Archives: Press Releases

Leadville, Colo., (Nov. 1, 2023) – The Leadville Trail Marathon and Heavy Half presented by La Sportiva will occur on June 29, 2024 – two weeks later than in previous years. Event owner and producer, Life Time (NYSE: LTH), made the change to provide runners with the improved chance of summiting Mosquito Pass by avoiding snow conditions as was the case in 2023 and many previous years.

Both courses feature out-and-back routes across extreme terrain on dirt roads and singletrack, winding through the historic mining district on the east side of Leadville. In typical years, the Marathon and Heavy Half races take runners up to 13,185 feet on Mosquito Pass, the highest continuous pass in the country. Despite efforts to clear Mosquito Pass in 2023, Leadville’s colder spring brought snow and freezing temperatures, causing both courses to be altered and turn around slightly below the summit.

Other event changes include moving the Leadville Trail 100 MTB Camp up to June 13-16, 2024, while the Leadville Trail 100 Run Camp will occur June 21-23, 2024.

Registration Dates:

• Deferral registration for all Leadville Race Series events opens today, Nov. 1, 2023 through Nov. 15, 2023.
• The 2024 lottery will open on Dec. 1, 2023, and extend through Dec. 15, 2023.
• Registration for the 2024 Lead Challenge will launch Dec. 1 and is available on a first come first serve basis.
• Leadville Trail 100 MTB & Run Camp registration will open on Dec. 1.
• Lottery results will be announced during the first week of January 2024.
• Leadville Race Series qualifier registration will open on Jan. 9.

Full Leadville Race Series 2024 calendar:

• April 19, 2024 | Life Time Sea Otter Fuego XL*
• June 29, 2024 | Life Time Leadville Marathon & Heavy Half presented by La Sportiva*
• June 29, 2024 | Life Time Lutsen 99er*
• July 6, 2024 | Life Time Silver Rush 50 MTB*
• July 7, 2024 | Silver Rush 50 Run presented by La Sportiva*
• July 20, 2024 | Tahoe Trail*
• July 26-28, 2024 | Life Time Leadville Stage Race*
• August 10, 2024 | Life Time Leadville Trail 100 MTB
• August 11, 2024 | Life Time Leadville 10K Run presented by La Sportiva
• August 17-19, 2024 | Life Time Leadville Trail 100 Run presented by La Sportiva
• October 12, 2024 | Life Time Little Sugar MTB*
• November 2, 2024 – Life Time Austin Rattler Run & MTB*

*indicates a Leadville Race Series qualifier event

To view all of the Life Time athletic events please visit: https://my.lifetime.life/athletic-events.html.

The Leadville Trail Marathon and Heavy Half presented by La Sportiva is among more than 30 premier athletic events owned and produced by Life Time, including the Miami Marathon, UNBOUND Gravel, Crusher in the Tushar, Leadville Trail 100 Run & MTB, and Big Sugar Gravel. The Leadville Race Series started with only 45 runners as the Leadville Trail 100 Run in 1983. The Series now consists of ten races across run and bike events. Endurance athletes worldwide now make the pilgrimage to Leadville, Colo., with the single goal of competing in “The Race Across the Sky.” Visit www.leadvilleraceseries.com for more information.

About Life Time^®, Inc.

Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of 170 athletic country clubs across the United States and Canada. The Company’s healthy way of life communities and ecosystem address all aspects of healthy living, healthy aging, and healthy entertainment for people 90 days to 90+ years old. Supported by a team of more than 37,000 dedicated professionals, Life Time is committed to providing the best programs and experiences through its clubs, iconic athletic events, and comprehensive digital platform.

 

NORTH VANCOUVER, British Columbia – November 1 2023 – Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment, is excited to partner with composite materials manufacturer ALUULA Composites to evolve Arc’teryx’s product offering using new and innovative ultralight fabrics. With a shared commitment to creating high-performance products for outdoor athletes in extreme conditions, the close cultural alignment between Arc’teryx and ALUULA Composites makes for a seamless partnership. Based in North Vancouver and Victoria, BC, respectively, the brands are united in their creative mindset, dedication to sustainability, and commitment to expanding what’s possible for athletes.

