The Conservation Alliance’s Backyard Collective Volunteers Head to Seattle
For Immediate Release
Verde PR & Consulting
On Thursday, June 28th, the Conservation Alliance and member companies Brooks Sports, Nikwax, Filson, Patagonia, Teva, Outdoor Research, Cascade Designs and Stanley, a brand of PMI will partner with Forterra in a restoration effort at Seward Park, in south Seattle. Forterra is the largest conservation and community-building organization in the Northwest and this cross-organizational event, known as the Backyard Collective, brings together local Conservation Alliance member companies, and their employees, for a day of volunteer action.
“Our national parks, preserves and sanctuaries are in everyone’s ‘backyard’,” says John Sterling, executive director for the Conservation Alliance. “It’s important that we protect these pristine playgrounds for our future generations. We look forward to each of the Backyard Collective events, and to working side-by-side with our member partners.”
The Seattle Backyard Collective takes place Thursday, June 28, 2012 from 9:00 a.m. – 2 p.m. with plans to help restore urban forest habitat at Seward Park, one of Seattle last remaining stands of old growth trees. Volunteers will be digging out blackberry, removing ivy, and spreading mulch for future native plant installation. Their efforts will be advancing the goals of the Green Seattle Partnership, a public private venture working to restore 2500 acres across the city by 2025. An after party with refreshments and food catered by the Husky Deli follows the volunteer effort. The event also features a volunteer fair at which Conservation Alliance grantees and local environmental organizations will share information on their current conservation initiatives and share ways for individuals to get involved.
“We are honored to partner with the Conservation Alliance and its member companies to help restore Seattle’s backyard forests,” says Gene Duvernoy, President of Forterra. “These forested parklands improve our quality of life as well as our environment but they need help. It is great to have the outdoor industry joining in the effort.”
Seattle will be the third Backyard Collective event in the 2012 season. Upcoming locations include Vancouver, B.C. (July 12), Portland, Ore. (August 15) Boulder (August 24), Bend, Ore. (September 13), and Peterborough, New Hampshire (September 18). This is the fourth year of Backyard Collectives for the Conservation Alliance and their members, grantees and partners.
For more information about this event please contact coordinator, Cassondra Schindler at firstname.lastname@example.org or 541.222.9380
About the Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas throughout North America.
Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.
Since its inception in 1989, the Alliance has contributed nearly $10 million to grassroots conservation groups. Alliance funding has helped save more than 29 million acres of wildlands; protect 2,700 miles of rivers; stop or remove 25 dams; designate five marine reserves; and purchase nine climbing areas.
For complete information on The Conservation Alliance, see: www.conservationalliance.com.
Forterra’s mission is to act with immediacy to protect, enhance and steward our region’s most precious resources—its communities and its landscapes. Filling a unique niche as the largest conservation and community building organization in Washington State, we are working to build the foundations for our sustainable environmental and economic futures in the face of a rapidly growing population. For over 20 years, Forterra has led efforts to conserve more than 173,000 acres of forests, farms, shorelines, parks and natural areas and restore critical landscapes.
The forest restoration project at Seward Park is in coordination with and supported by the City of Seattle. The Green Seattle Partnership is a public private venture between the City of Seattle, Forterra and its residents, dedicated to restoring 2500 acres of forested parkland by 2025.