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Snow Peak Long Beach Campfield, a 25-acre luxury campground situated on Washington’s Long Beach Peninsula and extension of Japanese camping brand Snow Peak, is now open. As the brand’s first campground in North America, Snow Peak Long Beach Campfield is centrally located between Seattle and Portland, offering 48 Field Sites, 8 Tent Suites and 14 Jyubako Suites, in addition to an Ofuro Spa, Campstore, gear rentals, a luxurious Wash House, and more.

“We are looking forward to welcoming guests from around the world to experience Snow Peak Long Beach Campfield,” said Noah Reis, Snow Peak USA VP and Chief Operating Officer. “At Snow Peak, we believe in the transformative power of nature and the profound connections it fosters. Our Long Beach Campfield is more than just a destination; it’s a sanctuary where friends, families, and solo campers can immerse themselves in a refined camping experience, surrounded by the stunning beauty of the Pacific Northwest’s coast.”

A NEW KIND OF CAMPGROUND

Snow Peak Long Beach Campfield offers an elevated environment, encouraging guests to unplug and immerse themselves in the outdoors. Spacious campsites provide ample room for setup, complemented by pristine, sanitary facilities including a Wash House with private showers, restrooms and an expansive sink station for camp clean-up. With a range of accommodations from open campsites to private micro cabins, Snow Peak Long Beach Campfield balances comfort and a deep connection with nature. See a full breakdown of options HERE.

RESTORATIVE WELLNESS

A place to restore mind and spirit, the newly opened Ofuro Spa is a lavish addition to Snow Peak Long Beach Campfield’s suite of amenities designed to enhance the guest experience. The spa draws inspiration from traditional Japanese bathhouses, offering a tranquil retreat where guests can indulge in holistic relaxation and rejuvenation. At the heart of the open-air space, visitors will find a soothing outdoor hot pool, a sauna crafted from hinoki cypress wood, known for its aromatic and therapeutic properties, and a refreshing cold plunge pool. Guests can enjoy serene views of nature during their visit, including a nearby pond and lush island. All Campfield bookings include complimentary Ofuro Spa access, with day passes also available for purchase.

REFUEL & RECONNECT

Designed and centered around community, Snow Peak Long Beach Campfield provides an immersive retreat to help guests be present and reconnect to nature. On-site programming includes wine tastings and happy hours, live music with local bands and artists, weekly Takibi Time and more. Additionally, the Campfield hosts ecological programming such as wild mushroom hunting, clam digging and bike excursions, along with year-round outdoor adventures that the peninsula provides.

The onsite Campstore, open to campers, day guests and locals, offers a well-stocked market and all-day café, along with an assortment of Snow Peak gear.

Locals and guests can enjoy the warmer summer nights at the inaugural Snow Peak Long Beach Campfield Night Market in late July. This free, all-ages event will feature live music from local artists, curated shopping from various Pacific Northwest vendors, small bites, drinks and more. Additionally, Snow Peak Long Beach Campfield will host the area’s first two Snow Peak Way events in June and October. These campouts offer a blend of activities, communal gatherings and free time to explore and connect with fellow outdoor enthusiasts and Snow Peak staff. Each event will include community Takibi Time and longstanding Snow Peak Way traditions like the Paper Airplane Contest.

THOUGHTFUL DESIGN

Snow Peak prioritizes restoration and conservation at every turn, exemplified by their careful restoration of four acres of on-site wetlands, bolstering the ecosystem by nurturing the flora and fauna that call them home and improving its ecological value. Committed to providing a high- quality and comfortable camping experience, Snow Peak Long Beach Campfield partnered with local architectural design company, EFA Architects, to oversee all construction efforts including wetland mitigation, program development, design assembly and architectural design. Drawing on Snow Peak’s core values, EFA Architects crafted a design that harmoniously integrates with the unique wetland environment of the Long Beach peninsula. North 45 Projects led interior design, while landscape architecture was handled by Knot Studio, both based in Portland, Oregon. Project construction was carried out by Helligso Construction from Astoria, Oregon, emphasizing minimal environmental impact. The construction of key facilities like the Campstore and Ofuro Spa included authentically milled and heat treated yakisugi, a durable cladding material made from Japanese cypress, from Nakamoto Forestry.

