Krimson Klover Welcomes Susie Wagner as Director of Sales to Lead Growth in Specialty Retail

Boulder, Colo. (January 12, 2024) – Krimson Klover, the outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back to the community, has hired Susie Wagner as the new Director of Sales.

Wagner comes to Krimson Klover with extensive experience in the outdoor and lifestyle apparel industry. With over 20 years of experience in sales, Wagner has led sales teams for top industry brands like Spyder, Under Armour, Kari Traa and more. As Sales Director, Wagner will focus on leading Krimson Klover’s independent sales representatives, onboarding new sales channels and management of year-round relationships with key accounts. When she’s not at the office you can find her enjoying time with her family either biking, snowboarding or just spending time outside.

“Krimson Klover has big goals for upcoming seasons and we couldn’t be more excited to have Susie leading our sales efforts and connecting with our retailers,” says Kate Saunders, President of Krimson Klover. “With all of Susie’s experience within the industry, her passion for the outdoors and her connections across sales regions, we know she will make a great impact on Krimson Klover.”

“I’m honored to be joining the team at Krimson Klover, they are such a unique and special brand that I have been a fan of for many years,” says Wagner. “I’m excited to be working with new and current specialty retailers who prioritize sustainability, quality in garments and appreciate the confluence of fashion, lifestyle and performance.”

For more on Krimson Klover please visit krimsonklover.com and sign up for the newsletter or follow along on social media on Instagram, Facebook and TikTok.

About Krimson Klover

Krimson Klover was founded in 2009 and brings performance, comfort and style to your everyday adventures. Krimson Klover creates playful, mountain-inspired apparel using low impact fabrics and responsible sourcing with a commitment to elevating women. Krimson Klover is an outdoor & lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection, and giving back. Krimson Klover doesn’t just design high-performance base layers, durable hiking shorts, stay-put swimsuits, or fun and flirty dresses. Krimson Klover designs clothing that empowers you to pursue your passions. https://krimsonklover.com/

Moultrie Mobile Builds on Its Innovative Heritage to Announce New Products for 2024

BIRMINGHAM, Ala. (Jan. 11, 2024) — Moultrie Mobile, a leader in cellular trail cameras and all-in- one remote monitoring systems, today announced it is expanding its lineup of industry-leading cellular scouting solutions with new products for 2024. The new products include the next generation of the successful EDGE Series cellular trail cameras, a cellular-enabled feeder management system, and purpose-built accessories designed to make Moultrie Mobile products more powerful and convenient.

“We want to continue to reset the standard of performance, convenience, and value for our customers,” said Daniel Wilson, General Manager for Moultrie Mobile. “Hunters and landowners are seeking reliable and easy-to-use solutions for monitoring their properties, and we are striving to provide them with the most advanced products and technologies available. We’ve enhanced several trusted products to improve performance while also introducing all-new solutions for 2024.”

The EDGE 2 ($99.99) expands on the premium performance of the original EDGE camera to offer a more powerful and feature-rich device at an outstanding value. It delivers many of the industry-leading benefits the EDGE Series is known for, including Auto Connect Technology and built-in memory, while introducing an all-new On-Demand feature that enables users to trigger a photo or video within the Moultrie Mobile App and have it available immediately after capture. The EDGE 2 also offers enhanced image quality with 36MP photos and 720p HD video featuring full audio, an expanded 50-foot field of view, a faster 0.4 trigger speed, an advanced low-glow IR LED array for improved night images, and an updated PIR for improved trigger accuracy.

The EDGE 2 PRO ($139.99) advances the brand’s flagship EDGE PRO model with new technology and features that make it the top-of-the-line choice in its category. In addition to carrying over the EDGE PRO’s industry-first False Trigger Elimination Technology that eliminates up to 99% of false triggers, the EDGE 2 PRO is upgraded with GPS, On-Demand, tamper detection, a lightning-fast 0.3 trigger speed, and no-glow flash. Additionally, the EDGE 2 PRO is built with NYXEL® NIR (near infrared) technology for enhanced low-light performance with minimized power consumption, best-in-class 40MP images and 1080P videos with HD sound, a detection range of up to 100 feet, built-in memory, flexible power options, and nationwide coverage with Auto Connect Technology. The EDGE 2 PRO also has the Bluetooth-enabled Live Aim feature for precise camera mounting.

