Archives: Press Releases

BUFFALO, NY (November 7, 2024) – LEKI, a leader in innovative skiing, trekking and trail running poles and gloves, is proud to announce its latest collaboration with Hestra, a leading Sweden-born glove manufacturer, to launch a collection of winter gloves that combines cutting-edge innovation with traditional craftsmanship. The collection of Hestra-designed gloves feature LEKI’s Trigger security system, and will debut this winter in time for the 2024-25 ski season.

“We are very excited to collaborate with a market leader to complement LEKI’s extensive range of Trigger gloves and mittens. Offering Hestra‘s distinctive style and craftsmanship will be a perfect combination for all LEKI and Hestra customers all over the world”, explains LEKI CEO Matthias Hatt.

“At Hestra, we are very passionate about gloves and constantly strive to improve our products. Through this collaboration, we have the opportunity to enhance both our product and the customer experience with an entirely new innovation,” says Anton Magnusson, CEO of Hestra Gloves.

LEKI and Hestra, both family-owned leaders in the outdoor industry, are dedicated to creating the highest quality products available and are known for their commitment to innovation which is achieved through ongoing technical advancements and exceptional craftsmanship in their manufacturing processes.

In the late 1990s, LEKI introduced the first iteration of its innovative Trigger technology to the Alpine skiing market which allowed skiers to place a frame strap over their gloves or mittens, including a device clipped into a receptacle on the grip. This design eliminated the traditional loop strap and provided a seamless interface, enabling skiers to make more precise pole plants and ensuring a more secure attachment to the pole. The Trigger system has evolved significantly over the past 25 years with the latest generation of Trigger gloves and mittens featuring a small loop sewn directly into the glove, allowing it to easily click into the grip. Users can enter and exit the system effortlessly with the push of a button, offering unmatched performance and ultimate security.

The new glove collection includes three models; two models designed specifically for use with LEKI Trigger poles for alpine skiing and racing and one model designed specifically for use with LEKI Trigger Shark poles for cross-country skiing and biathlon. Hestra will soft launch the glove collection through select retailers in December 2024, with a full rollout scheduled for fall 2025.

About LEKI USA

Founded in 1948, LEKI is the leading manufacturer of Skiing, Trekking, and Trail Running poles and gloves that are German-engineered and mostly produced in the company’s Czech Republic factory. This in conjunction with extensive research and independent testing, makes the best products featuring quality, value, and technology. LEKI equips over 1,000 of the world’s best athletes and brand ambassadors in the disciplines of alpine skiing, cross-country skiing, biathlon, trail running, ski mountaineering, mountain guiding, and alpine climbing. Headquartered in Buffalo, NY, LEKI USA, Inc. is the sole distributor of LEKI brand products in the United States. For more information, visit https://lekiusa.com/ or call 800.255.9982.

About Hestra

Established in 1936, Hestra has solidified its position as one of the leading international glove brands in skiing, outdoor, fashion and work gloves for professionals. The Swedish family business is today run by the third and fourth generation of Magnusson. From the headquar- ters in Hestra, Sweden, design and development are controlled and manufacturing is carried out at its own factories which provides full control of the production chain and ensures a high level of quality. Today the company has a presence in over 40 countries, four own brand stores and e-commerce in Europe and USA.

(November 7, 2024) – The Conservation Alliance (TCA) is announcing a Land and Water Defense Fund which will award discretionary grants to grassroots organizations working to protect our public lands and waters, which businesses and local communities value and depend on.

Donations to the fund are pooled and distributed as grants to conservation organizations on the ground working to protect public lands and waters, local economies, and recreation opportunities. The grants are typically between six to 12 months, and can be for as much as $50,000.

