Switchback Welcomes Outdoor Industry Association as Official Event Partner

Outdoor sector’s premier trade group joins forces with twice-a-year gathering to build a comprehensive foundation for industry growth, connection, and learning

Read the letter from OIA President Kent Ebersole.

NASHVILLE, TENNESSEE & BOULDER, COLORADO – Switchback and Outdoor Industry Association (OIA) today announced a strategic partnership to strengthen the impact, effectiveness, and attendance of the twice-annual outdoor sector gathering.

As a key tool in supporting industry connections and growth, the year-round partnership will debut at the inaugural Switchback Spring in Nashville, Tennessee (June 16-18, 2025). It will also include support of Switchback’s late fall event, held in conjunction with The Running Event.

For both events, Switchback and OIA will work together to welcome specialty retailers, brands, organizations, and media with a vested interest in foundational outdoor experiences – time on the trail, at the campsite, and as part of the year-round outdoor lifestyle.

“This new partnership with Switchback underscores OIA’s commitment to driving the future business growth and overall health of the outdoor industry. We’re excited to join the Switchback team and collaborate on an event that will bring the industry together, which is critical for fostering innovation, driving business, strengthening industry culture, and ensuring long-term sustainability,” said Alison Hill, OIA Board Chair and CEO of Lifestraw.

“The number one request I hear from both long-time veterans of our industry and the rising next generation is ‘give us a great place to gather.’ The Switchback team has a proven track record of success, and we’re excited to collaborate with them on growing an event that can deliver multiple benefits to a wide range of outdoor industry members,” said Kent Ebersole, OIA President.

As a partner, OIA will collaborate with Switchback at both the strategic and tactical level, enhancing the event with key learnings from leading outdoor industry data, legacy knowledge of essential and emerging issues, and deep connections throughout the outdoor industry community. At Switchback events, OIA will contribute to and recommend educational sessions and speakers, host special events, and support industry initiatives. OIA members will also receive discounted exhibitor rates at Switchback events beginning in 2025, in addition to the broad range of benefits already included in their annual memberships.

“OIA and Switchback are completely aligned on the importance of building a valuable and welcoming environment for the entire outdoor industry community and doing it with the support of quality industry partners. OIA has an inspirational commitment to this industry and the people who comprise it, and their deep working relationships with both brands and retailers is unparalleled,” said Christina Henderson, Switchback event director.

Switchback originally launched in fall of 2022 as a specialty outdoor showcase at The Running Event (TRE), North America’s premier run and outdoor specialty retail conference and trade show. Earlier this summer, the event organizers announced the addition of Switchback Spring, a new standalone gathering to be held each June during a key time in the spring/summer buying calendar.

Both Switchback at TRE and Switchback Spring are intentionally focused on foundational outdoor experiences, are hosted in central locations that are welcoming to all parts of the country, and are scheduled in the optimal timeframe for valuable buying conversations. Both events also welcome the attendance of multiple categories of outdoor industry members, including specialty retailers, brand leaders, traditional and new media, content creators, influencers, and organizations.

In addition to a robust exhibition space, Switchback’s event format is based on four pillars – learning, discovery, connection, and celebration – and each gathering provides a strong schedule of forward-looking conference programming and peer learning that is applicable and valuable to multiple business levels and positions.

Switchback’s format incorporates all facets of the show within a single dedicated space, including brand exhibition space, group meals, educational sessions, networking events, and attendee housing. The event will enable both private planned meetings as well as serendipitous run-ins with new industry connections and longtime friends.

Upcoming dates and locations for Switchback include Austin, Texas (Switchback at TRE, November 19-21, 2024); and Nashville, Tennessee (Switchback Spring, June 16-18, 2025).

To learn more visit www.SwitchbackEvent.com.

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ABOUT OUTDOOR INDUSTRY ASSOCIATION
Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.

OIA Media Contact:
Chris Denny, Denny Ink.
chris@dennyink.com.

ABOUT SWITCHBACK
Switchback is the twice-a-year business and education gathering for the outdoor industry owned and operated by Diversified Communications, a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities, and digital and print publications. Scheduled at optimal times for discovery and buying conversations, Switchback is held each fall in conjunction with The Running Event and each spring as a standalone event. Blending an accessible format with a schedule of education, peer connection opportunities, and business meetings, Switchback is a dedicated gathering place for all sectors of the outdoor industry community. Upcoming dates for the event include Switchback at TRE (Nov. 19-21, 2024; Austin, TX), and Switchback Spring (Nashville, TN; June 16-18, 2025). To learn more about Switchback, please contact Michael Collin (michael@palemorning.com) or visit www.SwitchbackEvent.com.

