Teva Strengthens Bike Collection with Clipless Product and New Partnerships
For Immediate Release
Teva PR Manager
(Goleta, Calif.) — Following the introduction of its freeride mountain bike collection in 2012, action outdoor brand Teva® (a division of Deckers Outdoor Corporation NASDAQGS: DECK) is launching into year two with an innovative product collaboration with bike component manufacturer Crankbrothers that will diversify its product offering.
“Our bike collection is truly a labor of love for the brand,” says Chris Hillyer, Product Manager of Innovation. “From support of some of the best events in this space to the wealth of knowledge and experience found in our incredible athlete team, we’ve been able to respond with product that fits the performance needs of top athletes without sacrificing the style that is a vital part of the mountain bike culture.”
Taking cues from its original freeride mountain bike shoe, the Links, the brand has expanded the collection to include nine styles, ranging from performance shoes like the new Links Mid developed with our athletes, to casual, urban bike styles like the Joyride, Roller and Freewheel. Coming in fall 2013, the brand will partner with Crankbrothers to deliver the next level of product to the market with the introduction of the Pivot, an all-mountain clipless style.
“After the introduction of the Links we heard it over and over—‘when are you making a clipless shoe?’,” continues Hillyer. “With the help of Crankbrothers we’ve been able to look not only at the shoe but also how it integrates with the bike as a whole. This partnership has helped us develop a product that looks and performs great straight out of the box.”
“Our product team is impressed with Teva’s over-commitment to making not only a special product, but with its outsole and cleat interface, a superior product for this shoe category,” says Andrew Herrick of Crankbrothers. “While virtually all other brands that make a “skate culture” cleat-compatible shoe tend to drill holes in the bottom of skate shoes, Teva has worked with our team here in Laguna to engineer the proper way to make a shoe from zero. We love a fresh pair of eyes looking at common problems with product design and creating a solution.”
Teva will be attending both Eurobike (booth # FG-B9/3) and Interbike (booth #28076) with plans to display its full mountain bike shoe collection and unveil the prototype of the new Pivot. The brand will also support Red Bull Media House in association with Freeride Entertainment at the world film premiere of Where The Trail Ends, featuring Teva riders Kurt Sorge and Cam McCaul on Wednesday, September 19th at the Palms Hotel in Las Vegas, NV. To purchase tickets visit www.wherethetrailends.eventbrite.com.
For more information on Teva or its bike collection please contact Jaime Eschette, Teva Public Relations Manager, at firstname.lastname@example.org or via phone at 805-967-7611 x1178.
Teva is a global adventure brand dedicated to helping people Live Better Stories. The concept of “adventure” varies, but everyone understands an adrenaline rush and staggering sense of wonderment. These are the life-defining moments that Teva helps to provide. Born on the Colorado River in 1984, Teva’s connection to water is manifested in the products it makes and its support of clean water. In partnership with the Waterkeeper Alliance and Ocean Conservancy, Teva’s “A Pair for a Foot” campaign will clean a linear foot of global waterways for every pair of shoes sold. www.teva.com
Deckers Outdoor Corporation is a premiere lifestyle marketer that builds niche brands into global market leaders by designing and making innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. UGG® Australia, Teva®, Sanuk®, Tsubo®, Ahnu® and MOZO® are registered trademarks of Deckers Outdoor Corporation. For more information, visit www.deckers.com.