Dometic Launches Front Runner Slimline II Roof Rack For New Toyota Land Cruiser

LOS ANGELES (June 20, 2024) – Dometic introduces the all-new Front Runner Slimline II Roof Rack kit designed specifically for the 2024 Toyota Land Cruiser. Engineered for adventure, the Front Runner Dometic Slimline II Roof Rack is already a favorite among overlanders for its modular, lightweight, and incredibly strong design. Bringing unparalleled strength and versatility, as well as over 55 adventure-ready accessories, the Slimline II is the perfect gear-hauling solution for the all-new Toyota Land Cruiser.

Known for cutting-edge innovation and rugged durability, the Front Runner Dometic Toyota Land Cruiser Slimline II Roof Rack kit has been designed exclusively for the reimagined Toyota Land Cruiser model.

Engineered for adventure, the Slimline II Roof Rack kit epitomizes strength and versatility. Its rugged appeal and practical functionality are enhanced by seamlessly integrating with over 55 exciting accessories, from heavy-duty storage solutions to camping gear. This ensures the all-new Land Cruiser can confidently tackle the toughest trails with ease.

Note to Editors

Photos can be found here. For additional  information about the new Toyota Land Cruiser Slimline II Roof Rack kit please visit here.

ABOUT DOMETIC

Dometic is a global market leader in the mobile living industry. Millions of people around the world use Dometic products in outdoor, residential, and professional applications. Our motivation is to create smart, sustainable, and reliable products with outstanding design for an outdoor and mobile lifestyle in the areas of Food & Beverage, Climate, Power & Control, and Other Applications. Dometic employs approximately 9,000 people worldwide, had net sales of SEK 21.5 billion (USD 2.5 billion) in 2021 and is headquartered in Stockholm, Sweden.

ABOUT FRONT RUNNER

Front Runner is a South African manufacturer of camping and vehicle equipment based in Johannesburg. Founded in 1999, the company’s product range includes roof racks, drawer systems, tents, awnings, water tanks, other transport and storage solutions and a variety of camping accessories. It all started with a handful of friends from South Africa, who were equipped with know-how in technology, design, production and a penchant for off-road trips. After suffering from the fact that the existing equipment could not withstand their travels around the world, they developed new patented equipment and made it stronger and smarter. Today, Front Runner products enjoy a well-deserved reputation for quality, design and durability. On May 20, 2021, Front Runner was acquired by Dometic.

 

 

 

 

 

 

 

The New deuter Speed Lite Pro Wins ISPO Award for Lightweight Speed on the Trail

Munich, Germany (June 20, 2024) – deuter, a global leader in backpacks and outdoor equipment, celebrates the ISPO Award 2024 win for its new Speed Lite Pro backpack series. Designed for ambitious, fast-paced hikers, the Speed Lite Pro prioritizes lightweight construction and exceptional comfort without sacrificing essential features.

“We’re honored to receive the ISPO award for our new Speed Lite Pro series. This recognition reiterates our commitment to innovation, quality outdoor products, and comfort,” says Jonathan Degenhardt, managing director at deuter USA.

The Speed Lite Pro (MSRP $120-140) will be available in sizes 17SL, 19L, 23SL, 25L, and 28SL. The pack achieves its award-winning performance through a combination of key features:

  • Unmatched Comfort and Stability – Wide, breathable shoulder straps, comfortable hip fins, and an adjustable sternum strap create a secure, load-bearing fit that minimizes strain on the shoulders and back.
  • Quick Access on the Move – Strategically placed pockets on the shoulder straps and hip fins keep essentials like water, snacks, and navigation tools readily available.
  • Ultralight Design for Efficiency – The new LiteAir back system minimizes the weight to an impressive 1lb 8oz for the 25L.
  • Sustainable Innovation – deuter prioritizes environmental responsibility and offers a lifetime warranty on all The Speed Lite Pro collection is a bluesign® product, Green Button certified, Climate Partner certified, and PFAS free.

“Comfortable and stable backpacks are particularly important for speed hiking. The new Speed Lite Pro impresses with its great fit, good ventilation and low weight,” says the IPSO Award Jury.

The Speed Lite Pro will be available at retailers and online in March 2025. For media inquiries or more information, please email andrea.green@rygr.us.