The Arc’teryx team was drawn to ALUULA’s unique approach to material development and commitment to unparalleled material performance, as well as the potential for game-changing product circularity. A major, shared goal is to further ALUULA’s existing recycling efforts by developing a take-back and recycling program for products built with this innovative mono-material that currently does not exist in the industry.

“Arc’teryx is a brand born of innovation. Since 1989, we have continually sought a better way, evolving the status quo, disrupting, and defying expectations for outdoor gear. Like Arc’teryx, ALUULA is a company of engineers, scientists, and passionate outdoor experts, and they share our commitment to innovation and unparalleled athletic performance. We’re excited to partner with ALUULA, working together to combine their next-generation composite materials with Arc’teryx’s expertise in creating durable, high-performance products for extreme mountain environments.” – Greg Grenzke, Senior Director, Design – Advanced Concepts, Arc’teryx.

Dedicated to delivering innovation for the mountain athlete, Arc’teryx continually seeks lighter, more durable material solutions for fast and efficient travel in the mountains. ALUULA is creating a new class of composite materials that supersedes conventional coated and laminated woven fabrics. Using a patented fusion process, ALUULA Composites has developed a unique way to fuse fibers at a molecular level. The result creates an extremely light, strong, and durable composite material that is up to eight times the strength-to-weight ratio of steel, yet is lighter than nylon, polyester, and even industry-leading aramid fibers.

“As a mono polymer material, our fabrics allow for groundbreaking no-sew and welded construction techniques, ushering in a new era of product design possibilities. Arc’teryx’s deep understanding of materials and construction can help ALUULA redefine the boundaries of sustainability and performance. We’re thrilled to announce our partnership with Arc’teryx and their globally acclaimed design team to leverage these extraordinary features, driving innovation for the future of circular outdoor products.” – Dave Westwood, Director of Partnership & Design, ALUULA Composites.

Following a rigorous development process, Arc’teryx will be releasing the first mainline product using ALUULA materials in Spring 2025. The partnership between Arc’teryx and ALUULA Composites has the potential to reshape how the industry develops new product and how those products are made and disposed of, leading to a global impact that goes beyond performance.

About Arc’teryx
Arc’teryx is a Canadian company based in the Coast Mountains. Our design process is connected to the real world, focused on delivering unrivaled durability and performance in extreme conditions. Our products are distributed through more than 2,400 retail locations worldwide. We are problem solvers, always evolving and searching for a better way to deliver resolved, minimalist designs. Good design that matters makes experiences better.

About ALUULA Composites
Based in rugged British Columbia, Canada, ALUULA Composites was founded to find solutions for real world challenges not being met by traditional composite manufacturers. Using a patented and proprietary approach to increase fiber strength at the molecular level, ALUULA fuses material together without the use of heavy glues. This remarkable process allows ALUULA to create materials with a previously unachievable strength to weight ratio. Fusion at the molecular level also enables ALUULA to develop composites that are recyclable.

SEATTLE – Specialty outdoor retailer REI Co-op will open in Beavercreek, Ohio in spring 2024. The store will offer a wide assortment of apparel, gear and expertise for camping, cycling, running, fitness, hiking, paddling, climbing, snow sports and more. In addition, certified mechanics will tune and repair equipment through a full-service bike, ski and snowboard shop.

“We look forward to joining the outdoor community in the outdoor capital of the Midwest. Even before we open our doors in Beavercreek, we have served 28,000 REI members who have traveled up to an hour to visit our stores in Cincinnati and Columbus,” said Sean Sampson, REI regional director. “As we do in every community where we have a presence, REI will also establish partnerships with nonprofits doing incredible work to protect natural places and create belonging in the outdoors.”

