On its 10th anniversary, Outdoor Alliance supporters gather in D.C. to advocate for conservation wins

Washington, D.C. (Sept. 5, 2024) — As Outdoor Alliance celebrates a decade of conservation powered by outdoor recreation, more than 75 of its supporters will gather in Washington D.C. next week, Sept. 10-12, to advocate to lawmakers for the next big legislative wins supporting public lands and waters.

Along with a 10th-anniversary celebration taking place a few blocks away from the U.S. Capitol on Thursday, Sept. 12, supporters of Outdoor Alliance will spend two days on Capitol Hill meeting with legislators. That builds on Outdoor Alliance’s work over the last decade, which has permanently protected 40 million acres of public land, secured $5.1 billion in funding for the outdoors, and converted more than 100,000 outdoor enthusiasts into outdoor advocates.

“This advocacy event exemplifies what we are all about — getting hikers, kayakers, backcountry skiers, surfers, mountain bikers, all leveraging their love of place to help conserve and protect places at scale,” said Adam Cramer, CEO of Outdoor Alliance.

The week will showcase the involvement of the Grasstops Collective, an Outdoor Alliance leadership and advocacy development program started earlier this year to train grasstops advocates in building relationships with policymakers, advocating for conservation priorities, and serving as conservation leaders in their regional communities. While in D.C. this week, Outdoor Alliance staff will lead an advocacy workshop for these grasstops leaders and others attending the 10th-anniversary event. Beyond the Grasstops Collective, representatives of companies ranging from Patagonia to REI will be in attendance, along with outdoor leaders and athletes, such as climber Tommy Caldwell and staff from the Outdoor Industry Association.

The 20 grasstops advocates who are part of the program in 2024 come from across the country, with a variety of backgrounds, outdoor recreation pursuits, and leadership roles. They include leaders of local climbing organizations, executive directors of mountain bike, recreation, and trail running organizations, Indigenous leaders, and outdoor business leaders.

The Grasstops program ties directly to one of Outdoor Alliance’s larger goals — increasing public engagement in the legislative process to advance conservation and outdoor recreation priorities. Along with the grasstops advocates, other supporters in attendance this week will include representatives of all 10 member organizations who are part of Outdoor Alliance and represent constituencies from many different types of human-powered outdoor recreation.

Specifically, supporters of Outdoor Alliance will be championing this week for passage of the Expanding Public Lands Outdoor Recreation Experiences (EXPLORE) Act, a first-of-its-kind bipartisan package of outdoor recreation policy to improve outdoor recreation on America’s public lands and waters. This outdoor recreation policy package creates opportunities to improve how public lands are managed to enhance outdoor experiences for all. The EXPLORE Act includes many key bills that Outdoor Alliance and its partners have helped develop and refine alongside lawmakers.

“The fact is, legislators do listen and respond to constituents,” Cramer said. “Yes, there is a high level of disillusionment in the public domain relative to our political processes. The work with the Grasstops Collective, and our work in general, is about empowering people to see the bigger forest through the trees — helping them connect the dots that people’s collective voices do make a difference in achieving victories around these special places that need support.”

Over the last 10 years, Outdoor Alliance has united the human-powered outdoor recreation community to achieve lasting conservation victories, an overview of which is captured in a video about the last decade of its work. One of Outdoor Alliance’s biggest achievements was helping create momentum and consensus to pass the John Dingell Public Lands Package in 2019, which protected more than 14 million acres of public land and permanently reauthorized funding from the Land and Water Conservation Fund.

“Outdoor Alliance’s impact in the world of outdoor policy and advocacy cannot be overstated,” said Ryan Gellert, CEO of Patagonia. “Their team’s collective expertise has shaped legislation to protect public lands and waters, and ensure equitable access to outdoor spaces.”

To learn more, please visit www.outdooralliance.org.

