Archives: Press Releases

MANCHESTER, Vt. (February 27, 2024) —Dominic Lucero, angler, outdoor educator, and founder of Colorado Treks, has been recognized by outdoor retailer Orvis with its Breaking Barriers Award for 2024.

“Orvis created the Breaking Barriers Award in 2015 to recognize the individuals or organizations going above and beyond to bring new communities into the outdoors through fly fishing and wingshooting,” said Orvis President Simon Perkins. “We are proud to celebrate Dominic and the work of Colorado Treks, which embodies the spirit and mission of this award.”

Based in Denver, Lucero founded Colorado Treks in 2016 to inspire life-changing confidence in indigenous and Latinx youth in Colorado through cultural experiences and outdoor education.

Lucero grew up an avid outdoors person thanks to family generational outdoor cultural practices passed on by his uncles and Grandfather. He understands the importance and need for that kind of mentorship and accessibility for under invested communities. Through partnerships with public schools in the Denver Metro Area, Colorado Parks and Wildlife, and others, Colorado Treks has helped open the outdoors to more than 1,000 youth in the greater Denver area.

“I’m honored to receive this award from Orvis and excited to have their support to help introduce more kids to what I call the medicine of the mountains,” said Lucero. “Community and connection to nature and culture have the power to heal individuals and change the world.”

Lucero joins previous Breaking Barriers Awards winners, including Durrell Smith, founder of the Minority Outdoor Alliance, Tracy Nguyen-Chung of Brown Folks Fishing, and Jess Westbrook of The Mayfly Project. 

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About Orvis

Founded in 1856, outdoor retailer Orvis is the trusted guide to the adventure and wonder in nature. Orvis operates more than 80 retail stores around the United States and maintains a network of over 400 dealers worldwide as a trusted source of discovery and adventure in the natural world through fly fishing, wingshooting and our connection with dogs. A purpose-led company, Orvis was one of the first to establish a corporate philanthropy program in the 1980s. The company commits 5% of pretax profits each year to ensuring the sustainable future of fly fishing, wingshooting, and the natural world for future generations. To learn more visit Orvis.com.

 

LOUISVILLE, Colo. (Feb. 27, 2024) — Primus, the Swedish cooking equipment brand, announces changes in its Canadian representation. Rock Gear Distribution, the exclusive Canadian Distributor for Primus-Silva Sweden AB, has reached new agreements with its existing Silva sales agencies to now represent Primus as well. Carrell Agencies, Move Sales, The CourtRoom Sales Agency and Gama Sports Group, will support and build the brands’ presence across Canada. Those independent sales agencies represent a variety of premium outdoor brands in the hike, climb, ski, run, bike, and lifestyle categories.

“We are thrilled to be streamlining Canadian business with the inclusion of Primus to these outstanding sales agencies. Carrell Agencies, Move Sales, the CourtRoom Sales Agency, and Gama Sports Group are all top-notch partners that know the Canadian market and also represent complimentary brands to Primus,” said Ian Lowe-Wylde, founder and president of Rock Gear Distribution. “We know Primus will be in good hands with the sales experience they all bring to the table.”

Canada is a large outdoor sports market and represents an exponential growth opportunity for Primus. Outdoor cooking is an important part of the outdoor sports culture in the country, and Primus is looking forward to providing Canadian customers with the ideal cooking solutions for their year-round outdoor culinary needs.

“Canada is a hub for all kinds of adventures in the outdoors, from skiing and rock climbing to fly fishing to trekking, and everything in between. We are looking forward to increasing our brand awareness in the market with the help of these distinguished sales agencies and getting Primus products in the hands of more Canadian customers,” said Becky Day, brand manager – North America for Primus. “From the hardcore mountaineers to the car camping weekend warriors, Primus has the right equipment for making the most out of all outdoor cooking experiences.”

The Carrell Agency has more than 20 years of experience in the outdoor sports industry and prides themselves on their innovative sales approach and emphasis on customer service. The Carrell Agency will oversee sales in British Columbia, west of the Kootenays, as well as the Territories; agency contact, Brent Carrell, can be reached at brentbca@gmail.com.

The Move Sales agency strives to provide a collection of quality brand solutions with product assortments designed to perform in the climate conditions found in their sales territory of eastern British Columbia, Alberta, Saskatchewan, and Manitoba. Move Sales can be reached at info@movesalesinc.ca.

The CourtRoom Sales Agency has more than 25 years of independent sales agency experience in the outdoor and sport specialty markets and are dedicated to customer service and increasing Primus’ brand awareness. Brian Mills at The CourtRoom Sales Agency will oversee sales in Ontario and can be reached at brianmills506@rogers.com.