For more information or to reserve a stay, visit https://snowpeakcampfield.com/ or call 833-662- 7624. Follow Snow Peak Long Beach Campfield on Facebook and Instagram.

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About Snow Peak Long Beach Campfield

Opened in 2024, Snow Peak Long Beach Campfield offers a reimagined camping experience centered on comfort, leisure and connection with nature. The Campfield sits on the Long Beach Peninsula in western Washington State, approximately 2.5 hours from Portland and 3 hours from Seattle. Owned and operated by Japanese camping brand Snow Peak, the 25-acres site offers three accommodation types for every kind of camper. The design of the site encourages community moments, from the well-stocked Campstore and Cafe to the Japanese-inspired Ofuro Spa. Book your stay at snowpeakcampfield.com.

About Snow Peak

Founded in Japan in 1958, Snow Peak has been serving customers in the USA for more than 20 years, with a mission to unite people and alleviate the stresses of modern life through time gathering outside. Its Japanese-designed, lifetime-guaranteed outdoor goods serve as a catalyst for restorative experiences in nature. Focused on bringing people together, Snow Peak operates immersive retail locations in Portland and New York City, as well as a Portland restaurant, Takibi, a PNW izakaya that brings to life the brand’s belief that time spent sharing food and drink by the fire is the best way to connect with one another. The brand’s first campground, Snow Peak Long Beach Campfield, opened in 2024. Learn more and shop at snowpeak.com.

Media Contact

bread & Butter spcampfield@welovebreadandbutter.com

June 28, 2024 – Today, outdoor recreation businesses applaud the Biden Administration for taking a powerful step to safeguard some of America’s wildest, most biologically and culturally important lands.

In today’s action, the Biden Administration has taken steps to permanently protect 28 million acres of some of the most critical lands in Alaska that span from the temperate rainforests of Southeast Alaska to north of the Arctic Circle. This is among the largest intact landscapes left in the country and supports Alaska’s $2.6 billion outdoor recreation industry that employs over 20,000 people.

These lands were justifiably designated for protection in 1971 but were more recently put at risk of being opened up to harmful and exploitative industrial extraction. If reopened, caribou migration routes, bald eagle sanctuaries, and critical wild salmon habitat could be decimated by industrial development.

More than 140 federally recognized Alaska Native Tribes have voiced support for permanently protecting this landscape and dozens of state and national nonprofit organizations have helped coordinate efforts to advocate for this land.

Today’s news is the first step. The Conservation Alliance and partners recently launched Protect Alaska’s Homelands. This campaign is coordinating business, nonprofit, and Tribal voices to ensure that the Biden Administration works in a timely fashion to finalize this process and permanently protect this landscape.

“The Final Environmental Impact Statement released today is an amazing step towards safeguarding lands and waters that support Alaska Native communities and offer some of the most renowned recreation in North America,” said Shoren Brown, TCA’s Vice President of Public Affairs. “TCA and our member companies are in full support of conserving  28 million acres of D1 lands that support Alaska’s $2.6 billion outdoor recreation industry and employ over 20,000 people. Businesses stand ready to defend this common sense decision from the BLM.”

“The Biden administration could further protect public lands in Alaska and as a result, play an outsized role in saving our planet,” said Hans Cole, vice president of environmental activism at Patagonia. “There are 28 million acres of D-1 lands around the state that are managed by the Bureau of Land Management that could lose protections which have blocked industrial development for 50 years. This includes critical habitat for species such as caribou, muskox, sockeye salmon and bald eagles. We have a shared responsibility to protect wild places like these, and the future of our business, the outdoor recreation economy and our planet relies on it.”

