efforts should begin as soon as the administration and Congress take office, emphasizing the industry’s economic contributions and the impacts of proposed policies. Coordinated campaigns, like participation in OIA’s Capitol Summit, are effective in amplifying these efforts. 

Will there be opportunities for coordinated advocacy efforts? 

Yes, coordinated advocacy initiatives, such as Capitol Summit and coalition campaigns, will provide platforms for engaging policymakers. Businesses are encouraged to join these efforts to ensure their voices are heard. OIA is here to facilitate any advocacy efforts that members are interested in. 

Broader Sustainability and Regulatory Trends

Do you see a shift in how retailers approach sustainability and climate goals? 

 Retailers were the among the first to incentivize sustainable practices, such as circularity, setting targets for emissions, and reduced packaging, from their supplying brands. After the election, there has been no indication that outdoor retailers will de-emphasize their sustainability and climate goals. They are committed to science-based targets and still have to comply with European regulations. 

What trends in sustainability should companies prepare for? 

 Regulatory focus is shifting toward circularity, with initiatives like California’s textile circularity laws paving the way. Businesses should prepare to align with sustainability goals through durable, repairable, and recyclable product designs. European regulation if often reflected in emerging state regulations, so supply chain traceability and data transparency could also be on the horizon. 

Looking Ahead

The post-election environment presents both challenges and opportunities for businesses. Tariffs, trade policies, and sustainability regulations will require strategic planning and advocacy. By staying informed and engaged, companies can navigate these changes effectively, ensuring resilience and long-term success. 

You can watch the full webinar recording here. For further discussion or questions, feel free to reach out to ga@outdoorindustry.org or join our upcoming webinars to stay ahead of policy developments! 

Webinar: What the 2024 Election Means for the Outdoor Industry

Thursday, December 5, 2024

Learn what the 2024 election outcomes mean for your business.

Watch our webinar recording with OIA’s government affairs team to learn about the 119th Congress and the state of play for key outdoor industry policy priorities in 2025. Experts discuss new BEA economic data, ways to engage policymakers, mobilize advocacy networks, and catalyze trade, recreation, and sustainability policy impacts in the year ahead.