Archives: Press Releases

BOULDER, Colo. (February 6, 2024) – Outdoor Prolink, the premier platform for outdoor industry professionals, is setting a proactive course for 2024, building on the remarkable success of its philanthropic efforts in the previous year. In 2023, the Outdoor Prolink community – comprised of guides, instructors, and industry professionals – collectively raised over $77,000 dollars. Generated by Outdoor Prolink members, these funds were thoughtfully distributed amongst 11 non-profit organizations.

In 2023, Outdoor Prolink concentrated its philanthropic efforts on four core nonprofit partners, each aligning with the brand’s commitment to environmental and social responsibility. These included PridePads Africa, an initiative dedicated to improving menstrual health and education in Africa; Protect Our Winters (POW), a group focused on combating climate change and its impact on winter sports; The Conservation Alliance, which works towards the protection of wild places for their habitat and recreation values; and American Whitewater, an organization committed to the preservation and management of America’s whitewater rivers. This focused approach allowed Outdoor Prolink to make a more significant, targeted impact in areas crucial to both the outdoor community and the broader global community.

In addition to the core four, Outdoor Prolink also selected seven non-profit partners to support at key intervals throughout the year. The following nonprofits were monthly beneficiaries of donations at checkout, based on when contributions would be most impactful for them. This strategy ensured that each organization received increased visibility and support precisely when it mattered most. These seven non-profits included Protect Our Rivers, SheJumps, dZi Foundation, Big City Mountaineers, The Venture Out Project, Latino Outdoors, and Backcountry Hunters & Anglers. Aligning donation cycles with key initiatives and critical awareness campaigns of these non-profits not only amplified the effectiveness of the support but also deepened the connection between these organizations and the Outdoor Prolink community.

“Giving back is not just a part of our business model; it’s at the core of who we are,” said Gareth Richards, founder of Outdoor Prolink. “We’re thrilled to continue supporting the outdoor community and deepen our engagement with our non-profit partners in 2024.”

Justin Van Saghi, Strategic Partnerships Manager of Protect Our Winters, added, “The impacts of climate change on the places we love—our communities, trails, mountains, and waterways— are greater than ever. Changing the trajectory of climate change will take smarts. It will take guts. And it will take passion. POW is laser-focused on forming relationships with key decision-makers across the country to ensure our priorities are on their agenda, work that would not be possible without the generous support of partners like Outdoor Prolink.”

Claire Smallwood, Executive Director of SheJumps, expressed gratitude, adding, “SheJumps just celebrated 16 years, and we are proud that as our organization has grown, so have our partnerships. The donation program with Outdoor Prolink is a tremendous honor for us and will allow us to not only grow in our programming but also ensure that we are offering as many free events as possible. Eliminating barriers to outdoor activities is a core component of what we do, and we are thrilled to have Outdoor Prolink’s support with that effort!”

The Conservation Alliance’s Conor McElyea, Senior Director of Membership and Partnerships said, “Throughout 2023, The Conservation Alliance helped 20 conservation projects cross the finish line, protecting 11.7 million acres of land, 40 river miles, removing the Klamath River dam – the largest dam removal in US history, and canceling oil and gas leases in the Arctic National Wildlife Refuge. As a member of The Conservation Alliance, Outdoor Prolink played an important role in making these possible, and we look forward to their continued support as we move into a big year in 2024.”

In 2024, Outdoor Prolink remains steadfast in its commitment to impactful philanthropy and deepening partnerships with non-profit organizations. The gratitude and recognition from partners like SheJumps, Protect Our Winters, and The Conservation Alliance highlight the substantial impact of Outdoor Prolink’s efforts. As Outdoor Prolink moves forward, it is poised to continue its legacy of meaningful support and community engagement, making 2024 a year of anticipated growth and continued positive influence in the outdoor industry.

To learn more about Outdoor Prolink, please visit: outdoorprolink.com.

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About Outdoor Prolink

Founded in 2004, Outdoor Prolink acts as the facilitator of trust to connect qualified outdoor professionals with the best outdoor brands in the US and Canada. In 2023, Pursuit Prolink was launched specifically dedicated for hunting and fishing brands and professionals. Utilizing a strict vetting process, Outdoor Prolink and Pursuit Prolink strive to be the most authentic and responsible pro purchase program in the industry. Through the platform, brands engage trusted outdoor professionals and utilize their influence to drive retail sales growth. Qualified outdoor professionals earn privileged discounts on the outdoor gear they rely on for their work, in order to further the pursuit of outdoor recreation for everyone.