“The 28 million acres of D-1 lands in Alaska provide world class recreation and outdoor activities in a setting as wild and remote as anywhere left in the world. They provide unmatched wildlands experience to local community members and travelers from across the world. At GU we believe that everyone should have access to natural places which is why we’re standing up for the continued protection of these open spaces.” – Celia Camargo, GU Director of Community & Purpose

“As a sole proprietor and a career wilderness guide working for 30 years in Alaska, there is nothing of greater importance to me than protecting Alaska’s public lands. Indeed, these lands belong to not only us, but future generations. I have had the deep privilege of guiding people from all walks of life as they venture forth on these lands, bearing witness as the powerful wild experience shaped and shifted their lives for the positive. These lands have not only sustained my income for my entire career, but they have sustained my spirit as I’ve watched the powerful transformation take place in people who even get to experience their vastness for a day. It is hard to place an economic value on such experiences, yet as a tiny cog in the one trillion dollar outdoor industry, it is clear to me that even the wealthiest of humans on this planet value the opportunity to recreate in these lands and they have proved so again and again, year after year with their investments in their own vacations. Please protect these lands and our valuable tourism economy.” – Brooke Edwards owner/operator/lead guide of Alaska-based Wild World Wanderings.

“NEMO urges the BLM to permanently protect D-1 Lands. Conserving the D-1 Lands in Alaska presents an important opportunity to support Indigenous tribes, improve climate resiliency, and promote outdoor recreation in Alaska.” – Theresa McKenney, Director of Sustainability and Government Affairs

“The economic impact of Alaska’s outdoor recreation economy can’t be ignored – it contributes $2.6 billion to the state’s economy and employs 20,515 people. As one of those over 20,000 Alaskans who rely on outdoor spaces for my livelihood, I strongly support the protection of Alaska’s D-1 lands. The region’s wild rivers provide once-in-a-lifetime opportunities for fishing trips for folks near to home and from across the globe,” said Adam Cuthriell, Fishhound Expeditions owner and Alaska fishing guide. “My business guides fishing trips that offer access to Alaska’s remote and beautiful scenery and some of the most prolific wild sockeye salmon runs on Earth. Permanently protecting these vast lands and salmon habitat from harmful extractive industrial development will ensure my customers can continue to enjoy them.”

“At Backpackers Pantry, we are committed to leaving the world a better place for future generations. We’ll never stop protecting the planet and the places we love to adventure. As far as adventure destinations go, Alaska’s public lands offer some of the most remote and unique outdoor recreation experiences in the world,” said Soraya Smith, President of American Outdoor Products. “The 28 million acres are also deserving of permanent protection because they include lands critical to Native communities’ food security and way of life. Opening Alaska’s D-1 lands to extractive development would be the wrong decision.”

” From Bristol Bay to the Arctic Circle, Alaska’s D-1 lands connect tens of millions of acres of important habitat that offer world-class recreation opportunities and support climate resilience. Peak Design aspires to help adventurers find their peak – and that’s only possible if outdoor spaces remain protected. Our company and our employees are calling on the Biden Administration to take action to safeguard these lands.” – Annie Nyborg, Head of Environmental and Social Impact at Peak

“As an outdoor recreation business, we have an obligation to protect the irreplaceable lands, waters, and wildlife for future generations. The 28 million acres of D-1 lands in Alaska are a world class resource for packrafting and other outdoor activities, serving as a destination for thousands of visitors each year. Businesses like ours and the outdoor recreation economy can only survive if places like these are protected for years to come. We look forward to seeing a final decision that permanently protects the D-1 lands.” – Sarah and Thor Tingey, Alpacka Raft Owners

“At Stio we are committed to doing the right thing and safeguarding 28 million acres of wildlands in Alaska from industrial development is just that – the right thing. It’s what is best for Alaska’s Native communities, the surrounding wildlife and ecosystems, and the outdoor recreation economy in Alaska and beyond,” said Liz Barrett, Stio Brand Director. “We are grateful that this land has remained intact thus far and encourage the administration to ensure protections for generations to come.”

“The 28 million acres of D-1 lands are critical for climate resiliency. Safeguarding this landscape from industrial development will not only protect our climate – it will support businesses such as ours that rely on protecting the outdoors. We at Outdoor Research believe it is our responsibility to be stewards of the environment so we are proud to join TCA and our fellow business members to protect D-1 lands.” – Dan Mayers, Brand Communication Manager at Outdoor Research

“As we watch our outdoor environment continue to change, it has become increasingly clear how important it is to protect the remaining wild places in the United States. By protecting these destinations, we not only provide a safe habitat for native animal species and crucial carbon sinks in our race against climate change, but we also bring needed value to local economies with world class recreation. Black Diamond Equipment, a US-based company, humbly asks the Biden Administration to reinstate protections for Alaska’s D-1 lands.” – Jess Powell, Advocacy and Sustainability Manager at Black Diamond

For more information about TCA and its efforts to protect wild places and outdoor spaces, visit www.ConservationAlliance.com.