Moultrie Mobile’s FEED HUB ($99.99) offers first-of-its-kind cellular connectivity and control for nearly any game feeder. FEED HUB is a three-part system consisting of a universal Feed Level Detector that can be mounted in the hopper of nearly any spin-cast feeder, a cellular-connected timer that installs in a feeder kit, and the Moultrie Mobile App. FEED HUB allows hunters to convert their existing feeder to cellular and remotely monitor feed and battery levels, run feeders on demand, receive alerts when the feeder is clogged, and set and adjust feed schedules –– all using the Moultrie Mobile App. This provides peace of mind that the feeder is operating as expected, enables remote control for easy adjustments, and helps plan trips to service the feeder more efficiently.

FEED HUB KIT ($149.99) combines the FEED HUB with Moultrie’s top-selling Pro Hunter II Kit for an all- in-one cellular feeder kit. This total package comes equipped with a Feed Level Detector, Feed Hub Cellular Timer pre-installed into the Moultrie Pro Hunter II feeder kit, along with a Quick-Lock adapter for custom feeder assemblies. With this kit, users can now conveniently monitor feed and battery levels remotely, operate feeders on demand, and adjust feed times using the Moultrie Mobile App.

For land managers who are only interested in monitoring feed levels in gravity or spin-cast feeders, the FEED LEVEL DETECTOR ($59.99) can be mounted in any feed hopper. This device sends feed level updates to the Moultrie Mobile App so that you can plan maintenance trips to your feeder more efficiently.

Moultrie Mobile is releasing an updated 3.4W SOLAR BATTERY PACK ($59.99) and a 10W SOLAR BATTERY PACK ($99.99) to offer customers durable and dependable power options for all major brands of trail cameras at an attractive price point. These powerful packs provide considerably more power than standard solar panels and include built-in rechargeable battery packs that store enough power to keep devices working during weeks of cloud cover, ensuring equipment is always running properly. Both solar battery packs are compatible with standard 12v camera barrel jacks as well as USB-C for charging Moultrie Mobile’s rechargeable battery packs as well as other consumer electronics devices like smart phones.

Customers looking for a reliable power source for EDGE Series cameras while saving money and waste have the choice of two new rechargeable battery packs – the RECHARGEABLE LITHIUM BATTERY ($49.99) and the RECHARGEABLE LITHIUM BATTERY MAX ($99.99 MSRP). Designed to provide maximum power storage and efficiency for better performance than AA batteries, these rechargeable lithium-ion batteries eliminate the need for expensive AA batteries. Customers can choose between the RECHARGEABLE LITHIUM BATTERY at a great price, or they can upgrade to the RECHARGEABLE LITHIUM BATTERY MAX for double the energy capacity.

Additional Moultrie Mobile accessories designed for the EDGE Series cameras set to launch in 2024 include an EDGE SERIES CAMERA STAKE ($39.99) that is FLEX MOUNT and ¼”-20 compatible, an EDGE SERIES FLEX MOUNT 2 ($19.99) with upgraded adjustability, and an EDGE SERIES EASY AIM MOUNT ($12.99).

To learn more about Moultrie Mobile, its products, or the Moultrie Mobile App, visit www.MoultrieMobile.com or download and demo the Moultrie Mobile app from the App Store or Google Play for free today.

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About Moultrie Mobile

Headquartered in Birmingham, Alabama, Moultrie Mobile is a rapidly-scaling software and connected hardware platform used by hunters, property owners, and others for real-time remote monitoring.

Moultrie Mobile is a business unit of PRADCO Outdoor Brands. PRADCO’s hunting brands include Moultrie, Whitetail Institute, Texas Hunter, Summit, Knight & Hale and Code Blue. PRADCO Fishing manufactures and markets products for freshwater and saltwater anglers under 20+ brands including Rebel, YUM, Booyah, War Eagle Custom Lures, Lindy and Bomber.