 

 

 

Lake Oswego, Ore. (Feb. 6, 2024) – Yakima, the pioneering manufacturer of category leading cargo and gear management solutions, announces new Spring ‘24 products that will help consumers Take It Easy™ more than ever before. Designed to enhance outdoor experiences and simplify adventures, the new offerings showcase Yakima’s commitment to quality and innovation which has been part of their DNA for 45 years.

In the cargo and carrying category, the all-new MOD™ Drawer System – engineered specifically to fit a wide range of vehicles – is designed to maximize internal storage space and keep all of your essentials organized and within easy reach. This modular system has the flexibility and customization to handle a variety of needs, from storing tools and gear to groceries and luggage. With the MOD™ HomeBase as the building block of your system, customization allows for over 30 configurations when mix-and-matched with MOD™ Topper drawers, three different types of totes (MOD™ GearCrate, MOD™ GearTote and MOD™ MicroTote), MOD™ WorkSpace, fridge sliding mount, Stretch Net and more.

The MOD™ HomeBase attaches easily to the tie-down points in your cargo space and requires no drilling or modifications to the vehicle. An internal drawer divider with multiple mounting locations is also included, and the drawer is lockable with Yakima SKS Lock Cores. To fit different types of vehicles, the HomeBase is available in three different sizes: MD (36 x 24 x 7 in.), LG (36 x 27 x 7 in.) and XL (45 x 37 x 7 in.). MOD™ and all accessories will be available in early March.

For exterior, roof-mounted storage, Yakima is proud to introduce the new RuggedLine™HD Collection (available starting February 15), a heavy-duty platform-to-vehicle mounting system with models made specifically to work with the Toyota Tacoma, 4Runner and RAV4; Jeep Grand Cherokee; and RAM 1500. Also new is the RuggedLine™HD Track Mount for use on vehicles with Yakima HD and Classic Tracks, as well as some factory racks.

Made of an engineered steel structure and powder coated for long lasting strength and durability, RuggedLine™HD is tested and certified up to a 330 lb. dynamic off-road load rating (depending on vehicle) and made to pair with Yakima’s LockNLoad Platform. All models feature built-in M6 accessory slots, while the metal fairing ensures a smooth, quiet ride.

Also set to debut in March is the OverHaul MOLLE Panel, built to increase the utility of the OverHaul HD by providing a versatile surface to mount shovels, recovery gear, RotopaX, soft packs and more. Two size options (Short – 40” between crossbars and Mid – 54” between crossbars) ensure the perfect fit for any setup, and are engineered, tested and fully off-road certified for up to 54 lbs. (Short) and 80 lbs. (Mid) of gear.

Finally, in the bike category, early Q2 will see the debut of the new OnRamp LX. Modifications to the popular, award-winning OnRamp see the OnRamp LX blending sleek design with the strength and versatility modern e-bikes demand to ease the challenge of carrying not only heavier and longer bikes, but bikes with fenders. This 2-bike carrier fits a wide variety of bike shapes, lengths and weights, and an integrated ramp allows users to easily roll bikes into place. Stadium seating prevents bike-to-bike interference, while accommodating up to a 54” max wheelbase and up to 29” rims (and 5” wide tires). The OnRamp LX is road approved for up to 80 lbs. per bike, RV tested and approved for 80 lbs. per bike,  and off-road approved for 48 lbs. per bike.

The fan-favorite HighRoad and HighSpeed rooftop bike carriers are also being updated and will be available starting February 15. Along with some aesthetic changes, additional features added, and a higher off-road rating (27 lbs. for HighRoad, 24 lbs. for HighSpeed) both are set to accommodate a longer wheelbase (52″ inches for HighRoad, up from 48″, and 50″ for HighSpeed, up from 48′).

The Spring 2024 products from Yakima will be available for purchase at select retailers nationwide and online at yakima.com starting in Q1 2024. For additional information on Yakima’s industry-leading products that for 45 years have transformed the way people travel and enjoy the outdoors, please visit yakima.com, yakima.eu or yakima.com.au.

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About Yakima:

Based in the Pacific NW, Yakima Products Inc. has been a pioneer of cargo and gear management solutions for 45 years. We connect people with their passions to bring them closer to nature with our innovative, rugged and dependable products. Yakima Products, Inc. is headquartered outside of Portland, Oregon. For more information about Yakima products, visit yakima.com.

