Outdoor Alliance urges Congress to fully fund outdoor recreation at Forest Service and Bureau of Land Management

Washington, D.C. (April 15, 2025) — In a recent letter to Congress, Outdoor Alliance and 74 partners representing the outdoor recreation community addressed the issue of insufficient funding for outdoor recreation on America’s public lands. This issue has been compounded by recent hiring freezes and widespread layoffs at the Forest Service (USFS) and the Bureau of Land Management (BLM), followed by years of declining funding at land management agencies. The letter specifically calls on lawmakers to fully fund recreation budgets in its Fiscal Year 2026 budget, asking Congress to fund BLM’s Recreation Resources Management program at $100 million and the Forest Service’s Recreation, Heritage, and Wilderness at $70 million.

In 2024, a record 175.8 million Americans ventured outdoors (2024 Outdoor Trends Report Executive Summary, Outdoor Industry Association) a significant increase in recreation visits over the past two decades and another reason Congress needs to support the national outdoor recreation economy. Outdoor recreation as a whole contributed $1.2 trillion to America’s economy, supported 5 million jobs, and accounted for 2.3% of the U.S. Gross Domestic Product in 2023 (U.S. Bureau of Economic Analysis, BEA 24-53, Outdoor Recreation Satellite Account, U.S. and States, 2023 (2024). The letter points out that funding is vital to improve the visitor experience on public lands and is necessary to help both agencies implement the Expanding Public Lands Outdoor Recreation Experiences (EXPLORE Act), legislation passed through Congress unanimously in December 2024.

EXPLORE, is a first-of-its-kind package of outdoor recreation policy that would improve and expand outdoor access on America’s public lands in many ways, including creating more long-distance bike trails, safeguarding climbing in Wilderness, streamlining recreational permitting for guides and outfitters, expanding public/private partnerships for recreation infrastructure, and increased programs for youth, veterans, and service members. Without adequate funding, land management agencies will not be able to implement these directives, and Americans will not be able to realize the full benefits of this historic bipartisan legislation.

“Issues related to public safety, parking, trash, unwanted fire starts, erosion, and other maintenance issues are all concerns that will directly impact the visitor experience as a result of the funding declines at both BLM and USFS. Additionally, these cuts have delayed partner-led efforts to complete recreation infrastructure projects, such as trail systems due to a lack of capacity by agency staff — bottlenecking outside resources that could be deployed in supporting public lands,” said Jamie Ervin, Senior Policy Manager at Outdoor Alliance.

“The outdoor recreation economy is a powerful engine for job creation and economic growth nationwide, and it relies on well-resourced public land agencies to thrive. If Congress is serious about supporting jobs, local businesses, and healthy communities, it must prioritize investment in the recreation programs of the Department of the Interior, Forest Service, and BLM. These aren’t just budget lines, they are the foundation of the outdoor economy,” said Kent Ebersole, President of the Outdoor Industry Alliance (OIA).

“At NEMO, we build gear to help people connect with nature — but those experiences rely on well-managed public lands. Without investment in recreation infrastructure and staffing, we risk degrading the very places that inspire our customers and our mission. Congress has a chance to ensure these treasured landscapes remain welcoming and accessible for generations to come,” said Theresa McKenney, Director of Sustainability and Government Affairs, NEMO.

“Public lands managed by the Forest Service and BLM are a cornerstone of the bikepacking experience across the country, offering incredible opportunities for adventure, inspiration, and solitude. Without adequate funding and staffing, the opportunity to experience these cherished places responsibly, and the health of the landscapes themselves are increasingly at risk. We’re proud to stand with Outdoor Alliance and others in calling on Congress to invest in the future of sustainable recreation on our public lands,” said Noelle Battle, Executive Director at Bikepacking Roots.

“Our nation’s rivers and public lands are seeing record visitation, but agency budgets haven’t kept pace. Without adequate staffing and funding at BLM and the Forest Service, even basic river access, signage, and maintenance suffer—putting safety and recreation at risk. We’re proud to join Outdoor Alliance in urging Congress to invest in the infrastructure that sustains outdoor experiences for millions of Americans,” said Evan Stafford, Communications Director at American Whitewater.

Along with Outdoor Alliance, 74 other organizations are calling on lawmakers to fully fund recreation and are included in this letter.

To learn more, please visit www.outdooralliance.org.