About deuter: From backpacking to mountain biking, alpinism, and travel, to child-carrying and family adventures, deuter crafts highly functional, comfortable, and environmentally friendly packs for everyone and everywhere. With over 120+ years of experience, deuter has played a vital role in shaping the culture of mountain adventure since its 1898 founding in Germany. deuter inspires every new generation to get outside and experience mountain adventures the way they want to. www.deuter.com

 

Gerber Gear Teams Up with Brooklyn Bell to Expand Limited Edition Artist Series

PORTLAND, Ore. (June 20, 2024) – Gerber Gear, a leading outdoor brand dedicated to crafting problem-solving tools announces today the next installment of the Gerber artist series. Teaming up with outdoor artist and mountain athlete, Brooklyn Bell, Gerber will debut outdoor-inspired illustrations created by Bell and added to the award-winning USA made Assert folding knife. This artist collaboration is exclusively available on www.gerbergear.com

Bell, renowned for her mountain biking, skiing, and artistic talents, lives in the Pacific Northwest and crafts artwork that reflects outdoor experiences. Blending hand drawings with Photoshop, Bell finds inspiration from friends, music, role models, mountain culture observations, and her favorite colors of the moment.

Bell’s illustration will be available for a limited time on the Gerber Assert. Built in Gerber’s zero-waste Portland, OR factory, the Assert is a lightweight compact carry knife that is purpose-built for exploring outdoors. The S30V plain edge blade balances ruggedness and finesse matched with a textured handle for optimal grip. The Assert is the perfect match for Bell’s designs and will give everyone confidence when spending time outside.

“Expanding the artist series with Brooklyn is a testament to our commitment of inspiring more people to explore the outdoors,” said Ash Williams, Gerber’s Global Head of Marketing. “Bell’s signature outdoor designs are a perfect fit for the Gerber brand as it continues to launch new partnerships and bring unique products to market.”

To learn more about Brooklyn Bell please visit https://www.brooklynbelldesign.com/ or follow her on Instagram.

Like all Gerber products, the limited artist series knives are backed by the Gerber Guarantee, a limited lifetime warranty hailed as one of the best in the industry.

To learn more about the Gerber artists series, please visit www.gerbergear.com or connect with Gerber on Instagram and Facebook.

Download images HERE

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About Gerber:

Gerber is a global outdoor brand founded in 1939 that builds knives, multi-tools, and problem- solving gear for wherever the pursuit may lead you. For 85 legendary years, Gerber products have been used by mountain climbers, trail hikers, backpackers, kayakers, and more. Gerber products are at home on a hunt in the middle of nowhere, and patio campsites right outside the home. All Gerber products are backed by the Gerber Guarantee, a limited lifetime warranty. All Gerber products are backed by the Gerber Guarantee, a limited lifetime warranty. For more information, please visit www.gerbergear.com.

 

Outdoor Participation Hits Record Levels for Ninth Consecutive Year

2024 Outdoor Participation Trends Report reveals outdoor recreation grew to over 175 million participants with increasing numbers of women, people of color, and seniors

 

BOULDER, COLO [June 18th, 2024] – Today, Outdoor Foundation (OF) and Outdoor Industry Association (OIA), the longtime authority on outdoor participation research and data, released findings from their 2024 Outdoor Participation Trends Report. The report provides members of the outdoor industry exclusive participation data and activity insights that will inform business strategies for the year ahead.

The 2024 Outdoor Participation Trends Report shows that the outdoor recreation participation base grew 4.1% in 2023, to a record of 175.8 million participants, a number that represents 57.3% of the United States population. The number of outdoor recreation participants increased across demographics and activities as new, more casual participants began hiking, biking, camping, running, and fishing.

Other key findings of the 2024 Outdoor Participation Trends Report include:

  • In 2023, 22.2 million more Americans aged six and older participated in outdoor recreation than were participating in 2019.
  • For the first time ever, more than half of American women participated in outdoor recreation.
  • Members of the LGBTQ+ community continued to be the most active adult cohort.
  • The participant base became more ethnically and racially diverse in 2023, but not by much. 69.7% of participants are White, 10.3% are Black, 13.4% are Hispanic, 5.3% are Asian or Pacific Islander, and 1.4% identify as people with other ethnic/racial origins.
  • The average number of outings per participant in 2023 fell 11.4% – from 70.5 outings per participant in 2022 to 62.5 outings per participant in 2023.
  • In 2023, 7.7 million Americans tried one or more outdoor recreation activities for the first time.

“For any business that wants to succeed in today’s competitive marketplace, understanding the evolving consumer base and how they choose to spend their time outdoors is essential knowledge,” said Kent Ebersole, President of OIA. “The data in this report reveals invaluable insights so that our members can strategically grow their business and so that our industry can serve a broader audience of participants and make outdoor recreation even more accessible.”

For over 15 years, the Outdoor Participation Trends Report has served as the most trusted and comprehensive source of insights and narratives around who is doing what in the outdoors — as well as when and how. The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, funds the research that produces the annual Outdoor Participation Trends Report and publishes the findings in partnership with OIA every year.