Store Facts

• Address: Beavercreek Shopping Center at 2650 N Fairfield Rd, Beavercreek, OH 45431
• Store Size: Approximately 23,000 square feet
• Features: Full-service bike shopand ski and snowboard shop, buy online-pick up in store, and curbside pickup
• REI membership: 28,000 co-op members in Dayton DMA and 397,000 members in Ohio
• REI stores in Ohio: Cincinnati (58 miles away, opened 2012), Cleveland (207 miles away, opened 2018), Columbus-Easton (75 miles away, opened 2014), and Columbus-Dublin (70 miles away, opened 2014)

As the country’s largest consumer co-op, anyone is welcome to tap into the expertise of REI’s store staff and online resources such as its Expert Advice library to learn or advance skills, plan adventures, and more. Members who join the co-op enjoy a range of benefits, including a used gear program called Re/Supply to find great deals on lightly used gear and trade-in products for gift cards, discounts on shop services and experiences, an annual Co-op Member Reward of 10% back on eligible purchases, and more.

REI’s philanthropy efforts are centered on the belief that the outdoors should be a place where everyone can be themselves, access opportunities, and connect with their community. Locally, REI staff identify regional organizations whose missions focus on improving access to outdoor recreation places, as well as those connecting nearby underrepresented communities to time outdoors. More broadly, the co-op partners with state and national nonprofits that advocate for policies to protect the outdoors, for everyone. Last year, these combined efforts equated to $6.9 million invested in 503 nonprofits. In Ohio, 29 nonprofits received $601,000 in grant funding from the co-op.

The co-op also runs a publicly supported charity called the REI Cooperative Action Fund. The community supported nonprofit partners with nonprofits to build a more equitable outdoors. REI store teams also can recommend local nonprofits to receive support from the REI Fund. To learn more about recipients in Ohio visit https://www.reifund.org/grantees/locations.

Join the REI team

REI expects to hire approximately 45 employees for Beavercreek. Candidates interested in joining the team can learn more and apply online at REI.jobs. Candidates can set a job alert on the co-op’s career site to be notified when positions post. All employees receive a wide variety of benefits, including generous product and service discounts, competitive pay and retirement contributions. REI employees also enjoy unique perks, such as two paid annual “Co-op Way Days” that allow them to enjoy their favorite outdoor activity and an additional paid day off on Black Friday to #OptOutside. REI is committed to building a diverse and inclusive workplace that enables a life outdoors for everyone. The co-op seeks candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism.

About the REI Co-op

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 23 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 185 locations in 42 states and the District of Columbia. If you can’t visit a store, you can shop at REI.com, REI Outlet or the REI shopping app. REI isn’t just about gear. Adventurers can take the trip of a lifetime with REI’s active adventure travel company that runs more than 100 itineraries across the country. In many communities where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.

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{Dover, NH—October 30, 2023}—NEMO Equipment, the independent designer of outdoor gear and accessories, has grown its list of accolades to now include the coveted international ISPO Award for both its newly launched Tensor™ Extreme Conditions sleeping pad and the forthcoming fully recyclable Resolve™ technical daypack series (Spring 2024).

TENSOR EXTREME CONDITIONS

Achieving the highest warmth-to-weight ratio ever for a sleeping pad, Tensor Extreme Conditions features NEMO’s patent-pending Apex™ baffle construction and represents a new chapter in backcountry sleeping pad innovation. With an 8.5 R-value at only 17 ounces for the regular mummy size, Tensor Extreme Conditions is the warmest ultralight pad on the market and remains the quietest in its class.

Boasting 3.5 inches of cushioning, Tensor Extreme Conditions offers noticeably quiet support for re-energizing sleep and uses more durable, bluesign® approved materials to protect from terrain; most crucially, it packs in enough insulating layers to combat the outdoor world’s harshest conditions. Like most NEMO pads, it includes a Vortex™ pump sack for fast, easy inflation when attached to the updated, cold weather optimized Laylow™ valve.