 

Letter from OIA President Kent Ebersole:

 

Dear OIA Members and Industry Partners, 

OIA is proud to stand at the heart of the outdoor industry, delivering resources and opportunities that drive our businesses and communities forward. Industry gatherings are essential to our shared success, and we are committed to leading the way. 

We have been actively engaged in broad discussions with many stakeholders about the future of industry gatherings. As a member-led collective, these conversations have been invaluable in shaping our vision for OIA’s role in convening the industry, and I want to take this opportunity to share our path forward.  

Our commitment to serve as a catalyst for connection:  

OIA Events: We will lead the industry with cornerstone events that create opportunities for collaboration, community, and action. Our sold-out inaugural sustainability Catalyst Conference this November provides the industry with an opportunity to innovate solutions for people, product, and the planet. We are in the planning phase for next spring’s Capitol Summit in Washington, D.C ., to use our outside voices to save outdoor companies money, fuel innovation, invest in recreation, expand outdoor access for all, and protect our environment. 

Strategic Partnerships: With great enthusiasm, yesterday we announced our new partnership with Switchback to grow an event that can deliver multiple benefits to a wide range of outdoor industry membersOIA will also partner with other organizations where the industry and our members gather to deliver content that drives growth and opportunities for engagement through education sessions, existing OIA programs, and new initiatives. 

 OIA’s mission remains clear: We’re a passionate group of business leaders, sustainability experts, policymakers, and outdoor enthusiasts committed to business growth and innovation while protecting—and growing access to—the benefits of the outdoors for everyone. Our team is excited about the opportunities ahead and is dedicated to leading our industry with the vision, resources, and commitment you have come to expect from us.  

Join the Conversation: From the timing of events to the content they deliver, we aim to shape gatherings that bring value to all members and reflect the voices and needs of our entire community. We value your insights and encourage you to share your thoughts on our future direction. Click here to provide your feedback and help shape the future of our industry. 

 

Together we are a force, 

Kent Ebersole 
President, Outdoor Industry Association

Grassroots Fall Connect buying show sees uptick in retailer, brand attendance

ASHEVILLE, N.C. (Oct. 7, 2024) — As it prepares for Connect, its Fall buying show next month, Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, heads into its twice-annual event with a measured uptick in the number of attending buyers, vendors and appointments scheduled.

Retailer attendance will be up 13-percent to 157 retail businesses, vendor attendance will increase 8 percent to 134 brands, and total buyers in attendance will rise 3.5-percent to 387, compared to numbers at last Fall’s Connect Show. This Fall’s Connect Show takes place Nov. 11-14, 2024, in Kansas City, Mo.

In all, Connect will provide a forum for 9,717 appointments between retailers and brands, a 9-percent increase over last year, and 8,311 hours of meetings, a 3-percent increase. The Grassroots Outdoor Alliance team has tracked buyer engagement statistics since they began pre-scheduling all appointments for retailers and brands in 2016.

“It’s fantastic to see our show numbers reflecting strong interest, but what’s more important to us is that it’s business as usual at Connect,” said Gabe Maier, President of Grassroots. “That tells us that the role that Grassroots Connect continues to play as a key convener for essential outdoor industry conversations and a venue for specialty retailers to do the work they need to do — at the times of year they need to do it — continues to deliver value to our shareholders.”

Grassroots Outdoor Alliance will also host 61 outdoor brands at Discovery Marketplace, an event that takes place the evening of Nov. 10, the night before the Connect Show. Given the show’s focus on line showings between long-established brand-retailer relationships, Discovery Marketplace offers new and emerging brands the opportunity to interface with specialty retailers, and retailers the opportunity to see what’s new and exciting in the industry.

The Sunday prior to the show also offers a range of educational opportunities for retailers, including a panel discussion on planning and workflows around buying decisions, a session on how to employ traffic data to improve marketing efforts and sales challenges, a discussion by brand leaders on how retailers and brands can best align on demand planning, and a roundtable on current point-of-sale platforms and how to best use them, among others.

“Our Connect Show is often how we are most visible in the industry, but keeping track of trends, collecting data and using the information we gather to help our members run their businesses more effectively are at the core of what we do,” Maier said. “These educational sessions at Connect speak to that, and they tie directly to the work that we do every day for our members.”

