Archives: Press Releases

Boulder, Colorado – November 15, 2024 – Outside Interactive, Inc., the world’s leading creator of outdoor content, services, events, and experiences, announced today that Outside magazine and Outside Online won a record number of awards in the annual Lowell Thomas Journalism Awards Competition. The awards are named after the acclaimed broadcast journalist, author, and world explorer, and overseen by the Society of American Travel Writers Foundation.

Outside was awarded eight awards, including  a coveted Gold award  for its overall travel coverage, led by senior brand director Mary Turner; in addition, it  earned three honorable mentions. Competing alongside top publications like The New York Times, Conde Nast Traveler, and National Geographic, Outside won more Lowell Thomas Travel Journalism Awards than any other publication for the second time. The awards spanned a wide range of categories, including Adventure Travel, Diverse Communities, Safety, and Special-Purpose Travel.

“Our goal is to inspire everyone to get outside,” said Turner. “The writers and editors of these award-winning stories did an incredible job of opening up the world to our readers, from invaluable intel on where to go and how to travel safely to  wild adventures and poignant personal journeys. All of these are a reminder of why we love to travel.”

More of Outside’s travel coverage can be read at OutsideOnline.com, and its November/December issue—with a travel section on the best ski resorts in North America— hits newsstands November 19. The full list of Outside’s awards is below:

Category 103: Travel Coverage in General Magazines

Gold: Outside, Mary Turner, Director of Travel Coverage

Category 106: Robert Haru Fisher Award for Travel Health/Safety Coverage

Silver

Jen Murphy, “Your Travel Destination Has Suffered a Disaster. Should You Still Go?” Outside

Category 110: Adventure Travel

Silver: Leath Tonino, “Working in Antarctica Was Mindless Boredom. Until I Found a Pair of Skis.” Outside

Honorable Mention: Stephanie Pearson, “Biking the Aquarius Trail in Utah,” Outside

Category 112: Service-Oriented Consumer Work

Honorable Mention: Jen Murphy, “All the Campgrounds Are Booked. How Can I Find a Site?” Outside

Category 113: Environmental and Sustainable Tourism

Honorable Mention: Katie Jackson, “My Rancher Parents Hate Wolves. I Took Them on a Wolf-Watching Tour in Yellowstone to Change Their Minds.” Outside

Category 116: Special-Purpose Travel

Silver: Tim Neville, “I Spent 82 Hours Alone in a Dark Cave. Things Got Weird.” Outside

Category 117: Coverage of Diverse Communities

Gold: W. Ralph Eubanks, “Mississippi Delta: Returning Home to Its Haunted Past,” Outside

Category 118: Personal Comment

Gold: Tarn Udall, “A Daughter Finds Unexpected Discoveries on Her Father’s Favorite Trail,” Outside

Silver: Melissa Johnson, “How I Survived a Wedding in a Jungle That Tried to Eat Me Alive’’ Outside

Category 121: Still Photography on Travel

Silver: Jay Kolsch, “The Wall of Death Is Still Alive, Thanks to These Devoted Riders,” Outside

See the complete list of the 2024 Lowell Thomas Awards here.

About Outside

Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and celebration. Each year, Outside reaches over 250+ million of the most active consumers in the world across its network of 25 media, services, and utilities, creating an experience for both longtime adventurers and those just getting started. Outside’s mission is to get everyone outdoors, experiencing healthy, connected, and fulfilling lives. Outside’s membership offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, magazines, and more. Learn more at OutsideOnline.com.

Media Contact:

Rachel Weiss, rachel.weiss@backbone.media

 

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Huntsville, UT – November 14, 2024 – Today, Snowbasin Resort and Mammut announce an exciting new multi-year partnership to provide uniforms, outerwear, and safety equipment for the world class ski resort. This collaboration delivers premium gear to protect and enhance the employee experience and also provides further retail options for guests, with new Mammut outerwear and equipment available in the Grizzly Center retail shop.

“We’re ecstatic to announce our partnership with Mammut, a brand that shares our commitment to safety and excellence in mountain experiences,” said Davy Ratchford, General Manager of Snowbasin. “Through this collaboration, we look to elevate both the guest and employee experience by offering high-quality gear to everyone that steps foot on our terrain.”