“It is impressive how the product designers at NEMO Equipment have managed to develop a sleeping mat that is not only light and small, but also offers excellent insulation,” said the ISPO Award jury.

RESOLVE DAYPACK

Resolve is a first — a fully recyclable technical daypack designed for fit, performance, and circularity. In developing this backpack line, NEMO engineered fully recyclable textiles that are stronger and more durable, and sourced all-new recyclable cushioning with extraordinary wicking capabilities. Thanks to modular construction techniques, this pack is more adaptable, configurable, and repairable. Together, these novel materials and precise design techniques create a backpack that’s better performing and more sustainable.

“With a focus on new, innovative materials and a design designed for circularity and recycling, the Resolve backpacks are a prime example of sustainable product development,” said the ISPO Award jury.

In 2024, similar to its U.S.-based program, NEMO will expand its Endless Promise® repair and recycling program to mainland Europe.

About NEMO

NEMO is a New Hampshire-based outdoor gear company known for creating award-winning products that are built to last, comfortable, and fun to use. Named one of Outside Magazine’s and Business New Hampshire’s Best Places to Work, NEMO has also been recognized as a small business leader for the environment by New Hampshire Businesses for Social Responsibility. NEMO’s reputation for design innovation across its product lines—tents, sleeping bags, sleeping pads, camp accessories, and furniture—is an outgrowth of its design philosophy to never bring anything to market that doesn’t offer a meaningfully better experience. NEMO’s team of designers and engineers are motivated by a passion for outdoor adventure and sustainability.

Adventure Anywhere. Adventure for Anyone. Adventure Forever.™

DURANGO, Colo. (Oct. 27, 2023) – Tailwind Nutrition athlete Harvey Lewis, 47, of Cincinnati, Ohio won the Big Dog Backyard Ultra race earlier this week, completing 108 total laps. This is Lewis’ second win at Big’s, having won in 2021 by running 354 miles in 85 hours. Lewis has also been the “assist” (the person who is the second person standing) three times, making him arguably the greatest Backyard Ultra runner in the world.

This ultra-endurance race is unlike any other. The race takes place in Bell Buckle, Tennessee, and has a tagline of “there is no finish.” Gary “Laz” Cantrell, the founder of the Barkley Marathons, created Big’s, which is considered to be one of the hardest races in the world. How it works is that runners complete a 4.167-mile loop (also known as “yards”) every hour on the hour for as long as it takes until there is only one runner left. That last runner must complete one more “yard” than the last person to drop to be the winner. There are two routes, a trail loop, which runners run during the day, and a road loop, which they run at night.

The race started at 7 a.m. local time on Saturday and by the afternoon of Wednesday, October 25 there were just two runners left heading into the 104th lap, Lewis and Ihor Verys, who is Ukrainian but lives in Canada. Both continued to make the cut-off for the next few laps. However, by the 108th loop and fueled by Tailwind Nutrition Endurance Fuel, Harvey officially became the last man standing.

Tailwind Nutrition Athlete and Events Manager, Maggie Guterl was keeping close tabs on Harvey’s performance this past weekend. “I was in touch with Harvey’s crew during the race and on Monday, we overnighted him another supply of our super-secret-new Tailwind product, which is currently in testing mode with our athletes. It has more than received the Harvey ‘seal of approval’ we can confirm.”

Many athletes struggle to find a sports drink that works best for them. Tailwind’s gluten-free, vegan, non-GMO and soy-free Endurance Fuel products mix with water and are designed to be used during training and racing to meet all of an athlete’s calorie, hydration, and electrolyte needs, without upsetting the stomach.

In commenting on his feat of epic proportions, Lewis said “I never felt dehydrated. I was no spring chicken but I was surviving.”

Outside of training for ultra races, Lewis is a teacher in the Cincinnati public school system. At Big’s, he was also raising money for the Brighton Center, an organization that helps “individuals and families reach self-sufficiency through family support services, education, employment, and leadership,” according to their website.