Gama Sports Group boasts a wide variety of outdoor sports experience, which has helped them to develop targeted marketing strategies for a host of top-tier brands. Gama Sports Group will oversee sales in Quebec and Atlantic Provinces and agency contact, Marisa Ditata, can be reached at mditata@adg2000.ca.

For more information on Primus and their Service for a Reason program, please direct media inquiries to Ryan Silven, ryan.silven@rygr.us.

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About Primus: The Swedish company PRIMUS has been creating products promoting freedom of nature since 1892. Primus equipment has been tested on expeditions by such pioneers as Roald Amundsen and Sir Edmund Hillary. PRIMUS is known for reliable, safe and innovative products, that allow people to stay outside longer. With the focus on serving life outdoors, PRIMUS creates environmentally friendly, easy-to-use and lightweight products. Mainly made in Europe, sold in more than 60 countries worldwide.

About Primus-Silva Sweden AB: Founded in Sweden, Primus and Silva have been developing quality outdoor gear for multiple generations. Primus is known for designing and delivering stoves and gear for backcountry and outdoor kitchens everywhere. Silva provides products that make outdoor adventure safe and accessible with compasses, headlamps, running vests and accessories. Currently, Primus and Silva are focused on providing innovative, sustainably minded and performance orientated outdoor equipment for world class athletes and everyday adventurers. The Primus and Silva brands are sold in more than 60 countries worldwide. Primus-Silva Sweden AB is owned by Verdane. For more information, visit silva-canada.com and priumsequipment.ca

About Rock Gear: Rock Gear Distribution is committed to supplying Canada with the best, most innovative outdoor equipment. Located in Western Canada, Rock Gear provides high-end products designed for active people. The company is owned and run by athletes, who appreciate quality gear that is tested vigorously during their adventures in the Canadian Rocky Mountains, from day excursions to multi-day expeditions, rain or shine. This nationwide team is proud to distribute and support Canadian retailers in their customers’ quest to be active outdoors. Rock Gear has been a distributor of SILVA products for many years, and PRIMUS is a welcome addition. For more information, visit www.rockgeardistribution.com or contact info@rockgeardistribution.com.

CHICAGO (Feb. 27, 2024) – IMBOX Protection, the world’s only in-store footwear protection technology, today announced it is expanding its partnership with SNIPES, a leading global sneaker retailer, following a successful pilot program in the United States. SNIPES will extend its offering of IMBOX Protection systems to 40 locations nationwide. IMBOX Protection, the only system holding global patents, delivers environmentally- friendly protection at the point of purchase for consumer and retailer convenience, costing $7-$8.00 per pair, per treatment.

IMBOX Protection units quietly dispense a proprietary PFAS-free formula, with full protection benefits applied in one minute. The technology ensures precise application, drying, and heating for each shoe, preserving all materials, including suede, leather, textile, nubuck, and synthetic components. As the footwear undergoes the treatment, customers may watch each step of the process on a 24-inch display on the front of the machine. Treated shoes emerge ready to wear.

“SNIPES is an iconic retailer with a savvy, passionate sneaker following and is deeply connected to local communities,” said Oliver Hede, vice president of sales, IMBOX Protection Inc. “The SNIPES customer cares about the quality and look of their footwear and expects a superior in-store experience. Our technology provides increased value for customers looking to make smart purchases, and helps consumers extend the life of their shoes before leaving the store.”

IMBOX Protection is designed and manufactured in Denmark with headquarters in Denmark, Japan and a North American headquarters in Chicago. Multiple U.S. retailers are installing IMBOX Protection units to meet increased consumer demand for a responsible, PFAS-free approach to stain and weather protection for footwear. More than 7,500 IMBOX Protection systems are in place globally with more than 35 million shoe treatments performed annually, increasing every year.

The SNIPES partnership is especially timely, aligning with the January report from the National Retail Federation (NRF) emphasizing, “Customer interaction in physical stores is as imperative as the transaction. For retailers planning to open new stores or make renovations to existing units, designers beware: Shopper expectations are elevated and moving toward lofty.”

“The expansion of in-store options caters to consumer preferences, ultimately contributing to heightened retail profitability,” continued Hede. “By addressing consumers’ needs for weather resistance and performance, IMBOX Protection is a cost-effective and time-saving solution, benefitting both retailers and customers.”

For more information on IMBOX Protection at SNIPES, visit: https://imboxprotection.com/us

*https://nrf.com/blog/7-retail-industry-predictions-2024 

About SNIPES

As the leading sneaker and streetwear retailer in the US and Europe, SNIPES offers products from top brands like Nike, Jordan, adidas, and New Balance through its 750 global stores and digital properties. SNIPES works with local community partners as well as international brands and personalities such as its Chief Creative Officer DJ Khaled to support, empower, and celebrate street culture.