Outdoor Industry Praises Creation of Connecticut’s Office of Outdoor Recreation

BOULDER – Reports of a new Office of Outdoor Industry and Experiences in Connecticut today were praised by outdoor industry stakeholders across the country, including Outdoor Industry Association president, Kent Ebersole, who issued the following statement:

“From coast to coast, it is encouraging to see the growing number of states prioritizing their local outdoor recreation economies,” said Kent Ebersole, president of Outdoor Industry Association. “The reason for this momentum is simple: the outdoor recreation economy accounts for more than $1 trillion in consumer spending nationwide and supports more than five million hard-working employees and their families across the nation. Furthermore, the number of Americans who participate in the outdoors has increased to new heights for eight consecutive years, with over 56% of the population getting outside. We welcome the state of Connecticut to this movement and look forward to working with policymakers there to increase access to public lands and waterways, advance conservation efforts, and increase outdoor participation, so everyone can experience the benefits from spending time outdoors.”

Greg Minnaar is Just Getting Started as he Joins Norco.

VANCOUVER, January 9, 2024—In a bold move, champion downhiller Greg Minnaar has signed with the Norco Factory racing team. With four World Championship victories and 23 World Cup wins, the South African is one of the most decorated riders in the sport, and he has big plans with Norco next season and beyond. Minnaar is focused on working with Norco’s engineers to develop equipment that will change the game, while also nurturing the next generation of talent.

“Until recently, I had no idea that Norco had such an incredible engineering team,” said Minnaar. “I’ve never seen this in the bike industry, where the engineering team has a separate division to work with the race team. I’ll be lucky enough to direct this program, to be a part of a culture of performance and leverage my years of experience, while giving myself the best possible chance between the tape. This is the beginning of a new chapter for me and for Norco—we’re just getting started.”

In addition to racing, Minnaar will lead the Norco Factory race team, joining current members Gracey Hemstreet and Lucas Cruz, while starting to build the team for the future.

“What an honour it is to have the greatest of all time as a teammate,” said Cruz. “Ever since meeting him in my first Word Cup season he’s been such a down to earth guy and a person you can’t help but look up to! I can’t wait to get to know him better and do some serious damage on the circuit this year alongside Gracey and the GOAT.”

Hemstreet added, “I’m super excited to have Greg as part of Norco Factory this year. I couldn’t ask for a better mentor. I believe that Greg’s experience and knowledge in the sport will take our team to the next level. It’s going to be a great year.”

Greg will also mentor Norco’s youth development team, The Source, a program aimed at finding and fostering the future of downhill racing, giving them the support and tools they need to succeed.

The work for next season has already begun, with Minnaar due to race on the prototype Norco DH bike, something he will be working closely with the engineering team to optimize even further over the season. “I am here to build the fastest team, with the fastest bike,” said Minnaar.

“We can think of no better way to kick off our 60th anniversary year than to have an icon of the sport like Greg join our team,” said Gwen van Lingen, Head of Brand at Norco. “Not just looking at now, but planning for the future is exciting for Norco, Greg, and the sport as a whole.”

For more information, please reach out to brandon.martinez@backbone.media

Photo and video assets available for download HERE.

About Norco Bicycles

Norco is a global leader in high-performance mountain bikes, known for its commitment to innovation, quality craftsmanship, and the pursuit of trail-blazing excellence. Founded as Northern Cycle Industries in 1964, operating out of a chicken coop, the brand has evolved over the years, but hard work, passion, and commitment to innovation have always been at the forefront. The mountains and trails of British Colombia are hard-wired into the DNA at Norco, and they will always be the ultimate inspiration for the character and performance of every Norco bike. norco.com

 

 

Astral Buoyancy Co. Expands World’s First bluesign® Life Jacket Collection

SEATTLE (January 10, 2024) — Since 2002, Astral has led the outdoor industry in designing the highest performing equipment with the priority of protecting soil and water resources through the production process. Today, Astral proudly unveils its latest innovation in performance and sustainability with the introduction of the YTV 2.0™ – the fifth addition to Astral’s premier collection of life jackets that features a bluesign® approved 100% recycled polyester shell.

