OIA Research ARCHIVE
Research Roundup Archive:
In today’s competitive outdoor industry, brands need to make data-driven decisions to stay ahead. Benchmarking is a powerful tool that allows you to measure your brand’s performance against your competitors and industry standards, uncovering opportunities for growth and profitability. Here’s how benchmarking can help your outdoor brand blaze new trails
Outdoor Consumers are Dreaming About Spending Their IRS Refunds It’s tax season, and many outdoor recreation participants expect a refund from the IRS. The IRS reports that the average refund in 2023 will be $3,140, enough to pay for things like a new bike, next year’s ski pass, camping gear,
Here at OIA, our research team focuses on providing you with insights into the outdoor consumer: what drives their choices, what gear they choose, and what they value about their outdoor experiences. With our newsletter — Research Roundup — we aim to deliver the best data from our partner, CivicScience,
Research Reports Archive:
The outdoor industry landscape is changing, and we’re here to help with timely insights to grow your brand. Discover the trends that defined outdoor retail sales last year in our new report.
The 2023 Special Report on Hunting and the Shooting Sports provides a comprehensive look at the more than 14 million Americans ages 6 and over who participated at least once in hunting with both firearms and archery equipment in 2022.
Whether fishing on lakes, rivers, streams, or seas, millions of Americans were united in 2022 by the love of fishing. For the thirteenth consecutive year, OIA’s philanthropic arm, Outdoor Foundation, has partnered with the Recreational Boating & Fishing Foundation (RBFF) to produce the Special Report on Fishing. The report provides
Executive SUmmary Access key findings from the report: Click Here Are you an oia member? Access the full report in your member portal: Click Here OIA members and Outdoor Foundation partners have exclusive access to the full 72-page report to inform their brand’s consumer and business strategy and to help
Gain exclusive insights on the state of the outdoor market including participation, consumer trends, and economic and social forces impacting our industry.
Download Now Click Here The 2022 Special Report on Hunting and the Shooting Sports provides a comprehensive look at the more than 30 million Americans ages 6 and over who participated at least once in hunting or target shooting with both firearms and archery equipment in 2021. The report identifies
Gain exclusive insights on the state of the outdoor market including participation, consumer trends, and economic and social forces impacting our industry.
Download Now Click Here The Outdoor Industry Workforce Assessment looks to identify major trends in workforce hiring and retention, help further educational and up-skilling initiatives, and provide a snapshot of where the industry stands in its efforts to increase diversity, equity, and inclusion. Key findings from the survey include the
Download Now Click Here Recreational fishing is a vibrant part of America’s outdoor tradition, promoting wellness, fostering bonding with family and friends, and forging a deep connection with nature, particularly amid COVID-19 related limitations. Whether fishing on lakes, rivers, streams, or seas; from shorelines, boats, or embankments; millions of Americans
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