Archives: Press Releases

Boston, MA – December 10, 2024 – Jura Alpine Gear LLC, a Boston-based outdoor gear brand, proudly announces the launch of its first two products: the Over The Calf Grip Ski Sock and the Jura Logo Merino Wool Touring Beanie. Crafted with premium materials and designed for performance, these debut offerings mark a significant milestone in Jura’s mission to connect outdoor enthusiasts with high-quality, sustainable gear.

The Over The Calf Grip Ski Socks, made in New Zealand from Merino wool, are engineered for comfort and durability, with innovative anti-slip grip technology that provides stability and support on the slopes. Perfect for skiers and snowboarders, these socks offer natural warmth, moisture-wicking properties, and targeted cushioning to enhance every adventure.

The Jura Logo Merino Wool Touring Beanie, made from 100% mulesing-free Extrafine Merino Wool with fleece lining and wind protection, combines style, warmth, and functionality for ski touring and outdoor exploration. Featuring a sleek green and black design and the iconic Jura logo, this beanie is built to perform in harsh winter conditions.

“At Jura, we’re inspired by the resilient New England spirit and a commitment to crafting gear that stands up to every adventure,” said Founder Luke Beaulieu. “Our socks and beanie represent our dedication to creating gear that meets the demands of all backcountry adventurers while supporting a sustainable future.”

In alignment with its values, Jura Alpine Gear donates $1 from every product sold to Inclusive Ski Touring, a New England-based initiative dedicated to making ski touring and split-boarding accessible to everyone.

The launch of these products reflects Jura’s vision to foster a stronger connection between outdoor enthusiasts and the mountains they explore. As the company grows, it plans to expand its product line while remaining rooted in its mission of quality and sustainability.

For more information, visit www.juragear.com or follow us on Instagram at @juraalpinegear.

About Jura Alpine Gear

Jura Alpine Gear is a Boston-based brand dedicated to creating high-performance, sustainable gear for skiers and outdoor enthusiasts. Inspired by the resilient spirit of New England’s backcountry skiing culture, Jura’s products are designed with durability, comfort, and adventure in mind.

Contact Information:

Jura Alpine Gear LLC
110 Beverly St, Apt 730
Boston, MA 02114
Email: lukebeaulieu@juragear.com
Website: www.juragear.com

 

[Seattle, WA, Dec. 10, 2024] — At the ISPO Munich tradeshow Dec 3-5, Nikwax’s PFAS-free industrial solutions were highlighted with Outdoor Research, Mammut, and BLACKYAK all winning the prestigious ISPO Design Award for products incorporating Nikwax’s high-performing technologies.

Outdoor Research’s Foray and Aspire 3L jackets, the industry’s first technical outdoor apparel to be certified carbon-neutral, prioritize recycled materials and PFAS-free, high-performing waterproofing with Nikwax’s Direct.Dry factory-applied DWR.

“Nikwax Direct.Dry enabled us to offer our customers a genuine alternative to conventional DWR treatments, providing them with a high-performing solution that aligns with the growing demand for environmentally responsible products,” said Alex Lauver, Senior Director of Materials Innovations and Sustainability.

Nikwax’s Direct.Dry achieves 95-100, the highest rating possible on the AATCC22 Spray Rating Test. Direct.Dry provides a factory applied industrial DWR solution that withstands the demands of outdoor consumers while eliminating persistent PFAS. And with a high wash durability, Direct.Dry’s rating stays at 100 after five washes, 80 after 20 washes, and will return to 100 after being treated with Nikwax technical washes and waterproofers.

Mammut’s Eiger Nordwand Pro Down IN Hooded Parka, and BLACKYAK’s Watusi Hooded Expedition Down Jacket and Watusi G2 Expedition Suit also won ISPO awards. The items feature Nikwax Hydrophobic Down (NHD), the high-performing, industry-leading PFAS-free waterproof down fill.