About IMBOX Protection Inc.
Launched in 2011 in Denmark as a more sustainable and convenient alternative to protecting shoes, IMBOX Protection is the world’s only in-store footwear protection technology service using a safe and environmentally friendly treatment to protect against water damage, dirt, stains, and color fade. IMBOX Protection has more than 7,000 units in retail stores globally selling more than 30 million treatments a year with trusted footwear retailers and partners. Based on surging demand in Europe and Japan, IMBOX Protection has expanded availability in the U.S. with a North American headquarters in Chicago. The PCT patent-protected technology is designed, developed, and manufactured in Denmark. Retailers can learn more about IMBOX Protection and its in-store footwear protection solution at https://imboxprotection.com/us.

BOULDER, Colo. (Feb. 27, 2024) – SCARPA, the leading manufacturer of footwear for performance mountain sports, this month launches the third year of its successful SCARPA Athlete Mentorship Initiative (SAMI). Based on a commitment to supporting athlete growth and helping to create a more inclusive and diverse outdoor community, SAMI embarks on another year of empowering the next generation of outdoor athletes.

Created by SCARPA, and run in conjunction with brand partner and technical apparel manufacturer Mountain Hardwear, the SAMI program is designed to create more access, support and opportunity for outdoor athletes from historically marginalized communities. The program will again pair aspiring athletes who are from the BIPOC, LGBTQ and Adaptive communities with mentors from SCARPA or Mountain Hardwear’s athlete teams.

For the 2024 program, SCARPA and Mountain Hardwear introduce the newest class of 12 mentees, a talented group of athletes in disciplines including climbing, mountaineering, running and skiing. During the SAMI program, mentees meet with athlete mentors and SCARPA and Mountain Hardwear staff to work on individual projects and goals. This year’s class was chosen from hundreds of applications for the SAMI program.

“As we enter the third year of SAMI, we’re humbled to see this program has become such a success that we received such an extraordinary number of applications from a range of extraordinary athletes,” said Melanie Hood, Director of Marketing and Communications for SCARPA North America. “That speaks not just to the value of an effort like this working to try to broaden outdoor participation, but to the commitment and excitement that our brand athletes have shown for this program.”

This year’s mentees are Zivia Berkowitz, Brittney Butler, Sarah Carriere, Joshua Harper, Jay Louie, Davis Ngo, Adam Pawlikiewicz, Carlin Reynolds, Ellie Rubin, Gabrielle Tourtellotte, Lindsay Valero and Noah Wheeler. They will be paired with SCARPA athlete mentors, who include Kitty Calhoun, Nathaniel Coleman, Sam Elias, Tim Emmett, Will Gadd, Joshua Jarrin, Gabe Joyes, Shelma Jun, Andrew King, Alex Puccio, Erin Spong and Graham Zimmerman.

The 2023 SAMI class saw some incredible milestones, including the first deaf female and deaf American male to summit Mount Everest, along with a handful of films and video projects, including Guerreras, a film following female Latina climbers.

“The Scarpa Athlete Mentorship Initiative was the push of inspiration I needed to create Escaladores Unidos,” said Xavier Bravo, a 2023 mentee and founder of Escaladores Unidos. “Not only did I develop confidence in my objectives by having so many individuals believe in my vision, but the connections I made with other SAMI mentees, industry leaders, and inspiring individuals will last for years to come. If nothing else, it is quite comforting to know that I will always be part of the SCARPA and Mountain Hardwear families and part of a cohort of athletes that are shaping the future of the outdoor industry for the better.”

For more information about SCARPA and the Athlete Mentorship Initiative, please visit https://us.scarpa.com/community/index.php/athlete-mentorship-program.

About SCARPA and SCARPA North America
Founded in 1938, SCARPA builds performance footwear for climbing, hiking, skiing, mountaineering, trail running and other outdoor pursuits from its headquarters in Asolo, Italy. SCARPA has been owned and operated by the Parisotto family since 1956. In 2005, SCARPA opened its North American headquarters in Boulder, Colo., staffed and directed by veterans of the North American outdoor industry, to oversee sales, marketing and distribution in the U.S., Canada and South America. For more information about SCARPA footwear, visit www.scarpa.com.