About Grassroots Outdoor Alliance

Grassroots Outdoor Alliance is a retailer-owned network of 95 independently owned outdoor retailers and 66 vendor partners, working together for the health and growth of specialty outdoor retail. Through data collection and analysis, direct member support, specialty events and deep vendor partnerships, Grassroots Outdoor Alliance is creating both a vision and roadmap for the long-term success of independent specialty retail. Grassroots Outdoor Alliance is recognized as a catalyst for the success of its retailers and vendor partners; an advocate for specialty independent retail; a promoter of education and community within the specialty channel; and a key influencer of the national outdoor industry. Grassroots Outdoor Alliance also operates Connect, a twice-annual legacy show experience that spans four days, offering an efficient and structured format for retailers to conduct pre-season line showings and business conversations.

 

National Land Realty Taps Darby Communications as PR Agency of Record

Greenville, SC – Oct 7, 2024 – National Land Realty (NLR), a leading full-service real estate brokerage specializing in land sales, proudly announces Darby Communications as its PR Agency of Record. By utilizing advanced technology, more local brokers, and more land real estate experience, NLR has become a pioneering force in the national land industry.

 

Founded in Greenville, South Carolina in 2007, National Land Realty has grown to over 420 agents and brokers across 80+ offices in 46 states. NLR specializes in farm, ranch, hunting, wildlife, timber, country, waterfront, and recreational land across the U.S. The company’s comprehensive suite of services, including proprietary technology, aerial mapping systems, and expert market knowledge, uniquely positions NLR to provide landowners and prospective buyers with the tools they need to make educated decisions on land transactions.

The partnership comes as National Land Realty continues to expand its offerings and grow its presence in a highly competitive market. NLR’s focus on innovation and commitment to reliable, outstanding service align seamlessly with Darby Communications’ proven track record of enhancing brand visibility and building compelling narratives for clients in outdoor recreation and pursuit-driven markets.

“We were drawn to Darby Communications because of their deep expertise and passion for the outdoor industry, which aligns perfectly with our vision,” said Mac Christian, Chief Marketing Officer of National Land Realty. “Their strategic approach and experience will help us further amplify our brand’s unique story and reach new audiences nationwide.”

“National Land Realty’s innovative approach to land sales sets them apart, and we’re thrilled to support their efforts in expanding their market reach,” said Cory Van Auken, VP of Operations at Darby Communications. “We look forward to working together to highlight the value they bring to landowners and buyers alike.”

For more information about National Land Realty, go to www.nationalland.com or contact Gordon Brown at gordon@darbycommunications.com.

About National Land Realty

National Land Realty (NLR) is the nation’s fastest-growing real estate land brokerage specializing in farm, ranch, country estates, timber, recreational, and commercial development properties. NLR is highly regarded for its proprietary land touring technology, Land Tour 360®, and its GIS land mapping system, LandBase™, which catalogs detailed land data. Superior technology systems, industry knowledge, and unparalleled service combine to make National Land Realty into America’s Land Company.

Royal Robbins accelerates advocacy for stewardship of our national parks through commitment to Yosemite Climbing Association’s Facelift® event

BERKELEY, Calif. (Oct. 3, 2024) –Royal Robbins, the outdoor brand whose mission is to feed the soul through nature and adventure, dramatically increased its support of Yosemite Climbing Association while increasing its commitment to Yosemite Facelift® 2024. The 21st Annual Yosemite National Park Facelift®, organized by YCA in partnership with the National Park Service, occurred Sept. 25-29, 2024.

As a top tier Half Dome-level sponsor, Royal Robbins reinforced its dedication to conserving the natural beauty of Yosemite National Park while promoting education and public interest in Yosemite climbing.

Royal Robbins, a longstanding proponent of sustainability, conservation and outdoor adventure, is honored to support an event that deeply resonates with its core values. Born in Yosemite in 1968, the brand’s DNA is inextricably linked to the park.

Partnering with the Yosemite Climbing Association on Facelift since 2016 underscores Royal Robbins commitment to preserving natural places that inspire adventure.

Nearly all of the brand’s employees traveled to Yosemite National Park to join climbers and outdoor enthusiasts in an ongoing grassroots effort to clean up, restore and celebrate one of the most unique natural environments on Earth. Building on last year’s success, this year’s event saw 1,215 volunteers contribute 7,780 hours and collected over 13,000 pounds of trash, to preserve the park’s natural beauty.