 

PARK CITY, UT (February 6, 2024) – The Winter Sports Sustainability Network (WSN), managed by Peak 63 and the Federation of the European Sporting Goods Industry (FESI), in collaboration with Snowsports Industries America (SIA) are proud to announce the establishment of a transformative Climate Pact, bringing together prominent ski, snowboard, binding, and boot brands from Europe and the United States in a unified commitment to accelerate climate action within the winter sports industry.

The winter sports industry is highly affected by climate change, but also acknowledges its role in the global environmental challenges through the products, value chains, activities and travels it generates. In fact, we, our customers, and the athletes we sponsor, all emit greenhouse gas.

“Given the global nature of the winter sports industry, it’s imperative that we tackle climate change on a global scale. SIA and WSN co-developed the Climate Pact in an effort to engage the global winter sports community around a set of meaningful commitments. Having the most influential hard goods brands join the Climate Pact not only aligns us on a defined path forward, but also shows the world that we’re tackling climate at the speed and scale that it demands.” Nick Sargent, President, Snowsports Industries America

To learn more, please sign up for the upcoming online press conference hosted by Peak 63 in collaboration with FESI, Protect Our Winters [POW] and SIA. The press conference will go live on Monday, February 12th at 8:00 a.m. MT and those interested can sign up here: http://tinyurl.com/2zh7e8re.

By signing the Climate Pact, the industry publicly formalizes its commitment to addressing climate change and achieving a net-zero carbon emissions future. For this purpose, we will work along the following five principles:

• Focusing our efforts on the required greenhouse gas emission reductions, to keep global warming to 1.5°C, in line with the Paris Agreement.
• Progressing our climate commitment by joining the UN Race to Zero Campaign before end of 2024, with validated climate targets through internationally verified climate initiatives.
• Guiding the industry forward in collaborative action, where the more ‘climate advanced’ companies support and guide their less advanced peers.
• Leveraging our influence to drive systemic change by advocating for progressive state, national and international climate policy.
• Recognizing how our industry contributes to the climate crisis, and publicly addressing climate change as a top management priority for our business.

The Climate Pact unites the winter sports industry to address the climate crisis head-on and take decisive action to meet the goals outlined in the Paris Agreement. Through this collective initiative, we acknowledge the industry’s vulnerability to global warming, using our brand recognition and industry organizations to propel systemic change.

The industry climate pact is signed by the following member brands: Atomic, Black Crows, Blizzard, Burton, Capita, Dalbello, Decathlon, Elan, Fischer, Jones Snowboards, K2, Kästle, Marker, OneWay, Rossignol, Salomon, Tecnica, The Nidecker Group and Völkl.

The winter sports sustainability network is a platform for collaboration, learning and joint sustainability action within the winter sports industry. WSN is managed by Peak 63 under the governance of FESI and in partnership with Snowsports Industries America.

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About Snowsports Industries America (SIA):

Snowsports Industries America (SIA) is the trade association of the winter outdoor industry. Through SIA membership, brands, destinations, retailers, service providers, and nonprofits solve urgent business problems, adapt to changing pressures, save, and grow. Together SIA and its members spot trends that matter, facilitate industry wide strategy, and innovate to ensure the winter outdoors thrives for future generations. Founded in 1954, SIA is based in Park City, UT,  We are #TheBusinessofWinter. For more information and to become a member, visit snowsports.org.

Media Contact:Kevin Nicol-Lints| Verde Brand Communications | Kevin@Verdepr.com

About FESI:

Founded in 1960 FESI, the Federation of the European Sporting Goods Industry, is the unique pre-competitive platform representing the interests of the sporting goods industry in Europe, advancing its members’ priorities and promoting initiatives that benefit the sector, EU citizens and the society as a whole. FESI represents the interests of approximately 1.800 sporting goods manufacturers (85% of the European market) through its National Sporting Goods Industry Federations and its directly affiliated member companies. 70-75% of FESI’s membership is made up of Small and Medium Sized Enterprises. In total, the European Sporting Goods Industry employs over 700.000 EU citizens and has an annual turnover of some 81 billion euro.

Media contact: Ariane Gatti – FESI Communication & Policy Manager / gatti@fesi-sport.org / +32 (0) 2 762 86 48

About Winter Sports Sustainability Network (WSN):

The Winter Sports Sustainability Network is a platform for collaboration, learning and joint sustainability action within the winter sports industry. WSN is managed by Peak 63 under the governance of FESI and in partnership with Snowsports Industries America.