About Mountain Hardwear
Mountain Hardwear, Inc., was founded in 1993 and is based in Richmond, CA. We exist to encourage and equip people to seek a wilder path in life. For 30 years, we’ve built essential equipment for climbers, mountaineers, and outdoor athletes and have supported expeditions on the world’s highest peaks. Relentless precision continues to inspire everything we do — our designers sweat every stitch and detail to continuously improve function, durability, and comfort. Mountain Hardwear is a wholly-owned subsidiary of Columbia Sportswear Company that distributes its products through specialty outdoor retailers in the United States and 34 countries worldwide.
www.mountainhardwear.com

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ASPEN, Colo. (Feb. 27, 2024) – The Aspen Chamber Resort Association (ACRA), has retained Backbone, one of the country’s leading active lifestyle marketing agencies, with clients including Yeti, Smartwool, Black Diamond, Thule and more. With its headquarters in nearby Carbondale, Backbone will support ACRA’s public relations and communication strategy.

“Aspen Chamber Resort Association serves a unique role not only in the Aspen community, but also nationally and internationally,” says Eliza Voss, Vice President, Destination Marketing for ACRA. “Backbone’s insights and skills align perfectly with our vision to elevate community engagement and advance our mission of fostering sustainable growth in Aspen’s business community. We look forward to partnering with Backbone to Defy Ordinary.”

Honored consecutively in 2022 and 2023 in Green Destination’s Top 100 Stories for innovative and sustainable destination initiatives, ACRA is dedicated to supporting the Aspen business community, attracting visitors to the resort, and enhancing the visitor experience. In partnership with ACRA, Backbone will bring awareness to Aspen’s Destination Management Plan, with a focus on addressing visitor pressure, enhancing the Aspen experience, and preserving Aspen’s small town character.

“Backbone was founded in the Roaring Fork Valley nearly 30 years ago, and this community is a large part of our success as a local business,” said Ian Anderson, Vice President of Public Relations for Backbone. “It’s an honor and a privilege to be selected to partner with ACRA to tell the stories of the destination where so many of us live, work, and play.”

For more information regarding ACRA, please direct inquiries to Jessie Vandenhouten at jessie.vandenhouten@backbone.media.

Media Contact: Jessie Vandenhouten, Backbone
Jessie.vandenhouten@backbone.media

About ACRA
Aspen Chamber Resort Association (ACRA) is a non-profit organization dedicated to supporting Aspen’s business community and enhancing the visitor experience. ACRA is a unique blend of a traditional chamber of commerce and a visitors’ and convention bureau made up of approximately 750+ local businesses, a strong, diverse board of directors, and a dedicated staff. ACRA’s four departments which support the Aspen business community are Destination Marketing and Group Sales, Membership, Special Events, and Visitor Services. For more information visit www.aspenchamber.org or call 970-925-1940.

About Backbone
Backbone is the country’s leading active lifestyle media agency. For over 25 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. Backbone has consistently been included on Outside Magazine’s “Best Places to Work” list with offices in Carbondale and Denver, Colorado. For more information, visit www.backbone.media

WINNIPEG, Manitoba, Canada (February 27, 2024) — Manitobah, the Indigenous-rooted brand dedicated to making positive impacts in Indigenous Communities, today introduced Rooted, a global brand campaign showcasing seasonal artist Mikailah Thompson and affirming its commitment to elevating Indigenous artistry. Rooted in Thompson’s vision, the campaign emboldens all to dream of the infinite possibilities that lie ahead, rooted in the past, while guided by the hope and promise of tomorrow. Thompson, an Afro-Indigenous artist, and entrepreneur currently residing in Washington, D.C., seamlessly integrates her nimíipuu heritage into her artwork. Thompson’s contributions to the 2024 Spring collection showcase her dedication to cultural preservation and her distinctive artistic style.

“Rooted in my culture, I intricately bead subtle elements of nimíipuu and African designs into the pieces I create. Each bead, each stitch, serves as a profound homage to the legacy of my ancestors—honouring their stories, traditions, and resilience,” said Thompson. “My art is not merely a reflection; it’s a testament to my roots and aspirations, speaking volumes where words fall short. I was excited to collaborate with Manitobah and to have the opportunity to showcase my art alongside my community. By sharing their narratives and supporting their work in the process, I aim to inspire fellow artists to embrace their identities and pursue their passions.”

In the Spring 2024 collection, Thompson’s creative vision shines through in a variety of styles. Among them is the new Wallowa Moccasin, a tribute to the Wallowa Valley on Thompson’s nimiipuu homeland, featuring her geometric embroidery. Additionally, the collection includes the new Butterfly Flat, adorned with the artist’s intricate beadwork. Completing her collection are four additional footwear styles and three accessories, each embodying Thompson’s unique artistic perspective.

At the core of Manitobah’s mission is a dedication to Indigenous artistry and community empowerment. Established in 1997 with the aim of supporting Indigenous communities, the brand celebrates the resilience, beauty, and intricate designs of Indigenous cultures. Collaborating with Indigenous artists from across North America, Manitobah preserves and honours traditional designs, crafting footwear that embodies exceptional quality while carrying forward the stories and heritage of Indigenous peoples. This commitment to Indigenous artistry and cultural preservation is infused into every Manitobah product, reflecting the brand’s promise of walking together, making a difference with every step.