To further support YCA, the brand created a limited edition t-shirt, commemorating the first ascent of Yosemite’s North America Wall. The historic climb in 1964 teamed up a legendary party – Royal Robbins, Chuck Pratt, Tom Frost and Yvon Chouinard, founder of Patagonia. The shirt dropped at Yosemite Facelift, will be available soon on YCA’s website, and 100% of proceeds will fund its ongoing efforts. The t-shirts and all give-away products were poly-bag free, extending the brand’s poly-bag pilot program, reducing waste and trash within the park. Additionally, the brand introduced a Hangboard Challenge, which became a major attraction, drawing over 500 participants, including seasoned climbers and tourists, to test their skills.

“Royal Robbins is a great partner,” says Ken Yager (hanging out right), founder of Yosemite Climbing Association. “In addition to being an El Cap level sponsor, they brought in a level of commitment and energy that helped make this year’s Yosemite Facelift one of our best. They basically brought their entire team, volunteered for clean-up, got everyone psyched on the Hangboard Challenge, and launched the limited edition shirt to further support our efforts to preserve the park and curate our climbing museum in Mariposa.”

“Nature and adventure are good for the soul,” said Erik Burbank, brand president of Royal Robbins. “We were born in Yosemite – this is our home. We’re honored to support the incredible team at Yosemite Climbing Association, and this community. We’re already looking forward to putting our values in motion at next year’s Facelift!”

For more information about Royal Robbins, please visit royalrobbins.com.

About Royal Robbins®

Born in Yosemite, the brand was founded in 1968 by world-renowned climbers and adventurers Royal and Liz Robbins. Royal Robbins is a leading designer, manufacturer, and retailer of versatile, durable, and stylish apparel for the next generation of adventurers. The brand maintains a commitment to environmental and social responsibility by prioritizing natural fibers and maintaining carbon neutrality in Scope 1 and 2 emissions. Royal Robbins gear can be found in outdoor and specialty retail partners throughout the world. We believe nature and adventure are good for the soul. To learn more, please visit royalrobbins.com

PrimaLoft Strengthens Focus on Outdoor Enthusiasts by Appointing Top Talent from Leading Footwear & Apparel Brands

LATHAM, N.Y. (October 2024) – PrimaLoft, Inc., an innovation company specializing in high performance, sustainable insulation, is pleased to announce the appointment of Chris Gallo as Senior Vice President of Product Strategy and Andrea Paulson as Senior Vice President of Innovation and Technology. These strategic hires underscore PrimaLoft’s new strategic vision focused on a commitment to product innovation that enables authentic experiences while reducing environmental impact.

With an impressive track record at renowned brands like NOBULL, New Balance, Adidas, and Reebok, Gallo brings a deep expertise in apparel, outerwear, footwear, and accessories. His appointment highlights PrimaLoft’s ambition to deliver products that enable athletes and enthusiasts to pursue their passions. Gallo will play a key role in driving growth through product excellence and consumer-focused innovation.

“Chris’ background in both the footwear and apparel industry brings a fresh perspective to our product strategy, as we continue to redefine what’s possible in outdoor apparel and insulation technology,” said PrimaLoft President and CEO Anne Cavassa. “Chris has that intangible knack for spotting future market needs and translating them to relevant products that enthusiasts and athletes love. These skills, coupled with his gift of building powerful partnerships, are invaluable as we work to elevate our product, build our brand equity, and cement our market leadership in high performance, sustainable insulation.”

Paulson’s move from Saucony signals PrimaLoft’s strategic shift to user-driven product innovation that enables authentic experiences for outdoor enthusiasts. While at Saucony, Paulson spearheaded material development and innovation, led the Human Performance Lab, and helped shape the future of technical footwear. Poised to bring this background to PrimaLoft, her insights will drive the development of cutting-edge insulation materials that push the boundaries of both performance and sustainability.

“Andrea brings a unique blend of technical expertise and visionary product leadership to PrimaLoft,” said Cavassa. “Her deep understanding of material innovation and her passion for sustainability are exactly what we need to continue driving forward. Andrea sees the potential in every material and understands how to turn innovative ideas into impactful solutions. We’re excited to unleash her experience developing cutting-edge technologies with PrimaLoft.”

Shifting from traditional consumer brands to PrimaLoft, a company that partners with nearly 1,000 consumer brands, provides Gallo and Paulson with a unique opportunity to make a broader impact on the outdoor and apparel industries. As Cavassa approaches one year as PrimaLoft CEO, Gallo and Paulson will be key drivers for a brand vision focused on enabling active enthusiasts to pursue their ultimate passions in the outdoors, while effecting positive change for our environment.