About Outdoor Alliance

Outdoor Alliance is the only organization in the U.S. that unites the voices of outdoor enthusiasts to conserve public lands. A nonprofit coalition comprised of 10 national advocacy organizations, Outdoor Alliance’s members include American Whitewater, the American Canoe Association, Access Fund, the International Mountain Bicycling Association, Winter Wildlands Alliance, the Mountaineers, the American Alpine Club, the Mazamas, the Colorado Mountain Club, and the Surfrider Foundation. By working with its member coalitions and helping mobilize the involvement of individuals to protect public lands and waters, OA helps ensure public lands are managed in a way that embraces the human-powered experience. Outdoor Alliance — conservation powered by outdoor recreation. Learn more at OutdoorAlliance.org.

 

Arc’teryx Unveils Largest Brand Flagship Store at 580 Broadway

New York, New York – September 5, 2024 |  Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment, proudly announces the grand opening of its largest brand retail location to date at 580 Broadway in New York City. On September 6, 2024, the brand will celebrate the two-story, 14,164-square-foot store, representing the most complete expression of the Arc’teryx brand, with a dedicated focus on promoting circularity as the future of retail.

A New Era in Sustainable Retail

As the cornerstone of Arc’teryx’s commitment to sustainability, the 580 Broadway flagship location features an entire floor devoted to ReBIRD™️, the brand’s circularity platform. The ReBIRD Service Center is Arc’teryx’s largest global center for circularity, offering an extensive array of services to help customers maintain and extend the life of their gear.

“The Broadway store marks a significant milestone in our retail evolution.” said Delaney Schweitzer, Chief Commercial Officer. “We are proud to offer a space where our community can explore both new and pre-loved products under one roof and access unparalleled product care and repair services to keep their gear performing at its best for years to come. Building on the success of our original SoHo location, this new location is truly a hub for our community, a place for guests to engage with our pinnacle retail offering, build connections over coffee and share their love of the mountains.” 

ReBIRD Service Center: At the Heart of Circularity

Occupying the entire lower floor of the new 580 Broadway store, the ReBIRD Service Center is a hub of innovation and sustainability. Modeled after the ARC’One manufacturing facility near Vancouver, BC, the center offers a full suite of repair services, product education, and technical washing. With four full-time ReBIRD Repair Operators on site, guests can access everything from full zipper replacements to hardshell repanelling, as well as light repairs, washing, and waterproofing of used gear.

First-Ever In-Store ReGEAR™️ Collection

This flagship location also marks the global debut of in-store ReGEAR shopping. Guests can explore a curated selection of pre-owned items, meticulously refurbished by Arc’teryx technicians to meet the brand’s high-performance standards. From limited-edition capsule collections to rare vintage designs and one-of-a-kind pieces, the ReGEAR collection offers a sustainable alternative to buying new, with each item embodying the durability and reliability expected from Arc’teryx gear.

“With our first-ever ReGEAR showroom, we’ve curated a hand-picked selection of professionally refurbished used gear, celebrating iconic past-season designs and colorways” said Dominique Showers, VP ReBIRD™. “The ReBIRD Service Center – our largest to date – offers a full suite of complex repair options to keep gear in play. Combined with our curated selection of refurbished and vintage gear, we hope this space will help to shift consumer mindsets toward custodianship of their gear.”

A Commitment to the Community

Arc’teryx is more than just a retail brand; it’s a community leader committed to environmental stewardship. The ReBIRD floor at 580 Broadway will host various community events, including workshops with local artists, upcycled art installations, and custom NYC heat press patches for guests. The space will also feature special promotions like Gore Wash Week and Trade-In programs, encouraging guests to keep their gear in play rather than purchasing new.

