2026 Outdoor Retail Trends Report

Outdoor Retail Is Holding Its Ground

Tariff-driven price increases tested consumer spending across the outdoor market last year, but the full picture is more nuanced. OIA’s 2026 Outdoor Retail Trends Report breaks down what sold, what softened, and where the real opportunities lie across footwear, apparel, equipment, and specialty retail. Whether you’re a brand refining your pricing strategy or a retailer planning for the future, this report gives you the market intelligence to define your strategy. 

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OIA 2026 Camping Report

Casual Camping Is the Industry’s Next Big Opportunity

Camping is our industry’s most reliable gateway to broader outdoor recreation. OIA’s 2026 Camping Report reveals how an expanding base of casual campers is creating new opportunities across the outdoor economy, from first-time tent buyers to enthusiasts who go on to invest in hiking, fishing, and beyond. Whether you’re a brand looking to reach untapped demographics or a retailer planning for long-term growth, this report gives you the insights to plan smarter.

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OIA 2026 Hiking Report

The Hiking Boom Isn’t Slowing Down

Hiking has never been more popular—and the opportunity has never been bigger. OIA’s 2026 Hiking Report reveals how 63.4 million Americans are hitting the trails, with core hikers deepening their commitment and casual participants representing a powerful gateway into the broader outdoor industry. Whether you’re a brand building your next product line or a retailer looking to capture a growing market, this report gives you the data to make informed decisions.

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Customs & Border Protection Will Pay Tariff Refunds

Customs and Border Protection (“CBP”) remains under court-order to refund importers the monies paid (plus interest) and have stopped collecting tariffs levied under the International Emergency Economic Powers Act (“IEEPA”). Refund timing and the process is still not certain but could start in as few as 45 days (est. April 20). 

While CBP figures out the refund process, it is critically important that importers, especially those of you who only import once or twice a year, enroll immediately with CBP to receive electronic refunds via Automated Clearing House (“ACH”). Instructions can be found HERE. CBP estimates that only 6% of the 330,000 importers who paid IEEPA tariffs have completed this step. Importers should also ensure they are actively tracking liquidation dates of impacted entries and deadlines for filing protests. 

Beyond the procedural unknowns, there are still other important questions that remain unanswered, including: 

  • Who is eligible to participate? 
  • What will importers need to do to participate? and, 
  • What will happen to impacted customs entries that: 
  • Have not been protested and are past their 180-day protest deadline; and, 
  • Are past their 90-day liquidation date but within the 180-day protest deadline. 

SSA’s affiliated customs counsel Neville Peterson advises the safest option for importers wanting full refunds to mitigate the risk of falling into one of the currently ambiguous scenarios above is to: 

  • File a 1581(i) lawsuit with the Court of International Trade (“CIT”), and; 
  • File protests for all liquidated entries. 

To review Neville Peterson’s full summary of the events that have unfolded this week and resulting guidance, click HERE. 

Details behind these developments: 

Despite much speculation and widespread mischaracterization in the press that the government intended to challenge having to pay the refunds, CBP has affirmed it will comply with the CIT’s March 4 order. CBP did however declare it is unable to immediately comply with the order due to functionality limitations in ACE, but proposed creation of new mechanism that would “streamline and consolidate refunds and interest payments on an importer basis.” 

Following a conference between the parties at the CIT on March 6th to discuss CBP’s response, Judge Richard Eaton withdrew the requirement for CBP to immediately comply with the order; all other aspects of the order remain in place. 

CBP predicts the proposed refund system could be deployed in as soon as 45 days; they did not specify a predicted timeline for actual refund receipt. 

The proposed mechanism would work as follows: 

The importer files a declaration in ACE that includes a list of entries on which IEEPA duties were paid. 

  • ACE runs a series of validations on each entry within the declaration and automatically re-calculates the duty owed without the IEEPA tariffs (with applicable interest). 
  • CBP verifies the declaration and processes refunds as soon as practicable. 
  • ACE automatically finalizes (liquidates or reliquidates) the entries. 
  • ACE automatically aggregates the refunds with interest by importer and liquidation date. 
  • CBP certifies the refunds. 
  • The Department of the Treasury issues IEEPA refunds electronically via ACH. 