Lewis isn’t the only Tailwind athlete to have found success in the Backyard Ultra format. Tailwind Nutrition employee Maggie Guterl won Big’s in 2019, becoming the first woman to win in the race’s history, finishing 250 miles in 60 hours. Additionally, Tailwind athlete John Stocker from the United Kingdom beat the world record in 2021,  running 337 miles at the Suffolk Backyard Ultra, and in 2020 Courtney Dauwalter won, running 283 miles (Harvey was the assist). Finally, earlier this year, Sam Harvey, a Tailwind Nutrition athlete from New Zealand had the assist at the Australian Master’s Backyard Ultra, making it 101 yards.

For more information on Tailwind Nutrition and to keep up with Tailwind Nutrition athletes, please visit www.tailwindnutrition.com, Tailwind’s blog, and follow their adventures on Instagram (@tailwindnutrition) and Facebook.

About Tailwind Nutrition

Since 2012, Tailwind Nutrition has been manufacturing all-natural endurance nutrition products that are free of GMOs, dairy, soy, and gluten, are easy to digest, and support an athlete’s fueling and recovery needs during exercise. Owned, operated, and manufactured in Durango, CO, Tailwind Nutrition’s specially formulated drink mixes help athletes perform and compete at their highest level without the worry of food allergies or sensitivities. Tailwind is all you need, all day. Really. For more information visit tailwindnutrition.com

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Bozeman, Mont. – October 26, 2023 – Mystery Ranch, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability, is pleased to announce the launch of its fourth collaboration with Carryology, the media platform devoted to “exploring better ways to carry.” From these two design juggernauts comes the Unicorn 2.0, a mythical product, blending innovation, superior craftsmanship, and cutting-edge design in perfect harmony.

Launching as two separate drops, the Unicorn 2.0 XDT (MSRP $1,200) had almost 2,000 hopefuls sign up within minutes to win the chance to purchase one of these 30 exclusive packs. The Unicorn 2.0 (MSRP $375) will be available to purchase on Oct 31.

“As much as we would like to, we’ve never built the perfect pack. It’s something that we strive towards and something that we doubt we will ever do, but still, we strive,” said Dana Gleason III, director of product at Mystery Ranch. “The packs that we’ve created with Carryology have been designed with an eye to making a better pack no matter the cost. Building a made-in-Bozeman version of Unicorn 2.0 was all about giving us the freedom and control to explore what we could do as a company. A pack that doesn’t have to make compromises, and gets us closer to that perfect pack.”

This week, the Unicorn 2.0 XDT launched to an exclusive group of VIP customers, who were then entered into a random lottery to purchase one of 30 packs. Every strand stitched, every buckle fastened, every one these packs was meticulously crafted in the USA at Mystery Ranch’s headquarters in Bozeman, Montana. It even features a titanium Mystery Ranch x Carryology morale patch.

No stranger to the overwhelming fervor from the carry community, the Mystery Ranch team set out to make this hyper-exclusive launch a smooth experience for these loyal fans.

“When we knew we were going to be launching this exclusive product with such a limited quantity, we knew we’d have to re-imagine the process,” said Michelle Fleming, marketing director at Mystery Ranch. “In the past, these collabs have crashed our systems due to the number of folks trying to purchase a pack. We know there’s a lot of fans who are disappointed not to get their hands on the ultra-exclusive Unicorn 2.0 XDT, which is why we’re thrilled to be able to offer the Unicorn 2.0, which features so much of the same design and craftsmanship and was made with our incredible partners in Vietnam. We expect this version to sell out with just as much enthusiasm.”

