Archives: Press Releases

REDMOND, OREGON (June 12, 2024) – Overland Expo, the premier overlanding event series in the world, today announced Overland Expo Pacific Northwest (PNW), the second of four 2024 U.S. events, will take place June 28-30 Deschutes County Expo Center. With over 350 vendors, this consumer expo showcases the newest off-road autos, motorcycles, tents, cookware and equipment, mobile power, and technologies bringing the comforts of home to first time participants. Exhibitors from 10 different countries will show their latest offerings including Four-Wheel Pop-Up Campers, Optima Batteries, Rhino-Rack, and Yakima, among others.

Overland Expo Pacific Northwest hosts more than 300 session-hours of programs, 175+ different classes, demonstrations, and activities taught by 100+ instructors and presenters from around the world. Key show highlights include:

• BFGoodrich “Find Yourself Off-Road”: A popular attraction is the custom-built off-road course, where attendees can navigate various terrains atop BFGoodrich tires.
• “Women Who Wander”: A new series will feature female-specific education during the days throughout the weekend and a fun, engaging fireside chat on Friday night from 7 pm-9 pm.
• Land Rover “Vehicular Games”:  New this year, the Pacific Coast Rover Club and the Association of North American Rover Clubs will bring these “vehicular games” to Overland Expo Pacific Northwest on Sunday, June 30^th at the Deschutes Expo Center in Redmond, Oregon

“Following a successful Overland Expo West show, we look forward to nurturing the momentum of our overlanding series introducing more consumers to this experience,” said Jessica Kirchner, vice president of consumer events for Emerald, owners of Overland Expo. “New, casual participants are seeking simple, easy experiences rather than epic expeditions. Our event series caters to both new and experienced overlanders, providing a wide range of activities, brands, and training sessions enhancing their overlanding adventures.”

A highlight of the show every year is The Ultimate Build for vehicles and motorcycles when Overland Expo outfits the latest and greatest adventure gear creating a vision of the “ultimate” overland vehicle. This year, 2023 GMC Canyon AT4X was selected for the Ultimate Vehicle Build, while the 2024 Ural Gear Up Standard was chosen for the 2024 Ultimate Overland Motorcycle Build.

For more information, visit overlandexpo.com and follow Overland Expo and #overlandexpo on Instagram, Twitter, YouTube, and Facebook.

About Overland Expo 

Founded in 2009, Overland Expo is the world’s premier event series for do-it-yourself adventure travel enthusiasts. Hundreds of vendors of adventure travel equipment, camping gear, bikes, vehicles, and services convene at every Overland Expo event. Each Expo hosts hundreds of session-hours of classes, including for off-road driving techniques, adventure motorcycling, inspirational programs, roundtable discussions, demonstrations, as well as the Overland Film Festival. Overland Expo is owned and produced by Emerald.

About Emerald

Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit www.emeraldx.com

 

June 11, 2024 — Racine, WI — Jetboil®, the #1 choice of backpackers, campers, and adventurers*, proudly unveils its collaboration with the renowned adventurers behind Bound For Nowhere, MAK and Owen. This first-of-its-kind partnership from Jetboil includes sponsorship of the couple’s latest film, “Press On: A High Sierra Trail Story,” and a limited-edition Jetboil x Bound For Nowhere Flash Cooking System, designed to capture the spirit of adventure and exploration in the great outdoors.

The Bound For Nowhere team has been traveling full-time since 2016, searching for and finding beauty and inspiration wherever they roam. In August 2023, the pair set out for a grand adventure to hike the over 70-mile High Sierra Trail. Drawing inspiration from their experience on the trail, they worked with the Jetboil team and artist Tyler Anthony to bring the adventure and beauty of the High Sierra Trail to life in the limited edition Jetboil x Bound For Nowhere Flash design.

“At Jetboil, we believe life’s greatest adventures begin with a simple spark – inspiring you to explore, excel, and seek excitement in the great outdoors,” said Ally Spaight, Jetboil Marketing Manager. “We knew MAK and Owen were the perfect duo for a collaboration and our team is excited to celebrate fueling epic adventures with this new limited edition version of our bestseller, the Jetboil Flash.”

