Outdoor Industry Association to Congress: Don’t Sell Off Our Public Lands

Boulder, CO (May 8, 2025) – Outdoor Industry Association (OIA) strongly urges Congress to oppose provisions added in the House Natural Resource Committee budget reconciliation package by Representatives Mark Amodei (R-NV-2) and Celeste Maloy (R-UT-2), which mandate the sale of public lands in Utah and Nevada. This proposal bypasses established public land management processes, fails to reinvest in conservation or recreation, and jeopardizes public access and outdoor recreation opportunities for local communities and visitors. 

We urge policymakers to work through existing authorities that ensure transparent decision-making, public engagement, and the protection of our shared resources. Proposals of this magnitude warrant serious deliberation and stakeholder engagement, not last-minute amendments.  

The May 7 launch of the bipartisan Congressional Public Lands Caucus underscores the importance of consensus-based approaches to land management that reflect the values of other enthusiasts, local communities, and the $1.2 trillion outdoor recreation economy. We call on Members of Congress to uphold these values by rejecting legislative efforts to privatize public lands.  

OIA remains committed to working with policymakers, businesses, and advocates to ensure that our public lands remain open, accessible, and responsibly managed for the benefit of current and future generations.  

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.

 

 

Superfeet Reaffirms Commitment to Performance Innovation with Bold Brand Evolution

FERNDALE, Wash. (May 7, 2025) — Superfeet, the global leader in performance insoles, proudly unveils the next evolution of its brand, marking a new era in the company’s journey to empower all who move. With a renewed emphasis on serving real world athletes, biomechanical innovation, and intentional design, Superfeet is building on its nearly 50-year foundation to step confidently into the future, where innovation meets inspiration and performance is amplified.

“This brand refresh is about much more than a new look — it marks a new chapter in how we serve today’s athletes,” says Trip Randall, CEO of Superfeet. “Superfeet has always been trusted by those who push limits. Now we’re doubling down on innovation and performance to power every kind of athlete, wherever their pursuits take them.”

This next chapter introduces a new logo, refreshed visual identity, and an updated marketing approach that celebrates athletes who pursue progress across every arena, from courts and trails to job sites and city streets. At its core is athlete-first messaging, unified under the guiding narrative ‘Powered by Superfeet,’ a platform designed for collaboration and built to elevate real athlete stories.

To bring this new vision to life, Superfeet is thrilled to be working with Olympic Gold Medalist track athlete, entrepreneur, mother, and TV broadcaster Sanya Richards-Ross to be a Superfeet athlete and partner in this brand evolution.

Richards-Ross’ journey, from world champion sprinter to business leader and mother, embodies the spirit Superfeet champions, celebrating performance at every stage. Together, Superfeet and Richards-Ross are redefining performance in this new brand transformation.

“Performance isn’t just about crossing the finish line first,” says Richards-Ross. “It’s about showing up every day with strength, confidence, and heart. I’m proud to partner with Superfeet. They are a brand that supports the athlete in us all. From the track to running a business to chasing my kids around, Superfeet keeps me moving, powering my every step.”

Superfeet is doubling down on its heritage of innovation to serve the broad spectrum of athletes, with products, services and experiences, specifically tailored to meet their unique demands. From runners and team sport athletes competing at the highest level to workers spending long hours on their feet to those navigating the city — all of them demand performance.

To support its brand evolution, Superfeet will launch new sport- and work-specific insoles later this year, engineered for athletes who demand everything from their gear, and from themselves:

  • Run Pacer Elite, Available Fall 2025
    The pinnacle offering in Superfeet’s line of trim-to-fit running insoles, featuring a revolutionary Carbitex® plate paired with high-rebound SuperRev™ foam to power dynamic propulsion and long-lasting comfort. Built for 20% more energy return with every stride so runners can go further, faster, and feel better doing it.
  • Sport Ultralight, Available Fall 2025
    A light yet powerful foundation built with high-performance SuperRev™ foam and EVOLyte® carbon fiber-infused arch support. Engineered to be 25% lighter so every step feels faster, smoother and effortless.
  • Puncture Resistant Support, Available Late 2025
    A flexible, puncture-resistant plate shields against sharp hazards, without bulk or restriction. Paired with SuperRev™ foam cushioning for rugged protection to meet the demands of workers in harsh conditions.
  • ESD Cushion, Available Late 2025
    Ultimate comfort with clinically proven support for ESD footwear. Each layer, from the top cover to the forefoot pad, is made with electrostatic dissipative materials for ultimate protection.

Paired with the brand refresh, these new product launches will serve athletes committed to being better than the day before, whether competing in a sport, powering through back-to-back shifts, or navigating city streets.