A Space for Immersive Experiences

The 580 Broadway store also introduces new features designed to enhance the guest experience. A dedicated theater zone will host storytelling sessions, brand films, and community events, providing an immersive experience that deepens the connection between the brand and its community. Additionally, the store will feature the debut of A-Frame Café, Arc’teryx’s first in-store café in North America. This mountain-inspired refuge, designed for the city environment, offers a curated selection of beverages including Arc’tonics, specialty coffees, and teas. The menu also features mountain-inspired options such as Garuka Bars and Shār trail mix. In line with Arc’teryx’s commitment to sustainability, the cafe’s seating features cushions made from recycled Beta jackets, providing a distinctive and purposeful gathering place for visitors to relax and connect.

Store Design: Modern, Minimal, and Sustainable

The store’s design reflects Arc’teryx’s commitment to modernity and sustainability, featuring exposed ornate pillars, technical lighting, and a neutral color palette. The ReGEAR area includes fitting rooms, assessment counters, and workbenches, all set against a backdrop of light tones and minimalistic treatments to highlight the unique ReGEAR pieces and ReBIRD tools and machines.

For press images and additional information, please visit this link. Photographer credit: Jesse Liaw.  

For media inquiries, please contact media@arcteryx.com.

Arc’teryx Broadway
Address: 580 Broadway New York City, NY 10012 

About Arc’teryx: Arc’teryx is a Canadian company based in the Coast Mountains. Our design process is connected to the real world, focused on delivering durable, unrivaled performance. Our products are distributed through more than 2,400 retail locations worldwide. We are problem solvers, always evolving and searching for a better way to deliver resolved, minimalist designs. Good design that matters makes lives better. 

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5.11 ANNOUNCES BRYAN JONES TO BECOME CHIEF FINANCIAL OFFICER AND PLANNED RETIREMENT OF JIM MCGINTY

COSTA MESA, Calif. (September 5, 2024) — 5.11 Tactical, the global innovator of Purpose- Built GearTM, today announced the promotion of Bryan Jones to Chief Financial Officer, effective October 7, 2024. On that date, the current CFO, Jim McGinty, will phase into retirement while remaining involved in the company for the balance of 2024, taking on a consultatory role for 2025 with a planned exit by the start of 2026. Mr. McGinty has led 5.11’s finance team over the last six years and played an integral part in 5.11’s growth trajectory during that time.

“During his tenure, Jim developed the financial discipline to make us more profitable. Under his leadership, 5.11 has grown significantly, adding stores to over 120 domestic locations. Jim was also crucial in creating a culture of transparency within 5.11, ensuring timely and accurate communication of results to the 5.11 and Compass teams,” said Troy Brown, CEO. “Although Jim has decided to retire, we are fortunate to have him remain with 5.11 in a consultatory capacity through 2025 to ensure a smooth transition. I thank Jim for his contributions and congratulate him on his upcoming retirement.”

In his new role as Chief Financial Officer, Bryan Jones will enable success by focusing on strategy, managing risk, and fulfilling revenue and profit targets. Bryan brings a tremendous set of experience from Finance roles at Johnson & Johnson, Volcom, and Deloitte. In these roles, Bryan led teams across the globe in the areas of financial planning and analysis, accounting & financial reporting. Bryan received a BS in Economics from the University of California, Santa

Barbara and an MBA from the Paul Merage School of Business, University of California, Irvine. He will report to Troy Brown, CEO, and be a member of the company’s leadership team.

“Over the last nine years, Bryan’s commitment and dedication to 5.11 has been critical to our success as demonstrated by our growth and profitability”, said Brown. “Bryan has proven to be an essential part of our management team, positively impacting our financial and strategic execution. Bryan is a transformational leader with a growth mindset who is often sought out for partnership by his peers as well as others throughout the organization.”

For more information about 5.11 and its product offering, or to find a 5.11 store near you, visit www.511tactical.com.

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About 5.11, Inc.

