The North Face Rewards Role Models with Great Summer Gear

For Immediate Release

Jessica Hollister
The North Face

Alameda, Calif. — Aug 9, 2012

Get outside, take someone with you, win gear. Last month, The North Face challenged people across the country to get outside, and take someone with them with the Role Models pledge on The North Face Facebook page. Today The North Face announced that Role Models who take the pledge, or share photos of their summer adventures will be entered to win one of two weekly giveaways of summer gear, including the latest sleeping bags, tents and packs. Giveaways will happen on Mondays and Fridays of every week through September 20. 

Every Role Model who takes the pledge and uploads a photo will also be entered to win the grand prize – a VIP trip to Berkeley, CA to meet three incredible Role Models, The North Face climbers Conrad Anker, Jimmy Chin and Renan Ozturk, with special access to the Meru Expedition Speaker Series event. 

The North Face will also be donating $1 per pledge (up to $10,000) to the Children & Nature Network, a non-profit organization dedicated to fighting Nature Deficit Disorder. 

For more information and to pledge to be a Role Model, visit or For more information on sweepstakes, read the official rules and regulations,

 About The North Face®   

The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.