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Rossignol Group appoints director of softgood sales for U.S. market

October 25, 2022

Media Contact

Siena Teare
Verde Brand Communications


Increased focus on softgoods category growth emphasizes the brand’s global aspirations within the North American market.

The Rossignol Group, manufacturer of premium mountain sports equipment and apparel, is pleased to announce the appointment of Meredith Riley as Director of Sales for the softgoods business unit, U.S. market. Riley will be responsible for developing and executing the strategies to accelerate category growth across apparel, footwear, and accessories within both existing and new wholesale distribution in concert with the Group’s global commercial strategies.  

“We are really pleased to have Meredith joining our team at such an important juncture, just ahead of the 22/23 winter season and readying for the commercial launch of our Fall-Winter 23/24 collections,” said Devon Cruickshank, GM and Vice President of Rossignol softgoods. “Meredith will lead and support our sales force to help develop our softgoods business within the most important mountain epicenters and surrounding areas. Globally, our softgoods category is on an important growth trajectory with a focus on U.S. market development. I am confident Meredith’s experience and passion for the sports and industry we service will help us realize our goals.”

Working closely with Cruickshank, Riley will manage and support the Group’s agency-based sales force in its efforts to expand upon the Rossignol brand’s multi-season apparel and footwear business, as well as that of Dale of Norway, known for its iconic Norwegian knitwear. Homing in on the U.S. market, Riley will provide strategy, tools, insights and support around efforts to reach new audiences and wholesale partners with a focus on consumer experience. 

Riley brings close to a decades-worth of outdoor industry experience to her new role, with an extensive background in retail, business administration, and sales and brand management across a number mountain and outdoor manufacturers. That experience will be key to growing Rossignol’s softgoods business in the U.S., as the four-season brand expands its collections across snowsports, running, hiking and mountain-biking apparel.

“I am honoured to join this group of legacy brands whose heritage, creativity, and innovation I have always admired,” added Riley. “It’s an exciting time to be joining these brands and I’m really looking forward to the opportunity to contribute to the Group’s global glide path and growth strategy.”

For more information about Rossignol’s apparel collection, please visit

GROUP ROSSIGNOL: The Rossignol Group, headed by Vincent Wauters, manufactures and markets a broad range of mountain sports and outdoor equipment and apparel. The Group and its brands provide a continuous, year-round experience accompanying consumers in every moment of sporting effort and leisure, from elite-level athletes to amateurs, from the mountains to the city. The Group’s global headquarters is located in the French Alps near Grenoble with five different industrial sites across western Europe (Sallanches, Nevers, Saint Etienne de Saint Geoirs, Artès, Montebelluna) and a U.S. headquarters in Park City, Utah. The Group houses a strong portfolio of complementary brands: Rossignol – the iconic mountain sports and lifestyle brand including Alpine, Nordic, and Snowboard, Bike, Apparel and Footwear categories; Dynastar – the specialist ski brand; Lange – the iconic specialist ski boot brand; Look – the long-standing premium manufacturer of ski bindings; Risport – the reference for ice-skating; Kerma – specialized in ski poles and technical equipment; and Dale of Norway, an iconic Norwegian brand known for its high-quality wool-based knitwear. Each has built their own unique identity and draws their inspiration from the mountains. Rossignol is majority owned by Nordic Private Equity fund Altor since 2013.