With offices around the globe, 5.11 works directly with end users to create Purpose-Built GearTM to enhance the safety, accuracy, speed, and performance of tactical professionals and technical enthusiasts worldwide. 5.11 products exceed rigorous standards, which have allowed the brand to establish a reputation for innovation and authenticity, and become the premier choice for those who live the Always Be Ready® lifestyle. 5.11 products can be purchased online, through authorized dealers and retailers, as well as at 5.11 company-owned retail stores.

 

Learn more about 5.11’s best-selling gear and accessories at www.511tactical.com. Find a full list of 5.11 company-owned retail stores at https://www.511tactical.com/locations/. Connect with 5.11 on Facebook, Twitter @511Tactical and on Instagram @511Tactical and

#511tactical5.11, Inc. is a subsidiary of Compass Diversified (NYSE: CODI).
5.11, 5.11 Tactical, Always Be Ready, and Purpose-Built GearTM are trademarks of 5.11, Inc. All rights reserved.

 

Crazy Creek unveils revolutionary Pack Table, proudly made in Montana

Red Lodge, Mont. (Sept. 4 2024) Crazy Creek Products, renowned for its lightweight, innovative outdoor chairs, is set to launch its latest breakthrough: the Crazy Creek Pack Table, a compact and versatile table designed for outdoor enthusiasts. Made entirely in Montana, the Pack Table represents a commitment to local craftsmanship and quality.

Packing down to a 6 x 6 x 2-inch cube, the Crazy Creek Pack Table unfolds to a spacious 12 x 12-inch textured tabletop surface, providing ample room for drinks, food, and other essentials while camping or on the go. Each leg of the table is adjustable in 1-inch increments, from 5 to 8-inches, ensuring stability and the ability to level the table on various terrains.

“We recognized a common challenge among outdoor enthusiasts: where to place essentials like drinks and food while enjoying the comfort of our Crazy Creek chairs,” said Forrest Rogers,

co-owner of Crazy Creek Products. “The Pack Table is our solution – a portable, sturdy table that enhances the outdoor experience whether you’re camping, tailgating, or simply relaxing in a tent.”

Made from recyclable polypropylene material, the Crazy Creek Pack Table also features a keystone and shock cord framework for added strength and support and has spring-assisted legs to ensure its upright position during setup. It is designed for a variety of uses including tailgating, tent camping, backpacking, cooking, picnics, and leisure activities, designed to hold items like cards, games, food, a lantern, or beverages.

“We are excited about the Pack Table’s versatility and eco-friendly design,” added Rogers. “It is made from recyclable materials and features packaging that minimizes waste with a cardboard sleeve.”

Priced at $59.95, the Crazy Creek Pack Table will be available in a Cement Grey with Blaze Orange legs, and available for purchase starting September 4 at select retailers and online at crazycreek.com/pack-table.

For more information about Crazy Creek Products and the Pack Table, please visit crazycreek.com.

About Crazy Creek

Founded in 1987 in Red Lodge, Montana, Crazy Creek has been a pioneer in outdoor seating, known for its innovative, lightweight chairs. The brand’s mission to perfect “just sit there” comfort across any terrain has garnered trust worldwide among outdoor professionals and enthusiasts alike. Renowned for their quality craftsmanship and attention to detail, Crazy Creek® chairs have traveled from the backcountry of Northern Alaska to sunny backyards in Southern Florida. The product line includes a range of chairs crafted from the most durable fabrics, featuring carbon fiber stays and a custom stitching process, all backed by a lifetime warranty on Original & Hex 2.0 Chairs. In 2024, Crazy Creek® introduced the AirCliner, its most compact and comfortable chair yet. For more information, visit crazycreek.com.

 

 

Eastern Sierra Conservation Corps Restores Vital Trails at Limekiln State Park

[Bishop, CA] September 4, 2024 Eastern Sierra Conservation Corps (ESCC), a developmental leadership organization committed to building a stronger and more inclusive outdoor community, is proud to share the recent accomplishments of its dedicated crews in their ongoing efforts to restore and preserve the natural beauty of Limekiln State Park, located in Monterey County, California. From May 28 to July 12, two ESCC crews were actively engaged in essential restoration work on the Kiln Trail, one of the park’s prominent areas impacted by the Dolan Fire in 2020.

