Archives: Press Releases

PARK CITY, Utah (April 30, 2025) – Rossignol athlete Marcus Goguen made history last month, becoming the youngest athlete to secure the overall Freeride World Tour champion title in men’s ski. At just 20 years old, Goguen’s achievement marks a milestone for both his burgeoning career and the Rossignol brand’s long-standing legacy in freeride. The Whistler, BC-based athlete’s career has been defined by standout performances over the past few years.

After winning the 2023 Junior World Championship, Goguen earned a wildcard into the FWT Kicking Horse event, where he immediately claimed his first podium on the tour, coming in second place. In 2024, he landed on the podium at nearly every FWT stop, putting in a show-stopping run on the infamous Bec de Rosses face in Verbier, where he opened up a new, previously unskied line during the finals. He earned first place for his performance and nearly took the overall title, coming in second. This season, Goguen solidified his place in FWT history with a third-place finish and two first-place victories, propelling him to the overall world title. Goguen’s remarkable consistency speaks for itself. He’s podiumed in every event where he hasn’t crashed.

“Whether he’s ripping around Whistler with friends or throwing down on the tour, Marcus just operates on a different level,” said Nick Castagnoli, Brand Marketing Director, Rossignol Group North America. “To watch him excel on this stage amongst a crazy-competitive field has been amazing to witness as a fan of the sport and of Marcus himself. It couldn’t happen to a nicer, humbler, and hard-working guy. We’re all very proud of him here and excited to see what the future holds.”

Goguen has spent both of his FWT seasons skiing on Rossignol’s award-winning  Sender Free 110, a true workhorse and the pinnacle of versatility within Rossignol’s freeride collection. The 2024/2025 FWT season was a testament to its capabilities, with athletes navigating some of the most variable conditions and challenging venues seen to date.

In addition to his competitive success, Goguen also spent a portion of the season filming with Matchstick Productions for their 2025 feature film and has been working alongside fellow Rossignol freeride and snowboard athletes to develop the brand’s new tip-of-the-spear freeride jacket and bib. The new kit will serve as the basis for the brand’s growing freeride offer in the softgoods category.

To follow Marcus’ exploits year-round, follow @rossignolfreeride, @rossignolbikes, and @marcusg360 on Instagram. For more information on Rossignol’s award-winning winter sports and outdoor equipment, please visit rossignol.com.

PROVIDENCE, R.I. & LOS ANGELES, April 30, 2025 – Revelyst Inc., a collective of world-class maker brands that design and manufacture performance gear and precision technologies, and Evolution USA, LLC, a leading U.S.-based licensing agency, today announced a multiyear partnership under which Evolution will secure licensing deals for a select number of Revelyst’s iconic outdoor brands.

The collaboration will empower six of Revelyst’s adventure sports and outdoor performance brands—Fox Racing, Simms Fishing Products, Camp Chef, Primos, Hoppes and Blackburn—to tap into Evolution’s proven expertise in brand licensing. Together, the two companies aim to unlock new partnerships, bring innovative products to market, and deliver increased value to consumers who live and breathe the outdoor lifestyle.

“This partnership with Evolution represents an exciting step forward in our mission to create deeper, more meaningful connections between our brands and consumers,” said Simon Waters, President of Licensing, Entertainment and Communications for Revelyst. “By expanding into new licensed product categories beyond the core existing assortments, we’re opening doors to innovative collaborations that stay true to our brand DNA while making our products more accessible and relevant to a wider audience. We are excited to see how Evolution will help expand our reach into these new categories.”

Evolution monetizes and enhances brand value via licensing, direct-to-retail partnerships, collaborations, experiential retail, direct-to-consumer sales and location-based entertainment. The agency’s clients include: Gaumont Television, Stampede Ventures, Black Angus Steakhouse, Senna Brands, The Revelyst Group, Pressman Films, Morgan Creek Entertainment, Revolution Studios, Smoko Studio, OLO Industries, World of Neopets and The Ella Fitzgerald Charitable Foundation, among others.

“We’re thrilled to partner with the Revelyst teams and help bring their iconic brands into new arenas,” said Travis J. Rutherford, Co-Founder/Chief Revenue Officer and Head of Business Affairs for Evolution USA. “The depth and passion behind Revelyst’s brand portfolio align perfectly with our approach to brand building. Together, we’re poised to deliver meaningful, high-quality products that outdoor consumers will love.”

This new partnership is effective immediately, with licensed product expansions expected to roll out in 2025 and beyond.

The Revelyst portfolio of brands will be showcased in the Evolution booth #F208 at the Las Vegas Licensing Expo 2025, held May 20-23 at the Mandalay Bay Convention Center.