Astral’s collection is the first of its kind in the paddlesports industry to use bluesign® approved materials and marks a significant leap forward in eco-conscious design combining style, performance, and environmental responsibility. The YTV 2.0™ is a high mobility, low profile freestyle personal flotation device crafted from bluesign® approved, 100% recycled polyester, PVC-free Gaia and PE Foam. The YTV 2.0™ maintains the same low profile, proprietary Torso Lock™ architecture as its predecessor, the YTV™, while increasing the quantity and volume of pockets.

Designed for paddlesports enthusiasts seeking a blend of style, lightweight durability, and a ‘less is more’ ethos, the YTV 2.0™’s low-profile, minimalist design provides unparalleled freedom of movement. The smooth front ensures unimpeded transitions, enabling easy re-entry into a raft or onto a paddleboard. This expansion of Astral’s bluesign® life jacket collection perfectly blends the brand’s emphasis on removing toxic chemicals while enhancing performance.

“When it comes to water quality issues, paddlers are the “canary in the coal mine”. We feel, smell, and see when industry or agriculture is polluting water,” explains Philip Curry, Founder & CEO of Astral. “In our never ending quest to protect the maximum amount of soil and water, bluesign® is the trusted partner to help us ensure that the chemicals we use have the least possible impact on water quality.”

The YTV 2.0™ retails for $150, and is available now at astraldesigns.com and at participating retail partners. For additional information about Astral, please visit astraldesigns.com.

ABOUT ASTRAL
Established in 2002, Astral designs high performance wilderness equipment created in the least toxic, lowest impact ways. Built on decades of experience and experimentation, Astral has assembled athletes, artists, and craftspeople to build the cleanest, most beautiful, and highest performing gear. Astral has significantly reduced toxic PVC foam from the PFD industry, invented breathable life jackets, won awards for their paradigm changing footwear designs, and developed the stickiest rubber ever worn on wet rock. Visit www.astraldesigns.com for more information.

 

 

REI Co-op to open 10 stores in 2024 to better serve outdoor communities

SEATTLE – Specialty outdoor retailer REI Co-op announced expansion plans to open 10 new stores in 2024 to better serve its members and outdoor community. Locations have been finalized for summer 2024 openings in Glendale, Arizona and Rancho Mirage, California. A store in St. George, Utah will open in fall 2025.

The co-op will open its doors in formerly occupied retail spaces at Arrowhead Promenade in Glendale, The River in Rancho Mirage, and St. George Place in St. George. Each location will offer a wide assortment of apparel, gear and expertise for camping, cycling, running, fitness, hiking, climbing and more. In addition, a full-service bike shop will be staffed with technicians to tune, repair and enhance the performance of all bikes. The new Utah location will also feature a ski and snowboard shop.

“Each of these communities has an abundance of easily accessible natural places to play in addition to proximity to iconic national parks where REI currently guides active adventures,” said Mary-Farrell Tarbox, REI vice president of Stores. “We look forward to serving as a welcoming resource to everyone through our staff’s expertise and broad product assortment. As we do in every community where we have a presence, we will also establish nonprofit partnerships to support their efforts to help get more people outside.”

REI will open 10 stores in 2024, including:

  • Spring: Beavercreek, Ohio and Beaverton, Oregon
  • Summer: Glendale, Arizona; Ithaca, New York; and Rancho Mirage, California
  • Fall: Albany, New York and Tulsa, Oklahoma

The co-op will announce details of three additional stores opening this year as contracts are finalized. Two stores have been announced for 2025 thus far – Durango, Colorado (spring) and St. George, Utah (fall).

As the country’s largest consumer co-op, anyone is welcome to tap into the expertise of REI’s store staff and online resources such as its Expert Advice library to learn or advance skills, plan adventures, and more. Members who join the co-op enjoy a range of benefits, including a used gear program called Re/Supply to find great deals on lightly used gear and trade-in products for gift cards, discounts on shop services and experiences, an annual Co-op Member Reward of 10% back on eligible purchases, and more.

Join the REI team
REI expects to hire approximately 50 employees for each location. Candidates interested in joining the team can learn more and apply online at REI.jobs. Candidates can set a job alert on the co-op’s career site to be notified when positions post. REI is committed to building a diverse and inclusive workplace that enables a life outdoors for everyone. The co-op seeks candidates who demonstrate shared values of diversity, equity, inclusion and antiracism. All employees receive a wide variety of benefits, including generous product and service discounts, competitive pay and retirement contributions. REI employees also enjoy unique perks, such as two paid annual “Co-op Way Days” that allow them to enjoy their favorite outdoor activity and an additional paid day off on Black Friday to #OptOutside.