 

 

 

DENVER (Feb. 1, 2024) – In a bold move on their ongoing journey to transparency, icebreaker proudly announces the brand’s failure of only reaching 96.14% plastic-free fibres. In 2020, the brand set the “plastic-free goal by 2023”, at the time 87% of their fibres were natural or plant-based. Today, the brand highlights the acknowledgment of haven’t reached the goal but takes pride in all their remarkable achievements: while significant progress has been made, the final 4% will be even more rewarding.

Failure goes hand in hand with opportunities to learn, evolve and grow. The brand – known for its commitment to taking unnecessary plastic out of performance apparel – embraces failure as a stepping stone on the path to evolution. The brand will continue to innovate to 100% plastic free, and with the end in sight, icebreaker is now taking a proactive stance by establishing their next aim: to source 100% of its wool from growers that are using regenerative practices by 2028, through a close partnership with the growers and The New Zealand Merino Company.

Embracing this journey and showing an unwavering dedication to nature, icebreaker continues to help pave the way towards a petrochemical-free future, having already substituted 14% of the remaining synthetic content in our styles with bio-based alternatives, not choosing the easiest path, but the right one.

Tracing 100% of merino wool to its source exemplifies the brand’s commitment to responsible sourcing. Strengthening relationships, the brand highlights their groundbreaking 10-year supply contract between icebreaker and growers, showcasing the dedication to fostering strong relationships throughout their global supply chain, and supporting responsible stewardship of the ecosystems within which they operate.

icebreaker’s involvement as one of the founding partners of NZM ZQRX programme, with 100% of its Growers Club members participating, underscores the brand’s commitment to partnering for the betterment of the planet. This programme supports icebreaker’s mission to transition to regeneratively grown wool, a key milestone towards their vision of sourcing 100% of their wool from growers that are using regenerative practices by 2028.

icebreaker emphasizes that the journey is as important as the destination, with a nod to the last 4% being even more rewarding and where they will carve out most meaningful achievements. icebreaker remains steadfast in its commitment to pave the way for a future where sustainability becomes the most beaten path, not the most difficult.

There has never been a better time to move to natural.

The 2024 Transparency Update is now available to view at www.icebreaker.com/en-us/transparency. For more information about icebreaker and the Transparency Update, please contact Senior Account Manager Kevin McCormack at kevin.mccormack@rygr.us.

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About icebreaker: Founded in 1995 in New Zealand, icebreaker pioneered the ethical and sustainable production of natural performance apparel. Now a part of the VF Corporation, icebreaker continues to challenge the status quo while championing natural, transparent, and responsible ways to do business. icebreaker looks to nature for the answers and for innovative ways to do more with less. Working with what nature provides and adapting as nature does, icebreaker enables consumers to join a movement towards choosing natural and preserving the planet for generations to come. icebreaker clothing is available in more than 5,000 stores in 50 countries through wholesale, Touch Lab retail stores and e-commerce platforms. www.icebreaker.com 

 

CARRBORO, N.C. (Feb. 1, 2024) — Fleet Feet, the largest franchisor of specialty run stores, announced today its fourth annual Share the Run Challenge. Fleet Feet is partnering with Black Girls RUN! (BGR!) and  Saucony to inspire communities to move, promote active allyship and raise funds for BGR!.

Throughout the challenge – which runs the entire month of February – participants can pick any distance to complete, with the collective goal to walk or run 24,902 miles – equivalent to running around the world once. Logging miles during the challenge is easy, and participants are encouraged to share their progress on social media using the hashtag #SharetheRunChallenge24.

“We believe running has the ability to change lives, and hosting a nationwide event with Saucony and Black Girls RUN! that encourages people to get outside is our way of creating momentum towards positive change,” said Joey Pointer, president and CEO of Fleet Feet. “This is the fourth year we’ve partnered with BGR! to promote the power of movement throughout February, which naturally aligns with and supports their mission of empowering women from diverse backgrounds to lead healthy lives.”

Originally founded to tackle the growing obesity epidemic in the African-American community and provide encouragement and resources to both new and veteran runners, Black Girls RUN! has become a strong voice in the running community for previously underrepresented women. Since its inception, Fleet Feet has raised more than $65,000 for BGR! through the annual Share the Run Challenge.