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About Revelyst
Revelyst Inc. is a collective of world-class maker brands that design and manufacture performance gear and precision technologies. Our category-defining brands leverage meticulous craftsmanship and cross-collaboration to pursue new innovations that redefine what is humanly possible in the outdoors. Portfolio brands include Foresight Sports, Bushnell Golf, Fox, Bell, Giro, CamelBak, Bushnell, Simms Fishing, Primos, Blackburn, Camp Chef and more. For more information, visit our website at www.revelyst.com.

About Evolution
Evolution is a leading licensing and brand management agency headquartered in Calabasas, California, servicing the popular culture, television and film, gaming, toy, celebrity, character, outdoor, motorsports and lifestyle industry verticals. Evolution offers bespoke turn-key solutions, including strategic brand planning, market analysis, contract negotiations, legal support, product development, retail development, finance and royalty collections, contract compliance, inventor relations, as well as providing leading manufacturers a full-service licensing acquisitions team.

 

BOULDER, Colo. – April 30, 2025 – Nite Ize^®, a leading manufacturer of innovative solution-based outdoor and everyday carry products, today announced its acquisition of Orange Screw^®. The company is known for its proprietary design of ground anchors for various outdoor applications including securing tents, canopies, landscape elements and anchoring other items during outdoor activities. Priced between $8.95 and $25.95, consumers can purchase Orange Screw products online at OrangeScrew.com, various outdoor and hardware retailers, as well as on NiteIze.com at a future date. 

Orange Screw ground anchors are a highly effective, durable alternative to traditional tent stakes and anchoring devices. Made in the USA, they are available in two sizes: large (12.25”) for tents, canopies, pet tie-outs, and heavy-duty gear, and small (9.5”) for smaller tents, tarps, plants, holiday decorations and lighter gear.

“Nite Ize is focused on meeting the increasing consumer demand for outdoor solutions that seamlessly combine functionality with convenience,” said Rick Case, CEO of Nite Ize. “The acquisition of Orange Screw perfectly complements our existing line of high-quality tie down solutions, providing adventurers, campers, and DIYers with ways to secure, and confidently anchor their gear.”

“This acquisition marks a meaningful new chapter for us,” said Kirby Erdely, founder of Orange Screw. “Working with Nite Ize has been a dream of mine since I met Rick at a trade show several years ago. I’m excited to see our home-grown brand grow and evolve under Nite Ize’s leadership, and I’m confident that—with their resources—many more people will get to experience the unique products we’ve created.”

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About Orange Screw 

Orange Screw is a family-owned company based in Bingen, Washington, in the heart of the Columbia River Gorge. Founded in 2015 by outdoor enthusiasts, the company designs and manufactures high-performance ground anchors that stand up to the elements, especially wind. Built for adventure and engineered for security, Orange Screw ground anchors provide a simple, effective solution to keeping gear, shelters, and belongings firmly in place. 

About Nite Ize
Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Tie-Downs + Bungees, Key Accessories, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.

Media Contact: Cassidy Clark

Cassidy.clark@offmadisonave.com

480-363-5566     

Frisco, TX – [April 2025] — Academy Sports + Outdoors is broadening its premium protective eyewear selection with the addition of the Wiley X’s WX JAKL, a standout in the brand’s 2025 lineup. Engineered for those who demand both style and uncompromising performance, the WX JAKL represents the latest evolution in Wiley X’s mission to protect and enhance vision in the most challenging conditions.

Select non-polarized WX JAKL models meet the rigorous U.S. military ballistic safety standards, delivering battle-tested protection for tactical users and high-impact work environments. Meanwhile, models featuring Wiley X’s signature CAPTIVATE™ polarized lenses offer enhanced color contrast and clarity while minimizing glare—ideal for outdoor enthusiasts, anglers, and professionals who rely on peak optical performance.

With its bold new design and field-proven functionality, the WX JAKL is now available at Academy Sports + Outdoors stores and online at Academy.com.

For more information about Wiley X and its product offerings, visit www.wileyx.com.

 

Aguadilla, Puerto Rico (April 28, 2025) – Lift Foils, the pioneer of the eFoil category and a leader in performance foiling equipment, has begun shipping its newest flagship products: LIFT5 and LIFTX. After months of anticipation and a successful preorder window, both platforms are now arriving in the hands of riders around the world.

This new lineup brings two distinct ride experiences, both powered by a single, completely redesigned platform. The new core architecture features the Lift Connect System (LCS) for tool-free assembly, the advanced Gen5 Battery, and upgraded wireless electronics for a seamless setup and reliability across both models. One platform, two paths—choose LIFT5 for premium eFoil performance, or LIFTX for the ultimate in hybrid versatility and surf-inspired adventure.

