Archives: Press Releases

Austin, TX (March 28, 2024) – ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, unleashes the latest edition of their coveted wetsuit for triathletes with the Maverick X.3. Designed to emphasize speed, comfort, and control, the Maverick X.3 is built to enhance your performance with effortless efficiency.

The updated Maverick X.3 wetsuit carries over many of the patented design features of the previous Maverick line that have made it one of the most popular wetsuits in the world. New, improved materials, such as a premium Yamamoto neoprene and liner, provide increased comfort and buoyancy across the chest, neckline, and core. A revised RSX™ center-panel construction increases flexibility to open the chest for better breathing, less constriction, and snappier side-to-side rotation. An improved neckline eliminates internal seams for a more comfortable experience that reduces chafing while creating a better seal. Lastly, the new forearm catch material, an ultralight stretch-woven, enhances tactile feedback to increase your feel for the water.

“We shook things up eleven years ago with our game-changing Maverick wetsuit.  Over the last few years, we’ve worked with our pro athletes and internal design team to squeeze out even more performance and comfort than ever before” said Rob Canales, CEO and Co-Founder of ROKA. “The X.3 is a wetsuit for people who obsess over the details in a triathlon wetsuit and who are looking to maximize their chances of setting a PR on the swim while entering T1 as fresh as possible.”

For the updated design, ROKA combined customer feedback while working closely with their athletes and ambassadors, including reigning IRONMAN World Champion and Swim Course Record Holder, Lucy Charles-Barclay.  With a commitment to ensuring swimmers of all abilities feel comfortable in the water, the full Maverick series is tailored to accommodate a variety of skill levels and is offered in a market-leading number of sizes, 12 for women and 10 for men.

Available for pre-order online now at www.roka.com/products/mens-maverick-x3-wetsuit. The new Maverick X3 will be available at all IRONMAN and IRONMAN 70.3 races for the 2024 season starting at Ironman 70.3 Oceanside and 70.3 Texas on April 6 and 7, respectively. For more information about ROKA or the Maverick X3, please visit www.ROKA.com.

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About ROKA

ROKA is on a mission to unlock human potential. Founded in 2013 in Austin, Texas, ROKA’s award-winning performance eyewear, wetsuits, and other performance gear have led athletes to dozens of world titles, including three Olympic gold medals, more than 30 World Championship titles, multiple Tour de France stage and overall team wins, and hundreds of other podium finishes. ROKA works with the world’s leading scientists, athletes and organizations to push the boundaries of performance design, bringing those innovations to all who move. ROKA products are available worldwide at roka.com and through select retailers. Follow ROKA on Instagram and Facebook.

 

 

 

 

STAMFORD –  (March 28, 2024) – LOWA Boots, the global footwear brand known for over 100 years of hand-crafted European heritage, today announced that its pro athlete, Sunny Stroeer, completed the Iditarod Trail Invitational on skis, the first female to accomplish this feat in the race’s 24 year history. Stroeer started in Anchorage, skiing 950 miles over 29 days, 22 hours, 06 minutes to finish Tuesday, March 26th in Nome, enduring brutal temperatures as low as -45 degrees.

“LOWA has worked with Sunny for over five years; each year her accomplishments are harder than the last,” said Peter Sachs, general manager of LOWA. “The Iditarod Trail Invitational is a test of personal endurance and mental fortitude, harsh elements, and unknown conditions. She completed the race with grace and grit, timely, as it is Women’s History Month. We are honored to share in this celebration with Sunny and extend our congratulations.”

Stroeer’s footwear of choice was the Renegade Evo Ice GTX, designed to keep feet warm, comfortable, dry and protected in the harshest winter conditions. The boot has a taller shaft for added protection against snow drifts. It features a high loft fleece Gore Tex Partelana lining and the Vibram Arctic Grip Trac^® Outsole, engineered for low temperature use and grip on cold, icy or snowy surfaces. In Sunny’s case, the Renegade Evo Ice GTX was an unconventional choice since most cross-country skiers ski in cross-country boots with specific bindings. Sunny opted for warm boots that she attached to her skis with a universal binding set up that uses straps.