Jetboil’s Flash is optimized for efficiency. At only 13.3 ounces, it is lightweight, boils water lightning fast, and comes with a fuel canister stabilizer and a bottom cup that doubles as a measuring cup or a bowl. The new Bound For Nowhere limited edition design features a unique koozie graphic inspired by a landmark photograph taken from the trail. The illustration showcases a solo hiker on a cliff’s edge to evoke the solitude and peace of the outdoors. The sunset color palette reflects Bound For Nowhere’s signature style, adding warmth and resonance to the design.

“With all of our photography and video work, it’s always seen on screen and we’ve rarely seen it in a tangible form,” states Owen of Bound For Nowhere. “To just be able to hold the Flash in your hand and see this item that you hiked over 70 miles to inspire, it is really gratifying.“

The Jetboil and Bound For Nowhere partnership is showcased in the latest film, “Press On: A High Sierra Trail Story,” documenting MAK and Owen’s adventure, fueled by Jetboil, as they traverse the rugged High Sierra Trail. This cinematic journey captures the myriad of highs and lows experienced on the trail, breathing life into the inspiration behind the limited-edition design. For more information about the story behind the limited edition Jetboil design, visit the link here.

The Jetboil x Bound For Nowhere Flash is available now for a limited time on jetboil.com and select REI locations with an MSRP of $129.99. For more information and to view the “Press On: A High Sierra Trail Story” film, visit the link here.

To learn more about Bound For Nowhere go to https://www.boundfornowhere.com/. For more information on Jetboil and the latest brand news, visit www.jetboil.com or contact Katie Richter at katie@darbycommunications.com.

ABOUT JETBOIL®

Since its inception in 2004, Jetboil’s category leading cooking systems have won numerous awards both inside and outside the outdoor industry. The proprietary FluxRing® Technology, at the heart of Jetboil® cooking systems, defines efficiency, safety and ease of use and its introduction revolutionized the outdoor cooking category. Jetboil® is committed to simplifying and personalizing outdoor cooking and fueling a world of exploration. Jetboil® is the trusted and indispensable companion of those who push the limits of their endurance and the boundaries of their experience. Visit Jetboil at www.jetboil.com.

ABOUT JOHNSON OUTDOORS INC

JOHNSON OUTDOORS is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft Recreation, Fishing, Diving and Camping. Johnson Outdoors’ iconic brands include: Old Town® canoes and kayaks; Carlisle® paddles; Minn Kota® trolling motors, shallow water anchors and battery chargers; Cannon® downriggers; Humminbird® marine electronics and charts; SCUBAPRO® dive equipment; Jetboil® outdoor cooking systems; and, Eureka!®camping and hiking equipment.

*1 Per Circana market share of 1-burner camp stoves over $100 retail price for 12 months ended December 2023

 

SAN FRANCISCO (June 11, 2024) – Royal Robbins, one of the original outdoor adventure brands, unveils its Spring 2025 collection. With a driving focus on comfort, durability, performance, and versatility, the new Spring line introduces innovative features and designs tailored to meet the demands of today’s adventurers.

Building on 25 years of success as the brand’s #1 selling adventure shirt, Royal Robbins introduces the Women’s Desert Pucker. Like its predecessor on the men’s side, the women’s Desert Pucker is comfortable, soft, cooling, quick-drying, and made with wood-derived TENCEL™ Modal fibers. They utilize responsibly sourced wood and a process that uses 50% less carbon emissions and water consumption than comparable fibers. This shirt is carbon neutral by mitigating emissions through the brand’s ‘avoid, reduce, compensate’ approach. The women’s Desert Pucker features a short, boxy style in vivid colors for Spring 25.

The new Camino Pucker is the basecamp party version of the Desert Pucker, available for both men and women. Ideal for climbing, hiking, biking, and dancing around the fire, the Camino Pucker features vibrant prints and greater freedom of movement. With a nod to the brand’s storied heritage, the product team tapped into Fish and Caledonia prints from the brand’s archives. Like all Pucker shirts, it’s comfortable, durable and made from wood-derived TENCEL™ Modal fibers and is carbon neutral by mitigating emissions through the brand’s ‘avoid, reduce, compensate’ approach.

Informed by decades of adventures on rivers and rocks, and comprehensive insights into today’s consumers, the All-In Short is durable, lightweight and designed to go anywhere and do anything – you can do it ALL, IN these shorts! Made from recycled nylon, the All-In Short has no annoying liner. This short features a non-slip waistband with interior drawcord, and perfect pockets to keep items safe yet easily accessible. Available in a 2.5” inseam for women, and 5” for men.