About The Conservation Alliance:

The Conservation Alliance is a coalition of over 270 like-minded member companies who pool resources to fund and advocate for the protection of North America’s cherished wild places and outdoor spaces. Through the collective power of their membership – companies from a range of industries from outdoor industry to brewers, bankers, sportsmen, and renewable energy – take bold steps to conserve wild public lands and waters. Since 1989, we’ve awarded over $31.9 million in grants and helped protect over 82 million acres and 4,570 river miles, remove or halt 38 dams, purchase 22 climbing areas and designate five marine reserves.

Media Contact: Lilly Zoller, Director of Communications, The Conservation Alliance: Lilly@ConservationAlliance.com

 

 

 

 

PARK CITY, Utah (June 27, 2024) – Competitive Cyclist, the premier online retailer for premium cycling gear and apparel, proudly announced its partnership with Amaury Sport Organisation (A.S.O.) as the only official U.S. retailer for this year’s Tour de France products. The distinguished collaboration underscores Competitive Cyclist’s commitment to providing unparalleled access to the industry’s top-of-the-line equipment alongside the world’s most renowned cycling event.

“We are really happy to welcome Competitive Cyclist as our 2024 Tour de France official retailer of licensed products in the U.S. for a 3rd year in a row,” said Nicolas Denolf, licensing and merchandising manager at A.S.O. “With their high-level customer service and expertise in the bike industry, we believe that Competitive Cyclist is the top bike specialist to connect the world’s biggest bike race with US cycling fans.”

“Competitive Cyclist is deeply committed to championing the cycling lifestyle,” said Ian Gonder, senior brand marketing manager at Competitive Cyclist. “The Tour de France is not just a race, it is also a cultural phenomenon that captivates cycling fans globally. Our partnership perfectly aligns with our mission to support and inspire all cyclists by offering official Tour de France gear and apparel from the esteemed brands with which we have cultivated long-standing relationships.”

Available now, Competitive Cyclist offers a curated selection of official A.S.O. Tour de France products to U.S. fans. The collection includes authentic jerseys, bibs, and accessories worn by professional cyclists, high-performance equipment such as helmets, gloves, and other essential gear used in the Tour, and unique souvenirs and collectibles that commemorate the rich history and legacy of the Tour de France. Discover the full range of products at Competitive Cyclist Tour de France Collection.

About Competitive Cyclist

Competitive Cyclist is an online specialty retailer of road and mountain bikes, components, apparel and accessories. It delivers the personalized service of the local bike shops through our industry leading customer service team known as our Gearheads. With rider-written descriptions, detailed photos, expert customer service, and built-to-spec ready-to-ride bike delivery service, Competitive Cyclist is all about riders, their bikes and their next best ride www.competitivecyclist.com.

About Amaury Sports Organisation

Amaury Sport Organisation (A.S.O) is a prominent promoter of sporting events, including the Tour de France, one of the most celebrated cycling races globally. A.S.O organizes over 240 days of competition each year, encompassing 90 events across 30 countries.

 

 

SANTA BARBARA and YUCCA VALLEY, Calif. –  June 27, 2024 – AutoCamp Hospitality Group, the company behind premier outdoor lodging brands AutoCamp and Field Station, opens its second Field Station just outside Joshua Tree National Park at 54850 29 Palms Highway in Yucca Valley. Field Station Joshua Tree is the perfect basecamp for exploring the other-worldly landscapes of California’s high desert. Complete with outdoor gear, an espresso cafe and an onsite pool and spa, among other thoughtful amenities, Field Station Joshua Tree is designed to empower guests to take on their next adventure with confidence.

“Our vision was to integrate beautiful design with welcoming and accessible hospitality to make it easier for people to enjoy the outdoors and explore this beloved area,” said Neil Dipaola, CEO and Founder of AutoCamp Hospitality Group. “Field Station Joshua Tree offers affordable accommodations, educational resources, and necessary gear, ensuring everyone, regardless of their experience or equipment, can comfortably and easily discover the area.”