LIFT5: Precision Made Simple

LIFT5 introduces a smarter, more tactile eFoil system engineered to reduce friction at every step. The Gen5 Battery locks in with a secure, one-motion drop. The propulsion system connects with a clean, mechanical click. And a single button powers the board. Everything is designed to feel solid in hand and seamless on the water. “We built LIFT5 to eliminate friction,” said Nick Leason, Lift Foils Founder and CEO. “Setup is faster. Connections feel solid. It’s intuitive and it delivers a user-friendly experience you can rely on. You feel the engineering in every interaction, even before you get on foil.”

With refined board shapes and updated accessories, LIFT5 delivers a premium riding experience that’s easy to access and built to last. Whether it’s your first ride or your hundredth session, everything about LIFT5 is designed to elevate confidence, comfort, and control.

LIFTX: A Surf Foil With Power

LIFTX merges the compact agility of a surf foil with the power of an eFoil to create a new category of ride. Designed for downwinders, open ocean exploration, and surf-focused progression, LIFTX allows riders to power out, cut the motor, and ride clean. “LIFTX gives you access—plain and simple,” said Leason. “You can position yourself exactly where you want to be, ride off throttle, and flow through the open ocean. It’s not just a powered foil, it’s a tool to learn, to explore, and to unlock sessions that wouldn’t otherwise happen.”

Built with a lightweight frame and modular propulsion system—including a low-mounted folding prop—LIFTX delivers seamless transitions between powered flight and pure foil performance. It’s ideal for riders chasing swell, exploring new terrain, or pushing what’s possible in the surf.

LIFT5 and LIFTX mark the beginning of a new product cycle for Lift Foils, shaped by real-world rider feedback, surf-inspired design, and a continued commitment to innovation. Each platform includes a full suite of upgrades, from redesigned board bags and one-button startup to next-gen batteries and seamless propulsion swaps. Both platforms are now shipping globally through liftfoils.com and Lift’s worldwide dealer network.

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About Lift Foils

Lift Foils is the creator of the first commercially available eFoil, owner of many of the patents used in today’s eFoil components, and the preeminent leader in the eFoiling space. Co-founded in 2010 in Puerto Rico by engineer and avid surfer Nick Leason, the Lift eFoil allows riders of all levels to experience flight over almost any body of water at speeds over 30mph, with no waves or towing required. Lift Foils’ eFoils and surf foils can be found at more than 350 affiliates and retail partners in 80 countries across the globe. For more information or to find a retailer near you, go to www.liftfoils.com.

 

Frisco, TX – [April 2025] — Academy Sports + Outdoors is broadening its premium protective eyewear selection with the addition of the Wiley X’s WX JAKL, a standout in the brand’s 2025 lineup. Engineered for those who demand both style and uncompromising performance, the WX JAKL represents the latest evolution in Wiley X’s mission to protect and enhance vision in the most challenging conditions.

Select non-polarized WX JAKL models meet the rigorous U.S. military ballistic safety standards, delivering battle-tested protection for tactical users and high-impact work environments. Meanwhile, models featuring Wiley X’s signature CAPTIVATE™ polarized lenses offer enhanced color contrast and clarity while minimizing glare—ideal for outdoor enthusiasts, anglers, and professionals who rely on peak optical performance.

With its bold new design and field-proven functionality, the WX JAKL is now available at Academy Sports + Outdoors stores and online at Academy.com.

For more information about Wiley X and its product offerings, visit www.wileyx.com.

 

Louisville, Colo. (April 23, 2025) – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, has been named the official training platform for five Life Time endurance events, including the legendary Life Time Leadville Trail 100 Run presented by La Sportiva. Additional events include the Life Time Rad Dirt Fest and Life Time Big Sugar Gravel cycling events, along with the Life Time Leadville Trail Marathon and Heavy Half presented by La Sportiva and the Life Time Silver Rush 50 Run presented by La Sportiva running events.

Life Time’s Leadville Race Series running events, highlighted by the historic Leadville Trail 100 Run, are held at elevations above 10,000 feet and rank among the world’s most demanding endurance challenges. Every year, athletes battle steep climbs, unpredictable weather, and the relentless clock to achieve a coveted finish. TrainingPeaks enables athletes to train for events with the support of a calculated, data-driven strategy.