Royal Robbins solves the challenge of adventurers looking for robust protection from mosquitoes without the use of harmful toxic chemicals and biocides. The brand launches its proprietary Mosquito Protection Technology™ (MPT) in several key men’s and women’s styles for Spring 2025. MPT is a highly effective, non-toxic, durable alternative to chemical laden materials, making it safer for you and the environment. Tested in the field and in the labs of Vector® Textiles, these tight-weave, engineered fabrics are a robust and durable barrier to mosquitoes, free of chemical repellents and biocides. Unlike chemical based solutions, MPT ‘s protection will not wash away.

New for Spring 25 and offered for men and women, the versatile, wind and water-resistant Wilder Zip-Off Pant is designed for adventure, with zip-off functionality that allows you to convert the men’s pant (pictured: left) into a 9” short, and the women’s pant into a 3” short.

The pants feature two slant front pockets, two patch pockets at the back, and one zip-secure pocket, and are made from 94% recycled nylon and 6% elastane.

The latest addition to the Expedition family, the Expedition III L/S is a lightweight, comfortable, and extremely versatile shirt for adventure. The tight weave engineered fabric makes this MPT™ shirt highly effective at mosquito protection without the use of toxic chemicals. It boasts quick-drying properties as well as UPF 40+ sun protection. The performance Expedition III offers a fold-up collar for additional neck coverage, two side-entry zip-secure chest pockets, as well as a drop-in chest pocket with a sunglasses sleeve, and adjustable cuffs. This durable 100% recycled polyester ripstop fabric is bluesign®-approved ensuring reduced impact on people and the planet.

Additional MPT offerings for Spring 25 include the men’s Amp Lite II L/S and the women’s Expedition Pro ¾ Sleeve.

The brand continues to build on its reputation as a sustainability leader. Eighty-three percent of styles in the Spring 2025 line meet or exceed the brand’s highest sustainability standard, which dictates a product must be made with 50% or more lower-impact fibers, including preferred cotton, recycled polyester, traceable wool, preferred forest materials, hemp, or recycled nylon.

The new Spring 2025 collection will be available to consumers in March 2025 at specialty retailers, and online at royalrobbins.com.

About Royal Robbins® 

Founded in 1968 by world-renowned climbers and adventurers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer, and retailer of versatile, durable, and stylish apparel for the next generation of adventurers. The brand maintains a commitment to environmental and social responsibility by prioritizing natural fibers and maintaining carbon neutrality in Scope 1 and 2 emissions. Royal Robbins gear can be found in outdoor and specialty retail partners throughout the world. We believe nature and adventure are good for the soul. To learn more, please visit royalrobbins.com.

WILLISTON, Vermont [June, 11, 2024] — Mammut, the leading Swiss outdoor brand renowned for its commitment to innovation and excellence in mountain equipment, welcomes Cail Soria to its esteemed roster of mountain athletes. Soria brings a diverse background and wide range of climbing experience to the team, and solidifies the brand’s commitment to supporting the world’s most accomplished climbers.

Soria has more than a decade of climbing experience and is proudly representing the USA Paraclimbing team on the international stage. She recently competed in the Paraclimbing World Cup in Salt Lake City, Utah, ranking 4th in lead. Beyond her achievements in climbing, Soria is an adventure-based photographer and snowboarder, embodying Mammut’s ethos of diversity and representation in outdoor pursuits.

“I’m excited to continue pushing the limits of what I previously thought was possible – and humbled to be doing it alongside such a renowned brand like Mammut,” said Soria. “My climbing journey has been fueled by determination and a passion for pushing boundaries. I’m looking forward to seeing what is possible this summer, and beyond, with my personal climbing goals and the World Cup circuit.”

Soria joins climbing legends Steph Davis and Katie Lambert, who both have a longstanding partnership with Mammut. Davis has left an indelible mark on the sport through her groundbreaking ascents and unwavering dedication to her craft. Katie is a force in the climbing community known for her bold ascents and pioneering spirit. Like Davis and Lambert, Soria has a strong commitment to pushing the sport forward, making her the perfect fit for the Mammut team.