California’s diverse landscapes, teeming with unique flora and fauna, are increasingly vulnerable to extreme climatic events such as fires, floods, droughts, and landslides. These events pose a significant threat to the state’s rich biodiversity. ESCC is at the forefront of combating these threats through proactive restoration efforts that enhance environmental resilience.

The work performed by ESCC crews at Limekiln State Park is a testament to this mission. Over nearly two months, the crews completed a range of critical tasks, including:

  • Crushing rock and hauling materials to stabilize the trail
  • Quarrying and transporting rocks for construction
  • Heavy removal of brush and downed trees to prevent future fire hazards
  • Building multi-tier retaining rock walls and rock steps
  • Conducting nearly 1 mile of tread work to improve trail accessibility

These efforts culminated in the construction of 606 cubic feet of rock walls and structures, the setting of 48 rock steps, and the building of 86 wooden trail structures. The crews also managed to clear approximately 2 miles of brush and remove 31 downed trees, all of which contribute to the park’s ecological recovery and long-term sustainability.

The restoration work conducted by ESCC crews is not just about maintaining trails; it is about protecting the delicate ecosystems that depend on these natural spaces. By collaborating with State Park staff, ESCC has helped to prevent the overuse and degradation of wild areas, ensuring that vital habitats are preserved for future generations.

“The work we do today not only repairs the damage of the past but also fortifies these landscapes against the challenges of the future,” said ESCC Executive Director, Agnes Vianzon. “Our work at Limekiln State Park is about more than just trail restoration—it’s about preserving the integrity of California’s diverse ecosystems. By investing in these conservation efforts, we ensure that these natural spaces remain resilient and accessible for future generations. We’re proud of the dedication and hard work our crews have put in to protect these vital landscapes.”

As part of its broader mission to restore and protect California’s natural environments, ESCC will continue its efforts to enhance the resilience of these precious ecosystems. The work at Limekiln State Park is a shining example of what can be achieved through dedication and collaboration, and ESCC is grateful for the opportunity to contribute to the preservation of California’s natural beauty.

To learn more about ESCC and how to get involved, visit https://www.easternsierracc.org/.

To Donate to ESCC, visit https://www.easternsierracc.org/donate

About Eastern Sierra Conservation Corps (ESCC):

Eastern Sierra Conservation Corps is a developmental leadership organization committed to building a stronger, more inclusive outdoor community. Since 2016, ESCC has been at the forefront of revolutionizing the field of trail work, pioneering inclusivity and community-building initiatives while undertaking vital conservation projects across California’s wild spaces. ESCC actively recruits and empowers leaders from historically marginalized communities, striving to create a more equitable and sustainable future for all.

 

 

Peluva Expands Its Minimalist Footwear Collection with the Launch of the All-Terrain Strand ATR, Revolutionizing Performance Footwear in the Outdoors

MIAMI,  Sept. 4, 2024Peluva, a minimalist footwear brand on a mission to change the way the world walks, expands its line of performance footwear with the new Strand ATR. The Strand ATR is Peluva’s first trail shoe. It combines its innovative five-toed design with durable materials to bring outdoor enthusiasts seeking a barefoot feel the ultimate trail shoe experience.

Building on the success of Peluva’s flagship lightweight trainer, the Strand, the new Strand ATR is meticulously designed to provide exceptional traction, protection, and comfort for rucking, trail running, hiking, and other demanding outdoor activities.

Perfect Blend of Barefoot Feel and Rugged Performance

The Strand ATR stands out as the minimalist outdoor shoe adventurers have been waiting for. With a barefoot feel,  strategic cushioning, puncture protection, and enhanced trail traction, the Strand ATR can withstand nature’s most rigorous and challenging conditions.