The Unicorn 2.0 will launch Oct 31 at 1pm MDT. Customers will be able to purchase at www.mysteryranch.com/unicorn

Unicorn 2.0 XDT and Unicorn 2.0 Product Details:

• Main Materials X51 Xpac & Dyneema 150D
• Volume 19L; Height 20.75”; Width 10.25”; Depth 9.75”; Weight 4.06 pounds
• Stowable Stick-it & Daisy Chain to attach gear, essentials, and tools seamlessly, with an accessory integration system that’s as functional as it is elegant
• Cobra Buckles – Exuding unparalleled strength and a sleek aesthetic, these buckles are a testament to durability and efficiency
• Outer side pockets large enough for a water bottle, with internal detail pockets small enough for stashing glasses, pens, notepad, etc.
• Lid 4 x 4 loop label MR x Carryology for attaching morale patches
• Lid internal pocket has starlight material to keep glasses safe and key attachment
• Hypalon pull tabs & zipper pull
• Laptop sleeve with MOLLE for attaching accessories
• Coated chain BP laptop access
• 2 internal mesh pockets
• V-lock sternum buckle
• Adjustable yoke with starlight material
• Attachable waist belt web
• The Unicorn 2.0 XDT features an Exclusive Titanium Patch – Adorning each backpack is a once-in-a-lifetime Titanium patch, intricately designed with the intertwined symbols of MYSTERY RANCH and Carryology.
• The Unicorn 2.0 XDT features a Made in the USA label

About MYSTERY RANCH
Founded in 2000, MYSTERY RANCH is committed to making the best load-bearing gear in the world. A product-driven company from the beginning, MYSTERY RANCH designs packs for the job that needs to get done, for the people committed to doing it, with the best materials available and the most durable construction methods that exist. For more, please visit: www.mysteryranch.com #BuiltfortheMission

 

 

CHARLOTTE, N.C. and CARRBORO, N.C. (Oct. 26, 2023) — Fleet Feet announced today that it has acquired Charlotte-based run specialty store The Ultra Running Company (URC) from industry veteran and friend Nathan Leehman. Located at 1027 Providence Road, the newly-minted Fleet Feet Charlotte–Myers Park will continue URC’s legacy by serving runners and walkers with expert advice, education and training.

Hickory, N.C., native Brett Albers, will serve as operating partner of the new Fleet Feet. Albers and his family have called Charlotte home since 2019, and Albers currently leads the teams at Fleet Feet Charlotte–Waverly Walk and Fleet Feet Fort Mill.

“Over the past decade, under Nathan’s leadership, URC has become a home for running enthusiasts in and around Charlotte,” said Albers. “Nathan’s phenomenal dedication and passion for running and serving the running community has been nothing short of inspiring, and we’re honored he’s chosen to hand the baton to Fleet Feet.”

Leehman first opened URC in 2013. It has since become a running destination in Charlotte, earning a spot as one of the Top 50 Running Stores in the country. Several URC employees will become Fleet Feet employees, and continue sharing their expertise and passion for the sport with customers.

“I’ve had an amazing ‘run’ at the Ultra Running Company, and when it became time to think about what was next for the store and community, Fleet Feet was the obvious answer,” said Leehman. “I’ve been impressed with their constant support of and engagement with Charlotte runners. Their combination of excitement, access to a huge array of products, and genuine interest in the needs of our customers and friends, makes them a perfect partner to take over the store.”

Fleet Feet Charlotte–Myers Park will operate with the brand’s exclusive outfitting experience, fit id®, which includes pressure plates and 3D foot scanning technology that allows the brand to accurately assess the size and shape of customers’ feet and how each foot moves through the gait cycle. This personalized, expert-led approach allows outfitters to offer the right fitting footwear and accessories for each customer.

For more than 47 years, Fleet Feet owners, operating partners and employees have created welcoming environments that allow runners, walkers and fitness enthusiasts of all abilities to conquer their goals at every level, on every surface, at every distance with personalized solutions, knowledge and empowerment. Fleet Feet’s nationwide network of community-based retail stores are a place of inspiration, showing people how Running Changes Everything®.

Visit the Fleet Feet Charlotte website to learn more about the store, run training programs and community activities.

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About Fleet Feet

Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated run specialty stores. With more than 260 locations in 40 states and a national headquarters in Carrboro, N.C., Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that RUNNING CHANGES EVERYTHING® and has been recognized in Fast Company’s Brands That Matter List, and Inc.’s Best in Business List and PRWeek’s Purpose Awards. Stay inspired, motivated and connected at Fleet Feet.