“We believe every woman, regardless of race or background, should have the opportunity to lead a healthy and active lifestyle,” said Jay Ell Alexander, the owner and CEO of Black Girls RUN! “Events like Share the Run help break down stereotypes and barriers, encourage inclusivity, and empower women of color to embrace the joy of running.”

Registration for the Share the Run Challenge is free, and participants can sign up on the official website here. In addition to the collective goal, participants completing their personal distance goals will receive a finisher reward of $10 off a purchase of $50 or more at their local Fleet Feet store. Participants will also be entered to win additional prizes from Saucony.

For more than 47 years, Fleet Feet owners, operating partners, and employees have created welcoming environments that allow runners, walkers, and fitness enthusiasts of all abilities to conquer their goals at every level, on every surface, at every distance with personalized solutions, knowledge, and empowerment. Fleet Feet’s nationwide network of community-based retail stores are a place of inspiration, showing people how Running Changes Everything®.

Learn more about the Share the Run Challenge here.

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About Fleet Feet

Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated run specialty stores. With more than 260 locations in 40 states and a national headquarters in Carrboro, N.C., Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that RUNNING CHANGES EVERYTHING® and has been recognized in Fast Company’s Brands That Matter List, and Inc.’s Best in Business List and PRWeek’s Purpose Awards. Stay inspired, motivated and connected at Fleet Feet.

About Black Girls RUN!

Through the power of running, community and empowerment, we bring awareness to the health disparities in the Black community. We dispel the myths that black women are unhealthy and not physically active. Black girls run brings women together all over the country to increase representation on the pavement. We are moving and motivating women to change the narrative of what running and health and health looks like for black women. We provide inspiration and serve as a resource for women to become the best version of themselves. Black girls run wants to create healthier communities to change the health statistics for black women and make us healthier for generations to come. Join the movement at www.blackgirlsrun.com.

About Saucony

Saucony, the ‘Original Running Brand’ and a division of Wolverine World Wide, Inc. (NYSE: WWW), is a leading global performance running brand that fuses innovation, style and culture. Widely recognized for award-winning technologies including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony creates innovative technical and lifestyle footwear and apparel across Road, Trail and Originals. Founded in 1898, Saucony exists to inspire and enable people to live a better  life through running culture, self-expression and their impact on the world. For more information, visit www.saucony.com.

MANCOS, Colo. (Feb 1, 2024) – Alpacka Raft, the packrafting industry leader, today announced three new models for 2024. The Colorado-based brand is releasing two new tandem packrafts, the Tango and the Rendezvous, and is updating the Refuge, one of the company’s most innovative models.

“As packrafting continues to grow in popularity, we want to make sure that we are making packrafts that fit the diverse needs of a wide variety of paddlers,” said Thor Tingey, CEO of Alpacka Raft. “This year, we are continuing to push the limits of the sport with performance improvements to the Refuge and the Valkyrie. And, we are also developing products for more casual users, with new tandem models like the Tango and the Rendezvous, which are perfect for family trips, fishing, and exploring new landscapes with a partner.”

The Tango is a two-person, kayak-style packraft ideal for serene lakes, meandering rivers up to class II, and gentle coastal areas. Its 13.1-inch cargo hull and inflatable floor are designed for stability and comfort, making it an excellent option for longer days. The Tango features a built-in cargo fly, inflatable backrest support for both paddlers, and ample leg room for kayak-style paddling, allowing for comfort and adaptability during all-day excursions. This model features a low-profile hull and is the brand’s fastest tandem packraft. The tandem design is ideal for couples and families looking to explore the backcountry together. The extra speed also makes it an ideal adventure racing packraft. Available in an eye-catching Banana Split color, the packraft weighs 12.9lb and sells for $1,900.

The Rendezvous is an innovative packraft-style canoe that uses a unique design, integrating a central thwart instead of traditional seats to help make the packraft fast and stable when paddling or fishing on flat water. This packraft is Alpacka’s most comfortable two-person model, and the new construction helps to cut down on weight and bulk, making it easy to pack and carry. The one-size, two-person Rendezvous replaces the brand’s previous Oryx model and comes equipped with a cargo fly zipper for hauling gear inside the tubes. With a weight of 10.0lb and a price tag of $1,700, the Rendezvous is perfect for long days on lakes and rivers and is the best fishing packraft in the lineup.