“I may have gotten frostbite on my thumb, as the temperatures hit -45F this past month; but the LOWA Renegade Evo Ice kept my feet warm and happy,” said Stroeer. “I am stoked to be working with such an incredible brand as an athlete for over five years now; their support has been wonderful.”

Previously, Sunny completed the shorter Iditarod Trail Invitational 350 Mile Race on skis in 2021 and 2022, and on fat bike in 2023. For more information on Sunny, please visit www.sunnystroeer.com.

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About LOWA Boots

With over 100 years of hand-crafted European heritage, LOWA Boots is a globally respected footwear brand located in Jetzendorf, in Upper Bavaria. Since 1923, LOWA has created premium outdoor boots and shoes featuring beautiful silhouettes, best-in-class quality, and proprietary technology. Its designers adeptly navigate the outdoor performance, lifestyle, and fashion categories, always nurturing brand integrity. LOWA is one of the only footwear brands to receive ISO 9001 status for the highest quality construction and process standards. LOWA certified tactical boots are also made to comply with the European Union’s PPE standards.

For more information, visit www.lowaboots.com.

 

 

 

SEATTLE (March 27, 2024) — Astral, the industry-leading designer of high-performance wilderness equipment and apparel, announces the addition of a new sales agency, Bluewater Trading, to handle growing sales efforts in the Midwest, one of Astral’s largest geographic territories.

Headquartered in Minneapolis and led by president Chris Bindert, Bluewater Trading has more than two decades of experience working in the Midwest region with highly reputable brands in the outdoor space, including: Bending Branches / Aquabound, Gregory Mountain Products, SCARPA, High Sierra, and Nikwax. Bluewater Trading has also worked with notable watersports brands, which will be beneficial for Astral’s growing personal flotation device (PFD) and footwear business in the Midwest. Bluewater Trading covers the states of Minnesota, Iowa, Wisconsin, Illinois, Missouri, Kansas, Nebraska, the Dakotas, and the Upper Peninsula of Michigan.

“We’ve spent a great deal of time getting to know the team at Bluewater Trading and were so impressed with how directly they reflected the core values that we hold at Astral,” said Bryan Owen, sales manager for Astral. “We are very deliberate in pursuing sales reps with personal interest and passion for the paddlesports and outdoor industries. Bluewater’s team–Chris, Rob and Tyler–have dedicated their lives to being a part of our industry, and going above and beyond to engage with the paddlesports community on personal and professional levels.”

The team at Bluewater Trading comprises industry professionals with an ever-present passion for the outdoors. Chris Bindert will be responsible for most of the key account business in addition to running the agency. Bindert took his first Boundary Waters Canoe Area (BWCA) canoe trip as a teenager and is an avid paddler, fisherman and boater. Rob Bossen has over a decade of experience in the outdoor agency with a focus on specialty retailers. Bossen serves on the board of the newly founded Paddlesports Trade Coalition and is a lifelong paddler who is extremely passionate about the watersports industry. Tyler Henk is Bluewater’s road representative responsible for servicing dealers and retailers.

“Astral is one of the most respected brands in the outdoor space, with a strong focus on serving their customers with high quality products and excellent service. We couldn’t be more excited to be working with them in the Midwest,” said Chris Bindert, president of Bluewater Trading.

For more information about Astral, its products and initiatives, please visit Astraldesigns.com.

About Astral

Established in 2002, Astral designs high performance wilderness equipment created in the least toxic, lowest-impact ways. Built on decades of experience and experimentation, Astral has assembled athletes, artists, and craftspeople to build the cleanest, most beautiful, and highest performing gear. Astral has significantly reduced toxic PVC foam from the PFD industry, invented breathable life jackets, won awards for their paradigm changing footwear designs, and developed the stickiest rubber ever worn on wet rock. Visit www.astraldesigns.com for more information.

 

 

Aguadilla, Puerto Rico (March 27, 2024) — Lift Foils, industry-forging creators and developers of eFoils and foiling equipments, has retained Verde Brand Communications to lead its public relations and brand communications efforts to amplify its compelling brand story, highlight its inimitable products, and promote the growth of eFoiling and surf foiling.

As watersports continue to grow in popularity, Lift Foils, the originator and patent-holder of the vast majority of components used in eFoiling today, believes that eFoiling and surf foiling are primed to surge into the main fold of water sports. An eFoil is a motorized foil board operated by remote that allows the user to fly over water in flat water conditions or eliminate the human-power element of other water-based board sports, such as surf foiling. The brand boasts the highest performing and most premium models available on the market and have plans to unveil products this year that will forever change the foiling experience for users. Lift is also seeking to take a greater role in the culture of foiling and investing resources to enable projects that will revolutionize the sport.

“The eFoil started with us, and we’re continuing our mission to innovate and enhance the experience for our riders, and enable them and our athletes alike to push the boundaries of the sport,” said Bill Fisher, CBMO of Lift Foils. “We envision 2024 being the “breakout year” for eFoiling, and when considering a communications agency, Verde’s decades long work in the outdoor and active lifestyle markets stood out to us as ideal for broadening awareness of this exciting sport.”

Founded in 2010 in Puerto Rico as a family company by Nick and Michael Leason, Lift Foils started out making standard foil boards. Nick Leason, an engineer by trade, began tinkering with the concept of a motorized foil board to let users fly on the water. By 2015, the eFoil was born and launched to the public. Since the launch, the eFoil has gone through a number of versions and refinements and has taken on a life of its own in the watersports industry with some of the world’s most renowned surfers and foilers riding for Lift.

“It’s not every day that you have the opportunity to work with a brand that invented a sport,” said Julie Evans, Verde CEO. “What Nick Leason and his team at Lift have done to take foiling to another level has been amazing to watch unfold, and their innovative approach aligns with our mission to push boundaries and redefine what’s possible.”

For more information about Lift Foils, its products, and initiatives, visit https://liftfoils.com/.

About Lift Foils

Lift Foils is the creator of the original electric hydrofoil (eFoil), owner of many of the patents used in today’s eFoil components, and the preeminent leader in the eFoiling space. Founded in 2010 in Puerto Rico by engineer and avid surfer Nick Leason, the Lift e-foil allows riders of all levels to experience flight over almost any body of water at speeds over 30mph, with no waves or towing required. Lift Foils’ eFoils and classic foils can be found at more than 350 affiliates and retail partners in 80 countries across the globe. For more information or to find a retailer near you, go to www.liftfoils.com.

About Verde Brand Communications

Verde Brand Communications exists to bring industry leading marketing services to our clients and passion-driven inspiration to outdoor and active-lifestyle consumers. Verde is an integrated brand communications firm offering public relations, brand strategy and positioning, as well as marketing services in owned and paid media. Verde’s consumer-first, results-driven approach catalyzes growth and success for specialty brands and retailers in the outdoor, cycling, snowsports, endurance, travel, overland and RV, craft beer and spirits, and active lifestyle markets. Verde’s success is tied to the passion our team has for the communities, markets and media that we serve. For more information, visit www.verdepr.com.

SCRANTON, PA. [March 26, 2024] Noble Biomaterials, a global leader in antimicrobial and anti-odor solutions for soft surface applications, announced upgrades to its Ionic+® product portfolio and will be supported by a new “Planet Positive” communications campaign.

Noble’s latest advancements with Ionic+® Botanical and Ionic+® Pro presents a new era in bacterial and odor control fabrics. Both delivery methods remove odor causing bacteria from the fabric and significantly reduce the need for fabrics to be washed. Treated fabrics require less care which leads to water and energy savings and extends the lifespan of a fabric. The new “Planet Positive” campaign aims to inform both industry and end-users about the upside to antimicrobial solutions and how they can save resources and reduce waste.

Ionic+® Botanical

The core citric-based formula received EPA registration in March of 2023, and Ionic+® Botanical is now available at retail through Noble’s partnership with Salomon. This plant-based, renewable citric technology inhibits the growth of microbes that cause odor on fabric and remains one of the very few plant-based EPA registered antimicrobial fabric solutions available. Noble is working towards OEKO-TEX® and bluesign® certification for Ionic+® Botanical.

Ionic+® Pro

Ionic+® Pro is a new advanced performance version of Noble’s Ionic+ mineral silver yarn. Ionic+® permanent silver yarn uses an extruded yarn process that permanently encases silver ions in the fabric. The upgrade in performance can register a 99 percent reduction of bacteria in over 200 washes.

“We’ve created a portfolio of products with purpose,” said Allon Cohne, Ionic+® Managing Director and Chief Marketing Officer at Noble Biomaterials. “We focus on the use of the product during its lifecycle. Noble’s Ionic+ offers a unique choice of technology with permanent silver yarns and our new citric topical solution for finished fabrics.”

The Planet Positive campaign reflects the broad range of industries and categories where Ionic+ antimicrobial / anti-odor technology is found including healthcare, fitness, outdoor, home and bedding.

Noble’s first presentation of both the new products and Planet Positive campaign together will be at Performance Days Shanghai, April 2-3 booth P06. Then, Noble will be displaying at the Functional Fabric Fair in Portland, Oregon April 17-18 booth #213, and presenting at Techtextil in Frankfurt April 23-26 booth 11.1 C7.

“We’re excited to bring a new set of products to market with a campaign reflecting how developing safe, durable fabrics can impact the planet and its resources in a positive way.” said Cohne. “Our intent is to lean into this initiative for product development and end-use communication.”

Ionic+® Botanical is now available at retail in Salomon’s new running apparel line and Noble’s supply chain is expanding with additional global distribution partners e.dye®, Coolcore and Hornwood.

Noble has a history of groundbreaking innovation, covering the first EPA-registered silver-based textiles, advances in the use of silver metallized yarns and fibers in wound care, to the first silver antimicrobial textile on the International Space Station.

About Noble Biomaterials, Inc.

Noble Biomaterials, Inc. is a global leader in antimicrobial and conductivity solutions for soft surface applications. The company produces advanced material technologies designed for mission-critical applications in the performance apparel, healthcare, industrial, and emerging wearable technology markets. Its flagship brands, IONIC+®, X-STATIC®, and CIRCUITEX®, are used by hundreds of world-class licensees to provide odor elimination, infection prevention/management, biometric monitoring, and conductive protection benefits. Noble Biomaterials is a registered FDA medical device facility, an essential sole-source technology supplier to the US military, and a US EPA–registered antimicrobial manufacturer. Noble products are EPA, FIFRA, BPR, and CE conforming.  Its headquarters and manufacturing facilities are located in Scranton, PA, and the company has offices in Europe, Asia, and South America.

For more information on Noble Biomaterials and to view their full range of fabric applications, please visit www.noblebiomaterials.com.

CHICO, Calif. (March 26, 2024) — Think Better Group, in partnership with co-owners Michelle Kalberer and Jeff Creswell, welcomes Gordon Smith as the new CEO of Klean Kanteen.

Gordon has been an integral member of the Klean Kanteen team, most recently as the CFO/Head of Finance, and brings a wealth of knowledge of the Klean Kanteen operations worldwide. Prior to Klean Kanteen, Gordon held a variety of senior operational roles which also included 14 years as a Vice President in commercial banking. Gordon brings over 20 years of finance and leadership experience to his new appointment and will provide a renewed level of guidance and strategy to the Klean teams around the world.