 

 

Bainbridge Island, WA – October 25, 2023 – Ignik, a leading innovator in outdoor heating products, proudly announces its newest release, Flipside Heated Bed Cover, was selected as a special mention in TIME’s Best Inventions of 2023. Flipside launched this fall and presents an inventive solution to staying warm while sleeping outside in cold weather. Ignik was honored for the highly efficient battery-powered heat product, their latest offering designed to solve problems when it comes to producing sustainable outdoor heat.

TIME’s Best Inventions issue highlights the most impactful new products and ideas that are changing how we live, work, play, and think about what’s possible. For more than two decades, TIME has put out this highly acclaimed annual list of 200 groundbreaking inventions and 50 special mention inventions. Each submission is evaluated by TIME’s editors and certain key factors, including originality, efficacy, ambition, and impact are taken into consideration. Ignik’s Flipside Heated Bed Cover was selected as one of the 50 special mentions.

“We are so proud that Flipside is being recognized as a game-changer in outdoor heating,” says Ignik’s VP of Brand & Product, Peter Pontano. “By adding highly customizable and safe full-body active heating to a camp sleep setup, this product truly reinvents how outdoor people stay warm.  If there was any product that lived up to our mission of helping people stay outdoors longer, this is it, all while letting users make the most of the gear they already have, which keeps true to our motto of more heat with less waste.”

The Flipside Heated Bed Cover is a luxurious sleep accessory that works as an additional layer to an outdoor sleep system. Featuring advanced safety features both in the heating elements and controller, it’s equipped with a full body heat element that puts out up to 48W of heat for 10 hours from the bottom up. This creates efficient and safe warmth, keeping users comfortable sleeping in temperatures below zero when combined with insulating gear. Flipside is able to provide this level of warmth by taking advantage of the large capacities and high amperage available from modern 12V portable batteries commonly used among outdoor enthusiasts and car campers.

Flipside Heated Bed Cover (MRSP: $149.99) is available at ignik.com, REI, Amazon, and other select retailers. To learn more, visit Ignik.com or contact Stacy Kline at stacy@darbycommunications.com.

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About Ignik

Ignik was born out of some epic gear failures. Hand warmers that didn’t warm in the Arctic and disposable green propane bottles that are neither disposable nor actually “green.” Ignik, meaning fire or lover of fire, is about solving problems, be it around the campfire or making family comfortable in the cold. By creating environmentally thoughtful outdoor heating products that actually work, Ignik helps more people get outside sooner and stay outside longer. Made by outdoor people for outdoor people, each product we produce is more sustainable than what it replaces. Ignik is a proud member of 1% For The Planet. For more information, visit Ignik.com.

Portland, Ore., (Oct. 25, 2023) – Vimazi, developer of the first ever pace-tuned running shoes, announces today the release of their pace-tuned trail running collection. These new trail running shoes will continue Vimazi’s mission to provide runners with footwear engineered for their specific pace, promising to maximize cushioning and overall running efficiency while increasing stability during push off​.

The Trail Z2 ( 8:00-12:00 min/mi) and Trail Z3 (10:00-16:00 min/m) feature an aggressive tread, external rear stabilizer, stump-ready toe protection and built-in forefoot control during push-off. With a pace-tuned midsole the trail shoes deliver optimized cushioning, max propulsion efficiency, and better torsional stability on the trails. Both models have a wide toe box, molded foam heel counters, rocker design, lively pace-tuned feel and breathable upper. The trail shoes come in men’s and women’s versions and will retail for $170 MSRP.

The launch of the pace-tuned trail running shoes represents a breakthrough in the footwear industry, building on Vimazi’s pioneering approach to running shoe design. Instead of one-shoe-fits-all-paces, each Vimazi model is designed and scientifically engineered with a specific pace zone in mind. This ensures each runner receives a personalized and optimized level of cushioning, efficiency, and stability. The Vimazi trail shoes will provide the same pace-tuned benefits, ensuring trail runners can enjoy a shoe engineered for their personal pace​.