We are continuously tracking this developing issue and will provide additional information as it becomes available. OIA members can access Mobilize or join the Trade Advisory Council for updates and guidance. Not a member? Get in touch today to learn more. 

The Hidden Challenge of Circularity: Managing Chemical Risks in Recycled Materials

recycled-materials-challenges

Recycling is a cornerstone of the circular economy, aiming to reuse products and regenerate materials to reduce environmental impacts like greenhouse gas emissions. However, as outdoor companies expand their commitments to using recycled content, a significant challenge has emerged: chemical safety. 

Today’s recycling systems are not fully equipped to guarantee that recycled feedstocks are free from hazardous substances. Without strong safeguards, brands and manufacturers risk unintentionally recirculating “legacy” chemicals into their products or even introducing new contaminants caused by the recycling process itself.  

Understanding the Infrastructure Gap 

Recycling capabilities vary wildly across plastics, textiles, paper, and metals. Most current systems are optimized for clean, single-material streams, but real-world waste is often highly mixed and chemically complex. 

In general, there are two common recycling processes that each pose different chemical risks: 

  • Mechanical Recycling: Dominates the market but tends to recirculate rather than remove chemicals, leaving new products vulnerable to contamination. 
  • Molecular (Chemical) Recycling: Can remove unwanted substances, but requires more energy and may result in chemicals of concern released into the environment surrounding the recycling facility.  

Critical Risk Areas for the Outdoor Industry 

For our industry, textiles represent the most critical risk area. Currently, less than 1% of collected textiles are recycled back into new fibers, but those that are often come from sources with unknown chemical histories. 

Factors like limited ingredient transparency and multi-material construction increase the likelihood that restricted substances, such as PFAS, phthalates, heavy metals, and flame retardants, make it into the final product. These risks extend to other materials as well: 

  • Plastics: Often contain non-intentionally added substances (NIAS) and residual chemicals. 
  • Metals: Can inadvertently introduce toxic heavy metals if waste streams are poorly characterized. 
  • Paper: Requires careful management to avoid contaminants found in original coatings and inks. 

A Path Toward Non-Toxic Circularity 

There is currently no comprehensive, affordable testing protocol that can reliably identify every contaminant in every batch of recycled feedstock. And while certifications help manage risk, they do not completely eliminate it. Rather, success depends on rigorous implementation and total supply-chain transparency. 

To move forward, outdoor companies must adopt a systems-level approach to chemical risk. This includes: 

  • Evaluating the origin of feedstocks and sorting processes. 

  • Assessing contamination risks specific to material types. 

  • Collaborating across industry, academia, and policy to develop safer chemistries and better traceability. 

Learn About Chemical Safety with OIA’s New Guidebook 

The Outdoor Industry Association (OIA) has developed a comprehensive “Chemical Risks of Recycled Materials Guidebook” to equip outdoor companies with the tools and insights needed to safely source recycled materials. It outlines risks by material category, compares recycling technologies, and provides a practical framework for evaluating suppliers and assessing contamination risk based on four key categories: 

  • Original material use, application, and industry.
  • Collection, sorting, and other pre-processing methods.
  • Recycling methods and quality control specifications.
  • End-use application. 

The guidebook is currently available in the OIA Mobilize platform. Not an OIA Support Plus or Leadership member but want to learn more? Get in touch today. 

Webinar: 2025 Holiday Sales Outlook

Get an exclusive look at consumer and retail trends shaping 2025 outdoor industry holiday sales. Discover insights from OIA and CivicScience to understand where, how, and why outdoor shoppers are spending this season.

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Level Up Your Outdoor Business

Two people hiking on a mountain
Two people hiking on a mountain

OIA Research Now Offers Key Reports for Purchase – Membership May Be More Economical. 

The Outdoor Industry Association (OIA) understands that data-driven decisions are crucial for business success. That’s why OIA Research exists: to provide actionable insights that boost your bottom line, get more Americans engaged in outdoor recreation, build stronger outdoor businesses and a stronger outdoor economy.   

We dive deep into the outdoor economy utilizing data from Circana (formerly NPD), the Physical Activity Council, and our own research to deliver the business intelligence, participation insights, and market trends that outdoor organizations need to lead with clarity and confidence. 