Field Station Joshua Tree is home to accommodations for adventure crews and gear of all sizes. With comfort and relaxation in mind, rooms provide ample and creative space for in-room bike storage, outdoor-inspired amenities, and space for just about everything. The property features three buildings with a total of 69 rooms ranging from premium king to double queen with bunk rooms, some that can sleep up to 8 guests and accessible options. Non-peak season rates start at $134 per night.

The onsite gear shop makes adventuring easy, and the refreshing onsite pool is perfect for a post-adventure plunge. Field Station Joshua Tree features:

• Panoramic desert views and guest rooms surround the elevated pool deck, heated pool and hot tub.
• Ample indoor and outdoor areas for gathering, remote work and collaborating, including outdoor games like cornhole and giant checkers and Jenga, and a fire pit.
• Large bunk rooms, some that can sleep up to 8 guests
• Workshops and classes from guest speakers and the onsite team, including recreating safely, survivalist skills, the local history of Indigenous Peoples, sustainable stewardship and Leave No Trace principles and more.

Field Station Joshua Tree embraces clean lines, open environments, and raw materials with a utilitarian approach designed for function while fostering practicality. Field Station’s approach to upcycling and renovating lodges and motels in prime outdoor destinations leverages the existing materials and transforms them into an entirely new experience. At Field Station Joshua Tree, the team revamped three buildings on the 3.4-acre property; each had been constructed over the span of four decades (1960 – the 2000s) to improve energy efficiency by installing low-flow shower heads and toilets to reduce annual water usage by up to 50%. Newly retrofitted LED lighting also significantly reduces electricity consumption throughout the hotel. Field Station donated most of the previous hotel’s furniture and supplies to the local community and organizations.

To celebrate the opening of Field Station Joshua Tree, enjoy a limited-time 25% discount on rooms when using the promotional code JOSHUATREE. To learn more or book reservations, please visit FieldStation.com/Joshua-Tree.

Field Station Joshua Tree features top outdoor brands, including Black Diamond outdoor equipment and apparel, Topo Designs packs and apparel, MiiR drinkware, LifeStraw water filtration products, Slowtide bath and pool towels, Picture Organic Clothing, Snow Peak’s outdoor furniture, Wildsam storytelling and local narratives, AllTrails onsite recommendations and curated trail lists, Public Goods bath products, La Colombe Coffee, and Chris Burkard photography.

Field Station Joshua Tree marks the first time that both of AutoCamp Hospitality Group’s portfolio of brands will be located in the same area, bringing more ways for people to experience Joshua Tree National Park. Field Station plays directly into AutoCamp Hospitality Group’s mission to empower all people to get outside, knowing that not everyone has the necessary gear at home or seasoned knowledge of exploring new terrain. Complementing AutoCamp Joshua Tree, Field Station Joshua Tree brings affordable accommodations, educational resources, expert guides and gear together to provide greater comfort, ease, knowledge and support to all people looking to explore the area.

“Operating Field Station and AutoCamp in the same market marks another major milestone for our company,” said Dipaola. “Our enduring mission is to enhance outdoor accessibility and create ways for individuals and families who enjoy the outdoors in different ways.  While AutoCamp and Field Station cater to two distinct demographics, they unite in their commitment to inspiring travelers to embrace the great outdoors.”

About Field Station

Field Station, a division of AutoCamp Hospitality Group, empowers all people to get outside with greater comfort, ease, knowledge and support. Field Station lovingly renovates and upcycles old lodges and motels in prime outdoor destinations to create supportive and sustainable basecamps for exploring nearby natural areas. Thoughtfully designed for gear storage and function, Field Station’s utilitarian approach to supported exploration is emphasized throughout its rooms, retail and interactive lobby experience. Field Station opened its first location in April 2023 in Moab, Utah. Visit fieldstation.com for more information and follow along on Instagram (@field.stn) and Facebook (@stayfieldstation).