“At Manitobah, we’re thrilled to have Thompson as our seasonal artist, bringing her unique perspective and talent to our Spring 24 collection,” said Carolyn MacNaughton, CEO of Manitobah. “Through collaborations like these, we provide a platform for authentic Indigenous art that encourages pride, shapes lives, and helps keep traditions alive. Thompson’s contribution embodies this ethos, and we’re excited to showcase her work and celebrate the rich heritage it represents. Together, we walk towards a future where Indigenous voices are celebrated and empowered.”

In addition to collaborations like the collection with Thompson, Manitobah provides support for authentic Indigenous art through the Indigenous Market, a web-based platform with 100% of the profits going to the artists to aid in cultural preservation and economic empowerment. By supporting Indigenous artisans and entrepreneurs, even in remote communities, Manitobah honors traditions and ensures the sustainability of Indigenous art practices for generations. Learn more about Thompson’s work and Manitobah’s commitment to supporting Indigenous Artistry at manitobah.ca.

About Manitobah
Founded in 1997 in Winnipeg by Métis founder Sean McCormick, Manitobah embarked on a mission to build a global brand that creates positive impacts within Indigenous communities. Manitobah collaborates with Indigenous artists from across North America to craft the world’s warmest and most comfortable footwear, preserving designs used by Indigenous people for thousands of years. Blending beauty and functionality, every pair of Manitobah mukluks embodies the company’s promise—walking together, making a difference with every step.

FRISCO, Texas (Feb. 26, 2024) – Wiley X, the global pioneer and leader in premium protective eyewear, is proud to release two exciting new models of eyewear that are now available online and through select retailers: the Founder and the Recon. Designed and assembled at the company’s headquarters in Frisco, Texas, these new arrivals exhibit Wiley X’s commitment to quality craftsmanship by seamlessly blending protection, performance and style.

They join the Wiley X Active 6 Series of eyewear, constructed with contemporary styling for active lifestyles, occupations and recreation, to offer everyday appeal in addition to the uncompromising protection Wiley X is known for.

The Founder is designed and named in honor of the brand’s pioneering founder, Myles Freeman Sr. It offers maximum eye protection and a bold, standout silhouette that’s perfect for making a statement while seeing clearly and safely. The Recon is built for outdoor adventurers, athletes and tactical enthusiasts who demand high-performance eyewear that can withstand hardcore use.

“After years of development we’re thrilled to introduce the Founder and Recon into our lineup of Active 6 Series eyewear,” said Dan Freeman, CEO and Co-Founder at Wiley X. “These new styles are an outstanding example of our team’s commitment to quality craftsmanship and offer a perfect combination of style and performance for any situation, from casual outings to demanding adventures.”

Both models boast shatterproof Selenite™ 6-Base lenses for superior protection and durability while WX CAPTIVATE™ lens technology, available in polarized and non-polarized options, enhances visual experience with superior clarity, enhanced contrast and vivid colors. Additionally, they’re available with prescription lenses using the brand’s proprietary Digiforce2™ technology.

The removable side shields included with each model give users the flexibility to customize their protection level as needed. With side shields installed, the Founder and Recon meet both ANSI Z87.1+ and EN.166 safety standards. Designed and assembled in the USA, the Founder and Recon exhibit Wiley X’s commitment to quality craftsmanship.

For more information about Wiley X, its product offering or to shop the new styles, visit www.wileyx.com.

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About Wiley X

Veteran-founded in 1987, Wiley X has been producing the world’s most protective eyewear to various markets that rely on impact resistance for over 30 years. Myles Freeman Sr., a military veteran, started Wiley X to protect the eyes of those who protected America. The company’s military heritage helped carve a roadmap for Wiley X in the years to follow for many well-respected weekend warriors. Every adult sunglass style made by Wiley X meets ANSI Z87.1 High Velocity and High Mass Impact Safety Standards, for protection that goes far beyond the harmful rays of the sun. Several styles also meet U.S. military MIL-PRF-32432 (GL) standards for ballistic eye protection, a key reason why Wiley X has been a leading provider of vision protection equipment to the U.S. military and law enforcement for more than 30 years.

 

 

 

VANCOUVER, Febraury 26, 2024—Norco Factory Racing rider Gracey Hemstreet was the biggest story of the Red Bull Hardline race in Tasmania last weekend, after becoming the first-ever female rider to complete the entire Hardline course. At just 19-years-old, the young Canadian’s fearless performance secured her the title of fastest woman on the course and earned her the prestigious Rider of the Week award.