“I’m proud to introduce the Strand ATR, a shoe that embodies our commitment to blending minimalist design with robust performance,” said Mark Sisson, co-founder of Peluva. “We built this shoe for those who seek the freedom of a barefoot experience while needing reliable protection and support on any terrain. “It’s crafted to keep you grounded and elevate your trail experience.”

Innovative Design and Features for Maximum Performance

The Strand ATR features a purposefully crafted trail-specific outsole, delivering superior off-road traction to tackle even the most challenging terrains. The specialized Peluva EVA midsole is reinforced with Kevlar™ fiber puncture-proof fabric, providing unmatched protection against sharp rocks and other obstacles while delivering an outstanding barefoot experience.

Mark added, “As an early adopter of five-toed shoes, I noticed how easy it was to stub a toe. Our design addresses that pain point without sacrificing individual toe articulation. The Peluva outsole extends beyond the tip of the toes, offering enhanced protection from little to big toe.”

Peluva’s five-toed design is essential for optimal foot health. More natural and functional use of the toes is proven to lead to better balance, stronger muscles, improved alignment, and overall healthier feet, all of which are integral to Peluva’s mission.

The newly engineered Jacquard mesh upper, treated with a durable water-repellent (DWR) finish, offers exceptional breathability and water resistance, making the Strand ATR ideal for wet and dry conditions alike. The shoe is equipped with a quick-lace system for a fast, secure fit, getting you trail-ready in an instant.

Key Features of the Strand ATR:

  • Price: $149.99
  • Weight: 8 oz (men’s), 7.5 oz (women’s)
  • Upper Material: Engineered Jacquard synthetic mesh with midfoot overlay reinforcements
  • Insole: Performance polyester sock liner
  • Midsole: Peluva EVA 300 Series with inlaid Kevlar™ fiber puncture-proof fabric
  • Outsole: Trail-specific rubber for enhanced traction
  • Minimalist Attributes: Zero drop, 10 mm stack height

The Peluva Strand ATR is available now in both men’s and women’s styles. For more information or to purchase the Strand ATR, visit peluva.com

About Peluva

Founded in 2021 by former endurance athlete Mark Sisson and his son Kyle, Peluva began with a pioneering vision to change the way the world walks by strengthening feet through minimalist footwear. Peluva is reimagining the concept of minimalist shoes with the first-ever design to deliver all three crucial buying criteria: greater comfort, function and style. Learn more at peluva.com

 

 

Gregory Mountain Products and Unlikely Hikers Partner on Pack Collab in Fall 2024

SALT LAKE CITY, UTAH (Sept. 3, 2024) – Gregory Mountain Products, the first pack manufacturer to launch a plus-size pack collection in 2021, is partnering with Unlikely Hikers on a collection of new everyday adventure and hiking packs. The collection is a celebration of the organization and its partnership with Gregory with 5% of sales being donated back to Unlikely Hikers, a diverse, body-liberating outdoor community.

From daypacks to waistpacks, the collection includes standard and plus-size designs so EVERYBODY can better enjoy their time outside. The collection, eight styles in total, include the Nano Waistpack, Nano 24, men’s Miko 20 and women’s Maya 20 (in both standard and plus-sizes). The plus-size packs are designed to fit sizes up to 6X with extended shoulder harness and hipbelts, plus easier to access pocketing. The bold colors and Unlikely Hikers patch are unique to the collab, and are meant to inspire everyone to get outside and connect with nature.

“A backpack made with my unique needs in mind makes me feel seen and empowered as a hiker.” said Jenny Bruso, Founder of Unlikely Hikers. “We hope the new collection will make ALL outdoor adventurers feel seen and comfortable outside. Together, with Gregory, we’re working to create a more inclusive outdoor space — where people of all sizes and identities are heard, welcome and safe.”