Priority will be given to projects supporting TCA priority campaigns, include a parallel process for securing durable protection, address urgent threats to public lands, and amplify the voices and leadership of local communities and tribes. Specific program priorities include:

• Defending foundational conservation laws; such as the Wilderness Act, Antiquities Act, National Environmental Policy Act, and Clean Water Act
• Protecting landscapes, rules, regulations, and management plans previously supported by TCA
• Opposing any proposed transfer of federal lands to state or private ownership

Since its founding in 2017, the Land and Water Defense Fund has awarded 43 grants totaling $777,000. These grants have been instrumental in supporting conservation laws, including the Antiquities Act, National Environmental Policy Act, and Endangered Species Act. Key achievements include stopping the transfer of the Elliott State Forest in Oregon, public lands in Utah, and protecting six national monuments that were at risk of reduction.

Companies and individuals, regardless of their affiliation with TCA, are invited to contribute to the Land and Water Defense Fund. Contributions from TCA members are accepted as additional donations beyond regular membership dues.

For more information or to contribute to the fund, please visit https://conservationalliance.com/land-water-defense-fund/.

About The Conservation Alliance

The Conservation Alliance is a coalition of over 270 like-minded member companies who pool resources to fund and advocate for the protection of North America’s cherished wild places and outdoor spaces. Through the collective power of their membership – companies from a range of industries – from the outdoor industry to brewers, bankers, sportsmen, and renewable energy – take bold steps to conserve wild public lands and waters. Since 1989, they’ve awarded over $33.1 million in grants and helped protect over 124 million acres and 4,964 river miles, remove or halt 41 dams, purchase 22 climbing areas & designate five marine reserves. For complete information about The Conservation Alliance, visit conservationalliance.com.

Media Contact:
Lilly Zoller, Communications Director

The Conservation Alliance

Lilly@conservationalliance.com

ASHEVILLE, N.C. ( Nov. 7, 2024) — Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, welcomes Opinel to its national vendor partner network, effective Fall 2024.

Opinel, which is based in the French Alps, has been manufacturing knives since 1890. The brand will attend the upcoming Grassroots Connect Show in Kansas City, Mo., Nov. 11-14, as a member. The addition of Opinel grows the Grassroots Outdoor Alliance vendor community to 67, joining the organization’s nationwide network of 95 independent retailers with 210 retail locations in 45 states.

Brands that are vendor partners in Grassroots Outdoor Alliance gain direct and personal access to the Grassroots retailer community. Membership provides numerous opportunities to collaborate, engage and learn, including through customized data reports, facilitated learning events, access to the Grassroots staff, and a guaranteed invitation to Grassroots Connect, the group’s super-efficient, twice-yearly buying show each June and November.

“We’re very excited to welcome Opinel into Grassroots as a vendor partner and to support them as they continue to grow in the outdoor space. With their rich history, Opinel embodies a stable and reliable ethos that aligns well with specialty outdoor and Grassroots member retailers.” said Gabe Maier, president of Grassroots Outdoor Alliance.

Based in Savoie, France, with distribution in the U.S. since 2016, Opinel’s product collection encompasses classic pocket knives, kitchen tools, table knives, and gardening tools.

“Since 1890, Opinel’s global growth has been closely tied to specialty retail. We believe that independent specialty retailers are the most authentic ambassadors of our brand, helping to build a strong community around Opinel,” said Alex Delecroix, director of U.S. sales and operations. “This is why our partnership with Grassroots is such a natural fit. Through this collaboration, we aim to deepen our commitment to supporting independent specialty retailers within the outdoor industry.”

Retailer attendance at Grassroots’ Connect Show next week will be up 13 percent to 157 retail businesses, vendor attendance will increase 8 percent to 134 brands, and total buyers in attendance will rise 3.5 percent to 387, compared to numbers at last Fall’s Connect Show.

About Grassroots Outdoor Alliance

Grassroots Outdoor Alliance is a retailer-owned network of 95 independently owned outdoor retailers and 66 vendor partners, working together for the health and growth of specialty outdoor retail. Through data collection and analysis, direct member support, specialty events and deep vendor partnerships, Grassroots Outdoor Alliance is creating both a vision and roadmap for the long-term success of independent specialty retail. Grassroots Outdoor Alliance is recognized as a catalyst for the success of its retailers and vendor partners; an advocate for specialty independent retail; a promoter of education and community within the specialty channel; and a key influencer of the national outdoor industry. Grassroots Outdoor Alliance also operates Connect, a twice-annual legacy show experience that spans four days, offering an efficient and structured format for retailers to conduct pre-season line showings and business conversations.