The Refuge is Alpacka Raft’s ode to backcountry enthusiasts and wilderness travelers. The 2024 Refuge is the third iteration of the packraft, and this new model optimizes the best features of the prior versions. The new version weighs in at a mere 6.5lb and offers a blend of agility and durability that allows it to excel in all types of conditions. The fabrics pair the brand’s lightweight 210d nylon hull with a full-strength 840d floor for maximum abrasion resistance in shallow backcountry rivers. A whitewater deck keeps paddlers dry, while the Cargo Fly internal storage system allows users to pack gear inside the tubes. Alpacka also added a lightweight 2-point thigh strap system, giving paddlers control of the packraft when navigating smaller backcountry whitewater. The new Refuge is priced at $1,325 and is available in medium and large sizes.

These new models are available at alpackaraft.com.

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About Alpacka Raft
Founded in 2000 by mother and son team Sheri and Thor Tingey, Alpacka Raft makes the world’s best packrafts. With packrafts designed and handmade by a talented group of makers in its Mancos, Colorado facility, Alpacka Raft packrafts have been used and trusted on expeditions by some of the most well-known adventurers on the planet. Alpacka Raft is committed to building a diverse community of boaters and is proud to provide high-quality, living-wage manufacturing jobs in a rural, mountain-town economy. For more information, visit alpackaraft.com

 

 

PORTLAND, Ore. (February 1, 2024) – Gerber Gear, a leading outdoor brand dedicated to crafting problem-solving tools, announced today the exciting launch of the new ComplEAT camp cook collection. The revolutionary ComplEAT collection is Gerber’s first foray into the camp cooking space, and further showcases the goal for the brand: to inspire people to adventure with confidence.

The collection is made up of full-size, high-quality camp cookware that feeds the whole group. Thoughtfully designed around the needs of campsite chefs of all skill levels, this purpose-built collection emphasizes robust construction and materials, packability, and useability for a no-compromises outdoor cooking experience. The centerpiece of this new collection is the 16-piece ComplEAT Cook Set, which features a stock pot and sauté pan with generous cooking surfaces and 3-ply base construction for even heat distribution. The tableware set assists during prep work and makes room for generous portions once the meal is ready. When campers are full, everything packs together in the storage bag for safe and compact storage between trips.

“At the core of who we are, Gerber is a problem-solving brand. When we looked at the camp cooking gear on the market, we felt people deserved a better experience. Cookware often compromises on some facet of the experience, whether it be lack of size, robust construction or packability. The ComplEAT Collection addresses all these pitfalls and caters to every consumer need in an innovative, purpose-built package. Whether you’re cooking for your family or prepping a meal for friends, you need full-size, durable, and packable cooking product. The ComplEAT collection takes the outdoor cooking experience to an entirely new level.” Said Keith Carrato VP/GM of Gerber Gear.

The new Gerber ComplEAT collection includes eight total products; ComplEAT Cook Set, ComplEAT Cutting Board, ComplEAT Knife Set, ComplEAT Tableware Set, ComplEAT Lightweight Utensil Set, ComplEAT Multi-Fork, ComplEAT Griddle and ComplEAT Sauté Pan.

Gerber ComplEAT is now available at Gerber.com and select REI, Scheels, Bass Pro and Cabelas stores. Download product information and hi-res images: HERE

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About Gerber:

Gerber is a global outdoor brand founded in 1939 that builds knives, multi-tools, and problem-solving gear for wherever the pursuit may lead you. For 85 legendary years, Gerber products have been used by mountain climbers, trail hikers, backpackers, kayakers, and more. Gerber products are at home on a hunt in the middle of nowhere, and patio campsites right outside the home. All Gerber products are backed by the Gerber Guarantee, a limited lifetime warranty. For more information, please visit www.gerbergear.com or follow on social media on Instagram and Facebook.

 

 

 

STEAMBOAT SPRINGS, Colo. (Jan. 31, 2024) – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, recently announced that CDMC Sales was awarded its annual Rep of the Year Award, which celebrates the brand’s top-performing sales group. CDMC Sales’ Rob Cairns, Joni Collett, and Drew Robinson are credited for the award, with outstanding performance in the Western Canadian territory.
“Our sales groups performed at impressively high levels, while facing difficult market challenges this past year,” said Craig Hatton, director of North American sales for Big Agnes. “Rob, Joni, and Drew rose to the challenge to grow our business in Western Canada with creativity, determination and grit. We’re so proud to recognize CDMC Sales after such a successful year.”