About PrimaLoft:

PrimaLoft, Inc. is an innovation company based in Latham, NY, with offices in Xiamen, China. PrimaLoft specializes in high performance, sustainable insulation felt by you and the planet. From the most extreme conditions at the summit to a brisk walk in the park, PrimaLoft® technology provides you with industry-leading comfort and protection. PrimaLoft is committed to being Relentlessly Responsible™, using innovation to drive performance and sustainability. Each elevated, neither sacrificed. Originally developed for the U.S. Army as a water-resistant, synthetic alternative to down, PrimaLoft is always striving to provide the highest possible performance while reducing impact on the planet. Today, PrimaLoft is used by nearly 1,000 top global brands across outdoor, sport, lifestyle, home, fish & hunt, workwear, and footwear. PrimaLoft, Inc. is a subsidiary of Compass Diversified (NYSE: CODI). For more information, please visit primaloft.com, and follow PrimaLoft on Instagram, Facebook, and LinkedIn.

RENDEZVOUS Presented by Moultrie

BIRMINGHAM, Ala. (Oct 2, 2024) — Moultrie, the leading innovator in trail camera and feeder technology, is excited to debut its new hunting film, RENDEZVOUS. This action-packed film follows professional snowboarders, Eric Jackson and Scotty Lago, as they embark on an epic DIY elk-hunting adventure in the Colorado wilderness.

RENDEZVOUS captures the beauty and excitement of hunting, as well as the camaraderie and teamwork that is essential for success when chasing these incredible animals. In the film, Eric Jackson joins Scotty Lago in support of Lago’s quest to fill his first elk tag. Stunning cinematography, breathtaking scenery, a growing friendship, and a thrilling hunt allow the viewers to experience a glimpse of chasing big game in the mountains.  In the end, RENDEZVOUS offers a front-row seat to the heart-pounding suspense and the awe-inspiring moments that define the hunting experience, while encapsulating the bittersweet moments that come at the end of a hunt.

RENDEZVOUS Presented by Moultrie is a must-watch for any hunter. The film is available now to watch on Moultrie Mobile’s YouTube https://youtu.be/I5cp8D2V6hk?feature=shared. For more information about Moultrie, please visit http://www.MoultrieProducts.com/.

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About Moultrie

Headquartered in Birmingham, Alabama, Moultrie is the leader in deer feeders and cellular trail camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. Moultrie is a business unit of PRADCO Outdoor Brands. PRADCO’s hunting brands include Ani-Logics, Whitetail Institute, Texas Hunter, Summit, Knight & Hale, and Code Blue. PRADCO Fishing manufactures and markets products for freshwater and saltwater anglers under 20+ brands, including Rebel, YUM, BOOYAH, War Eagle Custom Lures, Great Lakes Finesse, and Bomber.

 

 

Ryōken Instinct Launches the Limited Edition Holiday Advent(ure) Calendar

SEATTLE, Wash. (Oct. 1, 2024)Ryōken Instinct, the pioneer in premium dog treats for adventurous canines, is thrilled to announce it’s exclusive release of the Advent(ure) Calendar (MSRP $139), a first-of-its-kind holiday experience for dogs and their outdoor-loving humans. Designed to make the holiday season extra special, this premium boxed advent calendar offers 24 days of unique, high-quality, all-meat dog treats, with each day featuring a different ethically sourced protein.

“At Ryōken Instinct, we believe that every adventure, no matter how small, deserves to be shared with our dogs. Our Advent(ure) Calendar is more than just a collection of treats – it’s a daily ritual that brings humans and their best friends closer during the most magical time of year,” says the founder of Ryōken Instinct, Martha Santos.

Inspired by Ryōken Instinct’s award-winning bars and minis, the Advent(ure) Calendar is the perfect holiday gift for dog lovers who want to treat their companions to something truly special. Each treat in the calendar is crafted from a single, ethically sourced protein, ranging from beef to venison to quail to rabbit, offering a variety of flavors to keep your dog excited and engaged throughout December.

Key Features:

  • 24 Unique Proteins: Each day offers a different all-natural, high-protein treat, ensuring variety in your dog’s diet while delivering essential nutrients.
  • Ethically Sourced Ingredients: Every protein is sustainably sourced from trusted farms and fisheries, keeping both your dog and the planet healthy.
  • No Fillers, No Cheap Ingredients: We guarantee no grains, legumes, or low-quality fillers, ensuring your dog gets only the best.
  • Bonding Opportunity: The Advent(ure) Calendar creates a daily ritual for pet owners to pause, connect, and share a special moment with their dogs during this holiday season.
  • Adventure-Ready Design: Beautifully packaged with Japanese heritage inspired graphics, this calendar will complement the holiday season for any dog-loving household.