“We have been perfecting PFAS-free waterproofing solutions for over four decades,” said Brian Davidson, CEO of Nikwax. “We are very pleased to be able to apply that expertise to industrial solutions to help our partners make the transition away from PFAS in their manufacturing process.”

For 47 years, Nikwax has offered both brands and consumers a full range of aftercare solutions that are easy to use, PFAS-free, and durable. Now, Nikwax is offering factory applied solutions that are complimented by well-known consumer cleaning and waterproofing products that help extend the life and performance of outdoor gear. Brands interested in exploring how they too can utilize Nikwax industrial solutions to comply with regulations can contact Brian Davidson at Brian.Davidson@nikwax.com.

About Nikwax

Founded in 1977, Nikwax is the trusted global leader in environmentally safe cleaning and waterproofing solutions that extend the performance life of outdoor clothing, footwear, and equipment. The brand also supplies top-performing PFAS-free DWR and hydrophobic down applications for outdoor brands. Nikwax’s 47-year commitment to clean chemistry means never using PFAS or aerosols, and not testing on animals. Its product line is water-based and non-persistent, and all product bottles and lids are made from 100% post-consumer recycled plastic that can also be recycled. Nikwax has carbon balanced all 47 years of its operations and became an employee-owned trust in 2022. For media inquiries and more information, please contact Kate Ketschek at Revolution House Media, kate@revolutionhousemedia.com.

 

 

Award-winning American Outdoor Equipment Brand Big Agnes has teamed up with UK creative outdoor marketing specialists All Conditions Media to help with its expansion into Europe.

Born, raised, and repeatedly tested in Colorado, Big Agnes has maintained its rich outdoor heritage while gaining a strong cult following on the other side of the Atlantic, with technical brand icons like its Copper Spur HV UL tent range helping it live up to its “Mother of Comfort” tagline.

The partnership adds yet another global outdoor brand to All Conditions Media’s growing client list, which currently includes Arc’teryx, YETI, Peak Performance, Danner, Finisterre, GORE-TEX Brand, Fjällräven, H&M Move, and Vibram.

The agency will be responsible for media communications, authentic growth within the social and outdoor communities, and advising Big Agnes as it navigates its new territory with best-selling products and new innovations.

“ACM brings huge experience and insights within the UK and EU outdoor industry,” says Mark Flanagan, International Director at Big Agnes. “Our 2025 range will be hitting stores very soon, and features HYPERBEAD™, our new waterproof technology created after years of development with our exclusive fabric manufacturer. Partnering with the ACM team will help us better inform our retailers and consumers on our innovative products.”

The news comes alongside the announcement of Big Agnes’s hiring of Matt Jordan – the brand’s new UK and Ireland sales agent.

“As a long-time fan, I’m excited to help build and grow awareness for Big Agnes in the UK,” he says. “It has a unique and inimitable mix of authentic outdoor credentials and modern innovation in its DNA. With ACM on board, I know we’ll be bringing the brand into this new territory without leaving behind any of its deep-rooted Colorado heritage.”

About Big Agnes: Named for a peak in the nearby Mt. Zirkel Wilderness, Big Agnes®, Inc. is located in Steamboat Springs, Colorado, and was founded there in 2001. The company produces award-winning sleeping bags, pads, tents, packs, insulated apparel, camp furniture and backpacks. For more information, visit www.bigagnes.com or call 1-877-554-8975.

For more information, contact:

Brandon Martinez

brandon.martinez@backbone.media

 

 

BOULDER, Colo. (Nov.  5, 2024)— La Sportiva announced today that it is extending its relationship with the Life Time Leadville Race Series for another three years. The Italian brand will be the presenting sponsor and official footwear sponsor for all of the running events in the series, including the legendary Leadville Trail 100 Mile Run.