Vimazi’s founders, Scott Tucker and John Zilly, have a rich history in the running and footwear industries. Tucker, who has completed all six world marathon majors, was a trailblazer in trail running shoes during his tenure as president of Montrail and has created numerous running shoes for Scott Sports and PEARL iZUMi.  Zilly, author of 12 guidebooks and founder of Adventure Press and Milepost59, has also competed in the USATF 50 Mile Trail Championships twice. Their combined experiences have culminated in the creation of Vimazi and its unique approach to running shoes​​.

“Our mission at Vimazi is to help runners unlock their full potential by providing them with shoes that are specifically designed for their pace,” said Scott Tucker. “We are excited to extend our pace-tuned technology to trail running shoes, providing trail runners with the same benefits enjoyed by road runners.”

The new pace-tuned trail running shoes have already received positive early reviews, with testimonials praising the innovative design, fit, and feel of the shoes. Trail Runner Magazine editors expressed their admiration for the fit, feel, and ride of Vimazi’s shoes, while other runners have described Vimazi’s footwear as “the best shoes I’ve ever worn”​.

Vimazi pace-tuned trail running shoes are available now online and at specialty run stores across the US. More information can be found on Vimazi’s website vimazi.com. Follow along on Instagram, Facebook, Twitter and LinkedIn.

About Vimazi

Founded by footwear industry veterans and life-long marathoners, Vimazi pace-tuned running shoes are engineered to reduce shock and increase energy efficiency because they react to the forces you create at your pace. The patented FastPod technology is backed by physics. For additional information, please visit vimazi.com or email faster@vimazi.com.

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Boulder, Colo. (October 25, 2023) – Krimson Klover, the outdoor and lifestyle brand powered by women, welcomes Jessica and Adam Guile of Phenix Project LLC as the new Midwest-Great Lakes territory sales representatives.

Located in Minneapolis, the Phenix Project LLC will oversee the Midwest-Great Lakes region, encompassing the states of Minnesota, Wisconsin, North Dakota, South Dakota, Nebraska, Illinois, Iowa, Upper Michigan and Michigan’s Peninsula. With a wealth of experience exceeding 20 years in the outdoor and winter sports industries, this agency boasts a profound understanding and a genuine passion for the outdoor and winter sports cultures. This fervent dedication is seamlessly translated into positive sales, strong relationships, and sustainable growth within the industry.

“Bringing new teammates into the Krimson Klover family is always a pivotal moment for us, and it is exciting to see our brand really blossoming across the nation,” said Kate Saunders, President of Krimson Klover. “Jessica and Adam bring a breadth of experience in the outdoor and winter sports industries and their intimate knowledge of the region, we believe they will play an essential role in our continued success and will elevate our presence in the Midwest.”

“I’m honored to be part of the Krimson Klover family and excited to embark on this new adventure,” said Jessica Guile, owner of Phenix Project LLC agency. “My colleagues at Phenix Project and myself are looking forward to harnessing our experience and passion to drive success, connecting with our community and showcasing the exceptional Krimson Klover products that we’re proud to represent.”

Retailers who are interested in reaching Jessica Guile may find her on LinkedIn.

For more on Krimson Klover please visit krimsonklover.com and sign up for the newsletter or follow along on social media on Instagram, Facebook and TikTok.

About Krimson Klover
Krimson Klover was founded in 2009 and brings performance, comfort and style to your everyday adventures. Krimson Klover creates playful, mountain-inspired apparel using low impact fabrics and responsible sourcing with a commitment to elevating women. Krimson Klover is an outdoor & lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection, and giving back. Krimson Klover doesn’t just design high-performance base layers, durable hiking shorts, stay-put swimsuits, or fun and flirty dresses. Krimson Klover designs clothing that empowers you to pursue your passions. https://krimsonklover.com/