For more information and media inquiries, please contact Andrea Green at andrea.green@rygr.us.

###

ABOUT SUPERFEET WORLDWIDE, LLC

Founded more than four decades ago, Superfeet Worldwide emerged from the sports medicine division of Northwest Podiatric Labs and has become a global leader in high-performance insoles. Known for its groundbreaking designs that support athletes in the most demanding conditions, Superfeet continues to advance insole technology to enhance athletic performance. The company donates 1% of sales and countless volunteer hours to initiatives that improve access to movement and sport for future generations. For more information, visit superfeet.com.

For media inquiries:

Andrea Green

Senior PR Account Manager

andrea.green@rygr.us

 

 

Rossignol Group appoints Adam Ketcheson as Chief Commercial Officer

PARK CITY, Utah – May 7th, 2025 – Rossignol Group, a world leader in Mountain Sports Equipment, announces the arrival of outdoor industry veteran Adam Ketcheson as Chief Commercial Officer to accelerate its international omni channel deployment and contribute to its multi season, multi-sport strategy. In this pivotal role, Ketcheson will be responsible for driving the company’s global commercial strategy across both Business-to-Business (B2B) and Direct-to-Consumer (DTC) channels.

Adam brings over 20 years of extensive experience in the sporting goods industry, with a proven track record of success in leading large teams for global brands. His deep understanding of the market, coupled with his passion for outdoor sports, makes him an invaluable addition to the Rossignol leadership team.

Adam’s career began at Salomon Canada, and he later joined The North Face where he held a global brand role. He subsequently served as VP of Brand Marketing and DTC at Arc’teryx. Most recently, Ketcheson held the position of Chief Commercial Officer at MEC in Canada.

“I’m excited to join the Rossignol Group and have the opportunity to work with a rich portfolio of brands, each with a unique heritage and a strong commitment to innovation and performance,” said Adam Ketcheson. “Having worked across both wholesale and direct-to-consumer businesses throughout my career, I look forward to leading the talented brand teams around the world to unlock new growth opportunities in the dynamic mountain sports and lifestyle market, while ensuring a cohesive strategy across our B2B and DTC touchpoints.”

“We are thrilled to welcome Adam to Rossignol,” said Vincent Wauters CEO. “His strategic vision and deep understanding of our industry will be instrumental in accelerating our growth. Adam’s leadership will be key in driving our omni-channel strategy, encompassing both our valued B2B partners and our growing DTC operations, and enhancing our customer experience worldwide.

“ I also want to express my most sincere gratitude to François Goulet for his outstanding contribution over the last 30 years. Francois will retire at the end of the summer from his role as Rossignol Group President for North America and China and VP Global Sales. His commitment to lead international sales deployment enabled the group to grow into a global mountain sports leader. His determination, dedication to our brands and expertise will be a source of inspiration going forward!”

Ketcheson will be based at Rossignol’s global headquarters in France, and his appointment is effective June 2nd 2025.

 

Superfeet Reaffirms Commitment to Performance Innovation with Bold Brand Evolution

FERNDALE, Wash. (May 7, 2025) — Superfeet, the global leader in performance insoles, proudly unveils the next evolution of its brand, marking a new era in the company’s journey to empower all who move. With a renewed emphasis on serving real world athletes, biomechanical innovation, and intentional design, Superfeet is building on its nearly 50-year foundation to step confidently into the future, where innovation meets inspiration and performance is amplified.

“This brand refresh is about much more than a new look — it marks a new chapter in how we serve today’s athletes,” says Trip Randall, CEO of Superfeet. “Superfeet has always been trusted by those who push limits. Now we’re doubling down on innovation and performance to power every kind of athlete, wherever their pursuits take them.”

This next chapter introduces a new logo, refreshed visual identity, and an updated marketing approach that celebrates athletes who pursue progress across every arena, from courts and trails to job sites and city streets. At its core is athlete-first messaging, unified under the guiding narrative ‘Powered by Superfeet,’ a platform designed for collaboration and built to elevate real athlete stories.

To bring this new vision to life, Superfeet is thrilled to be working with Olympic Gold Medalist track athlete, entrepreneur, mother, and TV broadcaster Sanya Richards-Ross to be a Superfeet athlete and partner in this brand evolution.

Richards-Ross’ journey, from world champion sprinter to business leader and mother, embodies the spirit Superfeet champions, celebrating performance at every stage. Together, Superfeet and Richards- Ross are redefining performance in this new brand transformation.