 

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BOULDER, Colo. (Jun 27, 2024) –  La Sportiva, makers of the world’s finest mountain gear, today announced their Spring 2025 footwear line. The collection is highlighted by the Prodigio Pro, the most cushioned and responsive trail running shoe the brand has made to date. The Italian brand is also expanding the Prodigio family to its hiking line with the addition of the Prodigio Hike GTX shoe, a lightweight model that offers support and security in all types of terrain. Additionally, the 96-year-old company is launching a new ultralight high-altitude mountaineering boot, the Olympus Mons Pro.

La Sportiva’s design team conducted hundreds of hours of testing on the Prodigio Pro and found that it significantly improves economy on flat and even terrain. Many of the racing shoes in this space are designed for these smoother surfaces, and the team found that what sets the Prodigio apart from its competition is its ability to excel on steep, uneven, and off-camber trails, making it the highest-performing trail running shoe for varied terrain the market.

“Supershoes have changed the game in the road running world,” said Jonathan Lantz, president of La Sportiva North America. “But there has been a real gap in the market for a high-performance model that can perform in mountainous terrain. The Prodigio Pro fills this void. This shoe is the culmination of our decades of experience in the space and helps runners go faster on every type of trail, from smooth California singletrack to rocky Italian ridgelines.”

The Prodigio Pro is fueled by XFlow Speed, a supercritical nitrogen-infused TPU foam that maximizes energy return while providing fantastic cushioning. A super sticky outsole with deep lugs allows for unparalleled traction, while a unique strobel-less construction improves responsiveness and cushioning. The brand’s new Power Wire mesh is paired with an internal wrapping system to provide an incredibly lightweight upper that holds the foot securely on tricky descents. The Prodigio Pro has an MSRP of $195 and weighs in at 8.9oz for the men’s model, while the women’s comes in at 7.9oz.

The Prodigio Hike GTX represents the future of La Sportiva’s hiking line. The hiking market is continuing to grow, especially among younger demographics, and consumers are looking for innovative options that provide performance and comfort in a lightweight package. This new shoe weighs a mere 13.2 oz and provides the support and protection that hikers need to tackle difficult terrain. A high-stretch knit collar protects and stabilizes the ankle, while the dual compound FriXion 2.0 outsole provides excellent traction on every surface. The wider forefoot helps the shoe fit a wide variety of feet, while an internal wrapping system locks the foot into place to improve performance in alpine terrain. Available for men and women, the Prodigio Hike GTX has an MSRP of $179.

The Olympus Mons Evo has been the leading high-altitude mountaineering boot for over two decades, helping alpinists push the limits of what is possible in inhospitable environments. La Sportiva is continuing to build off of the success of this line, and in 2025, the brand is introducing the Olympus Mons Pro, a lightweight boot that is designed to perform on 8,000-meter peaks. New technologies have allowed the brand to shave a significant amount of weight from this boot’s predecessors, and it comes in at an astounding 940 grams. The brand’s patented Core Wrap construction is combined with Primaloft Aerogel and Primaloft Polyethylene insulation to keep mountaineers warm no matter how terrible the conditions are. This new high-performance boot is priced at $1299.

The new collection will be available at select specialty retailers and at www.lasportivausa.com in the spring of 2025.

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With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel. For more information on La Sportiva visit www.lasportivausa.com or visit their Instagram page at: https://www.instagram.com/lasportivana/    

 

 

June 27, 2024 – The Conservation Alliance (TCA) – a coalition of like minded businesses working to protect North America’s wild places and outdoor spaces – is expanding its membership into the fishing industry. From line and reel manufacturers, to apparel companies, seven fishing brands have joined TCA including Abel, Airflo, Emerger Strategies, Dyna King, Rare Waters, Ross Reels, and Simms. These companies join an existing membership of nearly 300 companies –  from a range of industries from outdoor industry to brewers, bankers, sportsmen, and renewable energy – supporting the organization’s well established grant making efforts and corporate advocacy to protect land and water in North America.

“This represents an exciting moment for the growth and expansion of our membership at The Conservation Alliance,” said Conor McElyea, Senior Director of Membership at The Conservation Alliance. “Fishing ranks second when it comes to annual outdoor participation and having this group of reputable fly fishing brands join our membership is a key moment to improve representation from a segment that has long been absent from our membership”.