Born in the Swiss Alps in 1862, Mammut provides premium, four-season products that are rooted in safety. Starting with the 2024-25 season, Mammut will be the exclusive provider of winter uniforms for all Snowbasin employees. Mammut’s GORE-TEX PRO material offers superior quality to protect employees from harsh winter elements and variable snow conditions, keeping the staff equipped with some of the best winter gear during their shifts. The partnership includes avalanche safety equipment and trainings for the Snowbasin Ski Patrol and Mountain Safety teams prior to the start of the upcoming season. In addition, Mammut has offered  significant discounts to Snowbasin employees for purchasing personal equipment and outerwear.

“We could not be more thrilled to be partnering with a true leader in resort experiences,” said Maddie Petry, Vice President of Marketing for Mammut North America. “Our partnership is about two heritage brands coming together to create elevated mountain experiences, something Mammut has been doing since 1862 and Snowbasin from 1940. Today, the two brands are providing a more sustainable solution to uniforms and safety gear, while also taking the guest and employee on mountain experience to the next level.”

Snowbasin guests will have access to Mammut outerwear and equipment in the Grizzly Center retail shop. Prior to the anticipated opening of the winter season on November 29^th, guests can visit the Grizzly Center on Saturdays and Sundays from 10am to 3pm for winter equipment, tunes, and apparel needs.

Visit https://www.mammut.com/us/en to learn more and browse their newest collections.

About Snowbasin Resort

Snowbasin Resort grants unmatched access to the highest quality terrain on Utah’s renowned Wasatch Front. Regularly top-rated by Ski Magazine ​for Accessibility, Snowbasin is located just 45 minutes from Salt Lake International Airport and one hour from Park City. Further recognized for its Service, On-Mountain Food, Lifts, and Grooming, the resort was a featured venue for the 2002 Salt Lake Winter Olympics, hosting several alpine skiing events, including downhill, combined and super-G. Snowbasin prides itself on its loyal community of both local and international riders and skiers, and its status as one of the oldest continuously-operated ski resorts in the nation. Snowbasin is part of the Grand America Hotels & Resorts family of hospitality properties.

www.snowbasin.com | 801-620-1000 | @snowbasinresort | #snowbasin

About Mammut

Founded in the Swiss Alps in 1862, Mammut has evolved to a global outdoor brand. With over 150 years of experience, Mammut specializes in high-quality mountaineering and trekking equipment, including clothing, footwear, and gear. Known for innovation, safety, and sustainability, Mammut is favored by outdoor enthusiasts of all kinds. Their product range includes technical mountain gear and versatile apparel designed for extreme conditions. Combining Swiss precision with cutting-edge materials, Mammut continues to push boundaries in outdoor performance gear. Whether scaling peaks or embarking on everyday adventures, outdoor enthusiasts trust Mammut for reliable, durable, and stylish equipment.

Image and Video Assets

https://www.gahr.media/s/2jrjvchw4p3rk4x3gpk6vvz

Snowbasin Media Contact

bread & Butter

grandamerica@wearebreadandbutter.com

 

BROOKLYN, N.Y. – November 13, 2024– Ozmo, a leading Brooklyn-based safety equipment brand, is announcing the launch of the Ozmo Sidekick, an industry-first e-bike helmet for children ages one and up with e-bike certification of up to 28 mph and Multi-Directional Impact Protection System (MipsTechnology). Priced at $99 and designed to grow with the evolving needs of young urban riders and their families, the Sidekick is available for pre-order February 2025 on kickstarter.com and is scheduled to ship June 2025.

“The Sidekick establishes a new standard in safety for kids’ helmets,” said Kenneth Perkins, co-founder of Ozmo. “As more families turn to e-bikes for their day-to-day travel, it’s essential for kids to have the right protection that’s both reliable and adaptable. With the Sidekick, parents can be confident their children have the best helmet for any adventure.”

Specifically, the helmet meets the following specifications: (NTA 8776), a global standard e-bike safety rating; CPSC, Consumer Product Safety Commission approval; and EN1078, a European safety standard specifically for helmets used in cycling, skateboarding, and roller skating. Helmets with this certification have been tested to ensure they provide reliable protection by meeting strict safety criteria for shock absorption, retention system strength, and field of vision. In addition, the damage-resistant construction in the Sidekick provides protection for rides ranging from urban commutes to casual weekend adventures. A dial fit system and Fidlock magnetic buckle ensure an easy and pinch-free experience for children, and the removable winter liner and ear covers will keep them warm all year long. Other specific features include: “Damage Defense” crack-resistant durability, “Charm Slide” for infinite customization with Croc charms, bug net, built-in brim for sun shade, and a u-lock compatible vent for secure storage on the go.