“Performance isn’t just about crossing the finish line first,” says Richards-Ross. “It’s about showing up every day with strength, confidence, and heart. I’m proud to partner with Superfeet. They are a brand that supports the athlete in us all. From the track to running a business to chasing my kids around, Superfeet keeps me moving, powering my every step.”

Superfeet is doubling down on its heritage of innovation to serve the broad spectrum of athletes, with products, services and experiences, specifically tailored to meet their unique demands. From runners and team sport athletes competing at the highest level to workers spending long hours on their feet to those navigating the city — all of them demand performance.

To support its brand evolution, Superfeet will launch new sport- and work-specific insoles later this year, engineered for athletes who demand everything from their gear, and from themselves:

  • Run Pacer Elite, Available Fall 2025

The pinnacle offering in Superfeet’s line of trim-to-fit running insoles, featuring a revolutionary Carbitex® plate paired with high-rebound SuperRev™ foam to power dynamic propulsion and long-lasting comfort. Built for 20% more energy return with every stride so runners can go further, faster, and feel better doing it.

  • Sport Ultralight, Available Fall 2025

A light yet powerful foundation built with high-performance SuperRev™ foam and EVOLyte® carbon fiber-infused arch support. Engineered to be 25% lighter so every step feels faster, smoother and effortless.

  • Puncture Resistant Support, Available Late 2025

A flexible, puncture-resistant plate shields against sharp hazards, without bulk or restriction. Paired with SuperRev™ foam cushioning for rugged protection to meet the demands of workers in harsh conditions.

  • ESD Cushion, Available Late 2025

Ultimate comfort with clinically proven support for ESD footwear. Each layer, from the top cover to the forefoot pad, is made with electrostatic dissipative materials for ultimate protection.

Paired with the brand refresh, these new product launches will serve athletes committed to being better than the day before, whether competing in a sport, powering through back-to-back shifts, or navigating city streets.

For more information and media inquiries, please contact Andrea Green at andrea.green@rygr.us. ###

ABOUT SUPERFEET WORLDWIDE, LLC

Founded more than four decades ago, Superfeet Worldwide emerged from the sports medicine division of Northwest Podiatric Labs and has become a global leader in high-performance insoles. Known for its groundbreaking designs that support athletes in the most demanding conditions, Superfeet continues to advance insole technology to enhance athletic performance. The company donates 1% of sales and countless volunteer hours to initiatives that improve access to movement and sport for future generations. For more information, visit superfeet.com.

For media inquiries:

Andrea Green

Senior PR Account Manager andrea.green@rygr.us

Outside Summit Adds to Speaker Lineup and Announces Event Programming Schedule

DENVER, Colo. – May 7, 2025 – The Outside Summit is pleased to release the addition of nine renowned speakers to its program. The second annual event will bring together seasoned outdoor industry veterans, innovative entrepreneurs, key policymakers, and emerging talent to share insights, network, and craft a long-lasting vision for the future of outdoor recreation in Denver, May 29-30.

Newly added speakers include:

  • Mary Beth Laughton (President and CEO of REI Co-Op)
  • Dan Sheridan (CEO of Brooks)
  • Donna Carpenter (Owner of Burton and Chair of the Board)
  • Eric Min (Co-Founder and CEO of Zwift)
  • Patrik Frisk (CEO of Reju)
  • James Edward Mills (Journalist, Photographer, and Filmmaker)
  • Jacob Ward (Technology Journalist)
  • Ali Carr (Founder and CEO of Basecamp Outdoor)
  • Kenji Haroutunian (Organizational Consultant and Event Strategist)
  • Ryan Decker (Vice President of Strategy & Brand, Scout Motors)
  • Des Linden (Professional Runner, Podcaster, Author)
  • Kevin Sintumuang (Editorial Director, Outside Magazine)
  • Jason Curry (Director, Utah Division of Outdoor Recreation)
  • Maribel Castañeda (Manager of the Confluence of States)
  • Karina Armijo (Director, New Mexico Outdoor Recreation Division)
  • Nathan Reigner (Pennsylvania Director of Outdoor Recreation)
  • Jon Dorn (Journalist, Outside Festival Co-Founder)

The new speakers join an impressive lineup that includes Reed Hastings (Co-Founder of Netflix and CEO of Powder Mountain), Caroline Brown (Global Brand President, The North Face), Albert Lin (National Geographic Explorer and TV Host), Alyssa Ravasio (Founder, Hipcamp), Carrie Besnette Hauser (President and CEO, Trust for Public Land), Kent Ebersole (President, Outdoor Industry Association), Luis Benitez (VP Global Government Affairs, Lululemon), Mike de la Rocha (Co-Founder, Revolve Impact), Nicole McLaughlin (Multidisciplinary Designer), Sen. John Hickenlooper, Joey Montoya (Founder, Urban Native Era), Dhani Jones (Former NFL Linebacker, TV Host & Entrepreneur), Lauren Bash (Climate Creator and Storyteller), Jessica Wahl Turner (President, Outdoor Recreation Roundtable), Conor Hall (Director, Colorado Office of Outdoor Recreation Industry), Wynter Mitchell-Rohrbaugh (Digital Brand Strategy Consultant, Two Six Eighty Productions) and Alex Zhang (Chief Creative Officer, Powder Mountain).