“Since Gregory started in 1977, we have been working to create a more inclusive outdoors,” said John Sears, Vice President of Gregory Mountain Products. “Whether it’s through our partnership with Jenny and Unlikely Hikers, or with groups such as Big City Mountaineers that focus on equitable access to the outdoors for underprivileged communities, we’re working to bring the benefits of discovering the outdoors to everyone. We’re incredibly thankful to Jenny, and her work helping us accomplish this goal.”

In 2021, Gregory worked hand-in-hand with Jenny and the Unlikely Hikers community to launch the first-ever plus-size pack collection. Jenny and her team provided invaluable feedback every step of the way, helping designers with prototype testing, fit testing and product reviews throughout the development process. The collection of 14 everyday adventure, hiking and backpacking packs is available on Gregory.com.

The Unlikely Hikers collection will be available at specialty retailers and online at Gregory.com.. For more information about Gregory, and its collection of award-winning backpacks and luggage, visit www.Gregory.com.

About Gregory Mountain Products

For nearly 50 years, Gregory Mountain Products has been a global leader in expedition, backpacking, daypacks, lifestyle, travel, and camping gear. World renowned for fit, durability, performance, and accessibility, Gregory has won countless awards and recognition from media outlets such as Outside Magazine, National Geographic, Popular Science, Men’s Journal, New York Times, and many others. Gregory is a product driven company that continues to lead the way in clever, innovative, and experience-enhancing outdoor gear that helps more people experience the benefits of the great outdoors in style and comfort.

MEDIA CONTACT: Becca Katz I Verde Brand Communications I becca@verdepr.com I C. 360-441-5620

 

Global performance apparel maker Youngone Corp. opens Canadian liaison office led by SVP Diana Seung

SEOUL, South Korea (Sept. 3, 2024) — Youngone Corporation, world-class manufacturer of performance and fashion apparel, announces the opening of the Youngone Canada Liaison office, located in Vancouver, BC, on August 28, 2024. This strategic expansion underscores the company’s commitment to enhancing its presence in the region and will serve as a hub for collaboration and market intelligence, positioning Youngone to better meet the needs of its customers and strategic partners.

To lead this new initiative, Youngone Corporation has appointed Diana Seung as Senior Vice President. With over 20 years of experience in leadership and execution, Seung brings a wealth of knowledge and expertise to the role.

Most recently Diana served as President of tentree, a mission-based apparel brand based in Vancouver, BC. Prior to this role, she was recruited by Callaway Golf as GM of North America to lead the expansion of Jack Wolfskin. She was also the EVP of Merchandising for Backcountry.com and oversaw all buying and the development of their private label brands.

“We are thrilled to welcome Diana to our team,” said Michelle Wardian, President and Chief Strategy Officer of Youngone. “Her proven track record of success and keen understanding of market dynamics will be invaluable as we unlock new opportunities for expansion and growth in this vital region.”

Diana has a distinguished history of leading successful teams and driving significant revenue growth in competitive markets. Her experience on the Board of Directors for the Outdoor Industry Association (OIA) and past service on the Camber Outdoors board further complements her strategic vision for Youngone and reinforces the company’s position as a trusted partner in the industry.

The new Canadian Liaison office is expected to serve as a hub for collaboration and market intelligence, positioning Youngone to better meet the needs of its customers and partners.

About Youngone Corporation

Founded in 1974, Youngone Corporation is a leading global manufacturer of performance clothing, textiles, footwear, and gear manufactured with a history of innovation, partnership and trust. Chairman Kihak Sung founded Youngone nearly 50 years ago based on a love of nature, outdoor pursuits and a vision for an unrelenting standard of quality. This mission has driven the company’s approach ever since. Youngone continues to be recognized as a pioneer in the outdoor industry, with the continuous improvement of its people and products at the heart of operations. Youngone is based in Seoul, South Korea, with its North American headquarters in Seattle. For more information, visit youngonecorporation.com.

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