Throughout the challenging week of riding, Hemstreet showcased her talent and determination on the huge drops, gaps and steeps of the Red Bull Hardline track. Despite facing obstacles and setbacks, including a spectacular crash during practice, Hemstreet remained undeterred, and was one of only two women to complete the entire course and reach the finals.

In the finals, Hemstreet completed a flawless run, landing the 30-foot drops cleanly and clearing the massive 75-foot gap at the finish line with a time of 3:56:58, establishing her as the fastest female competitor of the event.

“I am sooo proud on what all us girls accomplished this week! It’s honestly insane.” Said Hemstreet on her Instagram. “It was the best feeling ever completing Red Bull Hardline, especially being the first girl to ever complete a full run! Couldn’t be more stoked!”

This is just the beginning for Gracey, and the entire Norco team is thrilled to support her.

For more information, please reach out to brandon.martinez@backbone.media

Photo assets available for download HERE.

About Norco Bicycles

Norco is a global leader in high-performance mountain bikes, known for its commitment to innovation, quality craftsmanship, and the pursuit of trail-blazing excellence. Founded as Northern Cycle Industries in 1964, operating out of a chicken coop, the brand has evolved over the years, but hard work, passion, and commitment to innovation have always been at the forefront. The mountains and trails of British Columbia are hard-wired into the DNA at Norco, and they will always be the ultimate inspiration for the character and performance of every Norco bike. norco.com

 

 

SEATTLE – Leading adventure travel operator REI Co-op added 10 trips as part of its expansion to meet demand of its most popular destinations and introduced new itineraries to California’s wine country, Maine’s 100-Mile Wilderness, the Pacific Northwest and more. At the same time, REI purchased 20 acres near the Grand Canyon to build its latest signature camp, which will open in spring 2025.

“For more than three decades, we’ve led trips to the some of the most remote and storied locales in the U.S. and Canada. Each REI adventure trip is an immersive experience that our guests will remember for a lifetime,” said Mark Seidl, divisional vice president of REI Experiences. “Our expansion reflects the trust instilled in our brand to offer unmatched small group adventure travel from coast to coast.”

New destinations

On REI’s new Maine Hiking – Appalachian Trail 100-Mile Wilderness (Lodge Based), guests spend six days exploring the heart of northern Maine’s famed 100-Mile Wilderness. Local guides lead the journey into the wild northern woods to explore some of best daily hikes the route has to offer. The 100-Mile Wilderness route is the name of the next-to-last section of the Appalachian trail on its 2,180-mile route from Springer Mountain, Georgia, to Katahdin in Maine. Pristine lakes, river gorges and waterfalls await hikers. Evenings are enjoyed in the International Dark Sky Park at Medawisla Lodge and Gorman Chairback Lodge, both set on the banks of ponds where guests are invited to paddle and fish.

A four-day Tennessee Hiking – Big South Fork (Lodge Based) itinerary immerses guests in the unique history of the Cumberland Plateau. The adventure begins at the oldest surviving utopian community that was developed as an English Colony following the Civil War where people of all races, genders and economic standing could have a fresh start. Days include relaxed hikes to swimming holes and overlooks to breathtaking views as well as exploration of Sheltowee Trace National Recreation Trail named after Daniel Boone who was given the name Sheltowee when he was adopted by Chief Blackfish of the Shawnee tribe. Accommodations include a historic inn and rustic, restored cabins complete with family-style meals and kerosene lanterns.

Signature camp expansion

Last year, REI doubled the size of its Bryce Canyon National Park signature camp to meet ongoing demand of its popular trips in the park. At the exclusive property, guests enjoy camping at its finest through spacious tents and sleeping cots, delicious guide prepared meals, private bathrooms and showers, and other special touches. Each year, Bryce Canyon National Park is one of REI’s most sought-after destinations.

The company’s latest addition is a five-day Bryce Canyon and Capitol Reef Hiking Adventure. The trip begins in the heart of Utah’s best-kept secret, Capitol Reef National Park. Named after the white Navajo sandstone domes, the land resembles a “reef,” an impressive geological marvel warping the Earth’s crust for almost 100 miles. Guests discover the distinct charm and rugged beauty by hiking less traveled trails. After a stay at a cozy lodge, the group travels to the otherworldly Bryce Canyon National Park. Two incredible days explore the remarkable geological playground of vibrantly colored hoodoos (sandstone spires) that create a magical landscape. Nights are spent at REI’s signature camp where stargazing is unparalleled. A local astronomer leads a galaxy tour with high-powered telescopes to teach guests about the planets and deep space.