Pricing and Availability

The Ryōken Instinct Advent(ure) Calendar is available for pre-order today, exclusively at ryokeninstinct.com. Don’t miss out on the early-bird price of $109 (price increases to $139 on November 1st). This unique gift is ideal for active dog owners and anyone seeking the perfect present for fellow dog parents. Inventory is limited and once sold out, it will not be restocked until next holiday season.

About Ryōken Instinct

Founded in 2022, Ryōken Instinct is dedicated to enriching the lives of dogs through exceptional nutrition and shared outdoor adventures. Known for its nutrient-dense, adventure-ready bars and treats, Ryōken Instinct handcrafts all their products in small batches using sustainably sourced ingredients. Every product is designed to enhance canine vitality and strengthen the bond between humans and their dogs. To learn more, visit ryokeninstinct.com and follow on instagram @ryokeninstinct.

For Media Inquiries:

Martha Santos

Founder, Ryōken Instinct

martha@ryokeninstinct.com

 

Tradition Meets Technology With Ooni’s New Karu 2 Pro Multi-Fuel Pizza Oven

Edinburgh, Scotland (October 1, 2024) – Today, Ooni Pizza Ovens, the creator and leader of the home pizza oven market, is announcing the launch of the Ooni Karu 2 Pro Multi-Fuel Pizza Oven. The newest addition to Ooni’s award-winning Karu range, the Karu 2 Pro blends traditional wood-fired cooking with cutting-edge technology, setting a new standard in outdoor culinary experiences.

Building on over a decade of engineering excellence, the Ooni Karu 2 Pro Pizza Oven offers a spacious and versatile cooking surface designed to accommodate everything from family-sized pizzas to whole roast chickens, tomahawk steaks, and deep dish pies. With a 17-inch cooking surface and multiple fuel options, this oven is the ultimate tool for food enthusiasts looking to explore a wide range of culinary creations.

The Karu 2 Pro’s multi-fuel capabilities allow users to choose between wood or charcoal for that authentic smoky flavor or the convenience of gas with the optional Karu 2 Pro Gas Burner attachment (sold separately). The extra-large fuel tray ensures longer cooking times, making it easier than ever to maintain consistent heat throughout the oven.

“The Karu 2 Pro Pizza Oven is more than just an appliance; it’s an invitation to explore the endless possibilities of outdoor cooking,” said Kristian Tapaninaho, Founder and Co-CEO of Ooni. “When cutting-edge tech meets wood-fired cooking, we’re offering true versatility, control, and convenience. This oven is for those truly passionate about outdoor cooking.”

Say goodbye to guesswork with the Karu 2 Pro’s integrated Ooni Connect™ Digital Temperature Hub. This innovative feature first debuted in Ooni’s Koda 2 Max oven, allowing users to monitor the oven’s temperature via a front-mounted display or directly on their smartphone through Bluetooth connectivity. The Ooni app not only sends an alert when the oven reaches the perfect temperature but also provides insights and tips to ensure perfect results every time. Additionally, the Karu 2 Pro comes equipped with a digital food probe, enabling precise temperature monitoring of meats and other dishes as they roast to perfection.

Aesthetics meet functionality with the Karu 2 Pro’s extra-large glass door, which offers a clear view of all culinary masterpieces without the need to open the oven and lose heat. Thanks to Ooni’s ClearView™ technology, the glass door resists soot and ash buildup, ensuring a clean and visually appealing cooking experience, cook after cook.

Engineered for year-round use, the Karu 2 Pro’s powder-coated carbon steel shell is built to withstand the elements while retaining heat. This durability ensures that the Karu 2 Pro will be a centerpiece in any outdoor kitchen for years to come.

For more information about the Ooni Karu 2 Pro Multi-Fuel Pizza Oven visit www.ooni.com/products/ooni-karu-2-pro.

About Ooni

Founded by husband-and-wife team Kristian Tapaninaho and Darina Garland in 2012, Ooni Pizza Ovens revolutionized the outdoor cooking landscape and created a new category when they launched the world’s first portable pizza oven. Known for bringing portable pizza ovens to backyards all over the world, Ooni is a trailblazing company that creates products to elevate the joy of being together.