“I’m both humbled and excited to take over responsibility and lead Klean Kanteen into the next 20 years,” said Smith. “The opportunities to continue the impact-based legacy of this company will help lead the way forward for all.”

“Having built Klean over the last 20 years as a family business, we were ready for a partner to take us to the next stage of growth,” said Kalberer and Creswell. “Think Better Group is that perfect partner. At the same time we recognized the opportunity to step into roles we are passionate about and working with Gordon for the past 6 years, we knew he would be the right person to step into the CEO role.”

Heath Jansen, CEO of Think Better Group commented, “We are excited to welcome Gordon to the executive leadership team of the Think Better Group and have the opportunity to work alongside Gordon as we build out the Group’s brands in partnership with Klean Kanteen’s team. Gordon was instrumental in driving the combination of Klean and Think Better Group and his operational and strategic knowledge of the business will provide a solid leadership platform to further internationalize the brand.”

Klean Kanteen was recently acquired by Think Better Group, a leading portfolio of sustainable consumer brands based in the UK.

About Klean Kanteen:
Founded in 2004, Klean Kanteen is a family and employee-owned leader in reusable stainless-steel drinkware and food containers with distribution worldwide. With a focus on environmental stewardship, Klean Kanteen is a B Corporation, proud 1% For The Planet member, and Climate Neutral Certified company. Working closely with values-aligned companies and organizations, Klean Kanteen supports efforts towards health, the reduction of single-use plastic, and environmental education and awareness. For more information visit www.kleankanteen.com.

PORTLAND, Ore. (March 26, 2024) – Rumpl,  the category leader in premium outdoor blankets, today announced the hiring of Tom Stolz as its Global Director of Sales and Mariah Agee as its Wholesale Marketing Manager. Stolz and Agee’s hirings mark a strategic inflection point for Rumpl, as the brand invests in its wholesale channel and the company marks a decade in business.

Stolz joins the Rumpl team effective immediately, bringing more than 20 years experience and an impressive track record of sales leadership over outdoor specialty, sporting goods and key accounts. He most recently served as Senior Director of Sales for Merrell and Chaco brands at Wolverine Worldwide, occupying sales leadership roles where he drove strategy and growth for both brands. In his new role, Stolz joins Rumpl’s leadership team and will lead U.S. wholesale, international and corporate sales for Rumpl.

“Tom and Mariah are remarkable additions to Rumpl, especially during a notable moment of transformation and growth for our brand,” said Josh Weichhand, Vice President of Global Brand Marketing. “I’ve admired Tom’s work and leadership throughout my career, and I’m looking forward to collaborating with him and Mariah to drive our growth in wholesale and reach broader audiences across outdoor, sporting goods, and specialty channels. Our strategic focus on wholesale is a major step forward as we usher the brand into its next decade, and I am thrilled to be working with these strong individuals and Rumpl’s impressive leadership team.”

“Stepping into the vibrant world of Rumpl, I’m genuinely thrilled to take the helm of global sales for a brand celebrated for its innovative spirit. Rumpl’s commitment to redefining outdoor comfort resonates deeply, and the opportunity to channel that passion into expanding our reach is incredibly exciting. Together, we’ll create new paths, leveraging our category-leading position to enrich the outdoor experience.” said Tom Stolz, Global Director of Sales at Rumpl.

In addition to Stolz, Rumpl is investing in wholesale marketing with Agee as its Wholesale Marketing Manager. The new role was created specifically to support Rumpl’s wholesale business by driving Rumpl’s marketing, merchandising, and brand efforts in the specialty channel and with key accounts. Agee brings a decade of experience in sales and marketing, as well as an intimate knowledge of outdoor specialty from previous roles at Wild Rye, Patagonia, Caraway and Co. Sales and more.

For more information on Rumpl, please contact Senior Account Manager Corinne Baud at corinne.baud@rygr.us.

