San Francisco, CA – JAM Collective, a dynamic and versatile public relations and communications agency with 20 years of experience in the outdoor space, is pleased to announce the roster of ambassadors for the Thru-Hike Syndicate’s 2023 season. Now entering its ninth season, the Thru-Hike Syndicate is a brand partner-powered program supporting a select and diverse group of thru-hikers attempting to complete some of the most iconic long trails throughout North America. This year’s sponsors include Darn Tough Vermont, Biolite, LEKI USA, NEMO Equipment, Osprey Packs, Mountain House, Kahtoola, Sawyer and Vasque Footwear.
“From the experienced thru-hikers to the first-timers, we are so inspired by the stories of this year’s ambassadors and appreciative of the brands who support this incredible program,” said Julie Atherton, founder of JAM Collective.
This year, six ambassadors were chosen from over 100 applicants. Collectively, the 2023 ambassadors are attempting to hike over 6,000 miles across seven trails. Each ambassador was chosen based on a combination of factors, including their trail selections, hiking experience (the roster includes a mix of experienced thru-hikers and first-timers), passion for the outdoors, photographic and storytelling abilities, compelling personal stories, and unique perspectives.
“It’s been a privilege to come into the Thru Hike Syndicate as the program manager since 2022 with continuing and new sponsors alike,” said Tori Duhaime, Thru-Hike Program Manager. “I aim to lead the program into an ever expanding representation of who is a thru hiker.”
The ambassadors selected will utilize the latest and best gear from each sponsor company on their adventures, representing each brand on the trail.
Thru-Hike Syndicate 2023 Ambassador Roster:
- Stacee Ash (she/her) – hiking the Appalachian Trail
- Matti Mejia (they/she) – hiking the PCT
- Song Seto (she/her) – hiking the Trans Catalina Trail and Wonderland Trail
- Armando Rodriguez (he/him) – hiking the Trans Catalina Trail and Highline Trail
- Aly Winkler (she/her) – hiking the Arizona Trail
- Halle Homel (she/her) – hiking the Oregon coast Trail and Wonderland Trail
“We’re thrilled to have the opportunity to once again be the official footwear partner of the Thru-Hike-Syndicate,” said Joe Peters, Marketing Director at Vasque Footwear. “We’re constantly inspired by those that make time to spend outside – but these folks are really out there, really going the distance- immersing themselves in the experience”
To follow the journey of each ambassador on the Thru-Hike Syndicate Instagram Account @thruhikesyndicate.
About JAM Collective
Founded by Julie Atherton and based in San Francisco, California, JAM Collective focuses on strategic planning, effective social media networking, and influential product placement to generate brand visibility and further connect its clients with consumers. Over the past 20 years, JAM Collective has evolved into a versatile and accomplished boutique public relations and media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement.