ROLL Recovery Hires Business Development Lead, Enlists The Endorphin Group

BOULDER, Colo. (Jan. 7, 2025) – ROLL Recovery, an award-winning leader in the recovery and athletic performance space and innovators of deep tissue massage therapy tools and recovery footwear, has hired Craig Sinbine to lead business development. In tandem, the brand has also partnered with a new sales entity with The Endorphin Group.

Sinbine, based at ROLL Recovery’s headquarters in Boulder, brings to ROLL Recovery his expertise in footwear sales and territory management experience, with experience ranging from iconic brands such as Adidas, Mizuno, and OOFOS.

The Endorphin Group, owned and led by Scott Schilter out of Denver, Colorado,  is an Independent Sales Agency covering the Rocky Mountain and Pacific Northwest regions. Their vendor partnerships are reputable brands in the run and endurance space such as Saucony, Nathan Essentials, GU Energy, that have a targeted interest in distribution to the Run and Outdoor Specialty Channels.

The Endorphin Group will focus on sales for the full line up of ROLL Recovery products, from their flagship massage devices such as the R8 Plus™ to the all-new SUPERPLUSH™ line of recovery footwear.  Endorphin will be the go-to for servicing ROLL Recovery’s specialty retail accounts, getting displays up and supporting in-store activations and partnerships that ROLL Recovery has planned for 2025.

“We are excited to lean into the expertise that The Endorphin Group has, especially in the footwear, endurance and outdoor spaces. Their organic relationships and reputation will support a steadfast, yet sustainable, growth trajectory,” said Jeremy Nelson, CEO and Co-Founder of ROLL Recovery.

“This is an exciting time to now be a part of the ROLL Recovery team. For over a decade, ROLL Recovery has continued to create innovative products that are designed to keep you moving. With the launch of our SUPERPLUSH™ recovery footwear line this year, we are expanding our true recovery story. I am looking forward to working with our retail partners at the national level to create and execute strategies to help further grow their business,” said Sinbine.

“It is an honor to work with Jeremy, Craig and the team at ROLL Recovery.  Our focus on a similar consumer and the product solutions that they offer make this a very complimentary relationship.  The Endorphin Group team is excited to service our retailers with the recovery products ROLL Recovery offers,” said Schilter.

ROLL Recovery products are available at specialty retailers and online. For additional information about ROLL Recovery’s full collection of massage and recovery devices and footwear, please visit rollrecovery.com. To keep up with the latest news from ROLL Recovery, follow them on Instagram, X, Facebook and check out their blog.

About ROLL Recovery
Born in a garage in Boulder, Colorado, ROLL Recovery was created out of a need. The founders, inventor and mechanical engineer Jeremy Nelson and professional athlete Adriana Nelson, set out to create an effective massage tool that would replicate the hands of a massage therapist as much as possible. The company’s mission is to create exceptionally designed, functional tools, unlike anything else on the market, and mobile enough to use anywhere. ROLL Recovery’s massage and recovery tools, led by the R8 which originally launched in 2012, are FDA Registered Medical Devices tested and inspired by elite athletes. The company stands by the values of integrity, hard work, and putting people above all else. For additional information, visit rollrecovery.com.

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Alpacka Raft Launches the New Mage, A Technological Advancement to Whitewater Packrafting Design

MANCOS, Colo. (Jan. 6, 2025) —  Alpacka Raft, the packrafting industry leader, today announced its new 2025 models and updates to its current packrafts. The lineup is headlined by the all-new Mage—a packable whitewater packraft engineered for the intermediate and advanced whitewater packrafter navigating Class III to IV water. The 2025 lineup also brings exciting updates to four of Alpacka’s celebrated models, all designed to elevate the paddling experience for seasoned experts and ambitious beginners.

The Mage is a next-generation whitewater packraft, combining evolutionary improvements to the whitewater-style hull and performance features from the unparalleled Valkyrie V3. The result is the fastest, smoothest, and most responsive traditional whitewater packraft Alpacka Raft has ever made.

“Our mission is to explore what’s possible in packrafting,” said Thor Tingey, CEO and Co-founder of Alpacka Raft. “The Mage represents the pinnacle of our passion and ingenuity. It’s light, lightning-fast, and handles large whitewater incredibly well. We are already inspired by what paddlers are doing with it, and we can’t wait to see where they take it next.”

Weighing less than the Valkyrie V3, yet offering increased cargo capacity for extended trips, the Mage is built for paddlers seeking versatility without compromising performance. The low-volume center panel stern hull is longer and narrower than other whitewater packraft models, which increases the waterline for maximum speed and tracking.

A subtle increase in bow and stern rocker keeps the Mage high and dry when launching off drops and punching through features without sacrificing the increased speed. The one-piece dropped floor is paired with a full-length inflatable pad, allowing for a speed similar to the Valkyrie while boosting edging, secondary stability, and efficiency.

Available in both a whitewater deck and self-bailing configuration, the Mage caters to a variety of paddling environments. The self-bailing draining holes include mesh-backed venturi flaps to increase speed and keep paddlers dry, especially while surfing. The new model comes equipped with a lace-in whitewater seat, Alpacka’s patented 4-point thigh straps, a backband, and a whitewater foot brace for the best fit and control available. Pricing for the Mage starts at $1,600.

Alpacka has also updated the Caribou, Expedition, Refuge, and Gnarwhal designs while retiring the longest running packraft model, the Classic. Additionally, the Mage has replaced Alpacka’s Wolverine model.

“Our packraft lineup includes a model for every paddler type. We are continuing to move forward and push the limits on design while providing options for everyone,” said Tingey. “From mellow river runs and fishing trips to demanding backcountry outings and challenging whitewater, and everything in-between, our lineup delivers something special for everyone who wants to use a packraft to access locations they otherwise couldn’t.”

The Colorado-based company has also implemented a new sizing system for all of its packrafts. Instead of using sit length, sizes will now align with standard height-based and general size categories. This simplified approach makes selecting the appropriate packraft more intuitive, as sizes will correspond to familiar clothing size ranges, such as small, medium, and large.

All models in the 2025 Alpacka Raft collection were just launched and are now available at alpackaraft.com

About Alpacka Raft

Founded in 2000 by mother and son team Sheri and Thor Tingey, Alpacka Raft makes the world’s best packrafts. With packrafts designed and handmade by a talented group of makers in its Mancos, Colorado facility, Alpacka Raft packrafts have been used and trusted on expeditions by some of the world’s most well-known adventurers. Alpacka Raft is committed to building a diverse community of boaters and is proud to provide high-quality, living-wage manufacturing jobs in a rural, mountain-town economy. For more information, visit alpackaraft.com

 

 

Fleet Feet Expands in Puget Sound With Acquisition of South Sound Running Stores

OLYMPIA, Wash., PUYALLUP, Wash. and CARRBORO, N.C. (Dec. 26, 2024) — Fleet Feet, the largest franchisor of run specialty stores, has announced the acquisition of two key locations in Olympia and Puyallup, Washington. Following the retirement of South Sound Running founders Greg Klein and Joan Marchioro, Wade and Julie Pannell have acquired the Olympia and Puyallup locations, marking a new chapter for Fleet Feet in the region.

The South Sound Running locations are scheduled to reopen as Fleet Feet Olympia on Jan. 2, 2025, and Fleet Feet Puyallup on Jan. 10. With six existing stores throughout Washington, including Bonney Lake, Spokane, Spokane North, Spokane Valley, Tacoma and Richland, the acquisition positions the Pannells to make Fleet Feet the go-to running store across the Puget Sound region, further strengthening their presence in Washington.

“We are honored to carry on the exceptional work of South Sound Running and deepen our connection with the Olympia and Puyallup communities,” said Wade Pannell. “With our experience in Tacoma and Bonney Lake, we have the local knowledge and experience to build upon their legacy, provide outstanding service and foster a welcoming space for runners and walkers of all levels.”

Founded in 1998, South Sound Running has been an integral part of the South Sound running community. Fleet Feet will honor this legacy while introducing its signature fit id® outfitting experience, which uses 3D foot scanning technology to assess the size, shape, and movement of each customer’s feet. This personalized, expert-led approach allows outfitters to offer the right fitting footwear and accessories for each customer.

Additionally, Fleet Feet will expand the range of footwear available, adding popular brands like HOKA, Altra, and On, to complement the existing selections.

As part of the transition, Fleet Feet will continue the Capital City Marathon Training Program that has been a staple at South Sound Running and expand offerings to include 5K programs, long-distance training and trail running, serving runners of all levels. The Pannells bring their proven training programs to the region, which have already helped over 3,500 people reach their fitness goals.

“Wade and Julie have built strong, genuine connections with their customers and communities across every market they serve,” said John Moloznik, vice president of retail development at Fleet Feet. “With over a decade of experience, the Pannells have consistently driven growth and excellence. We’re thrilled to continue growing alongside them and know their passion for running will make this new chapter a great success.”

Fleet Feet Olympia and Puyallup are hiring new employees. If you’re looking to turn your passion into your career in a fast-paced, fun, and customer-centric environment, apply at jeremiah@fleetfeettacoma.com.

For more than 48 years, Fleet Feet owners, operating partners, and employees have created welcoming environments that allow runners, walkers, and fitness enthusiasts of all abilities to conquer their goals at every level, on every surface, at every distance with personalized solutions, knowledge, and empowerment. Fleet Feet’s nationwide network of community-based retail stores are a place of inspiration, showing people how Running Changes Everything®.