About Rumpl: Born of van life and enjoyed by adventure seekers everywhere, Rumpl exists to enrich the outdoor experience through versatile, high-performance comforts. Rumpl is the inventor of The Original Puffy Blanket and originator of the technical blanket category. Rumpl products enhance places and pursuits from mountains to beaches and every adventure in-between. Rumpl’s vision is more people outdoors, comfortable and prepared for whatever unfolds. Made For Whatever Unfolds.™ rumpl.com

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Rumpl Contact:

corinne.baud@rygr.us

970-924-0704 ext. 2109

 

March 26, 2024 – The Conservation Alliance (TCA) is excited to announce the recipients of its latest round of grants. As part of the Winter 2024 cycle, $510,000 in grants were awarded to 12 organizations working to protect outdoor spaces and wild places throughout North America. Three organizations received an additional $45,000 in discretionary grants and TCA awarded one two-year, $120,000 grant as part of its Priority Campaign efforts.

TCA staff and board members evaluated 56 proposals before narrowing the field. Final grantees for the Winter 2024 round were chosen by TCA member companies through a nomination and voting process. One grantee will be supporting a TCA Priority Campaign – Idaho Conservation League for their work on removing four dams on the Snake River.

“We are at a pivotal moment as we look to protect the natural spaces that are important to so many communities, individuals, and habitats. Our newest round of grants, to both long-time partners and first-time grant recipients, supports strong efforts to conserve these places for current and future generations. We are grateful to TCA’s engaged membership that helps us connect to these important organizations, and fuels our funding and advocacy work across North America,” said Kim Paymaster, Grant Program Director at The Conservation Alliance.

The 16 new grants are located across eight American states – California, Colorado, Idaho, Montana, New Mexico, Oregon, Washington, and Wyoming – and one national effort to support the Bureau of Land Management’s Public Lands Rule. Five groups are first time recipients of TCA grant dollars.

The Conservation Alliance works with over 270 member companies to identify important conservation projects that seek to protect wild places and outdoor spaces. Each member company contributes annual dues to a central grant fund which are distributed through discretionary opportunities, the Confluence Program, Priority Campaign grants, and a winter and summer member directed grant cycle to the grassroots groups working to secure conservation outcomes.

Grant details are listed below. To learn more about The Conservation Alliance, its grants program and membership opportunities, visit www.conservationalliance.com.

Organization	Project Name	Grant
CalWild	Establishing New and Expanded National Monuments in SoCal	$35,000
Central Oregon LandWatch	Save Skyline Forest	$45,000
Colorado Open Lands	Protecting a Biodiverse Ecosystem for Wildlife and Community	$10,000
Conservation Colorado	Colorado’s Outdoor Future	$45,000
Idaho Conservation League	Restoring Salmon and Steelhead	$120,000 over two years
Northwest Sportfishing Industry Association	Snake River Basin Restoration	$10,000
Oregon Wild	Protecting 5.5 Million Acres of Forests for Biodiversity & the Climate	$25,000
Outdoor Alliance	Protecting 245 Million Acres of Public Land through the BLM	$25,000
Resources Legacy Fund – Western Energy Project	Upper Missouri Watershed Protection Campaign	$40,000
TRCP	Protecting the Oregon Owyhee Canyonlands	$50,000
Trout Unlimited, Inc.	Protecting the Pecos River Watershed and New Mexico Communities	$50,000
Trust for Public Land	Upper Wenatchee Community Lands Plan	$35,000
WaterWatch of Oregon	The Campaign to Remove Winchester, Murphy, and Charley Dams	$50,000
Wild Montana	Protecting the Lower Yellowstone River	$50,000
Wild Salmon Center	Stand Tall Oregon Campaign	$50,000
Wyoming Wildlife Federation	Designating and Funding the Wyoming Range Mule Deer Migration	$35,000

 

About The Conservation Alliance

The Conservation Alliance is a coalition of over 270 like-minded member companies who pool resources to fund and advocate for the protection of North America’s cherished wild places and outdoor spaces. Through the collective power of their membership – companies from a range of industries from outdoor industry to brewers, bankers, sportsmen, and renewable energy – take bold steps to conserve wild public lands and waters. Since 1989, they’ve awarded over $31,900,000 in grants and helped protect over 82 million acres and 4,570 river miles, remove or halt 38 dams, purchase 22 climbing areas & designate five marine reserves.

conservationalliance.com

Please direct media inquiries to Kim Paymaster, Grant Program Director, kim@conservationalliance.com.