The Outside Summit begins at the Denver Public Library on Thursday, May 29, with badge registration (9 a.m. local time to 11 a.m., approximate) and Outside Ignite, where startups from seed stages to series A will present their business pitches for the chance to win a grand prize worth $100,000 in combined cash and advertising value. Following Outside Ignite, badgeholders and the public are encouraged to attend the free outdoor industry career event at McNichols Civic Center from 4 to 6 p.m., hosted in partnership with Basecamp Outdoor.

Summit sessions continue on Friday, May 30, at 7:30 a.m. with registration and breakfast, followed by a full day of presentations, panels, and interactive workshops. Confirmed programming is as follows:

  • “Building a More Resilient Outdoor Industry: A Conversation with Mary Beth Laughton”
  • “Breaking The Mold: Inside the Powder Mountain Experiment” with Reed Hastings and Alex Zhang, moderated by Dhani Jones
  • “The Outdoor Workforce: Company Culture, Recruitment, and the Future of Our Industry” with Donna Carpenter, Kenji Haroutunian, and James Edward Mills, moderated by Ali Carr
  • “The Startup Playbook: Innovative Brands Fueling Growth in Outdoor Markets” with Alyssa Ravasio, Eric Min, and Ryan Decker, moderated by Jacob Ward
  • “Pop Culture, Policy, & Partnerships: Deal Making that Moves the Masses” with Mike de la Rocha, Paolo Mottola, Wynter Mitchell-Rohrbaugh, and Joey Montoya, moderated by Luis Benitez
  • “Workshop: Mobilizing the Online Generation” with Viral Climate Creator and Storyteller Lauren Bash
  • “Workshop: Building Your Relevance Engine: Digital Strategies to be on Trend with the Pop Culture Zeitgeist” led by Wynter Mitchell-Rohrbaugh

A complete agenda with times and locations will be announced before the event. For more information on panels and schedule updates, visit this page.

Registered Summit badges that include festival wristbands grant ticketholders access to both days of the Outside Festival, including Films and Ideas sessions (programming and times still to be announced), pre-festival activities and gatherings, plus entry to an Outside Summit lounge on the festival grounds. Two-day Summit tickets are now available for Thursday and Friday sessions only. To purchase tickets or for more information, visit theoutsidesummit.com.

Sponsors for the 2025 Outside Summit include REI Co-op, VF Corporation, The State of Colorado, Colorado Outdoor Recreation Industry Office, Outdoor Industry Association, Trust for Public Land, Reju, High Street Strategies, Shar Snacks, Events.com, Visit Denver, Outdoor Recreation Roundtable, Outside for Business, Denver Art Museum, and Denver Public Library.

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Media Contact:

Rachel Weiss rachel.weiss@backbone.media

Photo and Video Assets (Credit Outside)

Working Media Application

About the Outside Festival and Summit

The second annual Outside Festival and Summit will take place in downtown Denver from May 29 – June 1, 2025. The Outside Festival, presented by Capital One and REI, May 31 – June 1, is a celebration of everything outdoors, featuring music, films, speakers, gear, and more. The event is driven by a partnership between Outside Interactive, Inc., The State of Colorado’s Outdoor Recreation Office, and Visit Denver—all with a shared vision to make the outdoors more accessible and more inclusive. The Outside Summit, May 29 – June 1, 2025, is the outdoor industry’s premier networking conference. For more information, including tickets, please visit theoutsidefestival.com.

About Outside Interactive, Inc.

Outside Interactive, Inc.– a media and news winner of Fast Company’s Most Innovative Companies 2025– is the premier destination for outdoor inspiration, activation, and celebration. Each year, Outside reaches more than 300 million unique users and has more than 100 million registered users across its network of 25 media, service, and utility brands, including Outside, MapMyFitness, Velo, Yoga Journal, Pinkbike, Gaia GPS, Trailforks, athleteReg, and more. Outside’s mission is to get everyone outside, experiencing healthy, connected, and fulfilling lives by creating an experience for both longtime adventurers and those just getting started. Outside’s subscription offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, and more. Learn more at outsideonline.com/outsideplus