To date, REI operates three signature camps at Bryce Canyon National Park, Great Smoky Mountains National Park and Zion National Park spanning 13 itineraries across all three properties. The co-op recently purchased a 20-acre property in Williams, Arizona adjacent to Grand Canyon National Park. Next spring, REI will open a self-sustaining signature camp that prioritizes its impact on the planet, building on the current assortment of 14 trips currently offered in Grand Canyon that range from three to eight days.

Adventure travel on the west coast

Adventures in California and Washington repeatedly rank among the top destinations for REI travelers. Joining the company’s Evergreen State assortment is an immersive six-day adventure in the heart of the Pacific Northwest’s most iconic treasures, Mount Rainier National Park and Olympic National Park. Guests on Washington Hiking – Mount Rainier & Olympic National Park (Lodge Based) explore the pristine wilderness of Mount Rainier through hikes to breathtaking meadows, cascading waterfalls, and awe-inspiring views of the majestic volcanic wonder. After a stay at the historic lodge nestled in the national park, the adventure continues to the enchanting Olympic National Park. There, travelers experience crashing waves of the untamed shoreline, marvel at the surreal beauty of the Hoh Rainforest, and trek in the unspoiled alpine wilderness of Hurricane Ridge.

For weekend adventurers who wish to play near the Emerald City, REI’s new Seattle Hiking, Cycling and Kayaking Adventure (Lodge Based) is an ideal option. Guests spend three action-packed days exploring Seattle’s highlights by boats, bikes and boots. Kayak from Lake Union to the Puget Sound via the historic Ballard Locks, cycle the charming community of Bainbridge Island and hike the Cascades’ forested trails. Each day discovers the region’s most beloved outdoor spaces, and nights are spent at Seattle’s most famous waterfront accommodation, The Edgewater Hotel.

With 35 itineraries across California, it’s no surprise the state ranks among REI’s top destinations where guests explore coastlines, national parks and more. A new five-day

California Wine Country Hiking: Napa & Sonoma (Lodge Based) trip is an enchanting adventure through wine country. Guests delve into the world of eco-friendly winemaking by indulging their senses with tastings and ambiance of renowned wineries that perfected their craft over generations. Hikes traverse ancient redwood forests, shaded trails, panoramic vistas and lakes heighten the experience.

REI members save every day

REI members enjoy special pricing on all classes, day trips and multiday adventures. As part of the co-op’s upcoming Member Month, travelers can save up to 10% more, or up to $429, per person on select REI adventure travel trips. Travel discounts will be offered from March 8 to 25 on 2024 departures of new trips of Bryce Canyon & Capitol Reef Hiking Adventures; California Wine Country Hiking: Napa and Sonoma; Seattle Hiking, Cycling, and Kayaking Adventure; and Washington Hiking – Mt. Rainier and Olympic National Parks. The co-op will also offer savings on its Alaska Haines-Skagway Weekend Cycling trip. During Member Month, visit REI.com/trips-on-sale for offer terms and conditions.

About the REI Co-op

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 23 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. If you can’t visit one of our many stores, you can shop at REI.com, REI Outlet or the REI shopping app. Everyone is welcome to shop REI, but members who join the co-op enjoy a range of benefits. More than a retailer, REI is a purpose-driven and values-led company dedicated to enabling life outside for all.

 

 

SALT LAKE CITY (Feb. 22, 2023) – Since Gregory’s inception, the brand’s biggest goal has been to bring more people outdoors – leading to the natural next step in Gregory’s evolution, the creation of the Alpaca Gear Organization Collection. The Alpaca Gear Collection – which includes a Tote, Basket, Box, Wagon, Pods and Wide-Mouth Case in various sizes – combines next-level durability with a thoughtful design for all kinds of adventures.

The collection rethinks what it means to adventure and pack intentionally –  with a range of long-lasting and well-built organization and storage options designed to keep outdoor enthusiasts’  gear organized anywhere their adventure takes them. Each product is made to fit the needs of the gear nut, family camper or van-lifer, no matter their experience level. Providing protection, organization and accessibility, users can trust these products for daily use in the trunk of their car, in their gear room or at their campsite.

The 45L Alpaca Gear Box provides waterproof and dustproof durable protection with a removable, FlipFlop hinged lid – designed to keep gear dry and protected. The smashproof Clearview Polycarbonate lid lets you locate gear at a quick glance, while the durable design gives you confidence that your valuable gear will be safe and secure. The sealed gasket design keeps the elements out – with a dustproof and waterproof IP65 rating. The combination hinge/latch design means the lid can be opened from either side, and the molded bottom with a side grab handle is built to take heavy hits. The Alpaca Gear Box fits into a larger system – its stackable design allows for multiple to be stacked together and is also the perfect shape for either 4 x 10L Gear Pods or 8 x 5L Gear Pods to fit into for more streamlined organization. Additionally, the top lid is designed to channel water and drain it off. The bottom is built from 50% recycled material and the lid and latches are made from polycarbonate. MSRP: $59.95