WILLISTON, Vermont (March 25, 2024)  – Mammut, the global leader in mountain safety and outdoor equipment, announces its strategic partnerships with North America’s most esteemed ski resorts, including Grand Targhee, Telluride, Sun Valley, Snowbasin, and Revelstoke, for the upcoming 2024/2025 season. These collaborations underscore Mammut’s commitment to enriching the mountain experience through partnerships with resorts that share its core value of inspiring love for the mountains.

Mammut’s partnership program encompasses a suite of activations including uniforms and avalanche safety gear specifically built for and tested by resort employees. At the heart of these partnerships is Mammut’s dedication to providing unparalleled quality in mountain gear, setting a benchmark for safety and performance in the mountains. By doing so, it fosters a safer and more enjoyable mountain environment for staff and guests alike.

“Our resort partnership program is not prescriptive,” says Jake Gaventa, North American Partnership Director for Mammut. “Our partnerships evolve organically. We start with a partnership mission as our guidance and execute based on mutual values of safety, education, and inspiration for mountain culture. Our priorities include treating employees as ambassadors, providing educational and training resources, and being a conduit for elevating the guest experience”.

“Mammut is refining what it means to be a partner in the mountain sports industry,” states Kris Kuster, North American General Manager for Mammut. “We aim to provide more than just high-quality gear; we’re here to contribute to a culture where safety, innovation, and passion for the mountains are fundamental. Our partnerships are about conveying our mountain safety knowledge, sharing our innovative spirit, and fostering a community that’s equipped to offer the best possible mountain experience to resort staff and guests. This holistic approach sets us apart and strengthens our efforts to ensure that everyone at the resort has a safe, enjoyable, and memorable time in the mountains.”

“We are thrilled to welcome Mammut as our outerwear and safety partner for the upcoming season and beyond,” said Pete Sonntag, Sun Valley Resort VP and General Manager. “Not only are we looking forward to outfitting our mountain staff and ski patrol teams in their high-quality, fully-featured gear but we’re excited to work with the Mammut brand to further enhance Sun Valley’s avalanche safety programming and community events and workshops which the resort hosts throughout the year.”

Initially developed in collaboration with Swiss-based Zermatters & Crans Montana, and further refined with staff input from Jackson Hole Mountain Resort and POWDR Resorts staff, the collection is based on Mammut’s Eiger Extreme Collection, with specific modifications to cater to the demands of the whole resort, valley to alpine, across all four seasons.

“This collection reflects listening to and caring about the people who work in our mountains so the rest of us safely ski and ride,” says Keith Lennig, Director of Partnership Sales North America.  “Thoughtfully designed and constructed using premium 3L GORE-TEX PRO, these Mammut uniforms are celebrated for their outstanding durability, waterproofing, and breathability.”

As the partnerships commence in the 2024/2025 ski season, Mammut looks forward to deepening its relationships within the mountain sports community, continuing to inspire a love for the mountains, and reinforcing its position as the premier choice for resorts. Building on its existing partnerships with renowned resorts such as Jackson Hole Mountain Resort, Killington Mountain Resort, Eldora Mountain Resort, Copper Mountain Resort, Snowbird Ski Resort, Mt Bachelor, and Silverstar Mountain Resort, Mammut is set to further solidify its reputation by collaborating with even more iconic destinations across North America.

For additional information about Mammut, its resort partners, and its award-winning collection of technical apparel and gear for the mountains, visit Mammut.com and follow them on Instagram @MammutNA.