In its 35 year history, TCA’s model has proven to be an effective approach to conserve land and water. The organization has helped protect over 4,500 river miles, remove 38 dams, and protect over 80 million acres of public and private lands.

“As a founding member of TCA, Patagonia is stoked to see more companies from the fly fishing industry sign on as members of The Conservation Alliance. Our industry has been deeply rooted in conservation, but the effort has historically been brand by brand endeavor,” said Dexter LevandoskiI, North American Fly Fishing Sales Manager at Patagonia. “In solidifying these partnerships through membership with TCA, our industry has power in numbers and can make real change.”

The angling community has always been invested in conservation. Healthy waterways are not only critical to business, but are critical to their way of life. In joining forces with TCA, these companies will have an outsized impact in conserving the special outdoor spaces that millions of anglers across North America depend on for their sport.

“The angling community is large and diverse. Despite differences in tackle preference, target species, and geography, we share a common desire to protect the resources that enable our pursuit. We are excited to join this broad and committed coalition of industry partners and look forward to the impacts we can have together,” said Ben Christensen, Head of Simms

While TCA and its new members have shared conservation values for decades, this new partnership will open a realm of opportunity. As TCA continues to expand its program work, collaborating with the fly-fishing community will support additional efforts to protect North America’s waterways.

“In the same way AFFTA looks to bridge between economy and ecology in the fly fishing industry, we are excited to see The Conservation Alliance acting as a bridge between the greater outdoor industry and fly fishing. We speak the same language when we are outside in our natural places. It is time we speak up together for those places,” said Lucas Bissett

Executive Director of American Fly Fishing Trade Association

“From Bristol Bay to the Boundary Waters, TCA has invested in fish and wildlife habitat conservation for decades, and now we are formalizing our partnerships with industry leaders who depend the most on conservation in order for their businesses to thrive. We look forward to developing cutting edge strategies with our new corporate partners that expand on our work in this space and increase our impact. Healthy waters, intact habitats, and guaranteed access for folks who hunt and fish is something we are deeply committed to at TCA,” said Shoren Brown, VP of Public Affairs at the Conservation Alliance.

For more information about TCA and its efforts to protect wild places and outdoor spaces, visit www.ConservationAlliance.com.

About The Conservation Alliance:

The Conservation Alliance is a coalition of over 270 like-minded member companies who pool resources to fund and advocate for the protection of North America’s cherished wild places and outdoor spaces. Through the collective power of their membership – companies from a range of industries from outdoor industry to brewers, bankers, sportsmen, and renewable energy – take bold steps to conserve wild public lands and waters. Since 1989, we’ve awarded over $31.9 million in grants and helped protect over 82 million acres and 4,570 river miles, remove or halt 38 dams, purchase 22 climbing areas and designate five marine reserves.

About Abel:

Abel is a premium, American, fishing company producing fishing gear that meet the highest standards in quality, design, and manufacturing.

About Airflo:

Airflo creates a revolutionary fly line made with Polyurethane, rather than PVC, which is better for the planet as well as strong and durable.

About Emerger Strategies:

Emerger Strategies is a sustainable business consultancy whose mission is to measure and improve your company’s sustainability performance, all while boosting profits. They have been a proud 1% for the Planet member since our inception in 2016, and are also a Climate Neutral Certified company.

About Dyna-King:

Dyna-King is home to the highest in quality, fly tying vises.

About Rare Waters:

RareWaters offers a simple and affordable way for anglers to book private ranches, experience adventure and get away from the crowds. RareWaters links Landowners with private water with Anglers who would love to fish it. RareWaters is Fly Fishing. Unlocked.

About Ross Reels:

Ross Reels manufactures fly reels that inspire adventure. All of their products are 100% Made in the USA and built to last a lifetime.

About Simms Fishing Products

Established in 1980, Simms is the preeminent manufacturer of waders, outerwear and technical fishing apparel and accessories. The full line of Simms gear is available at specialty and large format retailers across North America as well as www.simmsfishing.com.

 

 

 

 

 

BOULDER, Colo. (June 27, 2024) – Do you remember your first time biting into crunchy, creamy Astronaut Ice Cream? Us too! This year, Astronaut Foods is over the moon to commemorate the 50th anniversary of Astronaut Ice Cream. This out-of-this-world treat has delighted taste buds and captured imaginations since its launch in 1974.

