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Salt Lake City-based maker of innovative, U.S.-built carbon skis partners with rygr for public relations support

August 3, 2021

Media Contact

Maria Brickman
maria.brickman@rygr.us
970-236-1668 ext. 2104

CARBONDALE, Colo.

Some matches are made in heaven. Others are forged on the skin track. In a new partnership of both varieties, Salt Lake City-based DPS Skis has retained integrated marketing agency, rygr, to support its public relations efforts.

“When we think about the most innovative brands in the ski industry, DPS immediately comes to mind. Whether we’re talking about the new Pagoda construction, classic skis like the Spoon, an industry-shifting product like the PHANTOM base treatment, or the repatriation of ski production, DPS has been on the leading edge since 2005. The Design + Roots + Engineering ethos that drives DPS provides us a wealth of storytelling opportunities and our team at rygr is excited to work with our friends and media partners to share those stories,” says rygr General Manager Brian Holcombe.

Founded in 2005, DPS has spent 16  years refining ski design and engineering, most notably the use of carbon fiber in ski manufacturing to produce the ideal mix of performance , dampness and weight for all-mountain, backcountry and frontside skiers. The DPS line features four constructions and a variety of shapes and materials optimized for all skier types.

“When we began searching for a new agency partner, rygr was at the top of our short list. We’ve known the team for many years, their reputation is impeccable, and the creativity and results-driven approach they bring to brand partnerships was very attractive. We know the media landscape is shifting at rapid pace and like DPS, rygr’s approach is innovative and solutions-oriented,” says DPS Skis V.P. of Sales and Marketing Steve Kropf.

 

DPS’s full line, including a limited collection of Special Edition and Powderworks skis, is on display—and discounted up to $200—during the annual Dreamtime event, which runs through August 11. Learn more at https://bit.ly/3j0R4Jd.

For more information on DPS Skis, contact Account Manager Maria Brickman at maria.brickman@rygr.us.

About DPS Skis: Located at the base of the Wasatch Mountains in Salt Lake City, Utah, DPS designs the world’s most advanced ski products by fusing space-age carbon technology with groundbreaking shapes. DPS is responsible for the world’s first and only pure pre-impregnated carbon fiber sandwich ski, the first 120mm-waisted powder pintail, the first rockered ski with sidecut, and PHANTOM, a paradigm-shifting permanent, one-time application base-coating that forever eliminates the need for waxing skis and snowboards. DPS products are sold on five continents and are the trusted brand of choice for serious skiers worldwide. www.dpsskis.com

About rygr: rygr partners with leading active lifestyle brands to orchestrate 360-degree product and brand campaigns. We excel in the gray zone between earned, owned and paid media to generate buzz, build brand affinity and drive sales. www.rygr.us

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