“Our report highlights interesting shifts in who’s recreating in the outdoors. While we’re excited to see some increases in participation diversity, there is still more work to be done in order to keep pace with changes in the demographics of the U.S. population,” said Lesford Duncan, Executive Director of Outdoor Foundation. “The findings of this report is a clear call for our outdoor ecosystem, including outdoor industry and public sector efforts, to work together to increase participation by prioritizing representation and inclusion in design, marketing, programming, outreach, and advocacy.”

The 2024 report reflects data gathered during the 2023 calendar year. While the executive summary of the report is available to the public, the full report is available exclusively to OIA members and Outdoor Foundation partners.

 

About Outdoor Foundation 

The Outdoor Foundation, the philanthropic arm of the Outdoor Industry Association, is a national 501(C)(3) nonprofit organization dedicated to getting people outside for their health, the health of communities, and the health of the outdoor industry. Through community investment and groundbreaking research, the Outdoor Foundation works with partners across the country to address equity barriers and help make the outdoors accessible for all. Visit outdoorfoundation.org for more information.

 

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org

Renowned surfers John and Nathan Florence join the Lift Foils team to expand the sport of surf foiling

Aguadilla, Puerto Rico (June 18, 2024) — Lift Foils – creators, innovators, and developers of eFoils, surf foils, and foiling equipment – announces today the signing of John and Nathan Florence to the Lift Foils team, in conjunction with the launch of the new Florence Collection by Lift. A groundbreaking collaboration, the well known and highly regarded professional surfers look to work with Lift Foils to highlight the ways in which surf foiling is a complementary and essential tool for watermen and women seeking to deepen their connection to the ocean, remove themselves from crowded surf lineups, and allow surfers to still enjoy and explore on open water when surf conditions are less than ideal.

The Florence brothers are renowned for their surfing achievements, deep appreciation of the ocean and as avid stewards for ocean conservation and protection. Together, they bring an authentic and passionate perspective to surf foiling. Through this collaboration, John and Nathan will share their stories and experiences, showcasing how foiling can expand the horizons of any surfer’s journey. Downwind foiling, with its unique blend of innovation and opportunity for exploration, offers new ways to engage with the water, making it a valuable addition to the quiver of any ocean lover.

“I’ve grown up around the ocean, spending almost every day of my life enjoying it, whether it’s surfing, bodysurfing, or sailing,” said John Florence. “In the last few years, downwind foiling has become a big part of that – being able to ride waves miles offshore and essentially go as long as you want is a dream. Partnering with Lift allows me to dive deeper into that world, and is an exciting opportunity to help design and hopefully inspire people to enjoy the ocean in a different way.”

“Foiling has expanded my range of activities in the water, and gives an experience on the water that’s free from crowds or on days with just a little wind or tiny swell,” said Nathan Florence. “Foiling feels like flying, with rides lasting 20-30 minutes or longer. Some of our first foiling experiences were with Lift, and we’re thrilled to officially partner with a brand that aligns with our passion for deep water exploration.”

On the product side, the collaboration between Lift Foils and the Florence brothers focused on the development of two front wings and a back wing to feed the soul of downwind exploration. The Florence 110 X is based on the DNA of the thoroughbred 110 High Aspect X, but with a side of user friendliness rarely seen in wings of this size and aspect ratio. The increased camber enhances low-end useability while the high modulus carbon construction gives the rider precision control. Meanwhile, the Florence 130 X is tuned to perform as John and Nathan’s downwind daily driver. The 130 X has the top and low end needed to enjoy downwind runs in all conditions with speed and style. Finally, the Florence 21 X is the ultra high-performance downwind tail, with the medium length fuselage providing just enough stability, while the low angle of incidence provides limitless glide to connect bumps.

“As athletes, John and Nathan Florence accomplish the unimaginable which is always exciting to watch and experience. But above all, we value their humble nature and tremendous character,” said Nick Leason, founder of Lift Foils. ”There is no doubt that the sport of foiling will rise to new levels of excellence under their leadership, and we consider it a great honor and we’re extremely excited to collaborate with the Florence brothers.”

To hear more from John and Nathan as they discuss their journey with downwind foiling and the development of the Florence Collection with Lift Foils, please visit Lift Foils’ YouTube page.

The new Florence Collection of wings is available now direct from Lift Foils by visiting https://liftfoils.com/florence, or through Lift Foils retailers. For more information about Lift Foils, its products, and initiatives, visit https://liftfoils.com/.

About Lift Foils

Lift Foils is the creator of the original electric hydrofoil (eFoil), owner of many of the patents used in today’s eFoil components, and the preeminent leader in the eFoiling space. Founded in

2010 in Puerto Rico by engineer and avid surfer Nick Leason, the Lift eFoil allows riders of all levels to experience flight over almost any body of water at speeds over 30mph, with no waves or towing required. Lift Foils’ eFoils and surf foils can be found at more than 350 affiliates and retail partners in 80 countries across the globe. For more information or to find a retailer near you, go to www.liftfoils.com.