About Mammut Sports Group

Established in 1862, Mammut stands as a global leader in providing high-quality products and unique experiences for mountain sports enthusiasts. With over 160 years of heritage, this Swiss-based premium brand is a hallmark of safety and innovation. Mammut’s offerings, known for their functionality, responsible performance and contemporary design, make it one of the most comprehensive suppliers in the outdoor industry. The brand’s extensive range includes hardware, footwear, and apparel, catering to a wide spectrum of activities. As of 2024, Mammut Sports Group AG operates in around 40 countries and employs approximately 800 people, continuing to forge a legacy of excellence and adventure. Learn more on Mammut’s website and join the conversation on Facebook, Instagram and Twitter at @MammutNA and @MammutNorthAmerica.

Media Contact: Becca Katz I Verde Brand Communications I Becca@verdepr.com I Cell: 360-441-5620

Downloadable Images HERE

 

 

STOCKHOLM, Sweden. (March 25, 2024) – RECCO, manufacturer of rescue technology that makes backcountry travelers searchable, has committed to a strategic partnership with the Alpine Club of Canada (ACC). The partnership will enhance safety for ACC’s network of volunteers and spread the word about backcountry safety and searchability to ACC’s community generally, as well as contribute to RECCO’s mission of making all backcountry users searchable.

Headquartered in Canmore, Alberta, ACC operates the largest network of backcountry huts in North America. The huts are user-maintained and are not staffed, but they are visited often by volunteer hut ambassadors. Beginning in summer 2024, ACC’s hut ambassadors will all be searchable with RECCO reflectors.

The ACC will be hosting an open house at its national office and Clubhouse hostel in Canmore later this spring. A RECCO instructor will be in attendance to demonstrate the search functionality and the importance of remaining searchable in the backcountry.

“Mountain safety has been a core concern of The Alpine Club of Canada since our founding in 1906,” said Keith Haberl, ACC Director Marketing and Communications. “Partnering with RECCO is a natural step forward in helping keep Canadians safe and searchable in the backcountry.”

RECCO is well-known worldwide as an advanced technology that can help locate people in the case of avalanche burials. With the introduction of the brand’s helicopter-mounted detector in 2015, the system has grown into a tool to assist in four-season rescue operations to locate a range of outdoor users such as hikers, bikers, and runners. Four helicopter detectors are in use in Canada by Alpine Helicopters (Alberta), Helico Secours (Québec), North Shore Rescue (British Columbia), and  Vernon Search and Rescue (British Columbia).

“We are thrilled to build on our existing network of RECCO Detectors in Canada,” said Fredrik Steinwall, CEO at RECCO. “By equipping ACC’s ambassadors with reflectors and educating end consumers together with ACC , more people will be searchable and better prepared for their outdoor adventures.”

The RECCO system is used worldwide at more than 900 ski resorts and mountain rescue organizations in 32 countries, including by top resorts and rescue organizations in the United States and Canada. Its reflectors are embedded into products from more than 150 outdoor gear brands such as Helly Hansen, POC, Patagonia, Black Diamond, and Arc’teryx.

About RECCO

RECCO® advanced rescue technology makes outdoor enthusiasts searchable to rescuers in case of an avalanche accident or when lost in the outdoors. The technology builds on a two-part radar system. Rescuers carry RECCO® detectors that send out search signals which are echoed by RECCO® reflectors, carried by the user. RECCO® detectors are used worldwide at more than 900 ski resorts and mountain rescue organizations in 32 countries. RECCO® reflectors are integrated into select apparel, helmets, protection gear and boots manufactured by more than 150 leading outdoor brands. RECCO AB was founded in 1983 in Sweden and is owned by its founder Magnus Granhed and the publicly traded investment company Traction AB (listed on OMX Nordic Exchange Stockholm). More info at recco.com.

Media Contact

Siena Teare

Verde Brand Communications

(802)-881-1567

siena@verdepr.com

 

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