MIAMI, Sept. 4, 2024 — Peluva, a minimalist footwear brand on a mission to change the way the world walks, expands its line of performance footwear with the new Strand ATR. The Strand ATR is Peluva’s first trail shoe. It combines its innovative five-toed design with durable materials to bring outdoor enthusiasts seeking a barefoot feel the ultimate trail shoe experience.
Building on the success of Peluva’s flagship lightweight trainer, the Strand, the new Strand ATR is meticulously designed to provide exceptional traction, protection, and comfort for rucking, trail running, hiking, and other demanding outdoor activities.
Perfect Blend of Barefoot Feel and Rugged Performance
The Strand ATR stands out as the minimalist outdoor shoe adventurers have been waiting for. With a barefoot feel, strategic cushioning, puncture protection, and enhanced trail traction, the Strand ATR can withstand nature’s most rigorous and challenging conditions.
“I’m proud to introduce the Strand ATR, a shoe that embodies our commitment to blending minimalist design with robust performance,” said Mark Sisson, co-founder of Peluva. “We built this shoe for those who seek the freedom of a barefoot experience while needing reliable protection and support on any terrain. “It’s crafted to keep you grounded and elevate your trail experience.”
Innovative Design and Features for Maximum Performance
The Strand ATR features a purposefully crafted trail-specific outsole, delivering superior off-road traction to tackle even the most challenging terrains. The specialized Peluva EVA midsole is reinforced with Kevlar™ fiber puncture-proof fabric, providing unmatched protection against sharp rocks and other obstacles while delivering an outstanding barefoot experience.
Mark added, “As an early adopter of five-toed shoes, I noticed how easy it was to stub a toe. Our design addresses that pain point without sacrificing individual toe articulation. The Peluva outsole extends beyond the tip of the toes, offering enhanced protection from little to big toe.”
Peluva’s five-toed design is essential for optimal foot health. More natural and functional use of the toes is proven to lead to better balance, stronger muscles, improved alignment, and overall healthier feet, all of which are integral to Peluva’s mission.
The newly engineered Jacquard mesh upper, treated with a durable water-repellent (DWR) finish, offers exceptional breathability and water resistance, making the Strand ATR ideal for wet and dry conditions alike. The shoe is equipped with a quick-lace system for a fast, secure fit, getting you trail-ready in an instant.
Key Features of the Strand ATR:
- Price: $149.99
- Weight: 8 oz (men’s), 7.5 oz (women’s)
- Upper Material: Engineered Jacquard synthetic mesh with midfoot overlay reinforcements
- Insole: Performance polyester sock liner
- Midsole: Peluva EVA 300 Series with inlaid Kevlar™ fiber puncture-proof fabric
- Outsole: Trail-specific rubber for enhanced traction
- Minimalist Attributes: Zero drop, 10 mm stack height
The Peluva Strand ATR is available now in both men’s and women’s styles. For more information or to purchase the Strand ATR, visit peluva.com
About Peluva
Founded in 2021 by former endurance athlete Mark Sisson and his son Kyle, Peluva began with a pioneering vision to change the way the world walks by strengthening feet through minimalist footwear. Peluva is reimagining the concept of minimalist shoes with the first-ever design to deliver all three crucial buying criteria: greater comfort, function and style. Learn more at peluva.com