“We are honored to welcome Cail to the Mammut family,” said Maddie Petry, Vice President of Marketing at Mammut NA. “Her passion and commitment to climbing perfectly align with our values. We look forward to supporting her in all of her endeavors and seeing where her climbing career takes her.”

For additional information about Mammut and its roster of mountain athletes, visit Mammut.com and follow them on Instagram @MammutNA.

About Mammut Sports Group

Established in 1862, Mammut stands as a global leader in providing high-quality products and unique experiences for mountain sports enthusiasts. With over 160 years of heritage, this Swiss-based premium brand is a hallmark of safety and innovation. Mammut’s offerings, known for their functionality, responsible performance and contemporary design, make it one of the most comprehensive suppliers in the outdoor industry. The brand’s extensive range includes hardware, footwear, and apparel, catering to a wide spectrum of activities. As of 2024, Mammut Sports Group AG operates in around 40 countries and employs approximately 800 people, continuing to forge a legacy of excellence and adventure. Learn more on Mammut’s website and join the conversation on Facebook, Instagram and Twitter at @MammutNA and @MammutNorthAmerica.

 

 

 

Portland, OR – June 11,  2024  – Snow Peak, an international Japanese camping brand with 65 years of history, is pleased to grow its shop-in-shop program with California-based specialty retailer Sports Basement, launching year-round retail activations at four of its locations in San Francisco and Orange County. Snow Peak Shop-In-Shops at Sports Basement Presidio and Orange County locations are now open, with Berkeley and Redwood City to follow in June.

This substantial partnership allows Snow Peak products to be displayed at retail and explored by the consumer as they would be at the campsite. The opportunity to experience sitting around the Takibi Fire and Grill, under the Takibi Hexa Tarp, inspires the consumer’s imagination. Different types of scenes at each location show full camp set-ups including tent options, campfire displays, multi-function outdoor kitchens and ultra-light backpacking options.

“As a Japanese camping brand,  we are focused on bringing our style of camping to life through investments in direct retail, as well as our Campfield in Long Beach WA,” said Noah Reis, vice president and chief operating officer at Snow Peak USA. “Sports Basement’s experience-driven approach, community, and understanding of our brand felt like a strong fit to bring our story to life. We’re excited to offer our strong California community a place to experience our products as we start this partnership, and we look forward to adding our unique events and camping experiences to further engage customers over the coming months.”

“The Snow Peak brand has long been a staff favorite at Sports Basement, especially among our most experienced backcountry staff members. When the opportunity came to partner with such a beloved company at this level, we couldn’t say yes fast enough.” says Aaron Schweifler, Sports Basement’s Chief Operating Officer. “It’s incredible to see the care and detail given to each item in Snow Peak’s inventory. It truly has to be seen to be believed, so we’re honored to be able to host such impressive, experiential displays in our stores. We’re excited to see where this landmark partnership takes us next.”

Retail partnerships play an important role in Snow Peak’s strategic retail plan, as the brand looks to offer a new way to experience camping and time outside. The Snow Peak approach centers comfort, community and slow moments in nature, focusing on the campsite as the destination.

As Snow Peak grows its shop-in-shop program, the brand touts its unique ability to attract new, young and diverse customers, with its mission to create restorative moments while connecting with nature. Snow Peak’s shop-in-shop program offers highly curated and customizable collections that reflect the consumer demands within unique geographic regions. Among other benefits, Snow Peak believes shop-in-shops help to strengthen mutually-beneficial partnerships that allow both the brand and the retailer to realize success with the customer.

Snow Peak shop-in-shops can be found at the following Sports Basement locations:

Berkeley – 2727 Milvia St, Berkeley, CA 94703

Orange County – 10800 Kalama River Ave. Fountain Valley, CA 92708

Redwood City – 202 Walnut Street, Redwood City, CA 94063

San Francisco Presidio – 610 Old Mason Street, San Francisco, CA 94129

About Snow Peak        

Founded in Japan in 1958, Snow Peak is a Japanese camping brand serving customers in the USA for more than 20 years, with a mission to unite people and alleviate the stresses of modern life through time gathering outside. Its Japanese-designed, lifetime-guaranteed camping equipment serves as a catalyst for restorative experiences in nature. Focused on bringing people together, Snow Peak operates immersive retail locations in Portland and Brooklyn, a restaurant Takibi, and a full-scale campground, the Long Beach Campfield. Snowpeak.com