PrimaLoft, Inc., the leader in advanced material technology, has been named to Fast Company’s second annual Brands That Matter list, honoring brands that communicate and demonstrate brand purpose. These companies and nonprofits have achieved relevance through cultural impact and social engagement, and authentically communicated their missions and ideals.
Guided by its Relentlessly Responsible™ mission, PrimaLoft engineers are relentlessly exploring how to innovate for the earth – from circular-enabled products made from recycled plastic to renewable manufacturing technology that reduces carbon emissions, to materials designed to return to materials found in nature. Other notable achievements from the PrimaLoft brand include:
- Funding cutting-edge scientific research at the Biodegradability Lab at University of Massachusetts Dartmouth.
- Partnering with Origin Materials to develop and functionalize carbon-negative fibers and filaments for use across textile production.
“It’s an honor for PrimaLoft to be recognized as one of Fast Company’s Brands That Matter for 2022,” said Mike Joyce, PrimaLoft president and CEO. “As a company that makes products that people feel, but don’t see, connecting with our consumers and communicating our brand values in an authentic way, is as important as the products we make. This type of validation from Fast Company, amongst this diverse group of impactful companies, is further proof to us that focusing on people and the planet is the way of the future.”
“This year, we’ve expanded the Brands That Matter program to evaluate honorees in the context of how they matter within the category in which they compete for people’s attention or loyalty. The result is a wide-ranging list of honorees that are making their mark on culture, and through social impact,” said Brendan Vaughan, Fast Company’s editor-in-chief.
Fast Company editors judged each brand on relevancy, cultural impact, ingenuity, and business impact to compile the list. The final list includes large multinational conglomerates, small-but-mighty companies, and nonprofits, recognizes 145 brands that give people compelling reasons to care about them—and offer inspiration for others to buy in. All 145 have found an ability to forge an emotional connection with customers, whether leading on the environment or pop culture, engaging B2B customers, or responding meaningfully to current events.
The November issue of Fast Company magazine is available online and on newsstands now.