Nonprofit partnerships
Building on decades of supporting local and national nonprofits across the country, the REI Cooperative Action Fund launched in 2021 as a 501(c)(3) organization to bring together the collective strength of the co-op community. As a community-supported nonprofit, the REI Fund is fueled by donations from REI members, customers, employees, foundations and corporate partners – including REI Co-op. REI staff across the country help identify regional local organizations whose missions focus on improving access to outdoor recreation places, as well as those connecting nearby underrepresented communities to time outdoors. Last year, the REI Fund made a record investment, contributing $6.1 million to more than 260 organizations creating a more equitable outdoors. Of that total, more than 200 of the grantees were local organizations championed by REI employees who work in-store. As part of grand opening process for new locations in Arizona, California and Utah, store teams will also recommend local nonprofits to receive support from the REI Fund.

About the REI Co-op
REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 23 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. If you can’t visit one of our many stores, you can shop at REI.com, REI Outlet or the REI shopping app. Everyone is welcome to shop REI, but members who join the co-op enjoy a range of benefits. More than a retailer, REI is a purpose-driven and values-led company dedicated to enabling life outside for all.

 

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5.11 Tactical Partners with USCCA To Expand ABR Academy Classes for 2024

Costa Mesa, Calif. (Jan. 9, 2024) – 5.11 Tactical, the global innovator of Purpose-Built Gear™, today announced it will expand its popular ABR Academy in 2024 to host more than 500 classes in collaboration with the U.S. Concealed Carry Association (USCCA). Together, the companies will host the free instructional classes at 5.11 company-owned retail locations across the U.S. to provide tips, tactics and insight on readiness skills.

“Expanding the ABR Academy will allow us to better support individuals seeking to enhance their personal safety and self-reliance skills,” said 5.11 Tactical’s CMO, Debra Radcliff. “By partnering with USCCA, we aim to empower individuals with the knowledge and skills needed to navigate real-world situations and to protect themselves and their loved ones.”

The ABR Academy clinics will provide first-hand learning and guidance on topics ranging from building emergency preparedness kits and bug-out bags to self-defense and trauma care. Each course is free to attend and will be hosted by certified experts, including instructors from the USCCA and brand ambassadors from 5.11 Tactical.

“We are thrilled to be expanding our partnership with 5.11 and the ABR Academy,” said Tim Schmidt, Co-Founder and Chairman of the USCCA. “Hosting more classes symbolizes our collective pursuit of widespread training and education. This is not just a partnership; it’s a shared commitment to be a positive force in the mission of saving lives.”

The USCCA is the largest, fastest-growing self-defense association dedicated to responsible firearm owners. It offers industry-leading training, lifesaving education and self-defense liability insurance to help members build preparedness and confidence. The partnership between 5.11 Tactical and USCCA brings together two industry-leading organizations to provide participants with a top-tier training experience.

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About 5.11, Inc.

With offices around the globe, 5.11 works directly with end users to create Purpose-Built Gear™ to enhance the safety, accuracy, speed, and performance of tactical professionals and technical enthusiasts worldwide. 5.11 products exceed rigorous standards, which have allowed the brand to establish a reputation for innovation and authenticity, and become the premier choice for those who live the Always Be Ready® lifestyle. 5.11 products can be purchased online, through authorized dealers and retailers, as well as at 5.11 company-owned retail stores.

Learn more about 5.11’s best-selling gear and accessories at www.511tactical.com. Find a full list of 5.11 company-owned retail stores at https://www.511tactical.com/locations/. Connect with 5.11 on Facebook, Twitter @511Tactical and on Instagram @511Tactical and #511tactical

5.11, Inc. is a subsidiary of Compass Diversified (NYSE: CODI).

5.11, 5.11 Tactical, Always Be Ready, and Purpose-Built Gear™ are trademarks of 5.11, Inc. All rights reserved.