About Opinel

From our home in the French Alps, Opinel has been making knives since 1890. Today, the Opinel line encompasses classic pocket knives, kitchen tools, table knives, and gardening tools. As you move from your garden to the table, from the great outdoors to great meals with friends, let Opinel join you for good food, good company, and the adventures that await. To view the collection, visit www.opinel-usa.com or follow @opinelusa.

 

SOUTHPORT, Conn. –  (November 7, 2024) – Dermatone, a trusted leader in skincare and sunscreens since 1981, introduces Camphor Ice^Ò Skin Balm, a versatile solution for minor skin irritations and muscle discomfort, ideal for consumers that love the outdoors. Providing soothing comfort for dry skin and irritated skin as well as relief from bug bites, minor burns and scrapes. Camphor Ice is also great for chapped and cracked lips, cracked skin on hands and feet, and soothing sore muscles. The balm’s blend of ingredients also includes Vitamin E, Coconut Oil and Aloe to hydrate and replenish the skin. Formulated with high-quality, natural ingredients suitable for all skin types, Camphor Ice Skin Balm is available in a 1.0 oz. round twist stick ($10.99) at dermatone.com and at select retailers in-store and online.

For generations, Dermatone’s Camphor Ice has provided relief for weathered skin and minor aches. With a cooling effect that also eases nasal and chest congestion, this balm is a trusted choice for outdoor enthusiasts. Ingredients include coconut oil that moisturizes and nourishes the skin; vitamin E with antioxidants supporting skin repair and protection; and aloe vera extract that calms and hydrates irritated skin. It’s easy to apply, absorbs quickly, and leaves no greasy residue.

“Our Camphor Ice Skin Balm meets the needs of outdoor enthusiasts who find themselves in a variety of conditions and who’s skin needs treatment from irritation,” said Doug Metchick, president of Dermatone. “Packaged for easy, on-the-go application, Dermatone’s Camphor Ice Balm fits easily in a backpack or pocket and is a staple for medicine cabinets and first aid kits.”

Proudly made in the United States, Camphor Ice Skin Balm soothes minor burns, cuts, scrapes, bug bites, and sunburn. It also uses anti-inflammatory properties to reduce swelling and can help alleviate pain and itchiness associated with skin conditions such as dermatitis, eczema and psoriasis. Dermatone is committed to quality, ensuring all products are free from harsh chemicals for a gentle yet effective experience.

For more information, visit dermatone.com.

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About Dermatone

Since 1981, Dermatone has been the trusted choice for outdoor enthusiasts and adventurers seeking high-quality skincare solutions. Our specialized, science-backed formulas are designed to be effective in all types of extreme conditions including sun, wind, dry, cold and frostbite. Crafted with clean, premium ingredients, Dermatone’s innovative products protect, hydrate and restore your skin all year long. After more than 40 years, Dermatone still maintains a reputation as the go-to brand for those committed to maintaining healthy skin and who demand high performance, quality and reliability in their skincare routine. Dermatone products are proudly made in the U.S.A.

 

Media Contact:

Lindsey Clinkingbeard, CGPR

lindsey.clinkingbeard@offmadisonave.com

602-432-1667

 

 

November 1, 2024 – FeatherSnap announced today that the Wi-Fi Smart Bird Feeder is included in 2024 Oprah’s Favorite Things holiday gifts list featured on OprahDaily.com and in Oprah Daily’s special print 2024 Holiday Edition, on newsstands nationwide on November 12.

This year, most gifts have been selected from inspiring small businesses, including women-owned, Black-owned and other minority-owned businesses from around the country. To shop the full list of items please visit: https://www.oprahdaily.com/oprah-favorite-things-2024.

As Oprah’s Favorite Things celebrates the 10th anniversary of Amazon’s partnership, FeatherSnap’s Smart Bird Feeder will be available for purchase at feathersnapcam.com, and exclusively in Amazon’s store at amazon.com/oprah, as well as the Amazon shopping app for customers to conveniently shop anytime, anywhere. More than 60% of sales on Amazon’s store come from independent sellers – most of which are small and medium sized businesses. To shop the full list of items please visit: https://www.oprahdaily.com/oprah-favorite-things-2024.

As Oprah says on OprahDaily.com, “Calling all bird lovers! Now watch in real time and get HD photos and videos of birds sent right to your phone with this smart solar panel-powered bird feeder.”

Oprah’s Favorite Things list is a must-have holiday shopping guide that features the most ingenious gadgets, fashionable sustainable goods, decadent desserts and the finest finds in home, fashion, and beauty, with 51 gifts under $50. For more than 25 years, the brand has showcased must-give gifts for the holidays, often serving as a launch pad for small businesses and highlighting the inspiring stories of the owners behind the products.

FeatherSnap aims to make birdwatching accessible to everyone, whether at home or around the globe. Our innovative Wi-Fi connected smart bird feeder lets you observe and interact with birds in real-time through your device. Capture and share photos and videos of your feathered visitors, and build your Bird Book as you identify different species. More than just a product, FeatherSnap fosters a community of nature enthusiasts, inviting both seasoned birdwatchers and newcomers to celebrate the beauty of the natural world together.

Twelve lucky readers will have the chance to win all of the items on Oprah’s Favorite Things List in the 12-Day Give-O-Way Sweepstakes (https://oprahdaily.com/favoritethings) which runs from November 12 through November 23, 2024.

Oprah Daily’s special print 2024 Holiday Edition featuring the FeatherSnap Smart Bird Feeder on the 2024 Oprah’s Favorite Things List hits newsstands nationwide on November 12.

FeatherSnap is a brand created to revolutionize birdwatching. With our Wi-Fi enabled feeder, the wonder of nature is brought right to your fingertips. Effortlessly experience the joy of birdwatching by receiving captivating photos and videos directly to your phone. To learn more, visit https://www.feathersnapcam.com.

For PR inquiries, please contact Suzanne Hermann at suzanne@darbycommunications.com.

 

M&W Design, a leader in sustainable souvenirs and custom keepsakes, is proud to announce the acquisition of Travel Posters, a Colorado-based business renowned for its artistic designs capturing the beauty of American landscapes, seascapes, and mountains.  This new collection further enriches our portfolio with new artistic styles and creative inspiration. Travel Posters will continue to operate under its current name with its existing website, TravelPosters.com, maintaining uninterrupted service for its customers.

Mike Whalen, founder of M&W Design, shares the excitement about this new chapter: “We acquired Travel Posters because of the exceptional quality, craftsmanship, and strong relationships Blair and Lauri established. Our goal is to carry forward the legacy they’ve built, as Travel Posters naturally aligns with M&W’s values. We’re committed to maintaining and exceeding the high standards of quality that have set Travel Posters apart in the marketplace. Integrating Travel Posters into our family of brands strengthens our mission to make a lasting impact in the industry, providing sustainable solutions that help people create lasting memories.”

“Our goal has always been to create designs that tell stories and resonate with people’s personal experiences,” added Mike Whalen. “With the addition of Travel Posters, we’re now able to offer more ways for customers to celebrate their adventures, and passions through beautiful, high-quality products.”

M&W Design, known as “the only stubbornly sustainable souvenir company,” operates with a core mission to create keepsakes that inspire a love for life, travel, and the natural world. Through strict adherence to sustainable practices and ethical material sourcing, M&W Design ensures that every product not only stands out for its originality but is responsibly sourced and manufactured in alignment with their B-corp ethos.

“Blair and Lauri have cultivated an extraordinary following through their distinctive artistic style, impeccable design sense, and diverse collection of captivating locations,” said Whalen. “We are truly honored that they’ve entrusted us to carry forward their artistic legacy, bringing their exceptional work to our wholesale and retail customers while expanding both audiences.”

The integration of Travel Posters will not only maintain the company’s beloved collection of prints but also inspire new product lines across M&W Designs’ existing categories, including souvenir, home décor and gift. Customers can expect exciting collaborations and fresh designs that reflect the spirit of both companies.This acquisition enhances M&W’s commitment to fostering a deeper passion for the outdoors and environmental stewardship. As a certified B-Corp, M&W Design places sustainability at the heart of its operations, with all products crafted at its Pennsylvania facility using eco-friendly practices. Through the addition of Travel Posters, M&W strengthens its position in offering American-made, sustainably produced goods that celebrate the outdoors and inspire lasting memories.

“Travel Posters fits perfectly into our brand that celebrates life, travel, and design,” added Whalen. “Our mission has always been to create exceptional, high-quality souvenirs that capture the spirit of your home, celebrate your unforgettable vacations, and commemorate your greatest adventures. Every design is crafted with care, bringing cherished memories to life, wherever you go.”

About M&W Design
M&W Design specializes in stubbornly sustainable custom keepsakes and apparel, producing American-made goods that reflect a deep commitment to sustainability and quality. As a certified B-Corp, M&W is driven by a mission to create products that align with the rhythms of life, all while minimizing and offsetting environmental impact.

Press Contact:

Jen Heamer

Director of Sales and Marketing, M&W Design

jheamer@mandwdesign.com

BOULDER, Colo. (Oct. 31, 2024) – La Sportiva, a global leader in mountain running, climbing, skiing, and outdoor gear, today announced a new partnership with the Cirque Series, the premier mountain running series in the United States. Through this partnership, La Sportiva and the Cirque Series will deliver an enhanced experience for runners and outdoor enthusiasts through exclusive on-site activations, athlete appearances, gear demos, and product giveaways at each event.

“These races capture what makes mountain running so special,” said Jonathan Lantz, President of La Sportiva North America. “Each event offers a welcoming and fun atmosphere that allows runners of all abilities to push beyond their limits while celebrating community and grit. The series features some of the best courses in the country, and the party at the finish line really brings all of the participants together. We’re looking forward to joining this amazing community that’s built around a shared passion for the outdoors.”

Founded by professional skier Julian Carr, the Cirque Series has quickly grown into one of the most revered mountain running series in the U.S. Each race starts from the base of a world-famous ski resort, where runners ascend to windswept ridges and glacial cirques, summiting at least one peak, before tackling a quad-burning descent that finishes at a festival with live music, food, and drink. The courses have a significant amount of elevation gain but take place over a distance that is approachable for the average runner. The series offers large cash prizes for the pros and fun giveaways for all participants.

“La Sportiva is the gold standard in mountain running,” said Julian Carr, Founder of the Cirque Series. “Their dedication to innovation, quality, and understanding the demands of challenging terrain is unmatched. Having them as a partner amplifies our mission to deliver the best mountain running experiences possible. La Sportiva doesn’t just make gear—they provide tools that help athletes push their limits in wild places. We’re excited to partner with a brand that mirrors our dedication to alpine adventure and shares our commitment to supporting athletes at every level.”

As part of the partnership, La Sportiva will highlight its cutting-edge mountain running shoes and gear at each Cirque Series event, offering demos and giveaways for attendees. In addition, members of La Sportiva’s mountain running team will be on-site to share their expertise, providing tips on navigating technical terrain and selecting the right gear to achieve peak performance.

For more information on the Cirque Series and to register for upcoming races, visit cirqueseries.com.

About The Cirque Series
The Cirque Series, launched by Julian Carr, features short, high-vertical races across major mountain resorts, blending rigorous trail courses with a festival-like atmosphere complete with food, drink, music, and community engagement. Suitable for all skill levels, Cirque Series events challenge athletes to embrace the mountain, experience the joy of the run, and, for some, compete alongside elite runners​. Races are sure to sell out, let’s push some peaks! Register at cirqueseries.com

About La Sportiva
With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel. For more information on La Sportiva visit www.lasportivausa.com or visit their Facebook page at: http://www.facebook.com/LaSportiva.