Built for families who choose e-bikes and scooters for their daily commutes, the Sidekick’s advanced protection handles the higher speeds of electric-powered rides. Available in two sizes, XXS (45-49 cm) and XS (49-53 cm), the helmet is adaptable to a wide variety of sizes giving wearers a secure, comfortable fit.

The Ozmo Sidekick is available in nine colorways including Super Flash, Magic Pearl, Shark Bite, Cotton Candy, Urban Racer, Splash Pool, Grape Juice, Golden Mango and Grass Stains. The “Charm Slide” accommodates shoe charms that can be attached to the helmet for customization.

For more information, visit ozmohelmets.com.

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About Ozmo
Founded in 2022 in Brooklyn, New York by Kenny Perkins and Casey Charron, Ozmo emerged in response to the growing trend of urban families choosing bike-based transportation over cars. Inspired by the concept of osmosis—how children absorb the world around them—the brand’s mission is to design helmets that meet the new safety demands of electric and urban biking. The Ozmo team’s deep experience in the safety and engineering fields has driven them to create helmets that exceed industry standards, so families can confidently explore the city together.

 

 

CARRBORO, N.C. (November 12, 2024) — Fleet Feet, the largest franchisor of run specialty stores, today announced the appointment of Jonathan Sipling as its new vice president of marketing and digital.

In this newly-created role, Sipling will focus on expanding brand visibility, enhancing customer engagement, and driving omni-channel and ecommerce growth through digital transformation and initiatives. He will also support Fleet Feet’s franchise and company-owned brick-and-mortar businesses. Sipling will report to Fleet Feet COO Jason Jabaut.

“Jonathan brings a wealth of knowledge from his previous leadership roles with athletic, retail and franchisor businesses, making him the perfect fit to lead this area of our business,” said Jabaut. “His expertise in developing innovative marketing campaigns and leveraging data and analytics to optimize performance will be instrumental in elevating Fleet Feet’s shopping experience both in-store and online.”

Sipling brings to Fleet Feet more than 20 years of experience, having previously served as CMO of DISH Wireless, where he oversaw marketing strategy, execution and digital operations for Boost Mobile, Boost Infinite and the DISH retail wireless business. Sipling has also held C-level positions at Elevate Brands and Wayfair, as well as leadership roles at Amazon, Adidas and McKinsey & Company.

“I became a Fleet Feet customer in 2003, when I began training for my first marathon, and am thrilled to join this amazing brand that embodies community and a passion for running,” said Sipling. “I look forward to collaborating with the team to amplify our message and serve even more people who want to get moving and feel good on their feet.”

Sipling’s appointment rounds out Fleet Feet’s recent executive hires in business operations, finance, IT and supply chain, as well as leadership expansions and promotions across business development, human resources and marketing.

Fleet Feet’s growth rapidly accelerated with the acquisitions of JackRabbit in December 2021 and Marathon Sports in July 2022. JackRabbit stores have folded into the Fleet Feet brand while Marathon Sports remains an independently operated subsidiary. Since 2023, Fleet Feet has opened 25 new stores, including 20 franchise locations. Together, Fleet Feet and Marathon Sports serve more than five million customers across 300 locally owned and operated stores.

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About Fleet Feet

Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated run specialty stores. With more than 275 Fleet Feet stores in 40 states and a national headquarters in Carrboro, N.C., Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that RUNNING CHANGES EVERYTHING® and has been recognized in Fast Company’s Brands That Matter, the Inc. 5000 list of America’s Fastest-Growing Companies and Best in Business, Newsweek’s list of America’s Best Retailers and America’s Best Online Shops, and PRWeek’s Purpose Awards. Stay inspired, motivated and connected at Fleet Feet.

 

 

COALVILLE, Utah. (Nov. 12, 2024) — Escapod, creator of premium off-road teardrop trailers designed for adventurers, unveils a partnership with industry leader General Tire. Aligned with Escapod’s commitment to creating the most high-performing and user-friendly campers, this collaboration provides an enhanced driving experience and exceptional reliability for tackling rugged terrain.