The 10L and 5L Alpaca Gear Pods keep items protected with padded bottoms and sides, and items are easily identifiable thanks to the mesh lid with a zipper construction. The Gear Pods are durable, simple, and secure – perfect for storing gear at home or on trips. The Gear Pods have stackable, structured side walls and provide strong and portable options for gear storage anywhere you go. A rugged exterior ripstop fabric made from blended recycled polyester keeps them durable, and all Gear Pods are designed to fit perfectly with the Alpaca Gear Box and Alpaca Wide Mouth Bags. Both are built from recycled materials to reduce their carbon reductions by 41% (5L) and 42% (10L). MSRP: Alpaca Gear Pod 5L: $29.95 I Alpaca Gear Pod 10L: $24.95

The 30L Alpaca Gear Tote was designed for quick and easy access, made with a collapsible, aluminum frame, connected to a flexible base for durability and protection.  It’s designed to fit behind the front seat of your vehicle to make use of the footwell space while offering easy access to gear in the back seat. It collapses down to save space when not in use and comes with a mesh bag for storage purposes. The Gear Tote has easy-to-grab handles, reflective gear loops on all sides and a large interior zippered pocket to separate smaller items if necessary. The Gear Tote is also made from blended recycled fabric to reduce its carbon footprint by 27%. MSRP: $59.95

The 70L Alpaca Gear Basket was built tough, yet flexible enough to match your next adventure. The Gear Basket has a flexible base connected to an anodized aluminum frame that provides durability and strength for heavy usage. Great for camping essentials, it easily fits a plethora of gear in its bigger capacity and is easy to carry from your car to wherever you might need it with its lightweight and easy-to-hold handles.  It collapses down to save space when not in use and comes with a mesh bag for storage. The Gear Basket has reflective gear loops on all sides and a large interior zippered pocket to separate smaller items if necessary. The Gear Basket is also made from blended recycled fabric to reduce its carbon footprint by 37%. MSRP: $79.95

Designed for time outside, the Alpaca Gear Wagon provides 140 liters of storage on wheels. The 8” oversized, all-terrain wheels and reinforced collapsible frame provide trustworthy transportation for all your gear. The included rain and sun cover provides shelter for your stuff, and the easy access pockets make organization simple. The included storage case provides full coverage so you don’t have to throw a mud-covered wagon into the back of your vehicle. Additional features include an aluminum hook on the top while folded that doubles as a carry handle, rust-resistant materials, a durable coated mesh bottom with a removable floor for easy cleaning, dual water bottle pockets and a large slip pocket for extra storage. The wagon has a 250 lb weight carry limit with its floor installed, and reflective gear loops on all sides keep it easy to spot in the dark. The wagon is built with recycled materials for a carbon reduction of 6%. MSRP: $249.95

The 25L Alpaca Wide-Mouth Case and 50L Alpaca Wide-Mouth Duffel offer case storage with a framed zippered access opening that pops and stays open, giving wide open access to the inside. The Wide-Mouth Case is 25L – best for smaller pieces of gear and accessories like camp electronics, and the 50L Wide-Mouth Duffel fits larger gear like tents, camp chairs or clothes. The interior of both features mesh pockets with a large padded main compartment designed to suit your gear organization needs. Additional features include interior pockets, a discreet zippered pocket with a key clip and top padded handles for comfortable carrying. Both the Duffel and the Case seamlessly integrate with the Alpaca Gear Pods for increased organization. The Wide-Mouth Duffel has an included shoulder strap that attaches to molded, tuck-away loops for carrying heavier loads. The Wide-Mouth Case is built with recycled materials for a 44% carbon reduction, and the Wide-Mouth Duffel with a 51% carbon reduction. MSRP: Alpaca Wide-Mouth Case: $99.95 I Alpaca Wide-Mouth Duffel: $139.95

The spring 2024 collection is available now at Gregory.com and at a wide selection of other Outdoor/Sporting Goods Specialty dealers.

About Gregory Mountain Products

For nearly 50 years, Gregory Mountain Products has been a global leader in expedition, backpacking, daypacks, lifestyle, travel, and camping gear. World renowned for fit, durability, performance, and accessibility, Gregory has won countless awards and recognition from media outlets such as Outside Magazine, National Geographic, Popular Science, Men’s Journal, New York Times, and many others. Gregory is a product driven company that continues to lead the way in clever, innovative, and experience enhancing outdoor gear that helps more people experience the benefits of the great outdoors in style and comfort. For more information on Gregory Mountain Products and its award winning collection of gear, visit www.Gregory.com.