Big Agnes’ Rep of the Year Award honors the brand’s top-performing sales group, based on regional growth and overall performance. CDMC Sales grew the brand’s Western Canada region, while opening multiple new dealers and logging impressive travel miles to secure strong bookings for 2023. Additionally, CDMC Sales kept their fingers on the pulse of the market to identify new brand growth opportunities. The agency is also recognized for a high level of communications with internal teams and its ability to be nimble with its total market approach to further develop the western territory.

Founded in 2019 by Joni Collett and Rob Cairns, CDMC Sales constructed a strong team of outdoor enthusiasts that provide personal and dedicated service to the brands and territory they represent. Collectively, they share a vast amount of experience in the outdoor industry at the brand and retail levels and actively pursue strong, personal relationships with their dealer base, earning them the respect within their network.

“CDMC Sales stood out this year for more than their sales growth and communication, but for taking a creative approach to their territory and executing with specialty dealers and maintaining strong personal relationships with buyers,” continued Hatton. “We’re so impressed with the great year from all of our reps spread throughout the world, and we are eager for another great year in 2024.”

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About Big Agnes: Named for a peak in the nearby Mt. Zirkel Wilderness, Big Agnes®, Inc. is located in Steamboat Springs, Colorado, and celebrated its 20th Anniversary in 2021. The company produces award-winning sleeping bags, pads, tents, packs, insulated apparel, camp furniture and now backpacks. For more information, visit www.bigagnes.com or call 1-877-554-8975.

 

LOS ANGELES (January 31, 2024) – Dometic launches new Grenadier-specific aluminum Slimline II Roof Rack Kits. The popular and proven Front Runner Dometic Slimline II Roof Rack is modular, lightweight, strong, and versatile. It’s the original overland roof rack and can be combined with over 55 rack accessories to customize INEOS Grenadier experiences.

Dometic announces the release of the Front Runner Dometic Grenadier Slimline II Roof Rack Kits, developed exclusively for the newest utility 4×4 on the global stage, the INEOS Grenadier. Front Runner Dometic products are known for their leading innovation, off-road tough overlanding, and camping equipment.

These state-of-the-art rack kits are the epitome of strength and versatility, making them the perfect adventure or overland partner for the extremely capable INEOS Grenadier. This rack kit has been engineered to integrate easily with the INEOS Grenadier, enhancing its rugged charm and overall functionality.

Pair any of these INEOS Grenadiers, and adventurers got a beast ready to conquer the most challenging trails out there. The Front Runner Dometic Slimline II rack has proven its mettle over time, and with this rack kit, Grenadier owners can unlock over 55 accessories – From hefty luggage and storage boxes to camping gear, bicycles, or kayaks.

Opt for a full-size or a ¾ size kit, with the latter conveniently allowing for unrestricted use of the Grenadier’s twin sunroofs. For the INEOS Grenadier Quartermaster pickup’s cab, Dometic offers the same Slimline II Roof Rack Kit in both full and ½ sizes. Additionally, a Slimline II Rack can fit seamlessly onto the pickup’s load bed. For more details and pricing, visit the Front Runner Dometic website.

ABOUT DOMETIC
Dometic is a global market leader in the mobile living industry. Millions of people around the world use Dometic products in outdoor, residential, and professional applications. Our motivation is to create smart, sustainable, and reliable products with outstanding design for an outdoor and mobile lifestyle in the areas of Food & Beverage, Climate, Power & Control, and Other Applications. Dometic employs approximately 9,000 people worldwide, had net sales of SEK 21.5 billion (USD 2.5 billion) in 2021 and is headquartered in Stockholm, Sweden.

ABOUT FRONT RUNNER
Front Runner is a South African manufacturer of camping and vehicle equipment based in Johannesburg. Founded in 1999, the company’s product range includes roof racks, drawer systems, tents, awnings, water tanks, other transport and storage solutions and a variety of camping accessories. It all started with a handful of friends from South Africa, who were equipped with know-how in technology, design, production and a penchant for off-road trips. After suffering from the fact that the existing equipment could not withstand their travels around the world, they developed new patented equipment and made it stronger and smarter. Today, Front Runner products enjoy a well-deserved reputation for quality, design and durability. On May 20, 2021, Front Runner was acquired by Dometic.

OSLO, Norway (Jan. 31, 2024) — Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, announces its Fall/Winter 2024-2025 collection, featuring the lofoten Gore-Tex Insulated Jacket and Pants, a new tamok wool plain shirt, and lightweight, packable anoraks for men and women, among several new products.

