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Retailer Moosejaw Marks 30 Years of Success Leading With Laughter and Irreverence

October 30, 2022

Media Contact

Kelly Blake


Moosejaw, a leading retailer specializing in outdoor gear and apparel, is marking 30 years of serving outdoor consumers, leading the way by blending its sense of humor and inclusive educational product approach. Building upon the successful launch last week of the Moosejaw “More” Outerwear Collection for Walmart, bringing performance outerwear to broader audiences, the company has introduced new programs streamlining the process for making the right product choices: Gear Rental, enabling consumers to rent gear and have it shipped to their adventurous destination; and online Gear Wizards, experts in camping and backpacking that give personalized advice. 

For over 30 years, we’ve worked hard to bring the magic of the outdoors to as many people as possible with a bit of irreverence,” said Eoin Comerford, CEO of Moosejaw. “We never take ourselves too seriously, but we are serious about making sure our customers, regardless of their skill level, have all the information they need to make the right product choices for an enjoyable outdoor experience. With an entirely new genre of consumers discovering the solace of the outdoors for the first time, our messaging has to be easy to understand. This is the key to our success in growing our community, while doing things that are good for the planet and just plain fun.” 

This month Moosejaw launched the Moosejaw More Outerwear Collection for Walmart, bringing mindfully made performance outerwear to broader audiences. The men’s and women’s line includes fabric shells made with 100% recycled polyester and leverages Moosejaw’s 30-year outerwear expertise to deliver more warmth and performance for less, ranging in prices from $60 to $134. The collection’s range of inclusive sizing, lower price points, increased distribution, high quality fabrics, and performance are designed to encourage consumers of all shapes/sizes and walks of life to actively get outside, while still delivering on the outdoor aficionados’ expectations.

The gear rental program ships to any destination in the continental US, expanding rental availability to outdoor lovers not close to a gear rental store. Outbound and return shipping is free for most rentals. The online access to high-quality gear rentals includes top brands such as Big Agnes, Kelty, Marmot, and MSR. Customers have the option to rent by category such as tents, sleeping bags, and backpacks, or they may choose to rent a fully customized package designed for a specific activity including car camping, comfort camping, standard backpacking or ultralight backpacking. The program minimizes the hassle of renting gear with the convenience to complete the entire process online, while providing high-touch support from Gear Wizards. 

Rentals over $49 are shipped directly to the customer’s home or destination at no charge; at the end of the rental, customers ship back, also at no charge. Cancellations are free up to ten days before the rental window starts. 

The gear rental program helps to reduce the overproduction of equipment by encouraging gear sharing and re-use. To reward consumers for doing good and keep them coming back, each rental earns 10% back in Moosejaw Reward Dollars that can be applied for future rentals or buying gear and apparel for any adventure. 

To help renters new to the outdoors, each rental includes a free consultation with a Moosejaw Gear Wizard – a seasoned expert in camping and backpacking who works at Moosejaw’s retail locations. The Gear Wizards provide advice on choosing the right gear, packing lists and planning tips to help ensure the renter’s first outdoor adventure will not be their last. 

Moosejaw’s 30th anniversary celebration kicks off with a highlight video of the past 30 years and 30 product giveaways. Consumers may enter to win on the Moosejaw website where winners are picked at random and may win a piece from the new Moosejaw “More” Outerwear Collection. Moosejaw will also ask customers to show their older gear with the Moosejaw logo of years past on social media. From logoed shirts and hoodies to the iconic summit flags, Moosejaw will send those customers new products.

“It has been the absolute best adventure,” continued Comerford. “Our humor has connected us with a younger audience and has played a key role in introducing them to the outdoors. By leaning into our brand, we can impart a message that spending time outside should be comfortable both physically and mentally. I am hopeful for what it is to come for the outdoor community because there is a new mindset of inclusivity. We have a long way to go, but people’s hearts are in the right place. If we want more people to take a walk in the woods or go on a neighborhood hike, we have to continue to make progress.” 

To learn more about Moosejaw’s history and personality visit this timeline. To learn more about Moosejaw’s gear rental program visit: 

About Moosejaw

About Moosejaw: Founded in 1992, Moosejaw is a leading online active outdoor retailer with a large web presence as well as 12 physical stores. It carries more than 600 brands, including Marmot, Fjallraven and Prana and includes an extensive assortment of apparel and gear for climbing, hiking, camping, snow sports, yoga, water sports and biking. Acquired by Walmart in 2017, Moosejaw is headquartered in Madison Heights, Michigan.


Media Contact:

Kelly Blake