“The Leadville 100 Trail Run isn’t just a race—it’s a testament to the human spirit and the power of perseverance,” said Jonathan Lantz, President of La Sportiva North America. “Each year, Ken Chlouber, the event’s founder, sends runners off with a rallying cry: ‘You are tougher than you think you are. You can do more than you think you can.’ These events offer a physical embodiment of hope that encourages others to keep going when they feel they don’t have anything left to give. We have loved becoming a part of the Leadville family these last seven  years and are excited to continue to support the amazing community that makes this historic series possible.”

The series includes five running events: the Leadville Run Camp, the Leadville Trail Marathon and Heavy Half, the Silver Rush 50 Run, the Leadville Trail 10K, and the Leadville Trail 100 Run. Together, the Leadville Race Series and La Sportiva will provide resources for participants of all levels at each event, from gear demos and community events, to on-site experiences and activations that enhance the overall race atmosphere.

“La Sportiva shares our passion for the mountains and has been a tremendous sponsor over the past seven years,” said Kimo Seymour, President of Events and Media at Life Time. “Their team is dedicated to crafting the best products for alpine environments, making the ideal footwear for traversing the rugged terrain that runners encounter in the mountains that surround Leadville.”

The Leadville Race Series holds a special place in trail and ultrarunning history. Founded in 1983 to support Leadville’s local economy after the decline of the mining industry, the events have grown into a symbol of resilience, drawing athletes and supporters from around the world. Beyond running and cycling, the series has become a source of hope and economic revitalization for the Leadville community.

For more information on the Leadville Race Series and to register for upcoming races, visit www.leadvilleraceseries.com/run/

About La Sportiva
With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel. For more information on La Sportiva visit www.lasportivausa.com or visit their Facebook page at: http://www.facebook.com/LaSportiva.

 

 

December 5, 2024 – Hudson, WI – Striker, a trusted leader in premium ice fishing apparel, proudly announces the launch of the Limited Edition Coors Light Suit, a collaboration with Coors that blends legendary branding with cutting-edge ice fishing performance technology. This exclusive gear is designed for anglers who embrace icy adventures and delivers unmatched functionality, safety, and style.

“The Coors Light Suit is a true celebration of the angler lifestyle, combining the best of Striker’s innovation with the iconic Coors Light brand,” says Richard Pata, Striker Marketing Manager. “Whether you’re dropping a line or raising a can, this suit lets you fish in style while keeping you warm, safe, and ready for any frosty adventure.”

The Coors Light Suit jacket is equipped with Sureflote® flotation assist technology, PrimaLoft® Black insulation for warmth, and Hydrapore® waterproofing. It includes fleece-lined pockets, reflective elements for low-light safety, adjustable cuffs and hood, pit zips for ventilation, and magnetic storm flaps for easy wear. Functional additions like Line Cutterz™ zipper pulls, bottle openers, and D-rings make every outing convenient.

The Coors Light Suit bibs feature Sureflote® flotation assist, reinforced knees and seat panels for durability, and adjustable suspenders for a secure fit. They also include fleece-lined pockets, snap-on hand wipe towels, magnetic storm flaps, and an inseam adjustment system for optimal sizing. Built to withstand the elements, they offer warmth with PrimaLoft® Black insulation and Hydrapore® waterproofing. MSRP: Jacket: $299 | Bib: $299

Available in limited quantities, the Coors Light Suit combines premium materials with iconic branding, ensuring both safety and standout style. Don’t miss this one-of-a-kind collaboration—once it’s gone, it’s gone for good.

For more information, visit Striker Coors Light Suit or email kadegewanter@darbycommunications.com.

About Striker:

Striker was founded in 2009 to provide premium technical apparel for snowmobilers before shifting its focus to the fishing industry. Known for introducing the first ice fishing suits with Sureflote® flotation assist, Striker has since expanded to offer a wide range of apparel for all fishing and marine activities. With a commitment to innovation, quality, and comfort, Striker continues to serve anglers nationwide with industry-leading products designed for every adventure. You can learn more at https://strikerbrands.com/ or follow on social @strikerbrands.