About Outdoor Alliance

Outdoor Alliance is the only organization in the U.S. that unites the voices of outdoor enthusiasts to conserve public lands. A nonprofit coalition comprised of 10 national advocacy organizations, Outdoor Alliance’s members include American Whitewater, the American Canoe Association, Access Fund, the International Mountain Bicycling Association, Winter Wildlands Alliance, the Mountaineers, the American Alpine Club, the Mazamas, the Colorado Mountain Club, and the Surfrider Foundation. By working with its member coalitions and helping mobilize the involvement of individuals to protect public lands and waters, OA helps ensure public lands are managed in a way that embraces the human-powered experience. Outdoor Alliance — conservation powered by outdoor recreation. Learn more at OutdoorAlliance.org.

 

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The Landmark Project Achieves Record-Breaking Conservation Contributions in 2024

Greenville, SC — April 15, 2025 — The Landmark Project, a Greenville-based company known for its design-driven outdoor-inspired apparel and accessories, proudly announces a banner year in its commitment to conservation and ethical leadership. In 2024, the company contributed an unprecedented $311,563.56 to various conservation and community initiatives, marking its most significant annual giveback since the program’s inception in 2018.

Unwavering Support for Conservation Partners

The Landmark Project’s dedication to preserving natural landscapes is exemplified through substantial donations to key conservation organizations:​

Swift Response to Hurricane Helene

In the wake of Hurricane Helene’s devastating impact on Asheville, North Carolina, and surrounding areas, The Landmark Project swiftly redirected efforts to support local recovery:​

  • FIND Outdoors: $12,500 allocated for Hurricane Helene recovery in Western North Carolina.
  • Equal Plates Project: $12,500 contributed to assist in Hurricane Helene relief efforts.​

The brand also organized online and in-person warehouse sales, with every dollar spent directed toward these recovery partners. Surpassing the initial goal of $15,000, these initiatives raised an impressive $25,000 for Hurricane Helene relief, reflecting the community’s robust support.​

Engaging the Community Through Volunteerism

Beyond financial contributions, The Landmark Project actively engages employees and the broader community in volunteer efforts:​

These initiatives not only contributed to environmental restoration but also fostered a culture of stewardship and community involvement.​

Looking Ahead: Commitment to Ongoing Conservation and Community Giveback

Surpassing a cumulative total of one million dollars in contributions since 2018, The Landmark Project remains dedicated to its mission of supporting conservation and outdoor recreation. In 2025, the company is focused on forging new partnerships with key retailers to develop strategic collections that benefit conservation partners, like the National Wildlife Federation.

In addition to collaborating with major retailers whose customers share a passion for the great outdoors, The Landmark Project aims to broaden its impact with volunteer opportunities. In celebration of National Forest Week,  the brand will put together a volunteer day in Tahoe this June.

“This milestone isn’t something we reached alone—we owe it to the thousands of customers and retail partners who believe in what we’re doing,” said Matt Moreau, Partner and Creative Director at The Landmark Project. “It’s incredibly encouraging to see how many people resonate with our mission. There’s something powerful about what happens when a community comes together around a shared love for the outdoors.”

To learn more about The Landmark Project’s conservation efforts and how you can get involved with future volunteer opportunities, visit https://thelandmarkproject.com/pages/protecting-nature-together and sign up for the email list.

About The Landmark Project:

The Landmark Project is an outdoor lifestyle brand dedicated to inspiring people to explore, protect, and enjoy the natural world. Founded in 2007 and based in Greenville, South Carolina, the brand is best known for its iconic graphic apparel celebrating America’s most treasured public lands and outdoor spaces. Driven by a mission to support conservation, a portion of every purchase helps fund public land protection efforts through partnerships with organizations like Leave No Trace. With a commitment to sustainability and storytelling, The Landmark Project creates products that connect people to nature and encourage a lifelong love for the outdoors. To learn more, visit www.thelandmarkproject.com and follow @thelandmarkproject.

 

 

Wiley X Supports Boot Campaign at 4th Annual Boots & Barrels Clay Shoot in San Antonio

Wiley X continued its strong partnership with Boot Campaign at the 4th Annual Boots & Barrels Clay Shoot, held on March 7th in San Antonio, TX. For the second consecutive year, Wiley X made a significant contribution by donating high-performance eyewear and sponsoring the event with a four-person shooting team.

The event provided an invaluable opportunity for Wiley X to engage with like-minded brands and tactical influencers while supporting a cause close to their heart. As a company, Wiley X is committed to honoring military service members and their families and looks forward to continuing its collaboration with Boot Campaign in future events.