“The Leadville Trail 100 Run isn’t just a race,” said Dirk Friel, Co-Founder of TrainingPeaks. “It’s an endurance challenge where only the best-prepared athletes succeed. You can’t just show up and hope for the best. You need a coach to create a specific training plan to handle the altitude, terrain, and sheer mental and physical demands of the event. That’s exactly what TrainingPeaks provides — proven training solutions for athletes and coaches designed to take on Leadville and beyond. We’re honored to be joining the Leadville family and are excited to support athletes across these renowned Life Time events.”

Athletes and coaches can utilize TrainingPeaks’ comprehensive planning and analysis tools to track their progress, optimize their training, and make informed decisions leading up to race day. TrainingPeaks enhances the training experience for athletes of all levels by offering seamless integration with a variety of coaching services, including Boundless Coaching, which provides personalized training plans and one-on-one coaching for the Leadville Race Series run events.

As the official training platform for The Rad and Big Sugar Gravel cycling events, TrainingPeaks can support riders as they navigate the rugged terrain, variable conditions, and steep climbs. The TrainingPeaks team will be on-site at select Life Time running and cycling events offering fun activations for participants and spectators.

Life Time Athletic Events attract tens of thousands of endurance athletes annually, drawn by the challenge, camaraderie, community spirit and unparalleled experiences. Founded in 1983 to reinvigorate the town of Leadville, Colorado, the Leadville Race Series has grown into a global symbol of endurance and resilience for athletes of all levels.

For more information and event registration, visit www.leadvilleraceseries.com/run and Athletic Events | Life Time.

About TrainingPeaks
TrainingPeaks creates endurance training apps and solutions that help athletes and coaches reach their goals. Featuring the world’s largest endurance training marketplace, athletes can find personalized training plans, accredited coaches and easy-to-use apps and integrations to track their progress and reach their goals. TrainingPeaks is trusted by runners, cyclists, and triathletes around the world including Tour de France teams, IRONMAN® World Champions and Olympians. Learn more at trainingpeaks.com .

Louisville, Colo. (April 23, 2025) – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, has been named the official training platform for five Life Time endurance events, including the legendary Life Time Leadville Trail 100 Run presented by La Sportiva. Additional events include the Life Time Rad Dirt Fest and Life Time Big Sugar Gravel cycling events, along with the Life Time Leadville Trail Marathon and Heavy Half presented by La Sportiva and the Life Time Silver Rush 50 Run presented by La Sportiva running events.

Life Time’s Leadville Race Series running events, highlighted by the historic Leadville Trail 100 Run, are held at elevations above 10,000 feet and rank among the world’s most demanding endurance challenges. Every year, athletes battle steep climbs, unpredictable weather, and the relentless clock to achieve a coveted finish. TrainingPeaks enables athletes to train for events with the support of a calculated, data-driven strategy.

“The Leadville Trail 100 Run isn’t just a race,” said Dirk Friel, Co-Founder of TrainingPeaks. “It’s an endurance challenge where only the best-prepared athletes succeed. You can’t just show up and hope for the best. You need a coach to create a specific training plan to handle the altitude, terrain, and sheer mental and physical demands of the event. That’s exactly what TrainingPeaks provides — proven training solutions for athletes and coaches designed to take on Leadville and beyond. We’re honored to be joining the Leadville family and are excited to support athletes across these renowned Life Time events.”

Athletes and coaches can utilize TrainingPeaks’ comprehensive planning and analysis tools to track their progress, optimize their training, and make informed decisions leading up to race day. TrainingPeaks enhances the training experience for athletes of all levels by offering seamless integration with a variety of coaching services, including Boundless Coaching, which provides personalized training plans and one-on-one coaching for the Leadville Race Series run events.

As the official training platform for The Rad and Big Sugar Gravel cycling events, TrainingPeaks can support riders as they navigate the rugged terrain, variable conditions, and steep climbs. The TrainingPeaks team will be on-site at select Life Time running and cycling events offering fun activations for participants and spectators.

Life Time Athletic Events attract tens of thousands of endurance athletes annually, drawn by the challenge, camaraderie, community spirit and unparalleled experiences. Founded in 1983 to reinvigorate the town of Leadville, Colorado, the Leadville Race Series has grown into a global symbol of endurance and resilience for athletes of all levels.

For more information and event registration, visit www.leadvilleraceseries.com/run and Athletic Events | Life Time.

About TrainingPeaks
TrainingPeaks creates endurance training apps and solutions that help athletes and coaches reach their goals. Featuring the world’s largest endurance training marketplace, athletes can find personalized training plans, accredited coaches and easy-to-use apps and integrations to track their progress and reach their goals. TrainingPeaks is trusted by runners, cyclists, and triathletes around the world including Tour de France teams, IRONMAN® World Champions and Olympians. Learn more at trainingpeaks.com .