Ooni’s ovens give users the ability to cook authentic, flame-cooked pizza in just 60 seconds,  ready to start cooking in 25 minutes or less and heating up to 950 ˚F — twice the temperature of a home oven and the searing temperature you need for incredible Neapolitan-style pizza. Beyond pizza, Ooni’s ovens are capable of searing steaks to perfection, roasting vegetables and so much more.

In addition to offering award-winning ovens, Ooni has a comprehensive range of must-have accessories and carefully curated ingredients for pizza cooks, all available on ooni.com.

There is only one planet to make pizza on, and Ooni believes they have a responsibility to protect and restore it. Ooni’s annual Impact Report gives a detailed summary of their key focus areas, the progress they’ve made, and lays out what’s to come.

In 2022 Ooni became a Certified B Corp™. After undertaking a rigorous assessment and verification process, Ooni has joined a community of like-minded companies and leaders using business as a force for good.

To explore the full Ooni Pizza Ovens product range, visit ooni.com.

Media Contact

Meg Herrington, Backbone Media

meg.herrington@backbone.media

 

 

MSR® and National Outdoor Leadership School (NOLS) Announce “Get A Lot, Give A Lot” Partnership

LANDER, Wyo. – Oct. 1, 2024 – The National Outdoor Leadership School (NOLS) and MSR®, the manufacturer of WhisperLite™ stoves, have announced their “Get A Lot, Give A Lot” Partnership. From now through the end of October, all proceeds from each MSR® WhisperLite™ stove purchased online through the MSR website will be donated to the NOLS Scholarship Fund.

The NOLS Scholarship Fund supports need-based funding each year so students can attend and participate in NOLS courses. The scholarships take into account unusual expenses and exceptional or changing circumstances. Scholarships can range from a small portion to more significant amounts of the course cost.

“At MSR, we believe in empowering the next generation of outdoor leaders and are delighted to support the NOLS Scholarship Fund with the proceeds from our renowned WhisperLite™ stove, a camping staple for over 25 years,” said Jess Chilinski, MSR Retail Marketing Manager. “We are long- time supporters of NOLS’ work in fostering student growth by building their confidence and growing their skills, and we are honored to support these future trailblazers in the outdoors.”

In addition to supporting the NOLS Scholarship Fund and as the stove of choice for NOLS expeditions, three recipe cards from the NOLS Cookery will be included with each WhisperLite™ stove sold during the “Get A Lot, Give A Lot” promotion.

“We thank MSR for their generous partnership and supporting our scholarship fund, which provides more opportunities for students to participate in NOLS courses,” stated Jeremy Cronon, NOLS Director of Partnerships. “We are especially excited about this promotion, as the WhisperLite is the stove of choice for NOLS expeditions. The trademark “whisper” of the Whisperlite is a welcome sound on NOLS expeditions, signaling that the food is on the way. We believe that eating well goes a long way in the backcountry and hope people who purchase in October will also try the recipes and enjoy a few of our favorites from the NOLS Cookery.”

For more information about NOLS and their courses, please check HERE.

For more information about MSR® and WhisperLite™ stoves, please check HERE.

MEDIA IMAGES | LINK

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About NOLS

Established in 1965, the National Outdoor Leadership School (NOLS) is the leader in wilderness education. What began in a small cabin in Wyoming’s Wind River Mountain range has evolved into a global, multifaceted nonprofit school offering a proven leadership curriculum through expedition courses, wilderness medicine certifications, risk management training, and custom education solutions for organizations. Today, NOLS operates 14 campuses worldwide and provides classroom instruction in over 40 countries. The NOLS community includes over 930 active instructors who teach various outdoor skills, from mountaineering and sailing to wilderness medicine that empower students to step forward. www.nols.edu | @nols | 800.710.6657

About Mountain Safety Research®

MSR has been engineering standard-setting, high-performance outdoor equipment since 1969. A commitment to quality manufacturing and innovation ensures customers are outfitted with the finest, most reliable gear available for outdoor adventures. MSR product lines include: stoves, fuel, cookware, water treatment and hydration systems, shelters, snowshoes, snow tools, and backcountry poles. The majority of MSR products are made in the company’s Reno, U.S.A. and Cork, Ireland manufacturing facilities. For more information, visit www.msrgear.com.

MEDIA CONTACTS NOLS

Kelli Lusk Communications Director

208.309.3793 | kelli_lusk@nols.edu

MSR/Verde

Alexa McRoberts

Verde Brand Communications 717.808.9653 | cdi@verdepr.com

Deep Snow, Bold Lines and Fresh Mountain Stories – Arc’teryx Presents its 3rd annual Winter Film Tour!