About Boot Campaign
Boot Campaign is dedicated to showing gratitude for military personnel and providing personalized care for veterans and their families. By addressing the root causes of the hidden wounds of war, Boot Campaign offers stress-relieving support that produces long-lasting, life-changing results for those who have served.

Wiley X Donates Premium Eyewear to Support 2025 Best Ranger Competition

Frisco, TX – April 11-13, 2025 – Wiley X, a leading provider of protective eyewear for military, law enforcement, and outdoor enthusiasts, proudly supported the 2025 Best Ranger Competition by donating 100 pairs of its premium ballistic-rated eyewear.

Held at Fort Moore, Georgia, the Best Ranger Competition is one of the most intense and prestigious endurance events in the U.S. military. Designed to test the physical stamina, tactical skills, and mental grit of America’s elite Army Rangers, the multi-day event benefits the National Ranger Association, which supports the Ranger community through advocacy, scholarships, and recognition programs.

To learn more about the Best Ranger Competition, visit: https://www.bestrangercompetition.com/

For more information about Wiley X and its product offerings, visit www.wileyx.com.

Cold Partners with Outdoor Industry Association to Help Companies Tackle Regulatory Compliance

(Minneapolis, MN // April 10, 2025) – Cold, the sustainability management platform that leverages AI to streamline compliance for leading outdoor and apparel brands, and Outdoor Industry Association (OIA), a member-based collective of business leaders, climate experts, policy makers, and outdoor enthusiasts, today announced an official partnership to bring Cold’s solution to more OIA members at a time of mounting regulatory complexity and burden.

In response to regulatory rollback at the federal level, states are stepping in to fill the void by enacting their own environmental legislation, creating a patchwork of regulations that has become increasingly challenging for businesses to navigate. As a result, sustainability leaders are spending more and more of their time on compliance, which comes at a significant opportunity cost. Cold launched its platform in early 2024 to provide organizations with a more efficient alternative to manual regulatory tracking and reporting.

The OIA partnership comes just as Cold is rolling out an end-to-end Extended Producer Responsibility (EPR) compliance solution for its customers, helping companies to meet deadlines and requirements in Oregon, California, and Colorado with more states to follow. ‍

“Manual compliance and reporting takes time and resources, which are precious commodities for small and midsize companies, especially in today’s challenging economic environment,” said Eric Dayton, founder and CEO at Cold. “Cold solves this problem by centralizing and automating compliance so that business leaders can focus on the work that matters most.”

Prior to Cold, Dayton founded Askov Finlayson, a climate positive winter outerwear company and only the fourth in the outdoor apparel industry to achieve B Corp certification. Cold’s co-founder, Dan Lindquist, brings extensive experience creating innovative SaaS solutions as the co-founder and former Chief Product Officer at Mainstreet.

“In our conversations with OIA members, we consistently hear about the mounting pressure of compliance and reporting as they navigate new regulations,” said Julie Brown, Director of Sustainable Business Innovation at OIA. “We have confidence in Cold’s solution to this challenge, and the feedback from our members who are already using the platform has been overwhelmingly positive.”

Leading brands in the apparel and outdoors industries — including Bombas, Topo Designs, Outdoor Research, Faherty, and Peak Design — trust Cold to streamline compliance and automate their sustainability reporting. The platform helps organizations save valuable time, unlock new markets, and protect against risk.

“As the pile of compliance requirements grow, I have found myself spending more time filling out reports than doing the actual work of making Peak a more sustainable company,” said Annie Nyborg, Head of Environmental and Social Impact at Peak Design, an OIA member. “Cold allows me to focus on driving progress while they take care of the reporting.”

Cold is backed by a strong team of advisors and investors with deep retail industry backgrounds, including Doug Baker, former CEO of Ecolab and current Target board member, Michael Francis, Target’s former CMO, and Archie Black, who served as the longtime CEO at SPS Commerce. Cold’s $2.65M pre-seed round in 2024 was led by York IE, with participation from Better Ventures.

Visit www.coldclimate.com to learn more and schedule a demo.

ABOUT COLD

Cold Climate PBC is a sustainability management platform that streamlines compliance for organizations of all sizes. Leading brands trust Cold to automate reporting so that they can focus on the work that matters. Visit www.coldclimate.com to learn more.

ABOUT OUTDOOR INDUSTRY ASSOCIATION

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.

Media Contacts

Eric Dayton

Cold

eric@coldclimate.com 

 

Andriana Rogers

Outdoor Industry Association
arogers@outdoorindustry.org