“Our relentless pursuit of superior quality has led to the development of our 2024-2025 Fall/Winter apparel, in which we continue to push the boundaries of what’s achievable, delivering gear that not only enhances performance but also champions environmental stewardship, setting a new benchmark for responsible and high-performance products,” said Norrøna’s CEO, Jørgen Jørgensen.

møre Line

The brand will debut its technical new møre line, which is designed to be for expert outdoor adventurers. Inspired by the rugged mountains of the Møre region in Norway, the collection will be the brand’s most versatile line to date, with ski tourers and freeriders in mind. Ranging in styles for both men’s and women’s, the møre pieces aim to create more ease outdoors by design. For example, women are able to use nature’s bathroom while keeping the Salopette pants on and having contrast color on the left sleeve zipper on the thermo60 aero200 Jacket making it easier to put the correct sleeve back on after removal.

• møre Gore-Tex Jacket ($649) – Men’s and Women’s
• møre Gore-Tex Salopette ($599) – Men’s and Women’s
• møre thermo60 aero200 ($369) – Men’s and Women’s
• møre octa Zip Hood ($249) – Men’s and Women’s
• møre flex1 Pants ($299) – Men’s
• møre flex1 Bib ($329) – Men’s and Women’s

lofoten Line

For the brand’s existing lofoten collection, new lofoten Gore-Tex Jacket and Pants, both now PFC-free, are designed for freeriding and also work perfectly for general ski/snowboard activities on and off-slope and general outdoor adventures.  The jacket features a helmet-compatible storm hood with one-hand adjustment, hand warming pockets, goggle wipe, and a zip-off powder skirt while the pants feature a custom-fit waist system and zippered hand pockets.

• lofoten Gore-Tex Jacket ($599) – Men’s and Women’s
• lofoten Gore-Tex Pants ($579) – Men’s and Women’s

tamok Expansion

Including the lightest waterproof anorak for ski/snowboard, the tamok expansion features updated and new products. The tamok dri1 Anorak for men uses 100 percent recycled nylon and is constructed with face fabric laminated to a printed membrane on the backside. Without needing a liner, it is a soft, lightweight, protective material using a hydrophilic moisture membrane. The brand-new tamok wool plain shirt for men is the warmest, most durable mid-layer shirt from the brand. It’s made in a warm reprocessed wool and recycled nylon mix, which provides the perfect combination of warmth and durability excited in a distinct look and feel.

• tamok dri1 Anorak ($349) – Men’s
• tamok wool plain shirt ($249) – Men’s

lyngen Expansion

The lyngen assortments are the lightest waterpoof options made for ski/snowboard and ski touring, but also work excellent for alpine activities ranging from trekking to lightweight mountaineering. The Gore-Tex fabric is the world-leading quality for durable waterproofness, optimized breathability and total windproofness. The flex1 light pants are made with soft shell material because it offers movement, while still remaining durable and windproof.

• lyngen Gore-Tex Jacket ($589) – Men’s and Women’s
• lyngen Gore-Tex Pants ($549) – Men’s and Women’s
• lyngen flex1 light Pants ($269) – Men’s and Women’s

Additional Expansions

The falketind, trollveggen, oslo and femund collections see further expansions with the addition of new waterproof parkas, warmer midlayers and down jackets, and packable down vests.

For more information on Norrøna’s in-line product collection, please visit www.norrona.com.

For media inquiries about the Fall/Winter 2024-2025 collection, please contact Rob Steffens at rob.steffens@rygr.us.

Schedule a line showing in North America with the following contacts:

• Key accounts/General inquiries/Business development – Andi Malboeuf at malboeuf@norrona.no
• Rocky Mountains, Intermountain West – Ian Decker at ian@blackdogsalesgroup.com
• Pacific Northwest – Tyler Haasch at tyler@summitsalesnw.com
• Midwest – Tony Koziatek at tony@getkozyoutdoors.com
• Mid Atlantic and Southeast – Chris Bremer at norrona@gmail.com
• Northeast – David Nihan at bluebirdsalesgroup@gmail.com
• Canada – Ryan Letchford at ryan@wabisabisales.com
• Southwest – Meagan Millar at megmillarsales@gmail.com

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About Norrøna: In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway´s harsh and rugged land. Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna’s direction: To search for the best in technical advancements and to create the ultimate performance products. Today, four generations later, Norrøna is still a family-owned and run company and a leader in the growing market of sustainable sportswear. www.norrona.com