North Vancouver, October 1st, 2024:

Conceived deep in the mountains and now traveling the world, Arc’teryx’s annual film tour features inspiring short  films that celebrate uncommon journeys into the mountains.  Each film project aims to take you around the world as athletes, individuals and awe-inspiring humans dispatch projects from  Yellowknife to Vail, The Alps to Mount Hasan.

Arc’teryx Presents will showcase nine films in total, returning to  stages and screens across the globe this winter, celebrating the  outdoors and the people who inspire, challenge and demand  change. The Arc’teryx Winter Film Tour will run from October  24 – December 14, 2024, and invites audiences to join for an  evening of inspiration and storytelling.

“The Winter Film Tour allows us an opportunity to reach guests  not just in the mountain towns, but across the largest cities in  the world. Working closely with local community partners and  bringing our athlete and friends of the brand stories to life on  screens across the globe! We hope guests leave feeling inspired  by the stories shown and ready for the mountains this winter”  said Meg Irvine, Community Program Manager, Arc’teryx.

The Winter Film Tour offers attendees the opportunity to check  out feature films premiering for the first time right in their  hometown and give back to their local community. This year’s  tour sees a roster of new and exciting venue stops, global  athlete attendance from the Arc’teryx athlete roster and most  importantly, 100% of ticket sales will be donated to local  partners. Alongside world premieres,Arc’teryx will also be  resurfacing some crowd favorite female-led films, including  Sandy Ward’s: Slides on the Mountain, Jamie Logan’s:  JAMIE, and Sylvia Forest and Danyelle Magnan: The Pass.  Alongside this, there will be Q&A sessions with featured  athletes, photo exhibitions, Arc’teryx gear giveaways, music,  refreshments, and more.

“Snowboarding truly is a place where art and sport collide. For  me being able to challenge and express myself physically and  creatively on my snowboard is the greatest gift. My hope is that  being able to capture these experiences through film and share  them in a unique way with the world inspires others to pursue  their passion.” said Elena Hight, Arc’teryx Snowboard  Athlete.

TOUR SCHEDULE – Find out when the Arc’teryx Winter Film Tour is coming to your city.

UNITED STATES:

New York: The Apollo – Thursday, October 24, 2024

Chicago: Music Box Theater – Thursday, November 7, 2024

Denver: The Oriental Theater – Thursday, November 7, 2024

San Francisco: Cowell Theater – Thursday, November 14, 2024

Los Angeles: El Rey Theatre – Tuesday, November 20, 2024

CANADA

Vancouver: Vogue Theatre – Friday, November 1, 2024

Calgary: Bella Concert Hall – Saturday, November 23, 2024

Toronto: Royal Theatre – Friday, November 8 & Saturday, November 9, 2024

Montreal: L’Olympia – Tuesday, December 10, 2024

EUROPE

Oslo: Vega Scene – October 24, 2024

London: BFI IMAX – October 30, 2024

Milan: Anteo Palazzo del Cinema – November 5, 2024

Zurich: Frame – November 7, 2024

Berlin: Zoo Palast – November 12, 2024

Stockholm: Biograf Rigoletto – November 14, 2024

Munich: ASTOR Film Lounge im ARRI – November 21, 2024

Paris: Le Grand Rex – November 28, 2024

As a brand, it is our responsibility to provide a platform for those making an impact in the industry, for athletes, changemakers, and  community leaders,” said Karl Aaker, VP of brand at Arc’teryx. “By elevating the voices in our community who are carving out  their own path and driving real change in the outdoors, it is our hope to inspire, educate, and encourage others to get outdoors,  to bring about positive change, and know there’s always a better way.”

Tickets range from $20 to $25 based on tour stop locations, with all proceeds donated to our community partners.  For more information about the Arc’teryx Winter Film Tour, visit https://events.arcteryx.com/film-tour/en.

About Arc’teryx

Arc’teryx is a Canadian company based in the Coast Mountains. Our design process is connected to the real world, focused  on delivering durable, unrivaled performance. Our products are distributed through more than 2,400 retail locations worldwide.  We are problem solvers, always evolving and searching for a better way to deliver resolved, minimalist designs. Good design  that matters makes lives better.

About Arc’teryx Presents

The stories Arc’teryx Presents supports celebrate the uncommon paths in the mountains, the people who hold true to their pure  love of mountain sport, and the communities that embody the belief that the mountains make us better.

For more information on The Arc’teryx Winter Film Tour, please contact media@arcteryx.com.