 

Outdoor Foundation Announces Lesford Duncan as Executive Director

Duncan to reinforce Foundation’s mission of getting people outside for their health, the health of communities, and the health of the outdoor industry

BOULDER, CO (January 8th, 2024) –  Outdoor Foundation (OF), the philanthropic arm of Outdoor Industry Association (OIA), is proud to welcome Lesford Duncan, MPH, as its new Executive Director. Lesford joins the Foundation with over a decade of experience in public management in government and nonprofit sectors. A proven and collaborative leader in outdoor equity and youth development, he has leveraged philanthropy, nonprofit leadership, and programmatic best practices to promote the resilience and well-being of children, families, and communities. His previous roles include Senior Director of Programs and Associate Executive Director at Outdoor Outreach and most recently the Chief Executive Officer of the Greening Youth Foundation, the international nonprofit working to cultivate the next generation of diverse environmental leaders.

Throughout his career, Duncan has worked to lead and support coalitions and develop innovative programs addressing issues at the intersection of outdoor recreation, environmental justice, and health. He has led and collaborated on local, state, and federal public policy efforts to reduce barriers to outdoor access, advocate for equitable conservation and environmental justice, and promote the health and well-being of communities. He has also worked closely with the Outdoor Foundation over the past four years, supporting Thrive Outside Communities in San Diego and Atlanta, and serving as a board member of the Outdoor Foundation.

Through community grant-making and groundbreaking research, the Outdoor Foundation works with partners across the country to address equity barriers and help make the outdoors accessible for all. The Foundation’s Thrive Outside Community Initiative awards multi-year, capacity-building grants to diverse communities to create repeat and reinforcing positive outdoor experiences for children and families. The core goal of the Thrive Outside Community Initiative is to create healthy individuals, communities, and economies by making the outdoors a key component of daily life. 

“Lesford brings to this role an impressive track record of creating outdoor opportunities for children, youth, and families who have faced barriers to making the outdoors a part of their lives,” said Amy Dominguez-Arms, Outdoor Foundation Board Chair. “The board is excited to work with Lesford to expand our support for Thrive Outside Communities – where diverse civic leaders are mobilizing and coordinating resources to make meaningful outdoor experiences available to all. With Lesford at the helm, we look forward to capitalizing on our valuable partnership with OIA to magnify our impact in the years ahead.” 

“With the support of the Outdoor Foundation board and team, I am honored to lead the Foundation and to contribute to a mission that resonates deeply with me; fostering deep and sustained relationships between communities and nature, and cultivating a more inclusive outdoors where we all find joy, recreation, and well-being,” said Duncan. “Together, with the talented team at the Outdoor Foundation and our partners at OIA, we look forward to supporting collaborative and innovative efforts to increase outdoor access and promote community health through outdoor recreation.”

Duncan is an avid kayaker, ultramarathon runner, and mountaineer. Born to Jamaican parents who instilled in him the values of adventure, persistence, and curiosity, he is proud to have placed a small Jamaican flag at Mt. Everest Base Camp. The Outdoor Foundation looks to a promising future strengthening the multitude of networks that build accessibility and inclusivity in the outdoors with Duncan at the helm.

 

About Outdoor Foundation

The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, is a national 501(C)(3) nonprofit organization dedicated to getting people outside for their health, the health of communities, and the health of the outdoor industry. Through community investment and groundbreaking research, the Outdoor Foundation works to create a more inclusive and accessible outdoor experience for all. Visit outdoorfoundation.org for more information.

About the Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policymakers, and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org

Backpacker’s Pantry closes their offices for the holidays; wins Colorado family-owned business award

BOULDER, Colo. (Dec. 21, 2023) –  Backpacker’s Pantry, a family-owned maker of gourmet adventure meals,  is thrilled to announce its upcoming closure from Dec. 25 to Jan. 1, to honor the significance of rest, recreation and time with loved ones during the holiday season. Additionally, the company proudly celebrates being a 2023 award winner of the prestigious title of “Best Family Owned Business in the Denver Metro Area” by The Colorado Sun.

The decision to temporarily close operations during this period stems from Backpacker’s Pantry’s core values centered around fostering strong familial and community connections. Understanding the importance of spending quality time with loved ones, the company wishes to encourage its employees and customers alike to prioritize cherished moments with family, friends, and community during this holiday and end of year season.

