Back to Press Releases

TrailHeads Joins Brands x Better to Raise Funds for Covid-19 Relief

May 6, 2020

Media Contact

Katie Burns, TrailHeads Communications Director
Phone: (860) 592-0088

Kent, Connecticut

TrailHeads has joined Brands x Better – a coalition of like-minded brands that have united to give back to those impacted by Covid-19. 

During the month of May TrailHeads will be donating 2% of sales to 4-CT – the Connecticut Covid-19 Charity Connection. 4-CT is a non-profit organization that connects donors to statewide programs aiding those most in need of relief. Projects include providing childcare for first responders, funding food banks, and more. 

Brands x Better is a coalition of consumer brands that was formed to help foster stability in a time of crisis. The coalition strives to give back to those affected by COVID-19, while also supporting conscious consumer spending and working to keep the economy functioning. 

“We’re proud to join this exceptional group of brands” noted Stephanie Raftery, TrailHeads President. “Our team has been inspired by the countless stories of community support and we’re committed to finding ways that we can help those impacted the most during these difficult times.”

Customers who wish to support the coalition’s efforts and help give back can use the code BRANDSXBETTER at to receive 25% off their order. 

To date Brands x Better has raised $2,636,716. 

TrailHeads is a Kent, CT based online retailer of performance hats, gloves and related accessories for runners, hikers and outdoor adventurers.  Learn more by visiting