Originally developed alongside NASA to bring a taste-of-space to Earth, Astronaut Ice Cream has become a beloved snack for kids, families, and dreamers seeking a taste of the cosmos. Freeze-dried and packed with flavor, it has earned its place in the hearts of many as a symbol of innovation, curiosity, and the enduring spirit of exploration.

Astronaut Foods is proud to be in its 3rd generation of family ownership with the Smith Family. In 1974, American Outdoor Products was already an established leader in the outdoor industry thanks to Astronaut Foods’ sister brand, Backpacker’s Pantry, maker of gourmet freeze-dried adventure meals. Over the past 50 years, Astronaut Foods has offered a wide range of unique products including freeze-dried ice cream balls, Astronaut cheese pizza, and fries, as well as collaborations, such as with Kellogg’s cereal in the 1990s offering a free ice cream sandwich with the purchase of a box of Raisin Bran. To learn more about Astronaut Ice Cream’s history of out-of-this-world flavors and memories, check out this blog post.

To honor this milestone, Astronaut Foods is planning an exciting array of campaigns and promotions throughout the year. Earlier this year, the team released Solar Eclipse glasses for the April 8th Total Solar Eclipse and put together a Space Food Survival Kit, which features one of each of Astronaut Food’s offerings; 4 ice cream sandwich flavors and 4 freeze-dried fruit packs. From limited-edition packaging to 50th-anniversary commemorative shirts and other swag, giveaways, activations, limited-edition product launches, and more, the brand looks forward to continuing to celebrate and reflect on half a century of space food evolution.

Additionally, as part of the celebration, Astronaut Ice Cream will be partnering with space-themed organizations and educational institutions to inspire the next generation of space explorers.

Earlier this year, Astronaut Foods earned the STEM.org Authenticated™ trustmark, a recognition that underscores our commitment to quality educational experiences through Science, Technology, Engineering, and Mathematics (STEM).

In June, the company led an educational session for cadets in the Azimuth Summer Space Program as part of the United States Air Force Academy on freeze-dried food technology and space exploration. Educational initiatives like these offer a unique blend of fun and learning, providing a taste of space and science.

“We’re immensely proud to be celebrating half a century of Astronaut Ice Cream,” said Ron Smith, co-owner and founder of American Outdoor Products. “When we introduced Astronaut Ice Cream, it was a groundbreaking concept. The idea of ice cream that doesn’t melt was initially met with skepticism. In fact, our partners initially showed little interest and only agreed to take it on a consignment basis.

However, as people experienced it, Astronaut Ice Cream quickly became one of the best-selling products in museums, science centers, and gift shops across the U.S. It has withstood the test of time, proving its enduring appeal and becoming a beloved treat for generations.”

Astronaut Food looks forward to the next frontiers of space food and space travel and is excited to see what the next 50 years bring for the family-owned, Boulder-based company. To learn more about the history of food in space, please visit

https://astronautfoods.com/pages/the-history-of-food-in-space.

For more information on Astronaut Foods, please visit https://astronautfoods.com.

About Astronaut Foods

Founded in 1974 in conjunction with NASA and based in Boulder, Colorado, Astronaut Foods is the original source for freeze-dried ice cream — an out-of-this-world treat. Today, the company sells freeze-dried ice cream sandwiches and freeze-dried fruit. Astronaut Foods can be found in museums, toy shops, amusement parks and outdoor stores all across North America, Europe, and Asia. Additionally, Astronaut Foods is dedicated to supporting people and organizations whose goal is to push the boundaries of space exploration and discovery. For more information and a complete list of products, visit astronautfoods.com.

About American Outdoor Products

American Outdoor Products (AOP) is a food manufacturer located in the foothills of the Rocky Mountains in Boulder, CO. Established in 1951, American Outdoor Products remains an independent, privately held, family-owned, and operated company distributing products throughout the world. Inspired by a passion for unique cuisine and exciting adventures, the company produces Backpacker’s Pantry, adventure food for the outdoors; Astronaut Foods,

out-of-this-world novelty treats; and Colorado Spice, all-natural and organic artisan spice blends. To learn more, visit: https://backpackerspantry.com

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