We also keep you informed about the macroeconomic trends impacting the outdoor market. OIA Research provides updates on customer sentiment, GDP, employment trends, and analyzes the U.S. Bureau of Economic Analysis (BEA) Outdoor Recreation Economic Impacts report each year to help you understand the broader economic context in which your business operates.  

Whether you’re targeting consumers, tracking market trends, or benchmarking your financial performance, OIA Research has you covered. And now, to make these powerful resources more accessible, OIA is offering individual purchases of some of its most valuable reports.  

Unlocking Insights: OIA’s Research Suite 

OIA’s comprehensive research suite provides data-driven insights across a wide range of topics: 

  • Outdoor Consumer Insights: Get to know your customer. This proprietary dataset provides in-depth information on average spend by segment (core, moderate, and casual), motivations for participating in outdoor recreation, the customer journey, and key demographics. Understand who your customers are and what drives their purchasing decisions. The initial report focuses on retail behavior and independent specialty retailers. 
  • Outdoor Participation Trends Report: The definitive source for participation data. This annual report, compiled with the Physical Activity Council, tracks participation rates across 46 different outdoor activities. Access insights into demographics, recreation venues, participation frequency, and trends in new and lost participants. Understand who’s participating, where they’re going, and how participation is changing over time.  
  • Single Sport Reports: For granular insights into specific activities, the Single Sport Reports provide a treasure trove of raw data. Explore participation trends across different sports and activities in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. Note: this report focuses on the data itself, without offering in-depth analysis or pre-packaged insights. If you’re a data-driven decision-maker who enjoys digging deep and drawing your own conclusions, these reports are for you. 
  • Category Reports: Dive deep into specific product categories. These reports combine retail trends, consumer intelligence, and participation data to provide a holistic view of the target audience for outdoor footwear and apparel. Understand consumer trends and learn how to capitalize on them in product development, marketing, distribution, and sales. 
  • Retail Sales Trends: Keep your finger on the pulse of the outdoor retail market. Powered by Circana, these reports analyze point-of-sale data to track dollar sales, unit sales, and average retail sales prices for outdoor apparel, equipment, accessories, and footwear. Monthly reporting provides ongoing insights into trends across key channels: Athletic Specialty and Sporting Goods (e.g., Dick’s, Big 5, REI), independent outdoor specialty retailers, and online retail. An annual Retail Sales Report is published each March. 
  • Holiday Report: A timely reference on market conditions and consumer trends likely to impact the 2025 holiday shopping season including consumer spending, retail trends, hot product trends, and more. Due out late September to inform your holiday push. 
  • Financial and Operational Benchmarking Report (2024): Benchmark your company’s financial performance against industry peers. Based on proprietary data from over 50 outdoor companies, this report provides insights into profit and loss, operations costs, sourcing, and more. Compare your performance with others in your manufacturing categories and identify areas for improvement. (Footwear, apparel, hard goods, and outdoor accessories) 
  • Research Consulting and Custom Work: Need tailored insights? OIA Research provides personalized, custom research based on your specific needs. 

Expanded Access: Purchase Key Reports Individually  

Now, you can access some of OIA’s most valuable research without a full membership commitment. The highly sought-after Annual Participation Trends Reports, Single Sport Reports, and the insightful Consumer Insights Report are now available for individual purchase. 

OIA Research is designed to help you: 

  • Make informed decisions based on solid data. 
  • Identify and capitalize on emerging trends. 
  • Target the right consumers with the right products. 
  • Optimize your product offerings and marketing strategies. 
  • Improve your operational efficiency and profitability. 

 Before you click “buy,” be sure to compare the cost with OIA membership. OIA members receive access to all of these reports, along with many other benefits, making membership a potentially more cost-effective solution if you need access to multiple reports. 

Don’t miss out. Unlock the power of OIA Research and take your outdoor business to the next level. 

  • OIA reports, analyses, and custom projects will all assist in bettering your company, and can assist in getting data-driven insights for success. 
  • Reports will be sold to non-members, but membership can sometimes be the less expensive option. 
  • Don’t hesitate to check OIA’s website to explore those options. 

Visit outdoorindustry.org/researchsales.com to explore report purchase options and compare them to the benefits of OIA membership.