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About Fleet Feet

Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated run specialty stores. With more than 275 Fleet Feet stores in 40 states and a national headquarters in Carrboro, N.C., Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that RUNNING CHANGES EVERYTHING® and has been recognized in Fast Company’s Brands That Matter, the Inc. 5000 list of America’s Fastest-Growing Companies and Best in Business, Newsweek’s list of America’s Best Retailers and America’s Best Online Shops, and PRWeek’s Purpose Awards. Stay inspired, motivated and connected at Fleet Feet.

 

 

 

 

Dermatone Introduces Made in U.S.A. Lips & Face Biodegradable Glitter Kits; Eco-Friendly Sparkles Blend Style and Skin Protection

SOUTHPORT, Conn.  – Dermatone, a trusted leader in skincare and sunscreen since 1981, introduces Lips & Face Biodegradable Glitter Kits, a skin care collection combining creativity, and effective skincare for outdoor enthusiasts and sports fans. Priced at $15.99, this kit uses eco-friendly glitter that biodegrades naturally and is available at dermatone.com.

Formulated with high-quality ingredients suitable for all skin types, Dermatone’s Lips & Face Biodegradable Glitter Kits are cruelty-free, paraben-free and made with cosmetic-grade ingredients keeping skin hydrated and protected from the sun, wind and cold. Customers can choose from seven unique stencil designs, including themes like festival, football, marathon, numbers, patriotic, sailing, and snow/ski. The kits include two Dermatone mini lips and face sticks to apply the glitter, and two three-ounce glitter pots along with custom stencils. Additionally, the Mini Biodegradable Glitter Pots ($5.99) allow customers to choose from a selection of eight colors.

“Our new Glitter Kits bring a little more fun to outdoor events enabling consumers to express their personal style while still protecting their healthy skin,” said Doug Metchick, president of Dermatone. “It reinforces our mission to combine high-quality skincare with eco-conscious solutions. With outdoor participation on the rise, Dermatone continues to inspire consumers to get outside and do the activities they love while enjoying nature responsibly.”

Proudly made in the USA, each kit is available in a variety of shimmering shades to match every mood and occasion. The formula is easy to apply and dries quickly. Dermatone’s Lips & Face Biodegradable Glitter Kits are designed with a formula that adheres securely to the skin without causing irritation or discomfort. There is no use of parabens, phthalates, or harsh chemicals, ensuring a gentle experience even for the most sensitive skin.

For more information and to shop the full collection, visit dermatone.com.

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About Dermatone

Since 1981, Dermatone has been the trusted choice for outdoor enthusiasts and adventurers seeking high-quality skincare solutions. Our specialized, science-backed formulas are designed to be effective in all types of extreme conditions including sun, wind, dry, cold and frostbite. Crafted with clean, premium ingredients, Dermatone’s innovative products protect, hydrate and restore your skin all year long. After more than 40 years, Dermatone still maintains a reputation as the go-to brand for those committed to maintaining healthy skin and who demand high performance, quality and reliability in their skincare routine. Dermatone products are proudly made in the U.S.A.

 

Media Contact:

Lindsey Clinkingbeard, CGPR

lindsey.clinkingbeard@offmadisonave.com

602-432-1667

Outdoor Industry Association Celebrates Bipartisan EDA Reauthorization with Recreation as a Priority

BOULDER, Colo.  (December 19, 2024) – Outdoor Industry Association (OIA) applauds the bipartisan reauthorization of the Economic Development Administration (EDA). The EDA, a federal agency focused on promoting economic growth and job creation in communities across the country, plays a crucial role in supporting the outdoor recreation economy.  For the first time, the just-passed reauthorization bill designates recreation as a priority for EDA funding, giving it special consideration when awarding infrastructure grants through the Public Works Program. Outdoor recreation is a vital driver of the U.S. economy, contributing 2.3% of GDP and generating $1.2 trillion in gross economic output in 2023. 

“OIA and its members are thrilled to see Congress elevate recreation as an infrastructure priority through the EDA for the first time. This funding will not only help Main Streets across the country better connect with recreation assets but also enable communities to build infrastructure that enhances residents’ quality of life,” said Kent Ebersole, President of Outdoor Industry Association. “We thank Senators Bennet and Schumer for championing this win-win approach—helping grow local businesses while improving people’s access to the outdoors. This is exactly the kind of forward-thinking support rural America needs right now.” 

The EDA will help the outdoor industry thrive by funding projects that expand recreation infrastructure, improve access to public lands, and support rural communities that depend on outdoor tourism. Previously, the EDA has invested in trail development and park restoration projects that attract visitors, create jobs, and enhance local economies. 

We extend our gratitude to Senate Committee on Environment and Public Works Chair Thomas Carper (D-DE) and Ranking Member Shelley Moore Capito (R-WV), as well as House Committee on Transportation and Infrastructure Chair Sam Graves (R-MO) and Ranking Member Rick Larsen (D-WA), for their leadership. OIA looks forward to continuing its work with Congress to advance policies that protect public access, improve and expand recreation infrastructure, create jobs, and drive sustainability and innovation. 

About Outdoor Industry Association 

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.