Escapod has been equipping its trailers with the renowned Grabber Tire A/T X tires due to their performance, durability and versatility.

Escapod and General Tire are now teaming up to launch a tire customization program that offers customers the option of different models within the Grabber Series. Customers can choose from three Grabber models — the APT, A/T X and X 3 — depending on their intended driving terrain and the specific trailer they purchase.

“We are excited to partner with General Tire on our latest customization program, furthering our commitment to performance and reliability,” said Escapod co-founder Chris Hudak. “Like all of the components we choose for our trailers, this is a purpose-based decision. While some may believe tread and grip don’t matter for a trailer, they are crucial to ensuring an ideal driving experience and dependable performance in off-road conditions. This program allows our customers to focus on their outdoor pursuits, even in the most challenging terrain, without concerns about tires.”

The use of full-size tires on Escapod products enhances the towing experience on and off the road. By using rugged General Grabber tires with 12-ply sidewalls, Escapod ensures better traction, puncture resistance, and durability across challenging terrain like mud, gravel, and rocky trails. These full-size tires not only deliver a smoother, quieter ride but also improve tracking behind the tow vehicle, providing a more seamless and controlled towing experience. In addition, the choice of a standard bolt pattern allows — in many cases — the tow vehicle’s spare to double as one for the trailer, eliminating the need for extra equipment and maximizing convenience.

Escapod uses the Grabber APT, A/TX and X3 tires depending on model and intended use. Escapod’s TOPO2 Nomad trailer, intended for more of a blend of on-road and off-road use, uses the Grabber APT, an all-terrain tire that rolls more cleanly on roads. The TOPO2 Voyager, designed for more rugged terrain, uses the A/TX tires, balancing on- and off-road use. Customers can also upgrade to the X3 tire, which is ideal for customers whose trailers will spend the majority of its time in off-road situations.

“We look to partner with industry leaders in their categories, and Escapod clearly fits that bill in the category of off-road-capable camping trailers,” said Marco Robelo, automotive engineer at General Tire for passenger and light truck tires. “Their innovative design combined with our tire engineering is an exceptional combination in providing off-road users with high performance and reliability.”

Since Escapod was founded in 2016, its product has undergone constant iteration, including constructing the patented single-piece molded fiberglass shell it uses on its current TOPO2 model. The resulting benefits are a teardrop trailer that is ultralight, ultra-durable and has a larger usable space, without substantially increasing the camper’s footprint. The proprietary Freeride Suspension System on the TOPO2 is a custom-designed, high-clearance independent, off-road suspension that affords superior off-road handling to allow for access anywhere a four-wheel drive can go.

Thanks to its size, the Escapod TOPO2 also fits easily in garages, which has attracted more customers who live in urban areas — often with HOA restrictions around campers — but desire to access the backcountry on the weekends.

To learn more about Escapod and its partnership with General Tire, visit Escapod.us.

About Escapod

Escapod Trailers builds high-performance off-road teardrop trailers designed for adventure seekers who crave freedom and exploration. Using advanced fiberglass molding for a durable, lightweight body and the patented Freeride Suspension System for superior off-road handling, Escapods are built to tackle any terrain. With an industry-leading 5-year warranty, our trailers offer unmatched durability, while their compact size and easy towing capabilities make them just as convenient on the road or when fitting into your garage. Built in Utah, Escapod is more than just a trailer — it’s an invitation to join a community of adventurers, ready to explore wherever the journey takes you. Visit escapod.us for more information or follow the adventures on Instagram.

About General Tire

For over 100 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of Major League Fishing, ARCA Menards Series, ARCA Menards Series East, ARCA Menards Series West, Team Lucas, ROUSH Performance, Expedition Overland, Camburg Engineering, FreestyleMx.com Tour, Zero One Odyssey, and Jeep Jamboree USA. Team GT supports athletes: Jim Beaver, Jerett Brooks, Cory Winner, Kyle Greaves, Stan Shelton, Ryan Beat, Skeet Reese, Edwin Evers, Mark Rose, Ott DeFoe, Andy Montgomery, James Watson, Alton Jones Jr., and Britt Myers.

Media Contact

Verde Brand Communications

(307) 235-0268

escapod@verdepr.com