“At Backpacker’s Pantry, family isn’t just a concept; it’s woven into the fabric of our company,” said Duane Primozich, CEO at Backpacker’s Pantry. “We’re thrilled that we are able to close our offices for staff the last week of the year and are honored to receive this recognition from The Colorado Sun, highlighting our commitment to not only providing quality outdoor meals but also valuing the importance of family.”

The Colorado Sun‘s acknowledgment of Backpacker’s Pantry as the “Best Family Owned Business in the Denver Metro Area” affirms the company’s ethos of fostering strong familial values within its operations. Backpacker’s Pantry has been family-owned and operated for over 70 years.

The company encourages everyone to embrace the spirit of the holidays by spending quality time with loved ones and creating lasting memories around shared meals and experiences. Backpacker’s Pantry extends an open invitation to fellow outdoor brands to join in celebrating the essence of the holiday season by prioritizing employee well-being and family time and closing their offices the last week of the year.

For more information on Backpacker’s Pantry, please visit: https://backpackerspantry.com

About Backpacker’s Pantry

Backpacker’s Pantry is a Boulder-based, family-owned producer of gourmet adventure meals made with healthy and sustainable ingredients. Since 1951, the company has been delivering high-quality freeze-dried meals with an emphasis on taste. To give back to the community we love, the places we adventure and the planet we must protect, Backpacker’s Pantry donates 1% of every sale, every day to nonprofits around the world through 1% For the Planet and is 100% solar powered. Today, Backpacker’s Pantry is sold in over 2,000 stores in North America. For more information and a complete list of products, visit https://backpackerspantry.com.

About American Outdoor Products

American Outdoor Products (AOP) is a food manufacturer located in the foothills of the Rocky Mountains in Boulder, CO.  Established in 1951, American Outdoor Products remains an independent, privately held, family-owned and operated company distributing products throughout the world. Inspired by a passion for unique cuisine and exciting adventures, the company produces Backpacker’s Pantry, adventure food for the outdoors; Astronaut Foods, out-of-this-world novelty treats; Chef Soraya grab-and-go plant-based meals; and Colorado Spice, all-natural and organic artisan spice blends. To learn more, visit: https://backpackerspantry.com

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HDry Wins Footwear Award at Performance Days

BUSTO ARSIZIO, ITALY (Dec. 21, 2023) — HDry, a leading innovator in waterproof/breathable technology, is pleased to announce it won a Performance Award at the recent Performance Days Functional Fabric Fair in Munich. The jury at the expo selected HDry for one of just two Performance Awards it presented in the footwear segment.

The Performance Award went to HDry for collaborating with Scarpa to develop high-performance mountaineering boots with minimal seams and a waterproof member laminated directly on the outer fabric. The jury was impressed that even though the membrane is PFAS-free, it is extremely durable and 100% waterproof.

“This award is a huge honor and a validation of our work to be both high-performance and sustainable with our technology,” said Matteo Morlacchi, CEO and co-founder of HDry.” “We are proud of our partnership with Scarpa to build best-in-class mountaineering boots.”

Using a patented process, the HDry waterproof/breathable membrane is directly laminated to the inside of a shoe’s upper. Compared to the standard waterproof ‘bootie’ system, HDry eliminates any gaps where water can stagnate. Another benefit of HDry technology is its ability to significantly reduce the reliance on DWR treatments (PFCs, PFAS) on the upper material. This not only is more sustainable but also increases durability, leading to a longer lifespan for the shoe.

HDry is featured in some of Scarpa’s best-selling mountaineering boots, including the Ribelle, the Charmoz, and the Phantom Tech.

Beyond its work with Scarpa, HDry technology is found in many other performance brands, including Kuiu, Hestra, Rossignol, Dynafit, Burton and more.

Learn more about HDry technologies here: https://www.hdry.com/en.

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About HDry:

Patented HDry technology provides the direct, three-dimensional application of a waterproof/breathable membrane inside the shoe upper or the outer layer of the glove, thus eliminating any space that could cause infiltration and stagnation of water. HDry is owned by Altexa srl, based in Italy with an operations branch in China. For more information on HDry, pl www.HDry.com.